2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing from Udemy

What's inside

Learning objectives

Sell more products on amazon
Dominate your amazon product niche
Amazon seo ranking domination - rank #1 in amazon search
Get recommended by amazon

Successful amazon ads
Best amazon ecommerce tools for keyword research and ranking
Selling on amazon like an ecommerce professional

Sell more products on amazon
Dominate your amazon product niche
Amazon seo ranking domination - rank #1 in amazon search
Get recommended by amazon
Successful amazon ads
Best amazon ecommerce tools for keyword research and ranking
Selling on amazon like an ecommerce professional

Syllabus

Introduction and warm welcome to this Amazon sales and marketing course

Amazon sales course welcome, what to expect, and how to take the course

Keyword research for Amazon SEO - one of the top methods for selling on Amazon

Overview of the 4 top ways to sell Amazon products

Starting to work on Amazon SEO

Tools and creative strategies to get Amazon keywords

Example of a finished list of Amazon SEO keywords

Creating the Amazon listing

Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails

Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO

Improving a multi-million-dollar seller's description even more

Example of my own copywriting for book description and title & what's important

My book description re-written and improved

Next level sales copywriting that's inspirational and almost like poetry

The keyword field in Amazon seller account

Confusion over the Amazon platinum keyword

How to get better reviews on Amazon

Introduction to section about Amazon reviews & why it is so important

Seven principles of review mastery

Reversing potential bad reviews and getting good reviews with product listing

Long-term strategy to get legitimate reviews at scale with support and community

Amazon TOS - ways to get reviews that are not allowed

Setting up the Amazon ads

Amazon ads introduction

Making profitable and unprofitable ads profitable with secondary strategies

Sponsored Amazon ads vs Amazon display ads vs. Amazon lockscreen ads

Example and anatomy of a successful sponsored ad

How to generate most profitable ad clicks

Amazon ACoS and strategies for optimizing ad profitability

Case study of a student running low ACOS ads in a niche & using dynamic bidding

Disclaimer about the software in the next videos, and how to keep it free

Introduction to Helium 10 Amazon keyword research tool

Amazon keyword research with Helium10

Penny per click ads: How to find hundreds of RELEVANT misspelled keywords

Using the Helium10 Chrome plugin

Little more of what the Helium10 plugin can do

Further keyword research with Helium to get thousands of keywords

New product research with Helium's tools

The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords

In which countries does Helium10 work?

