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Digital Marketing

Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Aric Rindfleisch, Mike Yao, and Steve Raquel

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

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Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

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What's inside

Seven courses

The Digital Marketing Revolution

The Digital Revolution is dramatically altering the way products are created, promoted, distributed, and consumed. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
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Marketing in a Digital World

This course explores how digital tools are revolutionizing marketing. You will learn how these tools change the roles of firms and consumers and how consumers can take a more active role in product development, promotion, placement, and pricing activities.
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Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Digital Marketing Analytics in Practice

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Digital Media and Marketing Principles

The Digital Revolution has led to a shift in marketing communications, creating new opportunities for businesses to reach consumers through digital media technologies. This course examines the impacts of digital technologies on marketing communication strategies and practices, enabling students to strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
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Digital Media and Marketing Strategies

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. This course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
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Digital Marketing Capstone

This four-week Digital Marketing Capstone lets you apply principles learned in previous courses.
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Time
184 hours
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructors
Kevin Hartman
Rhiannon Clifton
Vishal Sachdev
Aric Rindfleisch
Mike Yao
Steve Raquel
Level
Introductory
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