We may earn an affiliate commission when you visit our partners.
Course image
Alex Genadinik

The case study used as the example in the course has gone on to create a million-dollar per year eCommerce business selling on Amazon.

Read more

The case study used as the example in the course has gone on to create a million-dollar per year eCommerce business selling on Amazon.

Dominate your Amazon product niche by combining the 4 most effective strategies to sell products on Amazon:

  • Amazon SEO

  • Amazon recommendation algorithms

  • Amazon ads: sponsored and display ads

  • Create a highly converting Amazon product listing

All these tactics must be combined to boost one another and blow away your competition. When you truly dominate an Amazon product niche, you can build a big business on Amazon.

In this course I use examples of two products: 1) My Kindle and paperback book and 2) A physical cleaning product sold by one of my clients who has built a million-dollar business selling cleaning products on Amazon, and it took him under a year with my guidance.

$1,000,000 DOLLAR  In this course, I show all his Amazon strategies so you can use what he did to grow your Amazon business.

AMAZON SEO

Amazon is a search engine. Most products are sold after people search for them. I'll walk you through how to research Amazon SEO keywords, I'll show you how the Amazon SEO algorithm works, and you will be able to get your products to rank in Amazon search and use that to continuously make sales. And best of all, Amazon SEO is free.

I am an expert in Amazon and Ecommerce. All of my Amazon products rank highly in Amazon SEO and sell well. The same is true for my clients. I share all my Amazon strategies in the course. I've been in Ecommerce for the past 15 years. I'll also show a client case study of an Amazon seller who went from zero to over a million dollars in annual revenue on Amazon.

RECENTLY ADDED

I recently added a brief tutorial on Amazon arbitrage. Amazon arbitrage is not covered in-depth, but there is a mention of it.

 I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

You can still succeed in Amazon without the paid tools. The paid tools are very helpful, but not 100% required to succeed on Amazon.

MONEY-BACK GUARANTEE

This Amazon sales course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed on Amazon just like I've done for thousands of my other students.

Invest in your future. Enroll now and dominate Amazon Ecommerce.

Enroll now

Here's a deal for you

We found an offer that may be relevant to this course.
Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

What's inside

Learning objectives

  • Sell more products on amazon
  • Dominate your amazon product niche
  • Amazon seo ranking domination - rank #1 in amazon search
  • Get recommended by amazon
  • Successful amazon ads
  • Best amazon ecommerce tools for keyword research and ranking
  • Selling on amazon like an ecommerce professional

Syllabus

Introduction and warm welcome to this Amazon sales and marketing course
Amazon sales course welcome, what to expect, and how to take the course
Read more
Keyword research for Amazon SEO - one of the top methods for selling on Amazon
Overview of the 4 top ways to sell Amazon products
Starting to work on Amazon SEO
Tools and creative strategies to get Amazon keywords
Example of a finished list of Amazon SEO keywords
Creating the Amazon listing
Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails
Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO
Improving a multi-million-dollar seller's description even more
Example of my own copywriting for book description and title & what's important
My book description re-written and improved
Next level sales copywriting that's inspirational and almost like poetry
The keyword field in Amazon seller account
Confusion over the Amazon platinum keyword
How to get better reviews on Amazon
Introduction to section about Amazon reviews & why it is so important
Seven principles of review mastery
Reversing potential bad reviews and getting good reviews with product listing
Long-term strategy to get legitimate reviews at scale with support and community
Amazon TOS - ways to get reviews that are not allowed
Setting up the Amazon ads
Amazon ads introduction
Making profitable and unprofitable ads profitable with secondary strategies
Sponsored Amazon ads vs Amazon display ads vs. Amazon lockscreen ads
Example and anatomy of a successful sponsored ad
How to generate most profitable ad clicks
Amazon ACoS and strategies for optimizing ad profitability
Case study of a student running low ACOS ads in a niche & using dynamic bidding
Disclaimer about the software in the next videos, and how to keep it free
Introduction to Helium 10 Amazon keyword research tool
Amazon keyword research with Helium10
Penny per click ads: How to find hundreds of RELEVANT misspelled keywords
Using the Helium10 Chrome plugin
Little more of what the Helium10 plugin can do
Further keyword research with Helium to get thousands of keywords
New product research with Helium's tools
The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords
In which countries does Helium10 work?
How to set up a brand ad across the top of the Amazon page
Better Amazon ads with Artificial Intelligence
Artificial Intelligence for Amazon ads - section introduction
My experience reigniting my Amazon business with Xmars and Amazon ads
Xmars pricing
How to keep your Xmars free for a longer period of time
Signing up for the free trial
Connecting your Amazon and Xmars accounts
Overview of the features including the Artificial Intelligence to run Amazon ads
Creating our first ad with Smart Ad Creation Artificial Intelligence
Making it clear which examples are used in the course
Immediate results and sales, just 8 hours after setting up the ads with Xmars
How running ads boosted organic rankings, resulting in extra sales
Introduction to the Xmars dashboard
Showing the dashboard for an existing account
Introduction to the ad manager in Xmars to combine AI and manual ad setup
More things you can do in the Ad Manager
Example of how much more flexibility and options you have with Xmars manual ads
Helping the AI: How to adjust the ads to make them more profitable and effective
Boosting initial sales through social media - beginning is always the hardest
Social media marketing introduction
Twitter marketing: Hashtags, ideal tweet structure and automation
Amazon product review videos and promoting them on YouTube, TikTok, Instagram
Selling on Facebook
Additional creative ways to promote anything
Four potentially scalable ways to promote anything
Dropshipping with Amazon and price arbitrage
Introduction to Amazon Dropshipping and Amazon arbitrage
Amazon arbitrage for white label products and two-step Dropshipping
Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation
Influencer marketing for promoting Amazon products
Section introduction - influencer marketing for your Amazon products
Round up posts to get 20 influencers to promote you for free, starting today
Setting your Influencer marketing campaign goals
Influencer marketing budget
Benefits of influencers over ads
3 things to look for in an influencer & how to find fake ones & which are good
How to manually find influencers
Influencer marketing tip using Twitter lists
Email template and script to pitch influencers
Legal agreement document, disclosures, and FTC to stop influencer abuse
Example of disclosing influencer marketing promotion
Influencer audience sizes
Case study of how inflated follower and view numbers are on TikTok
Influencer compensation models
Compensation calculator for influencer marketing
Starting to work with influencer marketing marketplaces
Tapinfluence
Socialblade for tracking influencer growth
Influencer marketing and tracking its effectiveness
Section introduction: Tracking your social media and influencer marketing
Dissecting the Amazon URL to understand how to use it to our SEO advantage
Introducing link shortening specifically for Amazon with Pixelfy
Starting to use Pixelfy by creating a campaign
Explaining the Pixelfy tracking codes
Integrating Pixelfy with Twitter ads
Showing initial link tracking analytics
More powerful URLs you can use with Pixelfy
Sign up to be an Amazon affiliate to get extra revenue from your promotions
What to do if you don't have sales & common mistakes

