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Erica Reid
and
Patrick Donovan
Learn how to research and determine if new social media platforms, such as Threads, are a good fit for your company's social media marketing strategy.
Register for this course and see more details by visiting:
OpenCourser.com/course/3ri5l5/thread
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What's inside
Syllabus
In this short lesson, you will hear digital marketing experts discuss how to evaluate a new social media platform (Threads) to determine where it fits in a company's social media marketing strategy.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores evaluating new social media platforms, a common task in marketing
Taught by digital marketing experts
Save this course
Save Threads to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Threads with these
activities:
Learn about New Social Media Platforms
Show steps
Stay up-to-date on the latest social media platforms and their features to make informed decisions about which ones to include in your marketing strategy.
Show steps
-
Watch tutorials on new social media platforms.
-
Read articles and blog posts about social media trends.
Attend Social Media Marketing Conferences
Show steps
Attend industry conferences and events to network with other professionals and learn about the latest social media marketing trends.
Show steps
-
Research upcoming social media marketing conferences.
-
Register for and attend the conferences.
-
Network with other attendees.
Evaluate Case Studies
Show steps
Evaluate real-life case studies to strengthen your ability to make data-driven decisions about social media platforms.
Show steps
-
Read case studies and identify key insights.
-
Analyze data from the case studies.
-
Develop recommendations based on your analysis.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create Infographic on Social Media Trends
Show steps
Create an infographic that summarizes the key findings from your research on social media trends.
Show steps
-
Gather data on social media trends.
-
Design your infographic.
-
Publish your infographic.
Develop Social Media Marketing Plan
Show steps
Create a comprehensive social media marketing plan that outlines your goals, target audience, content strategy, and metrics for measuring success.
Browse courses on
Social Media Marketing Strategy
Show steps
-
Define your social media marketing goals.
-
Identify your target audience.
-
Develop a content strategy.
-
Create a social media calendar.
-
Track your results and make adjustments.
Learn about New Social Media Platforms
Show steps
Stay up-to-date on the latest social media platforms and their features to make informed decisions about which ones to include in your marketing strategy.
Show steps
Show steps
Show steps
- Watch tutorials on new social media platforms.
- Read articles and blog posts about social media trends.
Attend Social Media Marketing Conferences
Show steps
Attend industry conferences and events to network with other professionals and learn about the latest social media marketing trends.
Show steps
Show steps
Show steps
- Research upcoming social media marketing conferences.
- Register for and attend the conferences.
- Network with other attendees.
Evaluate Case Studies
Show steps
Evaluate real-life case studies to strengthen your ability to make data-driven decisions about social media platforms.
Show steps
Show steps
Show steps
- Read case studies and identify key insights.
- Analyze data from the case studies.
- Develop recommendations based on your analysis.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create Infographic on Social Media Trends
Show steps
Create an infographic that summarizes the key findings from your research on social media trends.
Show steps
Show steps
Show steps
- Gather data on social media trends.
- Design your infographic.
- Publish your infographic.
Develop Social Media Marketing Plan
Show steps
Create a comprehensive social media marketing plan that outlines your goals, target audience, content strategy, and metrics for measuring success.
Browse courses on
Social Media Marketing Strategy
Show steps
Show steps
Show steps
- Define your social media marketing goals.
- Identify your target audience.
- Develop a content strategy.
- Create a social media calendar.
- Track your results and make adjustments.
Career center
Learners who complete Threads will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers plan, develop, and execute social media strategies that align with a company's marketing goals. They research social media platforms and trends, including new platforms such as Threads, to determine how they can be effectively incorporated into a marketing strategy. Taking this course can help you build a foundation in evaluating social media platforms and understanding how to position your company in new and emerging social media channels.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning, implementing, and analyzing digital marketing campaigns across various channels, including social media. They use their knowledge of social media platforms to develop targeted campaigns that reach the right audience. Taking this course can help you enhance your understanding of social media platforms and how to integrate them into a comprehensive digital marketing strategy.
Marketing Manager
Marketing Manager
Marketing Managers lead and oversee the development and execution of marketing campaigns. They work closely with other departments, such as sales and product development, to ensure that marketing efforts are aligned with the company's overall business objectives. Taking this course can help you build a strong foundation in marketing strategy and provide you with insights into how to leverage social media platforms to achieve marketing goals.
