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Marketing in a Digital World

Digital Marketing,

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
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Rating 4.6 based on 1,606 ratings
Length 6 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Oct 14 (7 days ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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What people are saying

highly recommended

Marketing in a Digital World is highly recommended.

I would like highly recommended this course to my colleges.

Highly recommended!

its a great course, very educative and informative Highly recommended!

I learnt alot Highly Recommended!

Highly recommended !!

Learned a lot and highly recommended for a Working professional, As it only takes few hours a week.

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looking forward

Looking forward to the rest of the courses in the Digital Marketing Certification.

Extremely happy ..Thanks to coursera for bringing this opportunity to me ...looking forward to even more such specialisations.

Looking forward for the remaining courses to gain a bit more in this field.

I am looking forward to continue for the specialization.

I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2.

Looking forward to getting stuck into another course :) Grasping and Interesting!

I am looking forward to the follow-up courses on this topic.

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3d printing

Surprising to learn about co-creation and 3D printing in a marketing course!

It is an eye opener to how the emergence of digital tools (smartphone, internet and 3D printing) is shifting balance of power, on a fast pace, from firms to consumers.

I learned a lot about 3d printing to boot.

I was less interested in 3D printing.

Only that there ought to be more concepts and more academic rigour than just asking us "What is your 'feeling' about 3D printing?"

3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated.

Also, the course is not updated as there are some new researches arise for the used examples (3D printing, etc...) I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.

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university of illinois

It was my first experience with coursera and the University of Illinois.

Great course from University of Illinois at Urbana-Champaign as usual.

This course is a must take , very helpful , easy , lots and lots of info and knowledgethe study cases is very good it really helps in the study .the videos the readings ... very easy , not too longbest thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric I am a graduate student of MBA in Marketing.

Thanks University of Illinois and Professor Aric Rindfleisch!

In my humid opinion the Digital Marketing Specialization in the World, like all the contents of the studies of its prestigious University of illinois, They have very good teachers as I have had the opportunity to have them as drivers and tutors, in addition to the high pedagogical capacity of their contents that are updated in their content and with a very high dose of Innovation and Transformation.

Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning Excellent course, professor & course material This was a highly insightful and relevant course for a marketing neophyte such as myself.

Thanks, Coursera and University of Illinois!On the negative side (and there's not much of that), some of the interviews of students on the U of I quad were ridiculously pointless.

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video lectures

It was also well-structured, taking advantage of different learning tools like case studies, interviews, and hands-on activities, aside from the usual video lectures and quizzes.

The structure of the course designed in a way that ensure you go through all the readings, video lectures, quizzes, and assignments in order to complete it.

The structure of the course is designed in a way that ensures you go through all the readings, video lectures, quizzes, and assignments in order to complete it.

The video lectures, talks with specialists and exercises are well thought out and effective.

The course leader has very engaging voice (which helps, as I usually find it hard to focus on video lectures) and every phrase carries important information, not a minute wasted.

A great combination of video lectures and real life case studies.

The case studies were a great way of applying what was taught through the video lectures.

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professor aric rindfleisch

Professor Aric Rindfleisch and his team do a great job.

Thank you very much Professor Aric Rindfleisch!

Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch.

Professor Aric Rindfleisch has constructed the course material with case studies with utmost care that every student get the exact idea about the course.

Thank you learnt a lot Excellent course,it has enhanced my understanding of digital marketing.Good presentation by Professor Aric Rindfleisch.Highly recommended.

Professor Aric Rindfleisch is excellent.

Professor Aric Rindfleisch and University of Illinois have beautifully structured the course by blending both theoretical and practical aspects into this 4-week information curve that will meet all your needs with regard to Digital Marketing.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Tools Administrator $58k

Digital Specialist - Digital Distributor Tools $60k

Sales Tools Analyst $68k

Tools Developer - Polygraph $88k

Project Tools $101k

Tools & Engineering $126k

Automation Tools Developer $126k

Tools Engineer 2 $133k

Methods and Tools $134k

Tools Developer, vendor $141k

Senior Process & Tools $167k

Principal Engineering Tools $229k

Reviews

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Rating 4.6 based on 1,606 ratings
Length 6 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Oct 14 (7 days ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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