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops advanced expertise with optimizing profitable ads on Amazon with the Helium 10 tool and software
Strengthens foundational skills in Amazon SEO and how to use it to get top rankings in searches
Covers how to promote Amazon listing and products through social media and leveraging influencers
Explores advanced techniques for using Amazon to drive growth in e-commerce businesses
Demonstrates the use of sophisticated software, tools, and services to enhance one's understanding and use of Amazon
This course requires students to have an existing Amazon product or business

Save this course

Save 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing to your list so you can find it easily later:
Save

Reviews summary

Sales marketing on amazon

According to students, this course offers engaging lectures and a deep dive into different aspects of Amazon sales and marketing, such as Amazon SEO, Facebook ads, and e-commerce marketing. The course is well-received by students, but some say it could benefit from more detailed explanations of how to use the Pixelfy tool.
Course is well-structured with engaging lectures.
"Nice course."
Course covers various aspects of Amazon sales and marketing.
"It would need more example and explanation on how to use the Pixelfy tool."
"It looks a nice tool but it is not clear how to use it combined with Facebook for Amazon."
Course could benefit from more detailed explanations of the Pixelfy tool.
"It would need more example and explanation on how to use the Pixelfy tool."
"It looks a nice tool but it is not clear how to use it combined with Facebook for Amazon."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing with these activities:
Amazon SEO overview
This activity will help you refresh your knowledge on Amazon SEO and ensure that you have a solid understanding of how to help products appear in Amazon search results and get noticed by shoppers.
Browse courses on Amazon SEO
Show steps
  • Review instructor’s SEO strategy
  • Start implementing Amazon SEO techniques
  • Check Google Analytics to track SEO progress
How to Use Helium 10 for Free
Helium 10 is a powerful tool that can help you with Amazon SEO, product research, and more. This activity will help you learn how to use some of the free features of Helium 10 to improve your Amazon business.
Show steps
  • Sign up for a free Helium 10 account
  • Watch the Helium 10 tutorial videos
  • Join the Helium 10 Facebook group
Attend an Amazon Seller Central workshop
Amazon Seller Central offers free workshops that can help you learn more about selling on Amazon. This activity will help you find and attend a workshop that is right for you.
Show steps
  • Visit the Amazon Seller Central website
  • Find the workshop you wish to attend
  • Register for the workshop
  • Attend the workshop
  • Take notes and ask questions
Three other activities
Expand to see all activities and additional details
Show all six activities
Create an Amazon product listing
Creating a high-converting product listing is essential to selling products on Amazon. This activity will help you create a listing that is optimized for both search engines and shoppers.
Show steps
  • Choose the right product title
  • Write a persuasive product description
  • Add high-quality product images
  • Add a call to action
Amazon ad optimization
Amazon ads can be a great way to increase sales and reach new customers. This activity will help you learn how to optimize your Amazon ads to get the most out of your budget.
Show steps
  • Set your ad budget
  • Choose the right keywords
  • Write compelling ad copy
  • Track your ad results
  • Make adjustments to improve performance
Mentor a new Amazon seller
Mentoring a new Amazon seller can help you reinforce your knowledge and understanding of the Amazon selling process.
Show steps
  • Find a new Amazon seller who is looking for a mentor
  • Share your knowledge and experience with the mentee
  • Answer the mentee’s questions

