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Liana Gross Furini,
Jen Crompton,
John Triggs,
Matt Bailey,
Erica Reid,
Benjamin Kepner,
Dawn Raquel Jensen,
Daniel Kob,
and
Anke Audenaert
Learn the fundamentals of SEO for top search engine results. This online training course from Udacity covers link-building, keywords, and more. Master SEO today
Prerequisite details
Read more
Learn the fundamentals of SEO for top search engine results. This online training course from Udacity covers link-building, keywords, and more. Master SEO today
Prerequisite details
Read more
Learn the fundamentals of SEO for top search engine results. This online training course from Udacity covers link-building, keywords, and more. Master SEO today
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- Branding strategy
- Customer journey maps
- Marketing channels
- Marketing objectives
- Acquisition funnels
- Marketing metrics
- Empathy maps
- Value proposition
- User personas
You will also need to be able to communicate fluently and professionally in written and spoken English.
Register for this course and see more details by visiting:
OpenCourser.com/course/eb2mkg/search
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UDACITY40
What's inside
Syllabus
Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.
Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.
Read more
Syllabus
Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.
Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.
Read more
Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.
Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.
Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.
In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills valuable for marketing professionals
Explores fundamental SEO concepts and industry best practices
Taught by real-world experts with extensive experience in SEO
Provides a practical and actionable approach to SEO
Suitable for beginners seeking to establish a foundation in SEO
Requires prior knowledge of marketing concepts
Save this course
Save Search Engine Optimization (SEO) to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Search Engine Optimization (SEO) with these
activities:
Review Core SEO Concepts
Show steps
Deepen your understanding of the foundational concepts of SEO to enhance your learning in this course.
Browse courses on
Search Engine Optimization
Show steps
-
Review basics of search engine algorithms, including Google's search algorithms.
-
Identify the different types of SEO (on-page, off-page, technical SEO).
-
Familiarize yourself with organic search results and paid search advertising.
Participate in an SEO Discussion Group
Show steps
Engage with fellow learners and SEO professionals to exchange knowledge, ask questions, and enhance your understanding.
Show steps
-
Find an online forum or discussion group focused on SEO.
-
Participate in discussions, ask questions, and contribute your insights.
Keyword Research Practice
Show steps
Enhance your keyword research skills to effectively target your audience and improve your SEO performance.
Browse courses on
Keywords
Show steps
-
Practice using keyword research tools to identify relevant keywords for your target audience.
-
Analyze search volume, competition, and CPC for your chosen keywords.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop an SEO-Optimized Content Outline
Show steps
Apply your understanding of SEO principles by creating an outline for a search engine-friendly piece of content.
Browse courses on
Content Creation
Show steps
-
Identify the target keyword and related keywords for your content.
-
Structure your content using headers, subheaders, and paragraphs.
-
Incorporate relevant keywords throughout your content naturally.
Follow SEO Case Studies
Show steps
Learn from real-world examples of successful SEO campaigns to enhance your understanding of effective strategies.
Browse courses on
Case Studies
Show steps
-
Find case studies of websites that have successfully implemented SEO strategies.
-
Analyze the techniques used and the results achieved.
Read 'The Art of SEO'
Show steps
Gain valuable insights into SEO best practices from industry experts to supplement your learning in this course.
View
The Art of SEO
on Amazon
Show steps
-
Read through the book, paying attention to the strategies and tactics discussed.
-
Take notes on key concepts and practical tips.
Conduct an SEO Audit Report
Show steps
Gain practical experience by performing an SEO audit on a real-world website to identify areas for improvement.
Browse courses on
SEO Audit
Show steps
-
Choose a website to audit and gather necessary information.
-
Analyze the website's technical SEO, on-page SEO, and off-page SEO.
-
Create a detailed report outlining your findings and recommendations for improvement.
Build an SEO-Optimized Website
Show steps
Apply your knowledge and skills by creating a website that adheres to SEO best practices and ranks well in search results.
Browse courses on
Website Development
Show steps
-
Choose a niche and target audience for your website.
-
Conduct keyword research and identify relevant keywords for your site.
