Digital Communications Specialist

As a Digital Communications Specialist, you help an organization communicate with its target audience through digital channels, including websites, social media, and email. Digital Communications Specialists may work with content creators, designers, marketers, and other technical professionals to ensure that digital communications are on brand, relevant, and engaging.

What Does a Digital Communications Specialist Do?

Part of a Communications team, Digital Communications Specialists are responsible for implementing a brand’s digital marketing initiatives across a variety of digital platforms. Some Digital Communications Specialists may focus on one specific marketing channel, but the work often requires a solid understanding of several digital media platforms as well as search engine optimization (SEO) practices.

Some of the day-to-day responsibilities of a Digital Communications Specialist may include:

• Creating and managing content for a variety of digital channels, including websites, social media, and email
• Developing and executing digital marketing campaigns
• Working with other departments to ensure that digital communications are aligned with business goals
• Monitoring website traffic and analytics to measure the effectiveness of digital campaigns
• Creating and maintaining brand guidelines for digital communications

How to Become a Digital Communications Specialist

Many Digital Communications Specialists have a bachelor's degree in communications, marketing, or a related field. However, some Digital Communications Specialists enter the field with a bachelor's degree in another discipline and gain experience in digital communications through internships or on-the-job training.

In addition to a bachelor's degree, Digital Communications Specialists typically have experience with a variety of digital marketing tools and technologies. Some of the most common tools and technologies used by Digital Communications Specialists include:

• Google Analytics
• Google AdWords
• Social media management tools
• Content management systems
• Email marketing tools