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Michelle Flores

Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und wichtige Informationen für deine Facebook Werbekampagnen filtern. Du wirst lernen deine Zielgruppe gezielt auf Facebook anzusprechen und deine Werbekampagne dementsprechend zu gestalten.

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Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und wichtige Informationen für deine Facebook Werbekampagnen filtern. Du wirst lernen deine Zielgruppe gezielt auf Facebook anzusprechen und deine Werbekampagne dementsprechend zu gestalten.

Das Ziel dieses Projekts ist dich mit der Nutzung von Facebook Audience Insights vertraut zu machen, um deine Facebook Marketing Strategie anpassen zu können.

Das Ziel von Social Media Marketing besteht darin kreative Wege zu finden um seine Zielgruppe in den sozialen Medien anzusprechen und für deine Produkte oder Dienstleistungen zu begeistern. Dies geschieht oftmals auf Basis eines geringen Marketing Budgets.

Heute wirst du zunächst eine Facebook Business Seite erstellen. Anschließend wirst du lernen auf Facebook Insights zuzugreifen. Facebook Insights ist ein wertvolles Marketing Analytics tool, welches eine Vielzahl von Daten für Unternehmen auf Facebook bereit stellt um die Gewohnheiten von Facebook Usern die auf deine Seite zugreifen besser zu verstehen.

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What's inside

Syllabus

Projekt-Überblick
Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und und wichtige Informationen für deine Facebook Werbekampagnen filtern.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Bietet Einblicke in die Zielgruppe auf Facebook und hilft bei der Optimierung von Werbekampagnen
Vermittelt den Umgang mit Facebook Insights für eine zielgerichtete Facebook-Marketingstrategie
Unterstützt bei der Entwicklung kreativer Strategien zur Zielgruppenansprache mit geringem Marketingbudget

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Einführung in Facebook Audience Insights with these activities:
Überprüfe die Grundlagen des Facebook-Marketings
Frische deine Kenntnisse über die grundlegenden Konzepte des Facebook-Marketings auf, bevor du tief in Facebook Audience Insights eintauchst.
Browse courses on Facebook Marketing
Show steps
  • Überprüfe Kursmaterialien oder Online-Ressourcen
  • Lies Artikel oder Blogs über Facebook-Marketing
  • Schaue dir YouTube-Videos oder Webinare zum Thema an
Erstelle einen Facebook-Avatar
Erstelle einen Avatar, der deine Persönlichkeit und Marke widerspiegelt, um eine Verbindung zu deinem Publikum herzustellen.
Show steps
  • Brainstorm Ideen für deinen Avatar
  • Wähle eine Vorlage oder erstelle deinen eigenen Avatar
  • Personalisieren deinen Avatar mit Kleidung, Accessoires und Hintergrund
Erkunde Facebook Audience Insights
Lerne die Funktionen und Vorteile von Facebook Audience Insights kennen, um deine Zielgruppe besser zu verstehen.
Show steps
  • Öffne Facebook Audience Insights
  • Navigiere durch die verschiedenen Registerkarten und Funktionen
  • Experimentiere mit verschiedenen Zielgruppendefinitionen
Four other activities
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Show all seven activities
Filtere Zielgruppen mit Facebook Audience Insights
Übe das Filtern von Zielgruppen basierend auf demografischen Merkmalen, Interessen und Verhaltensweisen, um deine Anzeigen effektiver auszurichten.
Show steps
  • Wähle eine demografische Zielgruppe aus, z. B. Alter oder Geschlecht
  • Füge Interessen hinzu, um deine Zielgruppe einzugrenzen
  • Verfeinere deine Zielgruppe mit Verhaltensweisen, z. B. kürzlich getätigten Käufen oder Website-Besuchen
Erstelle eine Zielgruppendefinition für eine Facebook-Werbekampagne
Erstelle eine detaillierte Zielgruppendefinition basierend auf deinen Recherchen und Erkenntnissen aus der Verwendung von Facebook Audience Insights.
Show steps
  • Überprüfe die Ziele deiner Werbekampagne
  • Recherchiere deine Zielgruppe
  • Definiere deine Zielgruppe basierend auf demografischen Merkmalen, Interessen und Verhaltensweisen
  • Speichere und benenne deine Zielgruppendefinition
Nimm an einem Facebook-Marketing-Workshop teil
Erweitere deine Fähigkeiten und Kenntnisse im Facebook-Marketing, indem du an einem Workshop von Experten teilnimmst.
Show steps
  • Recherchiere und finde einen relevanten Workshop
  • Melde dich für den Workshop an und zahle die Teilnahmegebühr
  • Besuche den Workshop und nimm aktiv teil
Vernetze dich mit anderen Facebook-Marketing-Experten
Baue Beziehungen zu anderen Fachleuten auf, tausche Ideen aus und lerne von ihren Erfahrungen.
Show steps
  • Besuche Facebook-Marketing-Veranstaltungen und Konferenzen
  • Trete Facebook-Marketing-Gruppen in sozialen Medien bei
  • Verbinde dich mit anderen Fachleuten auf LinkedIn

