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Digital Marketing Capstone

Digital Marketing,

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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Rating 4.2 based on 84 ratings
Length 7 weeks
Effort 4 weeks of study, 4-6 hours/week
Starts Apr 12 (12 weeks ago)
Cost $80
From University of Illinois at Urbana-Champaign via Coursera
Instructors Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Mike Yao, Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

university of illinois

Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois.

This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois.

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digital marketing capstone

I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending.

Its the best option Amazing experience with the Digital Marketing Capstone.

Entretanto, Digital Marketing Capstone possibilita criar novos caminhos em busca de novos conhecimentos.English:Digital Marketing Capstone is a fundamental course to understand how the digital environment is revolutionizing the way you communicate, sell, persuade and entertain consumers.

However, Digital Marketing Capstone makes it possible to create new paths in search of new knowledge.

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very good

Very good course.

Which are "Perfect" "Ok" "Good" "Very Good".

Feeling contented with this accomplishment It was an excellent experience and a very good teacher Thanks This course is a collection of all the previous courses in the specialization.

very good course This is a great course that equips you with a hands on practical project were you can put together all the research skills and knowledge you have acquired in the other previous six courses.I would recommend every one involved on the Digital platform to do this course.

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real world

Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing.

It bring the student to the real world applying the knowledge acquired.

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previous courses

too long Far more demanding than previous courses, and thus far more interesting.

Lacks clear direction compared to previous courses which can be difficult to adjust to, it leaves you to your own devices so to speak and is challenging in that regard.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

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Rating 4.2 based on 84 ratings
Length 7 weeks
Effort 4 weeks of study, 4-6 hours/week
Starts Apr 12 (12 weeks ago)
Cost $80
From University of Illinois at Urbana-Champaign via Coursera
Instructors Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Mike Yao, Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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