-
Design and develop your website with SEO in mind, including optimizing page titles, meta descriptions, and content.
-
Build backlinks and promote your website to improve its visibility.
Review Core SEO Concepts
Show steps
Deepen your understanding of the foundational concepts of SEO to enhance your learning in this course.
Browse courses on
Search Engine Optimization
Show steps
Show steps
Show steps
- Review basics of search engine algorithms, including Google's search algorithms.
- Identify the different types of SEO (on-page, off-page, technical SEO).
- Familiarize yourself with organic search results and paid search advertising.
Participate in an SEO Discussion Group
Show steps
Engage with fellow learners and SEO professionals to exchange knowledge, ask questions, and enhance your understanding.
Show steps
Show steps
Show steps
- Find an online forum or discussion group focused on SEO.
- Participate in discussions, ask questions, and contribute your insights.
Keyword Research Practice
Show steps
Enhance your keyword research skills to effectively target your audience and improve your SEO performance.
Browse courses on
Keywords
Show steps
Show steps
Show steps
- Practice using keyword research tools to identify relevant keywords for your target audience.
- Analyze search volume, competition, and CPC for your chosen keywords.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop an SEO-Optimized Content Outline
Show steps
Apply your understanding of SEO principles by creating an outline for a search engine-friendly piece of content.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Identify the target keyword and related keywords for your content.
- Structure your content using headers, subheaders, and paragraphs.
- Incorporate relevant keywords throughout your content naturally.
Follow SEO Case Studies
Show steps
Learn from real-world examples of successful SEO campaigns to enhance your understanding of effective strategies.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Find case studies of websites that have successfully implemented SEO strategies.
- Analyze the techniques used and the results achieved.
Read 'The Art of SEO'
Show steps
Gain valuable insights into SEO best practices from industry experts to supplement your learning in this course.
View
The Art of SEO
on Amazon
Show steps
Show steps
Show steps
- Read through the book, paying attention to the strategies and tactics discussed.
- Take notes on key concepts and practical tips.
Conduct an SEO Audit Report
Show steps
Gain practical experience by performing an SEO audit on a real-world website to identify areas for improvement.
Browse courses on
SEO Audit
Show steps
Show steps
Show steps
- Choose a website to audit and gather necessary information.
- Analyze the website's technical SEO, on-page SEO, and off-page SEO.
- Create a detailed report outlining your findings and recommendations for improvement.
Build an SEO-Optimized Website
Show steps
Apply your knowledge and skills by creating a website that adheres to SEO best practices and ranks well in search results.
Browse courses on
Website Development
Show steps
Show steps
Show steps
- Choose a niche and target audience for your website.
- Conduct keyword research and identify relevant keywords for your site.
- Design and develop your website with SEO in mind, including optimizing page titles, meta descriptions, and content.
- Build backlinks and promote your website to improve its visibility.
Career center
Learners who complete Search Engine Optimization (SEO) will develop knowledge and skills
that may be useful to these careers:
SEO Specialist
SEO Specialist
SEO Specialists are responsible for optimizing websites for search engines. They use a variety of techniques to improve the visibility of websites in search engine results pages (SERPs). The Search Engine Optimization (SEO) course can help SEO Specialists develop the skills and knowledge they need to be successful in their field. The course covers a wide range of topics, including keyword research, content optimization, and link building.
Digital Marketer
Digital Marketer
Digital Marketers are responsible for planning, executing, and analyzing digital marketing campaigns. They use a variety of channels to reach their target audience, including search engines, social media, and email. The Search Engine Optimization (SEO) course can help Digital Marketers improve their understanding of how search engines work and how to optimize their websites for better search engine results. This can help them attract more traffic to their websites and generate more leads and sales.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing plans to achieve business goals. They oversee all aspects of marketing, including branding, advertising, public relations, and customer service. The Search Engine Optimization (SEO) course can help Marketing Managers improve their understanding of how search engines work and how to optimize their websites for better search engine results. This can help them attract more traffic to their websites and generate more leads and sales.
