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This course is a part of the Digital Marketing Nanodegree Program.
Search engines are an essential part of the online experience. Learn how to use SEO to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.
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what to watch for , and
possible dealbreakers
Develops a comprehensive foundation of search engine optimization (SEO), which is standard in the digital marketing industry
Provides foundational skills in a core aspect of marketing: search engine optimization
Taught by instructors who are not well-known for their work in the field of search engine optimization
Requires the learner to have basic computer skills and a Gmail and Facebook account
Save this course
Save Search Engine Optimization (SEO) to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Search Engine Optimization (SEO) with these
activities:
Read 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Show steps
Reading this book will provide you with a comprehensive overview of SEO and help you to develop a strong foundation in this field.
View
The Art of SEO: Mastering Search Engine...
on Amazon
Show steps
-
Purchase 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola.
-
Read the book and take notes.
Attend an SEO workshop
Show steps
Attending an SEO workshop will give you the opportunity to learn from experts and to network with other SEO professionals.
Browse courses on
SEO
Show steps
-
Find an SEO workshop that interests you.
-
Register for the workshop.
-
Attend the workshop and participate in the activities.
Join an online SEO discussion forum
Show steps
Participating in an online discussion forum will allow you to connect with other SEO professionals and learn from their experiences.
Browse courses on
SEO
Show steps
-
Find an online SEO discussion forum.
-
Create an account and introduce yourself.
-
Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Take Google's beginners' SEO course
Show steps
Completing this course will improve understanding of how SEO works and how to optimize your website for search engines.
Browse courses on
SEO
Show steps
-
Go to the Google Search Central website and find the SEO Beginners' Guide course.
-
Complete all the modules in the course.
Analyze competitor websites
Show steps
Reviewing competitor websites will help you to develop a better understanding of what works well in your industry.
Browse courses on
SEO
Show steps
-
Choose a few competitor websites.
-
Analyze their SEO strategies.
-
Identify their strengths and weaknesses.
Write a blog post on SEO best practices
Show steps
Writing a blog post will help you to improve your understanding of SEO and to share your knowledge with others.
Browse courses on
Content Writing
Show steps
-
Choose a topic for your blog post.
-
Research relevant keywords.
-
Write a compelling blog post that is informative and engaging.
Record a video tutorial on SEO
Show steps
Creating a video tutorial will help you to improve your understanding of SEO and to share your knowledge with others.
Browse courses on
Video Production
Show steps
-
Choose a topic for your video tutorial.
-
Write a script for your video tutorial.
-
Record your video tutorial.
-
Edit your video tutorial.
-
Publish your video tutorial on YouTube.
Create a website and optimize it for search engines
Show steps
Creating a website and optimizing it for search engines will give you practical experience in applying SEO techniques.
Browse courses on
Web Development
Show steps
-
Choose a domain name and hosting provider.
-
Install WordPress and a suitable theme.
-
Create high-quality content and optimize it for SEO.
-
Promote your website through social media and other channels.
Read 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Show steps
Reading this book will provide you with a comprehensive overview of SEO and help you to develop a strong foundation in this field.
View
The Art of SEO: Mastering Search Engine...
on Amazon
Show steps
Show steps
Show steps
- Purchase 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola.
- Read the book and take notes.
Attend an SEO workshop
Show steps
Attending an SEO workshop will give you the opportunity to learn from experts and to network with other SEO professionals.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Find an SEO workshop that interests you.
- Register for the workshop.
- Attend the workshop and participate in the activities.
Join an online SEO discussion forum
Show steps
Participating in an online discussion forum will allow you to connect with other SEO professionals and learn from their experiences.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Find an online SEO discussion forum.
- Create an account and introduce yourself.
- Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Take Google's beginners' SEO course
Show steps
Completing this course will improve understanding of how SEO works and how to optimize your website for search engines.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Go to the Google Search Central website and find the SEO Beginners' Guide course.
- Complete all the modules in the course.
Analyze competitor websites
Show steps
Reviewing competitor websites will help you to develop a better understanding of what works well in your industry.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Choose a few competitor websites.
- Analyze their SEO strategies.
- Identify their strengths and weaknesses.
Write a blog post on SEO best practices
Show steps
Writing a blog post will help you to improve your understanding of SEO and to share your knowledge with others.
Browse courses on
Content Writing
Show steps
Show steps
Show steps
- Choose a topic for your blog post.
- Research relevant keywords.
- Write a compelling blog post that is informative and engaging.
Record a video tutorial on SEO
Show steps
Creating a video tutorial will help you to improve your understanding of SEO and to share your knowledge with others.
Browse courses on
Video Production
Show steps
Show steps
Show steps
- Choose a topic for your video tutorial.
- Write a script for your video tutorial.
- Record your video tutorial.
- Edit your video tutorial.
- Publish your video tutorial on YouTube.
Create a website and optimize it for search engines
Show steps
Creating a website and optimizing it for search engines will give you practical experience in applying SEO techniques.
Browse courses on
Web Development
Show steps
Show steps
Show steps
- Choose a domain name and hosting provider.
- Install WordPress and a suitable theme.
- Create high-quality content and optimize it for SEO.
- Promote your website through social media and other channels.
