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Marketing in a Digital World

Digital Marketing,

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

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Rating 4.6 based on 1,839 ratings
Length 6 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Jun 21 (43 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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What people are saying

looking forward

Looking forward to the rest of the courses in the Digital Marketing Certification.

Extremely happy ..Thanks to coursera for bringing this opportunity to me ...looking forward to even more such specialisations.

Looking forward for the remaining courses to gain a bit more in this field.

I am looking forward to continue for the specialization.

I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2.

Looking forward to getting stuck into another course :) Grasping and Interesting!

I am looking forward to the follow-up courses on this topic.

While thanking Prof. Aric and my peers for a good experience on the course, I must say that this has been a great learning opportunity and I am looking forward to sign up for the next course and onward until I complete the specialization.

I'm looking forward to the next class :) Great course, definitely recommended!

I'm looking forward to taking the rest of the specialization.

Looking forward to course 2 of the specialization.

Looking forward for the other courses!

I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises.

I'm looking forward to continuing on with the certification.

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highly recommend this course

I highly recommend this course to anyone in any Marketing Position.

I would highly recommend this course for those interested in a Digital Marketing.

I highly recommend this course as a basic to understand Digital Marketing and to know that Digital Marketing is not just Digital Promotion but more than that.

I highly recommend this course.

I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations.

I highly recommend this course as a great update for any marketing professional who has not updated their skills to understand the powerful impact of digital tools on the marketing mix.

love it , it's all you can hope for i highly recommend this course for those who wants quality education and a perfect environment Some case are good to learn.

I highly recommend this course very informative course.

I would highly recommend this course to anyone who is interested to learn digital marketing.

I'd highly recommend this course.

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university of illinois

It was my first experience with coursera and the University of Illinois.

Great course from University of Illinois at Urbana-Champaign as usual.

This course is a must take , very helpful , easy , lots and lots of info and knowledgethe study cases is very good it really helps in the study .the videos the readings ... very easy , not too longbest thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric I am a graduate student of MBA in Marketing.

Thanks University of Illinois and Professor Aric Rindfleisch!

In my humid opinion the Digital Marketing Specialization in the World, like all the contents of the studies of its prestigious University of illinois, They have very good teachers as I have had the opportunity to have them as drivers and tutors, in addition to the high pedagogical capacity of their contents that are updated in their content and with a very high dose of Innovation and Transformation.

Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning Excellent course, professor & course material This was a highly insightful and relevant course for a marketing neophyte such as myself.

Thanks, Coursera and University of Illinois!On the negative side (and there's not much of that), some of the interviews of students on the U of I quad were ridiculously pointless.

Professor Aric Rindfleisch and University of Illinois have beautifully structured the course by blending both theoretical and practical aspects into this 4-week information curve that will meet all your needs with regard to Digital Marketing.

Thank you, Coursera, for the possibility to become a remote student of the University of Illinois!

Thanks Coursera and University of Illinois for sharing knowledge to the world!

Thank you very much Professor, University of Illinois and Coursera.

Kudos to University of Illinois and Dr. Aric.

A big thanks to the Coursera and University of Illinois at Urbana champaign, for producing this wonderful content.Regards some part of the course context is out of date.

First of all thanks to Coursera and the University of Illinois at Urbana-Champaign for making it possible for us to learn this amazing course.

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3d printing

Surprising to learn about co-creation and 3D printing in a marketing course!

I learned a lot about 3d printing to boot.

Only that there ought to be more concepts and more academic rigour than just asking us "What is your 'feeling' about 3D printing?"

3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated.

Also, the course is not updated as there are some new researches arise for the used examples (3D printing, etc...) I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.

Learned a few things I didn't know I could do in the digital world, I will definitely proceed w/ the other classes Great course, I enjoyed it ;) Great course, and the well chosen case examples like Threadless, Thingiverse and Local Motors brought alive and reinforced understanding of concepts like crowdsourcing, 3D printing and co-creation great and very informative course Lovely course and nice start to the specialization.

Unexpected but valuable insights (3D Printing).

I especially love the case studies of Threadless, 3D Printing.

I don't see how 3D printing is relevant to the majority of people in marketing today.

4Ps)-Technical innovations to incorporate (such as 3D printing, augmented reality)-Trends that businesses need to keep an eye on (customer co-creation, managing negative brand image, a shift in the balance of power towards the individual, the customer) and a lot more.

Loved the part about 3D printing.

too much of 3D printing).Overall, it is a great course and I was pleased to participate in it!

Certainly would need an update on 3d printing as well as virtual reality development I think the whole process was very well composed and really enojoyed all the classes.

Introduced me to great new ideas like 3d printing and looking forward to the next course So good Excellent course.

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highly recommended

Marketing in a Digital World is highly recommended.

I would like highly recommended this course to my colleges.

Highly recommended!

its a great course, very educative and informative Highly recommended!

I learnt alot Highly Recommended!

Highly recommended !!

Learned a lot and highly recommended for a Working professional, As it only takes few hours a week.

Very Useful, Interesting, Many thing new to learn, Highly recommended.

Highly recommended for someone with no background in marketing.

Highly recommended for anyone wanting to know a little more about digital marketing.

Highly recommended for anyone interested in Digital Marketing.