Career center

Learners who complete 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will develop knowledge and skills that may be useful to these careers:
Amazon Seller
As an Amazon Seller, the course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help you master the four top ways to sell Amazon products. The course covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and getting reviews. This will help you build a successful Amazon business and increase your sales.
Digital Marketing Manager
The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing covers the four main ways to sell products on Amazon, including Amazon SEO, recommendation algorithms, Amazon ads, and creating converting product listings. A Digital Marketing Manager who can implement these strategies will be able to increase sales and build a successful Amazon business. The course will provide a foundation for understanding how to dominate an Amazon product niche and use Amazon's search engine to reach more customers.
Amazon PPC Specialist
As an Amazon PPC Specialist, you will be responsible for managing and optimizing Amazon Pay-Per-Click (PPC) advertising campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed as an Amazon PPC Specialist by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using tools to optimize Amazon PPC campaigns.
Amazon FBA Seller
As an Amazon FBA Seller, you will be responsible for selling products on Amazon using Fulfillment by Amazon (FBA). The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help build the skills needed to succeed as an Amazon FBA Seller by providing a comprehensive understanding of how to research Amazon SEO keywords, create effective Amazon listings, and run successful Amazon ads.
eCommerce Manager
As an Ecommerce Manager you will manage and grow an online store. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing provides an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and getting reviews. This course will help you build the skills needed to succeed in Ecommerce Management.
SEO Specialist
The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you become an SEO Specialist by giving you a comprehensive understanding of how to research Amazon SEO keywords, understand the Amazon SEO algorithm, and get your products to rank in Amazon search. The course also covers how to create effective Amazon listings and run successful Amazon ads.
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Marketing Management by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.
Product Manager
As a Product Manager, you will be responsible for the development and launch of new products. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Product Management by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help build the skills needed to succeed in Digital Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using social media to promote Amazon products.
Copywriter
As a Copywriter, you will be responsible for writing persuasive and engaging copy for a variety of marketing materials. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed as a Copywriter by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.
Social Media Marketer
As a Social Media Marketer, you will be responsible for creating and managing social media campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills needed to succeed in Social Media Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers social media marketing for promoting Amazon products.
Ecommerce Analyst
As an Ecommerce Analyst, you will be responsible for collecting and analyzing data to improve the performance of an online store. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will help build the skills needed to succeed in Ecommerce Analytics by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, running successful Amazon ads, and using tracking tools to measure success.
Ecommerce Consultant
As an Ecommerce Consultant, you will be responsible for providing advice and guidance to businesses on how to improve their online sales. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing will build the skills needed to succeed in Ecommerce Consulting by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.
Content Marketer
As a Content Marketer, you will be responsible for creating and managing content marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills to succeed in Content Marketing by providing an overview of the four top ways to sell Amazon products. The course also covers keyword research for Amazon SEO, creating effective Amazon listings, and running successful Amazon ads.
Influencer Marketing Manager
As an Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing campaigns. The course 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing can help you build the skills to succeed in Influencer Marketing Management by providing an overview of the four top ways to sell Amazon products. The course also covers influencer marketing for promoting Amazon products, including how to find influencers, negotiate deals, and track results.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing.
Provides a comprehensive overview of Amazon advertising, including campaign setup, targeting, bidding strategies, and performance optimization.
Offers a practical guide to Amazon advertising, covering campaign setup, targeting, bidding strategies, and performance optimization.
A practical guide to customer acquisition and growth hacking techniques, providing additional strategies and insights to complement the course's focus on Amazon-specific marketing channels.
An inspiring and thought-provoking book that emphasizes the importance of creating remarkable products and marketing campaigns, aligning well with the course's focus on differentiation and customer engagement.
Introduces the concepts and techniques of growth hacking, providing additional strategies for customer acquisition and growth beyond those covered in the course.
A classic work in the field of persuasion, offering insights into the psychological principles that influence human behavior, which can be applied to understanding customer decision-making and creating effective marketing campaigns.
Provides a framework for understanding the challenges faced by established companies in adapting to disruptive technologies, offering insights for navigating the rapidly changing landscape of ecommerce and Amazon's dominance.
Offers insights into Amazon's innovation culture and practices, which can be applied to other businesses.
Although not directly related to Amazon, this classic marketing book provides valuable principles for understanding customer adoption and behavior, which can be applied to the strategies taught in the course.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing.
Build a Successful Ecommerce Wordpress site with proper...
Most relevant
Amazon SEO & Listing Optimization SECRETS to Double Sales
Most relevant
Amazon FBA as a Private Label Business Launching Platform
Most relevant
Affiliate Marketing +Google SEO: Amazon Affiliate Case...
Most relevant
Amazon FBA: Complete Guide To Start Your Own Home Business
Most relevant
WordPress for eCommerce: Build online stores with...
Most relevant
The Complete Shopify Aliexpress Dropship course
Most relevant
How to build an ecommerce store with wordpress &...
Most relevant
The WordPress Bootcamp: Build 11 Websites with WordPress
Most relevant
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser