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Abhishek Jha
In this 1-hour long project-based course, you will learn how to design a lead generation landing page with a free ebook lead magnet to collect email addresses using Wix Artificial Design Intelligence. You will then use the Email Automation feature from Wix to send an automated email with an option to download the free ebook and a Call to Action to join a webinar where you as a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. By the end of this project, you will have a high converting automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.
Read more
In this 1-hour long project-based course, you will learn how to design a lead generation landing page with a free ebook lead magnet to collect email addresses using Wix Artificial Design Intelligence. You will then use the Email Automation feature from Wix to send an automated email with an option to download the free ebook and a Call to Action to join a webinar where you as a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. By the end of this project, you will have a high converting automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.
Read more
In this 1-hour long project-based course, you will learn how to design a lead generation landing page with a free ebook lead magnet to collect email addresses using Wix Artificial Design Intelligence. You will then use the Email Automation feature from Wix to send an automated email with an option to download the free ebook and a Call to Action to join a webinar where you as a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. By the end of this project, you will have a high converting automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.
This guided project is beginner-friendly. You don’t need any experience in email marketing or web design to complete this project.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/9aq4e4/build
What's inside
Syllabus
Project Overview
We will begin this guided project by creating a Wix Account. We will then use Wix Artificial Design Intelligence to create a landing page for us. In the subsequent tasks, we will customize the landing page to make it suitable for our prospective customers. We will be offering a Free Ebook as a lead magnet in exchange for the customer’s email Id. We will then integrate the landing page with email automation from Wix so that subscribers will receive the Free Ebook lead magnet to their inbox with another call to action to “Join a Webinar”. This lead generation strategy is highly effective. By the end of this project, you will have a high converting automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Beginner-friendly and suitable for professionals with no experience in email marketing or web design
Focuses on lead generation and teaches how to capture email addresses effectively
Guided project format provides hands-on experience in designing a landing page and email automation
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Reviews summary
Wix ai-powered landing page course
According to learners, this course offers a good overview of how to create landing pages with Wix. Students say the course is effective for beginners who are looking to get started with AI-powered landing page building but may not immediately meet the needs of experienced builders. Overall, learners describe the course as engaging and well-explained.
Suitable for learners new to Wix and AI landing page building.
"This course offers a good overview of how to create landing pages with Wix."
May not provide enough hands-on experience for experienced builders.
"This course is more like an overview and not very practical."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Build an Automated Landing page using AI from Wix ADI with these
activities:
Design and Build a High Converting Landing Page with Wix
Show steps
Gain practical experience in designing and building high-converting landing pages using Wix.
Browse courses on
Landing Page Design
Show steps
-
Follow a step-by-step tutorial on creating a Wix landing page.
-
Learn the principles of effective landing page design, such as using clear calls-to-action, compelling headlines, and persuasive copy.
-
Implement best practices to optimize your landing page for conversions, such as using high-quality images, trust signals, and social proof.
Attend an Online Workshop or Webinar on Email Marketing for Lead Generation
Show steps
Expand your knowledge by attending an online workshop or webinar focused on email marketing for lead generation.
Browse courses on
Email Marketing
Show steps
-
Identify and register for an online workshop or webinar that aligns with your learning goals.
-
Actively participate in the event by asking questions and engaging with speakers.
-
Take notes and document key takeaways from the event.
-
Connect with other attendees on LinkedIn or other networking platforms.
Create an Email Automation with Multiple Email Triggers and an Email Segment
Show steps
Improve your understanding of email automation by creating multiple email triggers and an email segment.
Browse courses on
Email Marketing
Show steps
-
Create a new email automation.
-
Add multiple email triggers to the automation, such as when a new subscriber joins your list or when a subscriber opens an email.
-
Create an email segment to target specific subscribers, such as those who have opened a certain email or clicked a certain link.
-
Send different emails to different segments of your subscribers based on their behavior.
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze Email Campaign Performance and Make Improvements
Show steps
Enhance your email marketing skills by analyzing campaign performance and identifying areas for improvement.
Show steps
-
Review key email metrics such as open rates, click-through rates, and conversion rates.
-
Identify areas where your email campaigns can be improved, such as subject line optimization, content personalization, and call-to-action placement.
-
Implement changes to your email campaigns based on your analysis.