A very useful subject and highly recommended.

Highly recommended, also for more experienced marketing specialists.

Highly recommended.

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professor aric rindfleisch

Professor Aric Rindfleisch and his team do a great job.

Thank you very much Professor Aric Rindfleisch!

Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch.

Professor Aric Rindfleisch has constructed the course material with case studies with utmost care that every student get the exact idea about the course.

Thank you learnt a lot Excellent course,it has enhanced my understanding of digital marketing.Good presentation by Professor Aric Rindfleisch.Highly recommended.

Professor Aric Rindfleisch is excellent.

Not to forget, an excellent work by professor Aric Rindfleisch.

The lectures by Professor Professor Aric Rindfleisch is wonderful.

My sincere thanks to Professor Aric Rindfleisch for making the course interesting.

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.

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exceeded my expectations

The perfect course does not exist, but this course most certainly exceeded my expectations.

(Not necessarily an introduction to digital marketing) It was really good, it exceeded my expectations.

It completely exceeded my expectations and that this is not something that happens very often.

Excellent introduction to digital marketing that exceeded my expectations.

Good for working professionals like me to complete these courses.Most importantly this was my foray into the marketing domain for the first time and the course exceeded my expectations good I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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muito bom

Muito bom, estou muito feliz e satisfeito com o conteúdo do curso!!!

Muito bom, esclarece, ensina, e tira dúvidas.

Um curso muito bom e muito esclarecedor, considerando o nosso contato com as redes sociais e com as novas tecnologias.

Minimal substance I was surprised that studying can be interesting Great basics Muito bom esse curso, recomendo fazer antes de qualquer outro curso.

Grande conteúdo, testando em paralelo ao conteúdo reforça a aprendizagem, o formato do curso é muito bom, obrigado Coursera pela oportunidade.

I love the course but I don't like waiting for the other peers to finish assignments because it's slowing my pace and gets me out of the mood for learning O curso é muito bom, terminei ele em 01/2019 e acredito que mesmo o material não sendo tão recente, ainda tem um grande impacto no aprendizado it is one of the best course i have studied yet and i feel really obliged to be a part of this course The course was delivered in a pleasant way, but it was too theoretical and too "academic".

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática.

It would have been more closer to home for me Muito bom !!!!!!!!!!!!!!!!!!!!!!!!

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social media

In the 21st century, Internet, powered by the Social Media, and the revolutionary 3D printing; disruptive technologie,s, are making waves and flattening the current way and methods of running a business.

This course is a complete actualization about how marketing is changing with the progress of digital tools and social media.

If you're interested in things like how to use social media for marketing, content marketing, SEO, and that kind of thing, DON'T TAKE THIS COURSE.

The way social media is affecting in a positive and negative way companies and their BRAND NAME.

Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing.

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put together

This course is a very nicely put together.

I would also like the team to put together a summary page of the course, as the basics go a long way in this specialization, and ahead.

I am no stranger to online learning and executive education, and this is one of the most well put together courses that I have been lucky enough to experience.

very well put together.

Terrible professor teaching the course, the format was poorly put together, and just wasn't overall a very good course.

This is a very well put together and engaging MOOC.

The facilitator,Aric and his team have been able to put together a very solid body of work that will aid individuals and companies who are into product marketing and help them move to the next level.kudos Good course and easy to understand great course to learn

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peer reviews

I particularly liked the part with peer reviews, where I could learn also from peer's experience from around the world!

Great course Great information and helpful course Worth doing the course for those who are beginners in Digital Marketing To a second language student, I hope the professor could be speak more clear English I rate it as 4 because of how it is designed: video lectures, transcripts, readings, recommended books, individual assignments, group assignment, ability to interact with other students, ability to research in the library and see journals needed in the group assignments, peer reviews.

However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course.

I wish your peer reviews had less of an outcome on your grade though.

Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.

The short videos interrupted by questions are great, the case study system is great and the peer reviews, though often limited, give a sense of belonging to a class.The contents structure is also pretty good, introducing the four Ps of marketing and seeing what effect digital marketing has on them.The main problem, which actually ruins the course, is that everything is outdated.

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years ago

I used to work in Marketing (market research and PR) but left 6 years ago to take care of my children.

A needed update in marketing concepts, i recommend for the ones who finish marketing studies years ago and now need a refresh on the changes in each of the P's in a digital era.

As a Digital Marketing Manager, I had come across multiple tactics and opportunities that we had exploited at least 3-4 years ago.

IMHO a very superficial course.Lots of outdated material (user-generated content was a big thing 5 to 10 years ago, not anymore).

Taking examples from between 6 and 10 years ago in digital marketing is simply not possible.

It very rapidly starts to feel like listening to your grandfather who recently discovered emails.The most recent contents is from 4 years ago.

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An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Tools Administrator $58k

Digital Specialist - Digital Distributor Tools $60k

Sales Tools Analyst $68k

Tools Developer - Polygraph $88k

Project Tools $101k

Tools & Engineering $126k

Automation Tools Developer $126k

Tools Engineer 2 $133k

Methods and Tools $134k

Tools Developer, vendor $141k

Senior Process & Tools $167k

Principal Engineering Tools $229k


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Rating 4.6 based on 1,839 ratings
Length 6 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Jun 21 (43 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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