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Optimizing and Deploying a Website

Once you have web pages created, you want them to be hosted on the web and discoverable by search engines. This course will teach you how to host your website on the World Wide Web, and how to optimize the pages for search engines.

In order to reach your audience on the World Wide Web, you need your site to be available and discoverable. In this course, Optimizing and Deploying a Website, you’ll learn to host your website on the web and how to optimize it to be discovered and indexed by search engines. First, you’ll explore how the web and internet work, what a web server is, how to find a hosting provider, and how to upload your web pages. Next, you’ll discover how search engines work and some of the ways you can optimize your site to make the pages more friendly to search engine crawlers, which can move you up the list of search results. Finally, you’ll learn how to add Google Analytics to your pages in order to gather deep insights on how your website is being used. When you’re finished with this course, you’ll have the skills and knowledge of web hosting and website optimization needed to make your web pages available to users around the world, and to show up in search engine results when those users search for your content.

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What's inside

Syllabus

Course Overview

Hosting Your Website on the World Wide Web

Deploying Your Website to a Web Hosting Provider

Configuring Your Website

Optimizing Your Site for Search Engines

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills and knowledge for bringing web pages to the internet

Helps learners get discovered by search engines

Explores industry-standard web hosting and internet setup

Taught by Neil Morrissey, an instructor recognized for work in user experience and web design

Covers SEO techniques, a highly relevant topic for web development

Advises on adding Google Analytics, an industry-standard tool for traffic analysis

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Optimizing and Deploying a Website with these activities:

Read Google's Search Engine Optimization Starter Guide.

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This book will provide you with a comprehensive overview of the basics of search engine optimization.

View The Art of SEO on Amazon

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Purchase or borrow a copy of the book.
Read the book.
Take notes and highlight important passages.

Look over notes on search engine optimization techniques.

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Reviewing these notes will help you get up to speed with the basics of SEO before the course begins.

Browse courses on Search Engine Optimization

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Gather your notes on search engine optimization techniques.
Review the notes and make sure you understand the concepts.

Set up and optimize a basic website using a free web hosting provider.

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Hands-on experience with setting up and optimizing a website will help you reinforce the concepts covered in the course.

Browse courses on Website Hosting

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Create a basic website.
Choose a free web hosting provider.
Set up an account with the provider.
Optimize the website for search engines.

Four other activities

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Watch tutorials on search engine optimization best practices.

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Watching tutorials on SEO best practices will help you stay up to date with the latest techniques.

Browse courses on Search Engine Optimization

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Search for tutorials on search engine optimization best practices.
Watch the tutorials and take notes.

Attend a workshop on search engine optimization.

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Attending a workshop on SEO will help you learn from experts and get your questions answered.

Browse courses on Search Engine Optimization

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Find a workshop on search engine optimization.
Register for the workshop.
Attend the workshop and take notes.
Ask questions and get your questions answered.

Participate in an online SEO competition.

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Participating in an SEO competition will allow you to test your skills and learn from others.

Browse courses on Search Engine Optimization

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Find an online SEO competition.
Register for the competition.
Optimize your website for the competition.
Track your results and make adjustments as needed.
Attend a webinar on how to create and maintain a social media presence to help SEO efforts
Learn about the latest trends in search engine optimization.

Start a blog and optimize it for search engines.

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Starting a blog and optimizing it for search engines will give you hands-on experience with the concepts covered in the course.

Browse courses on Search Engine Optimization

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Choose a topic for your blog.
Create a blog on a platform like WordPress or Blogger.
Optimize your blog for search engines.
Create high-quality content for your blog.
Promote your blog on social media and other channels.
Track your results and make adjustments as needed.

Career center

Learners who complete Optimizing and Deploying a Website will develop knowledge and skills that may be useful to these careers:

Web Content Producer

Web Content Producers create, edit, and manage various forms of online content, ensuring that it is tailored to specific audiences and aligns with the organization's goals. This course, Optimizing and Deploying a Website, may enhance your skillset by providing techniques for optimizing website content for search engines, making it more discoverable and accessible to your target audience. Gaining insights into website hosting and analytics can also aid in understanding user engagement and refining content strategies, enabling you to effectively reach and engage your audience through digital platforms.

See salaries and explore the career path for Web Content Producer

Web Developer

Web Developers transform designs into functional websites, ensuring a seamless user experience across various platforms. The course, Optimizing and Deploying a Website, may complement your skills by providing a foundation in web hosting and server configuration. Understanding how to optimize websites for search engines can be valuable in improving website visibility and driving organic traffic, essential factors for a successful online presence. By mastering the concepts covered in this course, you can enhance your ability to create websites that not only meet aesthetic requirements but also achieve desired functional outcomes.

See salaries and explore the career path for Web Developer

Digital Marketing Manager

Digital Marketing Managers plan, execute, and analyze digital marketing campaigns to promote products or services and achieve business objectives. This course, Optimizing and Deploying a Website, may be beneficial for those seeking to advance their careers in digital marketing. Understanding website hosting and optimization techniques can help you optimize your campaigns by ensuring your website is discoverable, accessible, and search engine friendly. By integrating the knowledge gained from this course, you can effectively reach your target audience, increase website traffic, and contribute to overall marketing campaign success.

See salaries and explore the career path for Digital Marketing Manager

Webmaster

Webmasters are responsible for the technical aspects of maintaining and improving websites, ensuring optimal functionality and a positive user experience. Taking the course, Optimizing and Deploying a Website, can enhance your expertise by providing a comprehensive understanding of web hosting, server configuration, and website optimization. By learning how to optimize websites for search engines, you can improve website visibility, increase organic traffic, and effectively manage the technical aspects of website administration.

