Comunicación digital para museos from edX

La comunicación es un aspecto esencial para generar y estrechar la relación entre los públicos y los museos. Esta genera espacios de diálogo con las comunidades cercanas a las instituciones y permite la inclusión de nuevos públicos.

Lo que se entiende por comunicación ha evolucionado rápidamente con el acelerado avance de los medios de comunicación digitales y las redes sociales, dando espacio para la creatividad en la creación de estrategias y contenidos comunicativos. A la vez, el museo es un espacio de comunicación en sí mismo, donde se articulan varias dependencias que requieren comunicar contenido a los públicos y, de esta manera, presentan retos para los equipos de comunicación de las instituciones.

Según lo anterior, se ha creado este curso que te aportará una perspectiva innovadora a los complejos procesos de comunicación en los museos, a través de las redes sociales y los canales de comunicación digital. Asimismo, te enseñará cómo entender e interpretar las necesidades de tus públicos y a diseñar e implementar procesos de comunicación integrales, basados en las posibilidades que ofrecen los medios digitales y las narrativas transmedia. A través de herramientas metodológicas, técnicas y digitales, podrás encontrar el mejor camino para entablar un diálogo con tus públicos.

Este curso hace parte del Programa de Certificación Profesional Museología: exposiciones, públicos y comunicación digital que la Universidad del Rosario en convenio con el Museo de Arte Moderno de Bogotá (MAMBO), el cual se ha creado como respuesta a la necesidad de las personas interesadas en acercarse al quehacer museal y deseen emprender su vida laboral en el mundo de los museos.

What's inside

Learning objectives

Conocer los conceptos básicos de la comunicación digital y transmedia.
Identificar las metodologías para el estudio de públicos.

Determinar el uso de herramientas digitales para entender a tus públicos.
Diseñar estrategias de comunicación creativa.

Conocer los conceptos básicos de la comunicación digital y transmedia.
Identificar las metodologías para el estudio de públicos.
Determinar el uso de herramientas digitales para entender a tus públicos.
Diseñar estrategias de comunicación creativa.

Syllabus

1. La comunicación en museos

● Comunicación

● Rol de la comunicación en los museos

● Gestión de la comunicación

2. Análisis y diagnóstico de las comunicaciones

● Comunicaciones en la institución

● Redes sociales

● Herramientas digitales

3. Estudios de públicos __

● Estudios de públicos

● Análisis cualitativo

● Análisis cuantitativo

4. Diseño de estrategias de comunicación y estrategias artísticas

Narrativas transmedia

Estrategias de comunicación

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Tiene como instructor a Sebastián Carrasco

Desarrolla herramientas metodológicas, técnicas y digitales para establecer comunicación con el público

Permite conocer los conceptos básicos de la comunicación digital y transmedia

Requiere conocimientos previos en comunicación y gestión de museos

Se enfoca en el uso de herramientas digitales para entender al público

Incluye el análisis de datos para el diseño de estrategias de comunicación

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comunicación digital para museos with these activities:

Leer libro de referencia

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Mejora tu comprensión de los conceptos básicos de la comunicación en los museos.

View Mutaciones de la piedra: Pensar el monumento... on Amazon

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Adquiere el libro.
Lee el libro cuidadosamente.
Toma notas de los conceptos clave.

Diseñar una campaña de marketing para redes sociales para un museo

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Fortalece tus habilidades en el uso de las redes sociales para promover museos.

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Define los objetivos de la campaña.
Selecciona las plataformas de redes sociales.
Crea contenido atractivo.
Implementa la campaña.
Monitorea y evalúa los resultados.

Gestionar un proyecto de comunicación para un museo

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Aplica tus conocimientos y habilidades para liderar un proyecto de comunicación en un entorno realista.

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Define el alcance y los objetivos del proyecto.
Desarrolla un plan de proyecto.
Implementa el plan de proyecto.
Monitorea y evalúa el progreso.

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Career center

Learners who complete Comunicación digital para museos will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for developing and executing social media strategies. This course would be useful in helping you to understand how to use social media to reach and engage target audiences. The course will also provide you with essential knowledge and skills in social media marketing, such as content creation, community management, and data analysis. With this knowledge, you will be well-equipped to develop and implement successful social media campaigns that help your organization achieve its goals.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager plans and executes marketing campaigns that leverage digital channels, such as social media, email, and the company website. This course would be useful in helping you to understand how to use digital tools to reach and engage target audiences. The course will also provide you with essential knowledge and skills in digital marketing, such as content creation, social media management, and data analysis. With this knowledge, you will be well-equipped to develop and implement successful marketing campaigns that help your organization achieve its goals.

