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Abby Saey
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability.
Read more
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability.
Read more
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability.
Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform. Whether you’re designing a logo or business cards, trying to send out fun and informative emails, or trying to create posts for social media, Wix can do it all. Wix even has a number of search engine optimization (SEO) tools which can help you increase your website’s visibility on web search engines.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/03c7zn/brand
What's inside
Syllabus
Managing Brand and SEO with Wix
Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform. Whether you’re designing a logo or business cards, trying to send out fun and informative emails, or trying to create posts for social media, Wix can do it all. Wix even has a number of search engine optimization (SEO) tools which can help you increase your website’s visibility on web search engines.
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches how to create strong brands using professional and easy-to-use design features
Covers a wide range of helpful marketing tools for branding purposes, including logo and business card design
Provides search engine optimization (SEO) tools to enhance website visibility
Offers hands-on experience in designing a company brand using Wix's tools
Suitable for learners in North America, with plans to expand to other regions in the future
Save this course
Save Brand Marketing and SEO Tools using Wix to your list so you can find it easily later:
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Reviews summary
Positive brand marketing and seo tools using wix
Learners say this is a well received course that is easy to follow and very good great and wonderful. It is a Beginner-friendly course that is perfect for beginners and those new to Wix. Students say that the course is largely positive and contains great tools and outstanding guidance from the expert instructor.
+ Great guided project
"Great guided project."
"I have created my own website in 2 hours, Instructions are easy to follow while working on website."
"I have been trying to create a website for 3 years. This took less than 2 days!"
+ Instructor is knowledgeable, supportive
"outstanding guidance from instructor."
"love the instructor, she talked slowly and she was easy to understand, love the course 10/10"
"The instructor of this course is very intelligent and able"
+ Informative, helpful, useful
"Very useful course"
"Great opportunity to learn and apply the skills using WIX tools for brand marketing."
"Very good content. I recommend to those who wants to learn how to use this tool in their companies/projects."
+ Clear step-by-step instructions
"Thanks! Really easy to follow."
"The course is easy and short. It explains all the necessary components to build a website on wix.com"
"The instructions and tips provided on the course are very straightforward and easy to follow"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Brand Marketing and SEO Tools using Wix with these
activities:
Read and review a book on marketing and branding
Show steps
Enhance your understanding of marketing and branding concepts by reading and reviewing a book that provides insights and practical guidance in this field.
View
Building a StoryBrand 2.0: Clarify Your Message...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Write a review of the book, summarizing the main points.
-
Reflect on how the book's teachings can be applied to your own branding.
Create a collection of branding resources
Show steps
Gather and organize a collection of valuable branding resources, including articles, tools, templates, and case studies, to serve as a valuable repository for future reference.
Show steps
-
Research and identify high-quality branding resources.
-
Organize the resources into a structured collection.
-
Share the collection with others.
Attend industry events focused on branding and marketing
Show steps
Participate in industry events to connect with professionals in the field of branding and marketing, gain insights, and expand your knowledge.
Browse courses on
Professional Development
Show steps
-
Research upcoming branding and marketing events.
-
Register and attend the events.
-
Network with other attendees and speakers.
-
Learn about new trends and best practices in the industry.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a website using Wix
Show steps
Utilize Wix to build your own website, which will give you hands-on experience and strengthen your understanding of website design concepts.
Browse courses on
Website Design
Show steps
-
Sign up for a free Wix account.
-
Choose a template for your website.
-
Customize your website by adding text, images, and videos.
-
Publish your website and share it with others.
Create a Company Brand Using Wix's Website Builder
Show steps
Build a strong brand and improve your website's search ability by completing a project that guides you through the full process.
Browse courses on
Wix
Show steps
-
Review the course syllabus and materials.
-
Familiarize yourself with Wix's website builder and marketing tools.
-
Design a logo and branding for your company.
-
Create a website using Wix's templates and design elements.
-
Optimize your website for search engines using Wix's SEO tools.
Practice SEO techniques using Wix
Show steps
Engage in exercises that involve applying SEO techniques within Wix, which will enhance your understanding of how to improve a website's ranking in search engine results.
Browse courses on
SEO
Show steps
-
Research relevant keywords for your website.
-
Optimize your website's title tags and meta descriptions.
-
Create high-quality content that is relevant to your target audience.
-
Build backlinks to your website from other reputable websites.
Participate in a workshop on branding and marketing
Show steps
Engage in a workshop dedicated to branding and marketing to acquire hands-on skills and knowledge from experienced professionals.
Browse courses on
Skill Development
Show steps
-
Find a reputable workshop on branding and marketing.
-
Register and attend the workshop.
-
Actively participate in the workshop activities.
-
Practice the techniques and strategies learned.
Follow tutorials on advanced Wix features
Show steps
Explore tutorials that delve into advanced Wix features, enabling you to expand your knowledge and skills in website design and development.