Career center

Learners who complete Einführung in Facebook Audience Insights will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Online Marketing Manager
An Online Marketing Manager is responsible for planning, executing, and analyzing online marketing campaigns. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better marketing decisions. This course may be useful in helping you understand how to use Facebook Audience Insights to collect and analyze data about your target audience. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Advertising Manager
An Advertising Manager is responsible for planning, executing, and analyzing advertising campaigns. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your advertising campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Social Media Strategist
A Social Media Strategist is responsible for developing and implementing social media strategies. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your social media campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content that is designed to attract and engage a target audience. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your content. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your public relations campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your branding campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Marketing Consultant
A Marketing Consultant is responsible for providing marketing advice to businesses. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your marketing campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Freelance Writer
A Freelance Writer is responsible for writing content for businesses and individuals. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your content. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Podcaster
A Podcaster is responsible for creating and hosting a podcast. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your podcast content. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Blogger
A Blogger is responsible for writing and publishing content on a blog. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your blog content. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
Entrepreneur
An Entrepreneur is responsible for starting and running their own business. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your marketing campaigns. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.
YouTuber
A YouTuber is responsible for creating and publishing videos on YouTube. This course may be useful in helping you understand how to use Facebook Audience Insights to target your audience and optimize your YouTube content. Additionally, this course can help you develop a better understanding of social media marketing and how to use it to reach your target audience.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Einführung in Facebook Audience Insights.
Dieses Buch provides a comprehensive overview of Facebook marketing. It covers a wide range of topics, from creating and managing Facebook pages to running Facebook ads. is helpful in providing background knowledge and is commonly used as a textbook at academic institutions.
Dieses Buch comprehensive guide to Facebook advertising. It covers everything from creating your first ad to tracking your results. valuable resource for Facebook advertisers of all levels.
Dieses Buch practical guide to social media marketing. It covers everything from creating a social media strategy to measuring your results. valuable resource for social media marketers of all levels.
Dieses Buch comprehensive guide to social media marketing. It covers everything from creating a social media strategy to measuring your results. valuable resource for social media marketers of all levels.
Dieses Buch provides a look at the future of social media marketing. It covers everything from the rise of social media influencers to the use of artificial intelligence in social media. good option for social media marketers who want to stay ahead of the curve.
Dieses Buch practical guide to social media marketing for businesses. It covers everything from creating a social media marketing plan to using social media to generate leads. good option for businesses that want to use social media to grow their business.
Dieses Buch provides a comprehensive overview of social media marketing. It covers a wide range of topics, from creating a social media strategy to measuring your results. valuable resource for social media marketers of all levels.
Dieses Buch is designed to help businesses use social media to reach their target audience. It covers everything from creating a social media marketing plan to creating engaging content. good option for businesses that are new to social media marketing.
Dieses Buch provides practical advice on how to use social media to engage your audience. It covers everything from creating a social media content calendar to using social media to generate leads. good option for businesses that want to use social media to grow their business.
Dieses Buch practical guide to social media marketing. It covers everything from creating engaging content to building a social media community. good option for beginners who want to learn the basics of social media marketing.
Dieses Buch step-by-step guide to Facebook marketing. It covers everything from creating your Facebook page to running Facebook ads. good option for beginners who want to learn the basics of Facebook marketing.

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