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SEO Fundamentals

SEO Fundamentals is an easy-to-follow course that provides a quick way to do SEO and get you started ranking in the search engines.

SEO can be a daunting topic to tackle, however utilizing the Lean SEO framework will help you easily do SEO. In this course, SEO Fundamentals, we focus on just the essential knowledge needed to consistently rank high in the search engines. First, you’ll learn what content the search algorithms like. Next, you'll discover how to easily scale your SEO efforts. On completion of the course, you will be able to positively impact your website’s traffic flow through a solid SEO strategy that is built to withstand the many search algorithmic changes.

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What's inside

Syllabus

Course Overview

Introduction to Lean SEO

SEO Discovery

Conducting Content-driven Research

Running Your SEO Experiment

Data-driven Decision Making

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores Lean SEO framework, which is an innovative approach to efficiently and effectively optimize websites for search engines

Taught by Paul Wilson, who's recognized for his industry expertise and experience in SEO

Focuses on essential SEO knowledge, empowering learners to consistently rank high in search engine results

Emphasizes data-driven decision-making to ensure SEO strategies align with search engine algorithms

Teaches scalable SEO techniques, enabling learners to expand their SEO efforts efficiently

Provides a practical understanding of search engine algorithms, enabling learners to tailor their content effectively

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in SEO Fundamentals with these activities:

Read 'The Art of SEO'

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This book provides a comprehensive overview of SEO best practices and will help you understand the fundamentals of SEO.

View The Art of SEO: Mastering Search Engine... on Amazon

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Read the book from cover to cover.
Take notes on the key concepts and strategies.
Apply what you learn to your own website or blog.

Follow a tutorial on how to use Google Search Console

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Following a tutorial on Google Search Console will help you learn how to use this tool to track your SEO performance and identify areas for improvement.

Browse courses on Search Engine Optimization (SEO)

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Find a tutorial on how to use Google Search Console.
Follow the steps in the tutorial.
Use Google Search Console to track your SEO performance.

Practice keyword research using Google Keyword Planner

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Practicing keyword research will help you identify the right keywords to target for your SEO campaign.

Browse courses on Search Engine Optimization (SEO)

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Create a Google Ads account.
Use Google Keyword Planner to research keywords.
Filter the results to find keywords that are relevant to your target audience and goals.
Select the keywords that you want to target.

Four other activities

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Attend an SEO conference or meetup

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Attending an SEO conference or meetup will allow you to network with other SEO professionals and learn about the latest trends in SEO.

Browse courses on Search Engine Optimization (SEO)

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Find an SEO conference or meetup in your area.
Register for the event.
Attend the event and network with other SEO professionals.

Write a blog post about SEO fundamentals

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Writing a blog post will help you solidify your understanding of SEO fundamentals and share your knowledge with others.

Browse courses on Search Engine Optimization (SEO)

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Choose a topic related to SEO fundamentals.
Research the topic and gather information.
Write a blog post that is clear, concise, and informative.
Publish your blog post and promote it on social media.

Create an SEO strategy for a website or blog

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Creating an SEO strategy will help you plan and execute a successful SEO campaign for your website or blog.

Browse courses on Search Engine Optimization (SEO)

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Define your target audience and goals.
Research your competition and keywords.
Develop an SEO strategy that includes on-page and off-page optimization.
Implement your SEO strategy and track your results.
Make adjustments to your SEO strategy as needed.

Start an SEO blog or website

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Starting an SEO blog or website will give you a platform to share your knowledge and experience with SEO.

Browse courses on Search Engine Optimization (SEO)

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Choose a niche for your blog or website.
Create high-quality content that is relevant to your niche.
Promote your blog or website on social media and other channels.
Track your results and make adjustments as needed.

Career center

Learners who complete SEO Fundamentals will develop knowledge and skills that may be useful to these careers:

Search Engine Optimizer

As a Search Engine Optimizer, you will plan, execute, and analyze SEO strategies designed to improve your company website’s rankings in search engines. You will need to understand how search engine algorithms work, including their ranking factors. This course can help you better understand how to optimize your web content to rank higher in search engine results pages. SEO Fundamentals teaches you about finding indexable search terms and phrases that people use so that your target audience can easily find your website.