How to set up a brand ad across the top of the Amazon page

Better Amazon ads with Artificial Intelligence

Artificial Intelligence for Amazon ads - section introduction

My experience reigniting my Amazon business with Xmars and Amazon ads

Xmars pricing

How to keep your Xmars free for a longer period of time

Signing up for the free trial

Connecting your Amazon and Xmars accounts

Overview of the features including the Artificial Intelligence to run Amazon ads

Creating our first ad with Smart Ad Creation Artificial Intelligence

Making it clear which examples are used in the course

Immediate results and sales, just 8 hours after setting up the ads with Xmars

How running ads boosted organic rankings, resulting in extra sales

Introduction to the Xmars dashboard

Showing the dashboard for an existing account

Introduction to the ad manager in Xmars to combine AI and manual ad setup

More things you can do in the Ad Manager

Example of how much more flexibility and options you have with Xmars manual ads

Helping the AI: How to adjust the ads to make them more profitable and effective

Boosting initial sales through social media - beginning is always the hardest

Social media marketing introduction

Twitter marketing: Hashtags, ideal tweet structure and automation

Amazon product review videos and promoting them on YouTube, TikTok, Instagram

Selling on Facebook

Additional creative ways to promote anything

Four potentially scalable ways to promote anything

Dropshipping with Amazon and price arbitrage

Introduction to Amazon Dropshipping and Amazon arbitrage

Amazon arbitrage for white label products and two-step Dropshipping

Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation

Influencer marketing for promoting Amazon products

Section introduction - influencer marketing for your Amazon products

Round up posts to get 20 influencers to promote you for free, starting today

Setting your Influencer marketing campaign goals

Influencer marketing budget

Benefits of influencers over ads

3 things to look for in an influencer & how to find fake ones & which are good

How to manually find influencers

Influencer marketing tip using Twitter lists

Email template and script to pitch influencers

Legal agreement document, disclosures, and FTC to stop influencer abuse

Example of disclosing influencer marketing promotion

Influencer audience sizes

Case study of how inflated follower and view numbers are on TikTok

Influencer compensation models

Compensation calculator for influencer marketing

Starting to work with influencer marketing marketplaces

Tapinfluence

Socialblade for tracking influencer growth

Influencer marketing and tracking its effectiveness

Section introduction: Tracking your social media and influencer marketing

Dissecting the Amazon URL to understand how to use it to our SEO advantage

Introducing link shortening specifically for Amazon with Pixelfy

Starting to use Pixelfy by creating a campaign

Explaining the Pixelfy tracking codes

Integrating Pixelfy with Twitter ads

Showing initial link tracking analytics

More powerful URLs you can use with Pixelfy

What to do if you don't have sales & common mistakes

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops advanced expertise with optimizing profitable ads on Amazon with the Helium 10 tool and software

Strengthens foundational skills in Amazon SEO and how to use it to get top rankings in searches

Covers how to promote Amazon listing and products through social media and leveraging influencers

Explores advanced techniques for using Amazon to drive growth in e-commerce businesses

Demonstrates the use of sophisticated software, tools, and services to enhance one's understanding and use of Amazon

This course requires students to have an existing Amazon product or business

Reviews summary

Sales marketing on amazon

According to students, this course offers engaging lectures and a deep dive into different aspects of Amazon sales and marketing, such as Amazon SEO, Facebook ads, and e-commerce marketing. The course is well-received by students, but some say it could benefit from more detailed explanations of how to use the Pixelfy tool.

Course is well-structured with engaging lectures.

"Nice course."

Course covers various aspects of Amazon sales and marketing.

"It would need more example and explanation on how to use the Pixelfy tool."

"It looks a nice tool but it is not clear how to use it combined with Facebook for Amazon."

Course could benefit from more detailed explanations of the Pixelfy tool.

"It would need more example and explanation on how to use the Pixelfy tool."

"It looks a nice tool but it is not clear how to use it combined with Facebook for Amazon."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing with these activities:

Amazon SEO overview

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This activity will help you refresh your knowledge on Amazon SEO and ensure that you have a solid understanding of how to help products appear in Amazon search results and get noticed by shoppers.

Browse courses on Amazon SEO

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Review instructor’s SEO strategy
Start implementing Amazon SEO techniques
Check Google Analytics to track SEO progress

How to Use Helium 10 for Free

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Helium 10 is a powerful tool that can help you with Amazon SEO, product research, and more. This activity will help you learn how to use some of the free features of Helium 10 to improve your Amazon business.

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Sign up for a free Helium 10 account
Watch the Helium 10 tutorial videos
Join the Helium 10 Facebook group

Attend an Amazon Seller Central workshop

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Amazon Seller Central offers free workshops that can help you learn more about selling on Amazon. This activity will help you find and attend a workshop that is right for you.

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Visit the Amazon Seller Central website
Find the workshop you wish to attend
Register for the workshop
Attend the workshop
Take notes and ask questions

Three other activities

Expand to see all activities and additional details

Show all six activities

Create an Amazon product listing

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Creating a high-converting product listing is essential to selling products on Amazon. This activity will help you create a listing that is optimized for both search engines and shoppers.

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Choose the right product title
Write a persuasive product description
Add high-quality product images
Add a call to action

Amazon ad optimization

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Amazon ads can be a great way to increase sales and reach new customers. This activity will help you learn how to optimize your Amazon ads to get the most out of your budget.