Browse courses on
Website Development
Show steps
-
Find tutorials on specific Wix features that you want to learn.
-
Follow the tutorials step-by-step and experiment with the features.
-
Apply your learnings to your own Wix website.
Design a branding strategy for a company
Show steps
Develop a branding strategy for a real or hypothetical company to gain practical experience in creating a cohesive and effective brand identity.
Browse courses on
Branding Strategy
Show steps
-
Define the company's target audience and value proposition.
-
Develop a brand name, logo, and tagline.
-
Create a style guide for the company's branding.
-
Implement the branding strategy across the company's website, social media, and other marketing materials.
Read and review a book on marketing and branding
Show steps
Enhance your understanding of marketing and branding concepts by reading and reviewing a book that provides insights and practical guidance in this field.
View
Building a StoryBrand 2.0: Clarify Your Message...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Write a review of the book, summarizing the main points.
- Reflect on how the book's teachings can be applied to your own branding.
Create a collection of branding resources
Show steps
Gather and organize a collection of valuable branding resources, including articles, tools, templates, and case studies, to serve as a valuable repository for future reference.
Show steps
Show steps
Show steps
- Research and identify high-quality branding resources.
- Organize the resources into a structured collection.
- Share the collection with others.
Attend industry events focused on branding and marketing
Show steps
Participate in industry events to connect with professionals in the field of branding and marketing, gain insights, and expand your knowledge.
Browse courses on
Professional Development
Show steps
Show steps
Show steps
- Research upcoming branding and marketing events.
- Register and attend the events.
- Network with other attendees and speakers.
- Learn about new trends and best practices in the industry.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a website using Wix
Show steps
Utilize Wix to build your own website, which will give you hands-on experience and strengthen your understanding of website design concepts.
Browse courses on
Website Design
Show steps
Show steps
Show steps
- Sign up for a free Wix account.
- Choose a template for your website.
- Customize your website by adding text, images, and videos.
- Publish your website and share it with others.
Create a Company Brand Using Wix's Website Builder
Show steps
Build a strong brand and improve your website's search ability by completing a project that guides you through the full process.
Browse courses on
Wix
Show steps
Show steps
Show steps
- Review the course syllabus and materials.
- Familiarize yourself with Wix's website builder and marketing tools.
- Design a logo and branding for your company.
- Create a website using Wix's templates and design elements.
- Optimize your website for search engines using Wix's SEO tools.
Practice SEO techniques using Wix
Show steps
Engage in exercises that involve applying SEO techniques within Wix, which will enhance your understanding of how to improve a website's ranking in search engine results.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Research relevant keywords for your website.
- Optimize your website's title tags and meta descriptions.
- Create high-quality content that is relevant to your target audience.
- Build backlinks to your website from other reputable websites.
Participate in a workshop on branding and marketing
Show steps
Engage in a workshop dedicated to branding and marketing to acquire hands-on skills and knowledge from experienced professionals.
Browse courses on
Skill Development
Show steps
Show steps
Show steps
- Find a reputable workshop on branding and marketing.
- Register and attend the workshop.
- Actively participate in the workshop activities.
- Practice the techniques and strategies learned.
Follow tutorials on advanced Wix features
Show steps
Explore tutorials that delve into advanced Wix features, enabling you to expand your knowledge and skills in website design and development.
Browse courses on
Website Development
Show steps
Show steps
Show steps
- Find tutorials on specific Wix features that you want to learn.
- Follow the tutorials step-by-step and experiment with the features.
- Apply your learnings to your own Wix website.
Design a branding strategy for a company
Show steps
Develop a branding strategy for a real or hypothetical company to gain practical experience in creating a cohesive and effective brand identity.
Browse courses on
Branding Strategy
Show steps
Show steps
Show steps
- Define the company's target audience and value proposition.
- Develop a brand name, logo, and tagline.
- Create a style guide for the company's branding.
- Implement the branding strategy across the company's website, social media, and other marketing materials.
Career center
Learners who complete Brand Marketing and SEO Tools using Wix will develop knowledge and skills
that may be useful to these careers:
Brand Manager
Brand Manager
A Brand Manager is a responsible for developing and executing marketing campaigns that build brand awareness and drive sales. This course can help you develop the skills you need to succeed in this role by teaching you how to use Wix's website builder, branding and marketing tools, and their SEO tools. With these skills, you will be able to create a strong brand identity for your company and develop effective marketing campaigns that reach your target audience.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns that promote a company's products or services. This course can help you develop the skills you need to succeed in this role by teaching you how to use Wix's website builder, branding and marketing tools, and their SEO tools. With these skills, you will be able to create a strong marketing strategy for your company and develop effective marketing campaigns that reach your target audience.
SEO Specialist
SEO Specialist
An SEO Specialist is responsible for optimizing websites for search engines. This course can help you develop the skills you need to succeed in this role by teaching you how to use Wix's SEO tools. With these skills, you will be able to improve your website's ranking in search results and attract more organic traffic.