See salaries and explore the career path for Digital Marketing Manager

Content Writer

A Content Writer creates and manages written content. This course would be useful in helping you to develop the skills needed to write compelling and engaging content for a variety of audiences. The course will also provide you with an understanding of the different types of content that are used in digital marketing, such as blog posts, articles, social media posts, and email newsletters. With this knowledge, you will be well-equipped to create content that helps your organization achieve its goals.

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Museum curator

A Museum Curator is responsible for managing a museum's collection of artifacts and specimens. This course would be useful in helping you to understand how to use digital tools to manage a museum's collection. The course will also provide you with essential knowledge and skills in museum curation, such as collection management, exhibition design, and conservation. With this knowledge, you will be well-equipped to manage a museum's collection in a professional and ethical manner.

See salaries and explore the career path for Museum curator

Museum Educator

A Museum Educator is responsible for developing and delivering educational programs for museum visitors. This course would be useful in helping you to understand how to use digital tools to develop and deliver engaging educational programs. The course will also provide you with essential knowledge and skills in museum education, such as curriculum development, instructional design, and assessment. With this knowledge, you will be well-equipped to develop and deliver educational programs that help museum visitors to learn and grow.

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Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image and reputation. This course would be useful in helping you to understand how to use digital channels to manage a company's public image and reputation. The course will also provide you with essential knowledge and skills in public relations, such as media relations, crisis communications, and event planning. With this knowledge, you will be well-equipped to manage a company's public image and reputation in a positive and effective way.

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Community Manager

A Community Manager is responsible for building and managing online communities. This course would be useful in helping you to understand how to use social media and other digital tools to build and engage online communities. The course will also provide you with essential knowledge and skills in community management, such as content creation, community management, and data analysis. With this knowledge, you will be well-equipped to build and manage successful online communities that help your organization achieve its goals.

See salaries and explore the career path for Community Manager

Digital Communications Specialist

A Digital Communications Specialist is responsible for developing and executing digital communications strategies. This course would be useful in helping you to understand how to use digital channels to communicate with target audiences. The course will also provide you with essential knowledge and skills in digital communications, such as content creation, social media management, and data analysis. With this knowledge, you will be well-equipped to develop and implement successful digital communications strategies that help your organization achieve its goals.

See salaries and explore the career path for Digital Communications Specialist

Marketing Communications Manager

A Marketing Communications Manager is responsible for developing and executing marketing communications strategies. This course would be useful in helping you to understand how to use a variety of communication channels, including digital channels, to reach and engage target audiences. The course will also provide you with essential knowledge and skills in marketing communications, such as content creation, media relations, and data analysis. With this knowledge, you will be well-equipped to develop and implement successful marketing communications strategies that help your organization achieve its goals.

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Librarian

A Librarian is responsible for managing and providing access to information resources. This course would be useful in helping you to understand how to use digital tools to manage and provide access to information resources. The course will also provide you with essential knowledge and skills in library science, such as collection development, reference services, and information literacy instruction. With this knowledge, you will be well-equipped to manage and provide access to information resources in a professional and ethical manner.

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Museum Director

A Museum Director is responsible for the overall operation of a museum. This course would be useful in helping you to understand the different aspects of museum management, such as finance, human resources, and marketing. The course will also provide you with essential knowledge and skills in museum management, such as strategic planning, fundraising, and advocacy. With this knowledge, you will be well-equipped to lead a museum in a successful and sustainable way.

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Archivist

An Archivist is responsible for managing and preserving historical documents and artifacts. This course would be useful in helping you to understand how to use digital tools to manage and preserve historical documents and artifacts. The course will also provide you with essential knowledge and skills in archival science, such as records management, preservation, and access. With this knowledge, you will be well-equipped to manage and preserve historical documents and artifacts in a professional and ethical manner.

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Information Scientist

An Information Scientist is responsible for managing and analyzing information. This course would be useful in helping you to understand how to use digital tools to manage and analyze information. The course will also provide you with essential knowledge and skills in information science, such as data mining, text mining, and visualization. With this knowledge, you will be well-equipped to manage and analyze information in a professional and ethical manner.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course may be useful in helping you to understand how to use digital tools to collect, analyze, and interpret data. The course will also provide you with essential knowledge and skills in data analysis, such as data mining, statistical analysis, and visualization. With this knowledge, you will be well-equipped to collect, analyze, and interpret data in a professional and ethical manner.

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Web Developer

A Web Developer is responsible for designing and developing websites. This course may be useful in helping you to understand the basics of web development. The course will also provide you with essential knowledge and skills in web development, such as HTML, CSS, and JavaScript. With this knowledge, you will be well-equipped to design and develop websites in a professional and ethical manner.

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