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Set your ad budget
Choose the right keywords
Write compelling ad copy
Track your ad results
Make adjustments to improve performance

Mentor a new Amazon seller

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Mentoring a new Amazon seller can help you reinforce your knowledge and understanding of the Amazon selling process.

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Find a new Amazon seller who is looking for a mentor
Share your knowledge and experience with the mentee
Answer the mentee’s questions

Career center

Learners who complete 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will develop knowledge and skills that may be useful to these careers:

Amazon Seller

As an Amazon Seller, the course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help you master the four top ways to sell Amazon products. The course covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and getting reviews. This will help you build a successful Amazon business and increase your sales.

See salaries and explore the career path for Amazon Seller

Digital Marketing Manager

The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing covers the four main ways to sell products on Amazon, including Amazon SEO, recommendation algorithms, Amazon ads, and creating converting product listings. A Digital Marketing Manager who can implement these strategies will be able to increase sales and build a successful Amazon business. The course will provide a foundation for understanding how to dominate an Amazon product niche and use Amazon's search engine to reach more customers.

See salaries and explore the career path for Digital Marketing Manager

Amazon PPC Specialist

As an Amazon PPC Specialist, you will be responsible for managing and optimizing Amazon Pay-Per-Click (PPC) advertising campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed as an Amazon PPC Specialist by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using tools to optimize Amazon PPC campaigns.

See salaries and explore the career path for Amazon PPC Specialist

Amazon FBA Seller

As an Amazon FBA Seller, you will be responsible for selling products on Amazon using Fulfillment by Amazon (FBA). The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help build the skills needed to succeed as an Amazon FBA Seller by providing a comprehensive understanding of how to research Amazon SEO keywords, create effective Amazon listings, and run successful Amazon ads.

See salaries and explore the career path for Amazon FBA Seller

eCommerce Manager

As an Ecommerce Manager you will manage and grow an online store. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing provides an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and getting reviews. This course will help you build the skills needed to succeed in Ecommerce Management.

See salaries and explore the career path for eCommerce Manager

SEO Specialist

The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you become an SEO Specialist by giving you a comprehensive understanding of how to research Amazon SEO keywords, understand the Amazon SEO algorithm, and get your products to rank in Amazon search. The course also covers how to create effective Amazon listings and run successful Amazon ads.

See salaries and explore the career path for SEO Specialist

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Marketing Management by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.

See salaries and explore the career path for Marketing Manager

Product Manager

As a Product Manager, you will be responsible for the development and launch of new products. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Product Management by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.

See salaries and explore the career path for Product Manager

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help build the skills needed to succeed in Digital Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using social media to promote Amazon products.

See salaries and explore the career path for Digital Marketing Specialist

Copywriter

As a Copywriter, you will be responsible for writing persuasive and engaging copy for a variety of marketing materials. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed as a Copywriter by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.

See salaries and explore the career path for Copywriter

Social Media Marketer

As a Social Media Marketer, you will be responsible for creating and managing social media campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Social Media Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers social media marketing for promoting Amazon products.

See salaries and explore the career path for Social Media Marketer

Ecommerce Analyst

As an Ecommerce Analyst, you will be responsible for collecting and analyzing data to improve the performance of an online store. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help build the skills needed to succeed in Ecommerce Analytics by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using tracking tools to measure success.

See salaries and explore the career path for Ecommerce Analyst

Ecommerce Consultant

As an Ecommerce Consultant, you will be responsible for providing advice and guidance to businesses on how to improve their online sales. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will build the skills needed to succeed in Ecommerce Consulting by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.

See salaries and explore the career path for Ecommerce Consultant

Content Marketer

As a Content Marketer, you will be responsible for creating and managing content marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills to succeed in Content Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.

See salaries and explore the career path for Content Marketer

Influencer Marketing Manager

As an Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills to succeed in Influencer Marketing Management by providing an overview of the four top ways to sell Amazon products. The course also covers influencer marketing for promoting Amazon products, including how to find influencers, negotiate deals, and track results.

See salaries and explore the career path for Influencer Marketing Manager