Web Developer
Web Developer
A Web Developer is responsible for designing and developing websites. This course can help you develop the skills you need to succeed in this role by teaching you how to use Wix's website builder. With these skills, you will be able to create beautiful and functional websites for your clients.
Graphic designer
Graphic designer
A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful for someone in this field as it can teach you how to use Wix's branding and marketing tools to create visually appealing marketing materials.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media campaigns that promote a company's products or services. This course may be useful for someone in this field as it can teach you how to use Wix's social media marketing tools to create and manage effective social media campaigns.
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for planning and executing email marketing campaigns that promote a company's products or services. This course may be useful for someone in this field as it can teach you how to use Wix's email marketing tools to create and manage effective email marketing campaigns.
Content Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialist is responsible for planning and executing content marketing campaigns that promote a company's products or services. This course may be useful for someone in this field as it can teach you how to use Wix's content marketing tools to create and manage effective content marketing campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns that promote a company's products or services. This course may be useful for someone in this field as it can teach you how to use Wix's digital marketing tools to create and manage effective digital marketing campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course may be useful for someone in this field as it can teach you how to use Wix's analytics tools to track the performance of your marketing campaigns.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team to achieve sales targets. This course may be useful for someone in this field as it can teach you how to use Wix's sales tools to manage your sales team and track your sales performance.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities for a company. This course may be useful for someone in this field as it can teach you how to use Wix's business development tools to identify and develop new business opportunities.
Product Manager
Product Manager
A Product Manager is responsible for planning and developing new products or services for a company. This course may be useful for someone in this field as it can teach you how to use Wix's product management tools to plan and develop new products or services.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects for a company. This course may be useful for someone in this field as it can teach you how to use Wix's project management tools to plan and execute projects.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course may be useful for someone in this field as it can teach you how to use Wix's business analysis tools to analyze business processes and identify opportunities for improvement.
For more career information including salaries, visit:
OpenCourser.com/course/03c7zn/brand
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Brand Marketing and SEO Tools using Wix.
Save
Written by a leading branding expert, this book emphasizes the importance of creating a strong brand identity that is authentic and consistent. It provides practical advice on how to develop a brand strategy, create a brand identity, and measure the effectiveness of brand marketing campaigns.
Save
Is particularly useful for those who are interested in the branding process and the role of branding in marketing. It provides detailed explanations of successful brand building and branding principles, making it a valuable resource for those who want to create impactful brands.
Save
Provides a comprehensive overview of search engine optimization (SEO) and can be especially valuable for those who want to delve deeper into the technical aspects of optimizing a website for search engines.
Provides a framework for creating a compelling brand story that resonates with customers. It can help course participants understand the importance of storytelling in branding and how to craft a story that will help their business stand out.
Save
Focuses on conversion rate optimization (CRO), which is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. It provides practical advice on how to improve website design, navigation, and content to increase conversions.
Introduces the concept of blue ocean strategy, which is about creating new markets and uncontested market space rather than competing in existing markets. It can help course participants understand the importance of differentiation and how to create a unique value proposition for their business.
A popular book that emphasizes the importance of testing and iteration in product development. It introduces the concept of the lean startup methodology, which is about building a minimum viable product (MVP) and getting it in front of customers as quickly as possible to gather feedback and improve. It can help course participants understand the importance of customer feedback and how to use it to iterate and improve their products or services.
Save
Provides a practical framework for starting and growing a business. It covers all the essential elements of business development, from customer acquisition to product development, and can help course participants understand the key steps involved in building a successful business.
A comprehensive guide to content marketing that covers all aspects of creating and distributing content to attract and engage customers. It can help course participants understand the importance of content marketing and how to create content that will help their business grow.
Another beginner-friendly guide that provides a comprehensive overview of SEO. It covers all the basics, from keyword research to link building, and can help course participants understand the importance of SEO and how to optimize their website for search engines.
A beginner-friendly guide that provides a comprehensive overview of email marketing. It covers all the basics, from creating an email list to designing and sending emails, and can help course participants understand the importance of email marketing and how to use email to reach their target audience.
A practical guide that covers the principles of web design and provides step-by-step instructions on how to create a website using HTML and CSS. It can be valuable for those who want to learn more about web design and how to create a visually appealing website.
While not directly related to branding and SEO, this book provides valuable insights into the dynamics of innovation and technological disruption. It can help course participants understand the importance of innovation and how to adapt to changing market trends.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/03c7zn/brand
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Abby Saey
Language
English
Good to know
Teaches how to create strong brands using professional and easy-to-use design features
Covers a wide range of helpful marketing tools for branding purposes, including logo and business card design
Provides search engine optimization (SEO) tools to enhance website visibility
Offers hands-on experience in designing a company brand using Wix's tools
Suitable for learners in North America, with plans to expand to other regions in the future
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