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Michelle Flores
Al final de este proyecto guiado, podrás acceder a Facebook Ads Manager y administrar tus anuncios en Facebook. Con Facebook Ads Manager puedes crear y publicar anuncios, designar tu grupo objetivo y establecer tu presupuesto de anuncios en Facebook.
Facebook Ads Manager es una herramienta indisponible para las empresas que anuncian su marca o sus servicios en Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/eqoen6/introduccion
What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto guiado, podrás acceder a Facebook Ads Manager y administrar tus anuncios en Facebook. Con Facebook Ads Manager puedes crear y publicar anuncios, designar tu grupo objetivo y establecer tu presupuesto de anuncios en Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Preparándote para administrar anuncios en Facebook, una herramienta esencial para empresas que buscan llegar a su público objetivo en la plataforma
Aprenderás a crear y publicar anuncios, definir audiencias y presupuestos para maximizar el impacto de tus campañas
El curso está diseñado para individuos interesados en la publicidad en redes sociales o profesionales de marketing que buscan mejorar sus habilidades en Facebook Ads
Save this course
Save Introducción a Facebook Ads Manager to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a Facebook Ads Manager with these
activities:
Create a sample Facebook Ad
Show steps
Creating an ad will help you apply the concepts you learn in this course.
Show steps
-
Choose a product or service to promote.
-
Set a target audience.
-
Write an ad copy.
-
Design an ad image.
Write a blog post about Facebook Ads
Show steps
Writing a blog post will help you synthesize and retain the information you learn in this course.
Browse courses on
Facebook Ads
Show steps
-
Choose a topic related to Facebook Ads.
-
Research the topic.
-
Write a blog post outline.
-
Write the blog post.
Show all two activities
Create a sample Facebook Ad
Show steps
Creating an ad will help you apply the concepts you learn in this course.
Show steps
Show steps
Show steps
- Choose a product or service to promote.
- Set a target audience.
- Write an ad copy.
- Design an ad image.
Write a blog post about Facebook Ads
Show steps
Writing a blog post will help you synthesize and retain the information you learn in this course.
Browse courses on
Facebook Ads
Show steps
Show steps
Show steps
- Choose a topic related to Facebook Ads.
- Research the topic.
- Write a blog post outline.
- Write the blog post.
Show all two activities
Career center
Learners who complete Introducción a Facebook Ads Manager will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Manager is one of the key roles related to running ads on Facebook's platform. This course provides a strong foundation for people wishing to optimize Facebook ads and manage multiple campaigns. In particular, enrollment in this course would be highly beneficial for entry-level digital marketing hires. It offers a clear path to building skills through a practical lens. This is a rising career choice for motivated individuals who wish to develop high-impact digital advertising experiences. With the appropriate experience and education, this is a role that has great earning potential and a wide range of career advancement opportunities within the marketing field.
Social Media Manager
Social Media Manager
Social Media Managers will benefit from this course's focus on Facebook Ads Manager, as the platform is a crucial component of any comprehensive social media strategy. The practical approach of this course will provide you with the proficiency necessary for successful campaign management. Whether you are just starting out or looking to advance your career, this course serves as a valuable resource to gain the expertise needed in today's digital marketing landscape.
Social Media Marketing Manager
Social Media Marketing Manager
This course is an excellent choice for aspiring Social Media Marketing Managers seeking to build a strong foundation in using Facebook Ads Manager. You will learn how to effectively create and manage campaigns, leveraging the platform's advanced targeting features to deliver optimal performance. This is a critical skill for Social Media Marketing Managers to use Facebook as a catalyst for growth, making this course highly relevant to this career trajectory.
Marketing Manager
Marketing Manager
As a Marketing Manager, having a strong understanding of Facebook Ads Manager is essential to managing various marketing initiatives. This course will empower you with practical knowledge to drive targeted advertising campaigns, build brand awareness, and maximize your return on investment. Understanding this platform is key to success in the field, making this course a great companion to your marketing toolkit.
Advertising Manager
Advertising Manager
This course provides a solid base for Advertising Managers seeking to climb the ladder in their field. Through the hands-on learning approach, you will build the skills required for developing and executing data-driven Facebook ad campaigns, optimizing them for maximum ROI. The ability to effectively use Facebook Ads Manager is increasingly sought after by employers, making this course highly relevant for those aspiring to take the next step as an Advertising Manager.