-
Monitor the results of your changes and make further adjustments as needed.
Build an Email List from Scratch Using Organic Growth Techniques
Show steps
Develop your email marketing skills by building an email list from scratch using organic growth techniques.
Browse courses on
Email List Building
Show steps
-
Create valuable content that appeals to your target audience.
-
Promote your content on social media and other online channels.
-
Use lead magnets to capture email addresses, such as free e-books, whitepapers, or discounts.
-
Run email contests or giveaways to generate excitement and grow your list.
Write a Blog Post on Email Marketing Best Practices for Lead Generation
Show steps
Reinforce your understanding by writing a blog post that shares your knowledge of email marketing best practices for lead generation.
Show steps
-
Research and gather information on email marketing best practices.
-
Organize your content into a logical structure, including an introduction, body, and conclusion.
-
Write clear and concise copy that provides valuable insights and actionable tips.
-
Proofread your blog post carefully before publishing.
-
Promote your blog post on social media and other relevant channels.
Design and Build a High Converting Landing Page with Wix
Show steps
Gain practical experience in designing and building high-converting landing pages using Wix.
Browse courses on
Landing Page Design
Show steps
Show steps
Show steps
- Follow a step-by-step tutorial on creating a Wix landing page.
- Learn the principles of effective landing page design, such as using clear calls-to-action, compelling headlines, and persuasive copy.
- Implement best practices to optimize your landing page for conversions, such as using high-quality images, trust signals, and social proof.
Attend an Online Workshop or Webinar on Email Marketing for Lead Generation
Show steps
Expand your knowledge by attending an online workshop or webinar focused on email marketing for lead generation.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify and register for an online workshop or webinar that aligns with your learning goals.
- Actively participate in the event by asking questions and engaging with speakers.
- Take notes and document key takeaways from the event.
- Connect with other attendees on LinkedIn or other networking platforms.
Create an Email Automation with Multiple Email Triggers and an Email Segment
Show steps
Improve your understanding of email automation by creating multiple email triggers and an email segment.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Create a new email automation.
- Add multiple email triggers to the automation, such as when a new subscriber joins your list or when a subscriber opens an email.
- Create an email segment to target specific subscribers, such as those who have opened a certain email or clicked a certain link.
- Send different emails to different segments of your subscribers based on their behavior.
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze Email Campaign Performance and Make Improvements
Show steps
Enhance your email marketing skills by analyzing campaign performance and identifying areas for improvement.
Show steps
Show steps
Show steps
- Review key email metrics such as open rates, click-through rates, and conversion rates.
- Identify areas where your email campaigns can be improved, such as subject line optimization, content personalization, and call-to-action placement.
- Implement changes to your email campaigns based on your analysis.
- Monitor the results of your changes and make further adjustments as needed.
Build an Email List from Scratch Using Organic Growth Techniques
Show steps
Develop your email marketing skills by building an email list from scratch using organic growth techniques.
Browse courses on
Email List Building
Show steps
Show steps
Show steps
- Create valuable content that appeals to your target audience.
- Promote your content on social media and other online channels.
- Use lead magnets to capture email addresses, such as free e-books, whitepapers, or discounts.
- Run email contests or giveaways to generate excitement and grow your list.
Write a Blog Post on Email Marketing Best Practices for Lead Generation
Show steps
Reinforce your understanding by writing a blog post that shares your knowledge of email marketing best practices for lead generation.
Show steps
Show steps
Show steps
- Research and gather information on email marketing best practices.
- Organize your content into a logical structure, including an introduction, body, and conclusion.
- Write clear and concise copy that provides valuable insights and actionable tips.
- Proofread your blog post carefully before publishing.
- Promote your blog post on social media and other relevant channels.
Career center
Learners who complete Build an Automated Landing page using AI from Wix ADI will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will need to create marketing strategies to engage customers and increase sales leads through online channels. This course can help you develop the skills necessary to create a successful lead generation landing page, which is an essential part of any digital marketing campaign. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will convert visitors into leads and help you achieve your marketing goals.
Salesforce Administrator
Salesforce Administrator
A Salesforce Administrator is responsible for managing and maintaining a company's Salesforce system. This course can help you develop the skills necessary to create a high converting automated landing page that can be integrated with Salesforce. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will generate leads and help you close more deals.