Career center
Learners who complete Search Engine Optimization (SEO) will develop knowledge and skills
that may be useful to these careers:
SEO Specialist
SEO Specialist
SEO Specialists are responsible for optimizing websites for search engines. They must be proficient in both on-site and off-site optimization techniques. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, SEO Specialists can optimize websites to improve their visibility in search results.
Digital Marketer
Digital Marketer
Search Engine Optimization(SEO) is a critical component of digital marketing because it helps websites rank higher in search engine results pages (SERPs), which can lead to increased traffic and conversions. This course provides a comprehensive overview of SEO, including on-site and off-site optimization techniques. With the skills and knowledge gained through this course, you can effectively plan and implement SEO campaigns, which may make you a more competitive candidate for a Digital Marketer role.
Online Marketing Manager
Online Marketing Manager
Online Marketing Managers are responsible for planning and executing online marketing campaigns. They must have a strong understanding of SEO to ensure that their campaigns are successful. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Online Marketing Managers can plan and execute SEO campaigns that drive traffic and conversions.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning, creating, and executing content marketing campaigns. They must have a strong understanding of SEO to ensure that their content is visible to target audiences. This course provides a solid foundation in SEO principles and best practices, which can help Content Marketing Managers create content that ranks well in search results.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for managing online stores. They must have a strong understanding of SEO to ensure that their products are visible to target audiences. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, E-commerce Managers can optimize their online stores to improve their visibility in search results.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites. They must have a strong understanding of SEO to ensure that their websites are easy to find and navigate. This course provides a comprehensive overview of SEO techniques, including on-site optimization and link building. With the skills and knowledge gained through this course, Web Developers can build websites that are both user-friendly and search engine friendly.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing social media accounts for businesses and organizations. They must have a strong understanding of SEO to ensure that their content is visible to target audiences. This course provides a solid foundation in SEO principles and best practices, which can help Social Media Managers create content that ranks well in search results.
Marketing Analyst
Marketing Analyst
Marketing Analysts may use SEO data to inform their recommendations. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Marketing Analysts can better understand SEO and its impact on marketing campaigns.
Product Manager
Product Manager
Product Managers may use SEO data and principles to inform product development decisions. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Product Managers can better understand SEO and its impact on product development.
Business Analyst
Business Analyst
Business Analysts may use SEO data and principles to inform business decisions. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Business Analysts can better understand SEO and its impact on business decisions.
Data Analyst
Data Analyst
Data Analysts may use SEO data to inform their analysis. This course provides a comprehensive overview of SEO techniques including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Data Analysts can better understand SEO and its impact on data analysis
UX Designer
UX Designer
UX Designers may use SEO data and principles to inform their designs. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, UX Designers can better understand SEO and its impact on user experience.
Software Engineer
Software Engineer
Software Engineers may use SEO data and principles to inform their development decisions. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Software Engineers can better understand SEO and its impact on software development.
Technical Writer
Technical Writer
Technical Writers may use SEO principles to optimize their documentation for search engines. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Technical Writers can better understand SEO and its impact on documentation.
Customer Success Manager
Customer Success Manager
Customer Success Managers may use SEO data and principles to inform their customer support strategies. This course provides a comprehensive overview of SEO techniques, including keyword research, link building, and content optimization. With the skills and knowledge gained through this course, Customer Success Managers can better understand SEO and its impact on customer support.
For more career information including salaries, visit:
OpenCourser.com/course/l3wbet/udacity
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Search Engine Optimization (SEO).
Provides a comprehensive overview of SEO, from beginner to advanced topics. It covers everything from how to choose the right keywords to how to build links.
Save
Classic in the field of SEO. It covers everything from keyword research to link building, and it provides practical advice that can help you improve your website's search engine ranking.
Save
Provides an overview of the different SEO tools available and how to use them effectively. It also includes case studies to show how these tools can be used to improve your website's search engine ranking.
Comprehensive guide to link building, one of the most important aspects of SEO. It covers everything from how to find high-quality links to how to build relationships with other websites.
Save
Provides a comprehensive overview of inbound marketing, which valuable approach for SEO. It covers everything from how to create buyer personas to how to measure your results.
Provides a comprehensive overview of SEO techniques that can help you improve your website's search engine ranking.
Provides a step-by-step guide to SEO that can help you improve your website's search engine ranking in just an hour a day.
Save
Provides a comprehensive overview of SEO for ecommerce websites. It covers everything from how to choose the right keywords to how to build links.
Provides a comprehensive overview of how to build a successful online business. It covers everything from choosing the right business model to marketing your products or services.
Provides a comprehensive overview of the lean startup methodology, which can help you test your business ideas quickly and cheaply.
Great option for beginners who want to learn the basics of SEO. It covers all the essential topics in a clear and concise way.
Provides a comprehensive overview of social media marketing, which is an important part of SEO. It covers everything from how to create a social media strategy to how to measure your results.
Great option for beginners who want to learn the basics of content marketing. It covers all the essential topics in a clear and concise way.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/l3wbet/udacity
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Via
Udacity
Good to know
Develops a comprehensive foundation of search engine optimization (SEO), which is standard in the digital marketing industry
Provides foundational skills in a core aspect of marketing: search engine optimization
Taught by instructors who are not well-known for their work in the field of search engine optimization
Requires the learner to have basic computer skills and a Gmail and Facebook account
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