Marketing Analytics Manager
Marketing Analytics Manager
This course may be beneficial for Marketing Analytics Managers who want to gain practical experience in Facebook advertising. By understanding how to use Facebook Ads Manager, you will develop the skills necessary to analyze the performance of your campaigns and make data-driven decisions to optimize your results. This course will help you build a strong foundation in Facebook advertising, enabling you to make a more significant impact in your role.
Digital Marketing Specialist
Digital Marketing Specialist
This course may be useful for aspiring or current Digital Marketing Specialists who want to enhance their knowledge and skills in paid social advertising. Acquiring proficiency in Facebook Ads Manager will help you demonstrate your expertise in a highly in-demand digital marketing discipline.
Social Media Strategist
Social Media Strategist
This course may be useful for Social Media Strategists who are looking to expand their knowledge of paid social advertising. You will learn how to use Facebook Ads Manager to create and manage effective omnichannel social media campaigns. This course will help you build a solid foundation in Facebook advertising, enabling you to become a more well-rounded strategist.
Online Marketing Manager
Online Marketing Manager
This course may be helpful for Online Marketing Managers who want to expand their expertise into paid advertising. Understanding Facebook Ads Manager will provide you with the knowledge to create effective campaigns that will drive results. You will gain the skills to devise and execute effective Facebook ad campaigns that meet your specific marketing objectives.
Digital Media Manager
Digital Media Manager
This course may be beneficial for Digital Media Managers seeking to gain a competitive edge. With the ability to manage campaigns on Facebook, you will become a key asset to any organization's digital strategy. You will acquire the skills to create and execute campaigns that will maximize your impact across multiple media platforms.
Marketing Research Analyst
Marketing Research Analyst
This course may be useful for Marketing Research Analysts who want to enhance their understanding of digital advertising platforms. By learning how to use Facebook Ads Manager, you can gain insights into campaign performance and customer behavior, which can inform your research and analysis.
User Experience (UX) Researcher
User Experience (UX) Researcher
This course may be helpful for UX Researchers wanting to explore the intersection of user behavior and paid advertising. Through Facebook Ads Manager, you can gain a deeper understanding of user engagement and preferences, informing your research and design recommendations.
Management Consultant
Management Consultant
This course may be beneficial for Management Consultants who advise clients on digital marketing strategies. By understanding how to use Facebook Ads Manager, you can make more informed recommendations to help your clients achieve their business objectives.
Business Analyst
Business Analyst
This course may be useful for aspiring or practicing Business Analysts seeking to expand their skillset into digital marketing and analytics. Mastering Facebook Ads Manager will provide you with valuable insights into customer behavior and campaign performance to identify opportunities for growth and optimization.
Data Scientist
Data Scientist
This course may be useful for Data Scientists interested in applying their skills to the field of digital advertising. By learning how to use Facebook Ads Manager, you can gain valuable experience in data analysis and modeling, enhancing your ability to drive insights from marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/eqoen6/introduccion
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a Facebook Ads Manager.
Comprehensive guide to Facebook advertising for beginners. It covers all of the essential steps, from choosing the right targeting options to setting a budget and tracking your results. It also includes case studies of successful Facebook ads campaigns.
Comprehensive guide to Facebook advertising for experienced marketers. It covers advanced topics such as retargeting, lookalike audiences, and conversion optimization. It also includes case studies of successful Facebook ads campaigns.
Comprehensive guide to using Facebook ads for local businesses. It covers all of the essential steps, from creating a local business page to tracking your results. It also includes case studies of successful Facebook ads campaigns that generated leads and sales for local businesses.
Comprehensive guide to using Facebook ads for nonprofits. It covers all of the essential steps, from creating a nonprofit page to tracking your results. It also includes case studies of successful Facebook ads campaigns that raised awareness and generated donations for nonprofits.
Save
Comprehensive guide to using Facebook ads for education. It covers all of the essential steps, from creating an educational page to tracking your results. It also includes case studies of successful Facebook ads campaigns that generated leads and enrollments for educational institutions.
Comprehensive guide to using Facebook ads for real estate. It covers all of the essential steps, from creating a real estate page to tracking your results. It also includes case studies of successful Facebook ads campaigns that generated leads and sales for real estate agents.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eqoen6/introduccion
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Preparándote para administrar anuncios en Facebook, una herramienta esencial para empresas que buscan llegar a su público objetivo en la plataforma
Aprenderás a crear y publicar anuncios, definir audiencias y presupuestos para maximizar el impacto de tus campañas
El curso está diseñado para individuos interesados en la publicidad en redes sociales o profesionales de marketing que buscan mejorar sus habilidades en Facebook Ads
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