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Landing Page Design

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May 1, 2024 4 minute read
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Landing page design is the process of creating a single web page that serves as the entry point for a website or marketing campaign. The goal of a landing page is to persuade visitors to take a specific action, such as signing up for a free trial, purchasing a product, or downloading a whitepaper.

Benefits of Landing Page Design

There are many benefits to learning landing page design. Some of the most common benefits include:

Path to Landing Page Design

Take the first step.
We've curated seven courses to help you on your path to Landing Page Design. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Landing Page Design.
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Landing Page Optimization
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Provides a comprehensive overview of landing page design, covering everything from copywriting to design to testing. It's a great resource for anyone who wants to improve their landing page conversion rates.
Landing Page Optimization: The Definitive Guide to...
Paperback
$$
Landing Page Optimization: The Definitive Guide to...
Kindle Edition
$$
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The 2020 Web Almanac
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Focuses on landing page design for e-commerce websites. It covers all the essential elements of landing page design, from product photography to checkout.
The 2020 Web Almanac
Paperback
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The 2020 Web Almanac
Kindle Edition
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Buttons & Click-Boosting Calls to Action
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Focuses on landing page design for non-profit organizations. It covers all the essential elements of landing page design, from storytelling to donation forms.
Buttons & Click-Boosting Calls to Action
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Buttons & Click-Boosting Calls to Action
Kindle Edition
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The New Rules of Marketing and PR
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Focuses on landing page design for event marketing. It covers all the essential elements of landing page design, from event registration to post-event follow-up.
The New Rules of Marketing and PR
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The New Rules of Marketing and PR
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Epic Content Marketing: How to Tell a Different...
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Focuses on landing page design for content marketing. It covers all the essential elements of landing page design, from gated content to email sign-ups.
Epic Content Marketing: How to Tell a Different...
Hardcover
$$
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Launch
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Focuses on landing page design for social media marketing. It covers all the essential elements of landing page design, from custom graphics to social media sharing buttons.
Launch
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Launch
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