Content Writer
Content Writer
Content Writers are responsible for creating content for websites, blogs, social media, and other marketing materials. They work closely with SEO specialists to ensure that their content is optimized for search engines. The Search Engine Optimization (SEO) course can help Content Writers improve their understanding of how search engines work and how to write content that is both informative and engaging. This can help them create content that ranks well in search engine results and attracts more traffic to their websites.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites. They work closely with SEO specialists to ensure that their websites are optimized for search engines. The Search Engine Optimization (SEO) course can help Web Developers improve their understanding of how search engines work and how to build websites that are both user-friendly and search engine friendly.
Product Manager
Product Manager
Product Managers are responsible for developing and launching new products. They work closely with marketing and engineering teams to ensure that their products meet the needs of customers. The Search Engine Optimization (SEO) course can help Product Managers improve their understanding of how search engines work and how to optimize their products for better search engine results. This can help them launch products that are more visible to potential customers and generate more sales.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data. They use this data to help businesses understand their customers and make better marketing decisions. The Search Engine Optimization (SEO) course can help Marketing Analysts improve their understanding of how search engines work and how to measure the effectiveness of SEO campaigns. This can help them make better recommendations to their clients and improve the ROI of their marketing campaigns.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and managing social media content. They work closely with SEO specialists to ensure that their content is optimized for search engines. The Search Engine Optimization (SEO) course can help Social Media Managers improve their understanding of how search engines work and how to create content that is both engaging and search engine friendly.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of their clients. They work closely with the media to get their clients' stories in the news. The Search Engine Optimization (SEO) course can help Public Relations Specialists improve their understanding of how search engines work and how to optimize their press releases and other content for better search engine results.
Customer Service Representative
Customer Service Representative
Customer Service Representatives are responsible for providing customer service to customers. They answer questions, resolve complaints, and process orders. The Search Engine Optimization (SEO) course may be helpful for Customer Service Representatives who want to learn more about how search engines work and how to optimize their websites for better search engine results.
Sales Representative
Sales Representative
Sales Representatives are responsible for selling products and services to customers. The Search Engine Optimization (SEO) course may be helpful for Sales Representatives who want to learn more about how search engines work and how to optimize their sales presentations and other content for better search engine results.
Recruiter
Recruiter
Recruiters are responsible for finding and hiring new employees. The Search Engine Optimization (SEO) course may be helpful for Recruiters who want to learn more about how search engines work and how to optimize their job postings for better search engine results.
Financial Analyst
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making investment recommendations. The Search Engine Optimization (SEO) course is unlikely to be helpful for Financial Analysts.
Doctor
Doctor
Doctors are responsible for diagnosing and treating illnesses and injuries. The Search Engine Optimization (SEO) course is unlikely to be helpful for Doctors.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. The Search Engine Optimization (SEO) course is unlikely to be helpful for Software Engineers.
For more career information including salaries, visit:
OpenCourser.com/course/eb2mkg/search
Reading list
We've selected five books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Search Engine Optimization (SEO).
Save
Provides readers with the foundational concepts and principles of SEO, emphasizing the importance of quality content, technical SEO, and link building.
This guide beginner-friendly resource that offers a comprehensive overview of SEO basics, covering topics such as keyword research, content optimization, and search engine algorithms.
Save
This guide provides a comprehensive overview of SEO basics and strategies.
Save
Provides a simplified and accessible guide to SEO, covering essential principles and best practices. It is suitable for beginners and individuals looking to gain a solid understanding of SEO.
Save
Offers a comprehensive overview of SEO best practices and techniques.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eb2mkg/search
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Effort
5 days
Level
Introductory
Via
Udacity
Instructors
Liana Gross Furini
Jen Crompton
John Triggs
Matt Bailey
Erica Reid
Benjamin Kepner
Dawn Raquel Jensen
Daniel Kob
Anke Audenaert
Language
English
Good to know
Develops skills valuable for marketing professionals
Explores fundamental SEO concepts and industry best practices
Taught by real-world experts with extensive experience in SEO
Provides a practical and actionable approach to SEO
Suitable for beginners seeking to establish a foundation in SEO
Requires prior knowledge of marketing concepts
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