Marketing Automation Specialist
Marketing Automation Specialist
A Marketing Automation Specialist is responsible for planning, implementing, and managing marketing automation campaigns. This course can help you develop the skills necessary to create a successful lead generation landing page and use email automation to nurture leads. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will convert visitors into leads and help you achieve your marketing goals.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing content that attracts and engages customers. This course can help you develop the skills necessary to create a high converting automated landing page that will generate leads and drive traffic to your website. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will help you achieve your content marketing goals.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing and maintaining a company's social media presence. This course can help you develop the skills necessary to create a high converting automated landing page that can be integrated with social media. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will generate leads and help you grow your social media following.
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for planning, implementing, and managing email marketing campaigns. This course can help you develop the skills necessary to create a successful lead generation landing page and use email automation to nurture leads. By learning how to use Wix Artificial Design Intelligence and Email Automation, you can create a landing page that will convert visitors into leads and help you achieve your email marketing goals.
Web Developer
Web Developer
A Web Developer is responsible for designing and developing websites. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
User Experience Designer
User Experience Designer
A User Experience Designer is responsible for designing and developing user interfaces for websites and other digital products. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Graphic designer
Graphic designer
A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Copywriter
Copywriter
A Copywriter is responsible for writing persuasive and engaging content for websites, advertisements, and other marketing materials. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for developing and executing public relations campaigns to promote a company or organization. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Event Planner
Event Planner
An Event Planner is responsible for planning and coordinating events, such as weddings, corporate events, and conferences. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Customer Service Representative
Customer Service Representative
A Customer Service Representative is responsible for providing customer service to customers. This course can help you develop the skills necessary to create a high converting automated landing page. By learning how to use Wix Artificial Design Intelligence, you can create a landing page that is visually appealing and easy to use.
Retail Sales Associate
Retail Sales Associate
A Retail Sales Associate is responsible for selling products and services to customers in a retail store. This course may help you develop the skills necessary to create a high converting automated landing page. However, it is important to note that this course is not specifically designed for retail sales professionals.
Administrative Assistant
Administrative Assistant
An Administrative Assistant is responsible for providing administrative support to a company or organization. This course may help you develop some of the skills necessary to create a high converting automated landing page. However, it is important to note that this course is not specifically designed for administrative assistants.
For more career information including salaries, visit:
OpenCourser.com/course/9aq4e4/build
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Build an Automated Landing page using AI from Wix ADI.
Save
Provides a step-by-step framework for increasing conversions and sales through various marketing techniques. It would enhance the course's teachings on optimizing landing pages for conversions.
Provides a comprehensive overview of landing page optimization techniques, including A/B testing, heat mapping, and conversion analysis. It's a valuable resource for anyone looking to improve the performance of their landing pages.
Covers all aspects of email marketing, including building an email list, creating successful campaigns, and measuring results. It would provide additional insights and strategies for implementing email automation.
Showcases a variety of landing page designs and best practices, providing inspiration and ideas for creating effective landing pages. It would be a useful resource for visual inspiration and practical examples.
Save
Offers a comprehensive overview of contemporary web design practices, emphasizing user-centered design, responsive design, and cross-platform compatibility. It would provide a broader perspective on the design and development aspects of building landing pages.
Save
Explores the use of predictive analytics in various domains, including marketing. It would provide a deeper understanding of the role of predictive analytics in personalizing landing pages and marketing campaigns.
Save
Explores the technical aspects of web design, providing a deeper understanding of how to design and implement effective landing pages. It would be particularly useful for those with a technical background or interest.
Emphasizes the importance of iterative development and testing in building successful products and businesses. It would provide valuable insights into the iterative approach to landing page design and optimization.
Offers a comprehensive guide to digital marketing, covering topics like search engine optimization, social media marketing, and content marketing. It would provide a broader context for the course's focus on landing page design and email automation.
Provides a foundational understanding of web design principles and best practices, covering topics like page layout, typography, and user experience. It would be helpful for those new to web design or looking to build a basic landing page.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/9aq4e4/build
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Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Abhishek Jha
Language
English
Good to know
Beginner-friendly and suitable for professionals with no experience in email marketing or web design
Focuses on lead generation and teaches how to capture email addresses effectively
Guided project format provides hands-on experience in designing a landing page and email automation
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