See salaries and explore the career path for Webmaster

SEO Manager

SEO Managers oversee the implementation and analysis of search engine optimization (SEO) strategies to improve website visibility and organic traffic. This course, Optimizing and Deploying a Website, may be highly valuable in advancing your career as an SEO Manager. The course delves into the fundamentals of website hosting and search engine optimization, providing you with practical knowledge and techniques to optimize websites for higher rankings in search results. By mastering the concepts covered in this course, you can effectively optimize websites, drive targeted traffic, and contribute to the success of digital marketing campaigns.

See salaries and explore the career path for SEO Manager

UX Designer

UX Designers focus on enhancing the user experience of websites and digital products, ensuring that they are user-friendly, accessible, and engaging. This course, Optimizing and Deploying a Website, may contribute to your growth as a UX Designer by providing a deeper understanding of web hosting and optimization techniques. By learning how to optimize websites for search engines, you can improve website visibility and accessibility, making it easier for users to find and interact with your designs. This knowledge can empower you to create digital experiences that effectively meet user needs and achieve desired outcomes.

See salaries and explore the career path for UX Designer

Digital Communications Specialist

Digital Communications Specialists develop and implement digital communication strategies to promote organizations or brands online. This course, Optimizing and Deploying a Website, can complement your skillset by providing a foundation in web hosting and website optimization. Understanding how to optimize websites for search engines can be valuable in improving website visibility, enabling you to effectively reach your target audience through digital channels. By integrating the knowledge gained from this course, you can enhance your ability to create and execute successful digital communication campaigns.

See salaries and explore the career path for Digital Communications Specialist

Software Engineer

Software Engineers design, develop, and maintain software applications, ensuring optimal performance, functionality, and user experience. This course, Optimizing and Deploying a Website, may be helpful for Software Engineers looking to expand their knowledge in web hosting and optimization. Understanding how to optimize websites for search engines can be beneficial for developing websites that are not only functional but also easily discoverable by users. By integrating the concepts covered in this course, you can contribute to the creation of software applications that effectively meet user needs and achieve desired outcomes.

See salaries and explore the career path for Software Engineer

Information Technology Manager

Information Technology Managers plan, implement, and manage IT infrastructure and services to support the operations of an organization. This course, Optimizing and Deploying a Website, may provide valuable insights into web hosting and optimization, complementing your responsibilities in IT management. Understanding how to optimize websites for search engines can be beneficial for managing the organization's web presence and ensuring that it is discoverable and accessible to users. By integrating the knowledge gained from this course, you can effectively manage IT infrastructure and services, contributing to the smooth functioning and growth of the organization.

See salaries and explore the career path for Information Technology Manager

Data Analyst

Data Analysts collect, analyze, and interpret data to provide insights that drive decision-making and improve business outcomes. This course, Optimizing and Deploying a Website, may be useful for Data Analysts looking to understand the technical aspects of website hosting and optimization. By learning how to optimize websites for search engines, you can gain insights into website traffic and user behavior, enabling you to make data-driven decisions about website improvements and marketing strategies.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers oversee the development and launch of products, ensuring that they meet market needs and achieve business objectives. This course, Optimizing and Deploying a Website, may provide valuable insights into web hosting and optimization, complementing your role in product management. Understanding how to optimize websites for search engines can be beneficial for promoting your products or services online. By integrating the knowledge gained from this course, you can effectively manage product development and launch, contributing to the success of your products in the digital marketplace.

See salaries and explore the career path for Product Manager

eCommerce Manager

eCommerce Managers plan, implement, and manage e-commerce operations to drive online sales and customer satisfaction. This course, Optimizing and Deploying a Website, may enhance your skills by providing a foundation in website hosting and optimization. Understanding how to optimize websites for search engines can be valuable in improving the visibility and accessibility of your e-commerce store. By integrating the knowledge gained from this course, you can effectively manage e-commerce operations and contribute to the growth and success of your online business.

See salaries and explore the career path for eCommerce Manager

Technical Writer

Technical Writers create and maintain technical documentation, such as user manuals, whitepapers, and training materials, to provide clear and concise information about technical products or services. This course, Optimizing and Deploying a Website, may be useful for Technical Writers seeking to gain insights into web hosting and optimization. Understanding how to optimize websites for search engines can be beneficial for ensuring that your technical documentation is discoverable and accessible to users online. By integrating the knowledge gained from this course, you can effectively create and maintain technical documentation that meets user needs and contributes to the success of your organization's products or services.

See salaries and explore the career path for Technical Writer

Business Analyst

Business Analysts bridge the gap between business and IT, analyzing and defining business requirements to improve processes and systems. This course, Optimizing and Deploying a Website, may provide valuable insights into web hosting and optimization, complementing your role as a Business Analyst. Understanding how to optimize websites for search engines can be beneficial for assessing and improving the effectiveness of your organization's website. By integrating the knowledge gained from this course, you can effectively analyze business requirements and contribute to the development of successful digital solutions.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers plan, execute, and monitor projects to achieve specific objectives within defined constraints. This course, Optimizing and Deploying a Website, may be helpful for Project Managers overseeing website development or optimization projects. Understanding how to optimize websites for search engines can be valuable for managing project timelines and resources effectively. By integrating the knowledge gained from this course, you can effectively manage website projects, ensuring their timely completion and successful outcomes.

See salaries and explore the career path for Project Manager

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Optimizing and Deploying a Website.

The Beginner's Guide to SEO

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This guide from Google provides a comprehensive overview of SEO, including tips on how to optimize your website for search engines.

Optimizing and Deploying a Website

Here's a deal for you

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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