Content Creator
Content Creator
Content Creators are responsible for developing and creating content for various platforms, including social media. They use their creativity and knowledge of storytelling to produce engaging and informative content that resonates with the target audience. Taking this course can help you understand how to create content that is tailored to different social media platforms, including Threads, and how to use it to achieve marketing objectives.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities around a brand or product. They use social media platforms to engage with customers, answer questions, and provide support. Taking this course can help you gain insights into the role of social media in community building and how to effectively manage online communities on platforms like Threads.
Social Media Analyst
Social Media Analyst
Social Media Analysts collect and analyze data from social media platforms to track campaign performance and measure the effectiveness of marketing efforts. They use this data to identify trends, make recommendations, and improve the overall social media strategy. Taking this course can help you develop analytical skills and learn how to interpret data from social media platforms, including Threads, to inform marketing decisions.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand identity. They work closely with marketing teams to ensure that the brand is consistently represented across all channels, including social media. Taking this course can help you understand how to leverage social media platforms to build and maintain a strong brand identity.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage the flow of information between an organization and its publics. They use social media platforms to disseminate information, build relationships with key stakeholders, and manage the organization's reputation. Taking this course can help you understand the role of social media in public relations and how to effectively use it to communicate with target audiences.
Customer Service Representative
Customer Service Representative
Customer Service Representatives provide assistance to customers through various channels, including social media. They use their communication and interpersonal skills to resolve issues, answer questions, and provide support. Taking this course can help you develop the skills necessary to effectively handle customer inquiries and provide excellent customer service on social media platforms.
Sales Representative
Sales Representative
Sales Representatives sell products or services to customers. They use social media platforms to connect with potential customers, build relationships, and generate leads. Taking this course can help you understand how to use social media to enhance your sales efforts and reach a wider audience.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities for a company. They use social media platforms to connect with potential partners, clients, and investors. Taking this course can help you understand how to leverage social media to build relationships and generate new business leads.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on marketing strategies and campaigns. They use their expertise to help businesses achieve their marketing goals. Taking this course can help you develop a deeper understanding of social media marketing and provide you with the skills to advise clients on how to effectively use social media platforms.
Social Media Strategist
Social Media Strategist
Social Media Strategists develop and implement social media strategies for businesses. They work with clients to identify target audiences, set goals, and create content that resonates with the audience. Taking this course can help you gain insights into the process of developing social media strategies and how to effectively use social media platforms to achieve marketing objectives.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, implementing, and analyzing digital marketing campaigns. They use their knowledge of digital marketing channels, including social media, to develop and execute effective campaigns that reach the target audience. Taking this course can help you develop a foundation in social media marketing and provide you with insights into how to integrate it into a comprehensive digital marketing strategy.
Online Marketing Manager
Online Marketing Manager
Online Marketing Managers are responsible for planning and implementing online marketing campaigns. They use their knowledge of online marketing channels, including social media, to develop and execute effective campaigns that reach the target audience. Taking this course can help you develop a foundation in social media marketing and provide you with insights into how to integrate it into a comprehensive online marketing strategy.
For more career information including salaries, visit:
OpenCourser.com/course/3ri5l5/thread
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Threads.
Save
Provides a comprehensive overview of social media marketing strategies and tactics, including how to evaluate and select the right platforms for your business.
Save
Offers practical advice on how to measure the impact of social media marketing, including how to set goals, track results, and calculate ROI.
Offers a comprehensive overview of Pinterest marketing, including how to create visually appealing pins, optimize your profile, and drive traffic to your website.
Offers a practical guide to social media marketing, covering topics such as social media strategy, content marketing, and social media advertising.
Provides a comprehensive overview of social media marketing principles and practices. It covers topics such as social media strategy, content creation, and social media measurement.
Offers a beginner-friendly guide to social media marketing, covering topics such as social media setup, content creation, and social media advertising.
A practical guide that takes learners through the steps of creating and implementing a social media marketing plan.
A practical handbook that provides guidance on using social media for business purposes, including tips and strategies for using Threads.
Save
A beginner's guide to social media marketing that can provide a good foundation for understanding the basics of social media and how to use it for marketing purposes.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/3ri5l5/thread
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