See salaries and explore the career path for Search Engine Optimizer

Digital Marketing Specialist

A Digital Marketing Specialist will develop, execute, and measure digital marketing campaigns. You will often handle both paid and organic aspects of digital marketing, including SEO. This course will help you build a foundation in SEO, which will enable you to better create, execute, and manage SEO campaigns for your clients or employer.

See salaries and explore the career path for Digital Marketing Specialist

Content Writer

As a Content Writer, you will create engaging, high-quality content for a variety of digital media. This could include everything from website pages to videos and blog posts. SEO Fundamentals can help you better understand the needs of search engine algorithms, which will help you create content that is both informative and easy to find. Creating content that is both interesting to searchers and search engines will give you an edge over other writers and freelancers.

See salaries and explore the career path for Content Writer

Web Developer

Web Developers will build and maintain websites. This can include both front-end and back-end development. This course will help you better understand how search engine algorithms work, which will help you build websites that are not only easy to use but easy for search engines to crawl and index.

See salaries and explore the career path for Web Developer

E-commerce Manager

An E-commerce Manager will oversee all aspects of an e-commerce business. This includes marketing, sales, and customer service. This course will help you build a foundation in SEO, enabling you to better understand and oversee your company’s SEO strategy and make data-driven decisions about your marketing activities.

See salaries and explore the career path for E-commerce Manager

Marketing Manager

A Marketing Manager will develop, execute, and oversee marketing campaigns. You will often oversee all aspects of marketing, including digital marketing. This course will help you build a foundation in SEO, enabling you to better manage SEO campaigns and make data-driven decisions about your marketing strategy.

See salaries and explore the career path for Marketing Manager

Data Analyst

A Data Analyst will collect, analyze, and interpret data. This data can be used to make informed decisions about everything from marketing campaigns to product development. This course will help you build a foundation in SEO, which will enable you to better understand and analyze SEO data. This will, in turn, help you make better decisions about your online marketing strategy.

See salaries and explore the career path for Data Analyst

Project Manager

A Project Manager will plan, execute, and oversee projects. This can include projects of all sizes and types. This course may be useful for you if you are managing projects that involve SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your SEO team and make better decisions about your project.

See salaries and explore the career path for Project Manager

Sales Manager

A Sales Manager will oversee all aspects of a sales team. This includes hiring, training, and motivating sales staff. This course may be useful for you if you are managing a sales team that sells SEO services. It will help you build a foundation in SEO, which will enable you to better understand the needs of your sales team and make better decisions about your sales strategy.

See salaries and explore the career path for Sales Manager

Business Analyst

A Business Analyst will analyze business processes and make recommendations for improvement. This can include anything from developing new business strategies to improving customer service. This course may be useful for you if you are analyzing business processes that involve SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your business and make better recommendations for improvement.

See salaries and explore the career path for Business Analyst

Product Manager

A Product Manager will oversee the development and launch of new products. This can include everything from market research to product design. This course may be useful for you if you are developing or launching a product that involves SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your customers and make better decisions about your product.

See salaries and explore the career path for Product Manager

Freelancer

A Freelancer will provide services to businesses and individuals on a contract basis. This can include a variety of services, including SEO. This course may be useful for you if you are freelancing in SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your clients and make better decisions about your business.

See salaries and explore the career path for Freelancer

Consultant

A Consultant will provide advice and guidance to businesses and individuals. This can include consulting on a variety of topics, including SEO. This course may be useful for you if you are consulting on SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your clients and make better recommendations.

See salaries and explore the career path for Consultant

Entrepreneur

An Entrepreneur will start and run their own business. This can include businesses of all types and sizes. This course may be useful for you if you are starting or running a business that involves SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your customers and make better decisions about your business.

See salaries and explore the career path for Entrepreneur

Technical Writer

A Technical Writer will create and maintain technical documentation. This can include anything from user manuals to white papers. This course may be useful for you if you are creating or maintaining technical documentation that includes information about SEO. It will help you build a foundation in SEO, which will enable you to better understand the needs of your audience and create documentation that is both accurate and easy to understand.

See salaries and explore the career path for Technical Writer

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in SEO Fundamentals.

Lost and Founder

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Comprehensive guide to SEO, written by one of the leading experts in the field.

SEO Fundamentals

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What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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