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Digital Marketing Capstone

This course is a part of Digital Marketing, a 7-course Specialization series from Coursera.

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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University of Illinois at Urbana-Champaign

Rating 3.9 based on 59 ratings
Length 7 weeks
Effort 6 weeks of study, 5-7 hours/week
Starts Aug 3 (7 days ago)
Cost $80
From University of Illinois at Urbana-Champaign via Coursera
Instructors Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Mike Yao, Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

According to other learners, here's what you need to know

digital marketing in 19 reviews

I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending.

Highly recommended course for all the beginners in digital marketing field.

Really informative course which gives a lot of insight into digital marketing !

Highly recommended for everyone looking to start a career in Digital Marketing.

Overall the Digital Marketing Specialization was a great starting point!

For a traditional marketing communications individual like me, diving into this digital course was a great experience to better understand the constang changing world of digital marketing.

Thanks coursera and the digital marketing team.

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great course in 7 reviews

Great course!

This a great course.

Great Course.

Great course, ending it with a gran finale.

Great course to understand Digital Marketing concepts and apply in real case scenarios.

Great course with excellent content 这门数字化市场的实践课程的难度不低,很多资料和数据需要自己到网络上进行收集,课程里还多次组织了目标客户的相关领域负责人进行网络访谈,可谓实战气氛浓郁。 Capstone项目包括5次阶段作业和最后的项目报告,内容循序渐进,一方面起到了复习作用,另一方面也可以在与同学交互的过程中不断提升方案的内容和质量。最后的项目报告依旧很挑战,往往可以从其他同学的优秀作业中获得启发,并进一步完善自己的思路。 总体来说本课与类似课程相同,通过并不难,但要拿到高分,真正掌握其中的知识并学以致用,则需要对自己提出严格要求。

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university of illinois in 3 reviews

Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois.

This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois.

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'' `` in 0 reviews

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

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Coursera

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University of Illinois at Urbana-Champaign

Rating 3.9 based on 59 ratings
Length 7 weeks
Effort 6 weeks of study, 5-7 hours/week
Starts Aug 3 (7 days ago)
Cost $80
From University of Illinois at Urbana-Champaign via Coursera
Instructors Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Mike Yao, Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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