Google Call Ads For Roofers from Udemy

What's inside

Learning objectives

Why call ads will work for you getting you customers
Why google ads over facebook ads
How exactly to set up a campaign

How to make great ads (with examples)
How to get more customers than your competitors

Why call ads will work for you getting you customers
Why google ads over facebook ads
How exactly to set up a campaign
How to make great ads (with examples)
How to get more customers than your competitors

Syllabus

You will know why you need Google call ads to grow your business even on a small budget

Welcome to google call ads for Roofers and Roofing companies and this course will do a few things for you.

1. Tell you why Google is amazing at growing your business and bringing you customers

2. Save you $12,000 - $24,000 in marketing fees. I charge my clients $1000-$2000/month for exactly what I am showing you in this course. You will save that money and be able to put it towards your true goal of growing your business.

3. If you follow along you will have working, enabled, high-quality call campaigns ready to bring you calls and new customers every day.

So invest in this course. Invest in your business. Invest in new customers. And I will show you how to win through Google call ads.

It is simpler and more effective than you think.

Who am I to teach this, my expertise, and the clients I have helped over the last 8 years of professionally growing businesses.

From roofers, to realtors, auto shops, chiropractors, electricians, gyms, HVAC, and many more!

I help small businesses who need customers get exactly what they want.

You can contact me anytime and ask me anything.

From location targeting to help with your ads, my goal is for you to be successful via this course so reach out with any questions you have.

reeves.sco@gmail.com or call/text me at 250-864-1473

By the end of this course, you will have a fully working campaign primed for success. All the ads, all the keywords, all the settings, and how to look at/beat your competition to get even better results.

All you have to do to have success is follow along through these videos and set up a campaign for yourself. If you do that and invest some money for ads you will see the phone ringing and more work coming in.

Do not use discounts... You do not need to with Google ads. They want your help... So don't lose that revenue and don't miss out on padding your bottom line.

You will learn why both ad platforms work great, but why Google is the best choice for you.

Why data protects you from failure. And also the difference in cost between platforms.

Is advertising risky? Let's discuss the risks and compare Google ads to other forms of advertising to grow your business.

Let's move on and start creating winning campaigns.

You will know exactly what campaigns to use for the best results, why you need to use them, and all the settings you need to focus on to have success.

How to choose the right campaign types to get you the result you want. Also going over the different types of campaigns you could run over time to expand your marketing reach.

How to name your campaign so it is easy to see the results when you log into your ad account.

And setting end dates to protect yourself from forgetting your ads on.

How to control your ad spend and who sees your ads through advanced location targeting.

City targeting, radius targeting, and how to maximize ROI through spot targeting only the best areas of town.

The importance of observation audiences and how to use them to gain knowledge, insights, and potentially lucrative opportunities.

Setting budgets that will work for you. And also going over automated and manual bidding strategies to get more out of your ad budget.

Building winning ads, ad groups, choosing the right keywords and competitor research.

What are ad groups and giving you all the keywords you will ever need to use.

https://docs.google.com/spreadsheets/d/1o8hbZTjJuiK6DI1y6rX4wHR4ehcEY-WTuu7SuGthkHk/edit?usp=sharing

Creating a winning ad you can use for yourself to get more calls coming your way.

Going through how to think about making better ads that are customer-centric and not business-centric.

A few examples of great ads to learn from and take to make.

Examples of bad ads and what not to be doing.

Competitor research at it's best and how to win against anyone in your area.

Contact me directly for specific help and advice.

Thank you for taking this course! You now have amazing and effective ads prepared to bring you new customers!

Let's talk! I would love to help you personally with whatever questions you have, whatever help you need.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Call Ads For Roofers with these activities:

Review Google Ads Fundamentals

Show steps

Refresh your understanding of Google Ads fundamentals to better grasp the nuances of call-only campaigns.

Browse courses on Search Engine Marketing

Show steps

Review the basic structure of Google Ads campaigns.
Familiarize yourself with keyword research principles.
Understand the different bidding strategies available.

Read 'Ultimate Guide to Google Ads' by Perry Marshall

Show steps

Expand your knowledge of Google Ads with a comprehensive guide to improve your overall campaign strategy.

View Ultimate Guide to Google Ads on Amazon

Show steps

Read the sections relevant to campaign setup and optimization.
Take notes on key strategies and tactics.
Apply the learnings to your call-only campaigns.

Set Up a Test Call-Only Campaign

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Gain hands-on experience by setting up a small-scale test campaign while following the course.

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Create a new Google Ads account or use an existing one.
Set a small daily budget for testing purposes.
Choose a specific geographic area to target.
Create a few ad variations based on the course's examples.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Keyword Expansion Exercises

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Improve your keyword research skills by brainstorming and expanding on the provided keyword list.

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Take the provided keyword list from the course.
Use keyword research tools to find related keywords.
Categorize keywords into relevant ad groups.

Analyze Competitor Call Ads

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Deepen your understanding of effective ad copy by analyzing what your competitors are doing.

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Search for roofing services in your target area on Google.
Identify competitors running call-only ads.
Document their ad copy, keywords, and call-to-actions.
Identify strengths and weaknesses of their ads.

Create a Call Ad Performance Report

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Solidify your understanding of campaign performance by creating a report analyzing key metrics.

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Gather data from your Google Ads account (impressions, clicks, calls, cost).
Calculate key metrics like conversion rate and cost per call.
Visualize the data using charts and graphs.
Write a summary of your findings and recommendations.

Explore Google Ads Scripts for Call Tracking

Show steps

Enhance your call tracking capabilities by learning about and implementing Google Ads scripts.

Show steps

Search for tutorials on using Google Ads scripts for call tracking.
Choose a script that helps track call duration or other relevant metrics.
Implement the script in your Google Ads account.
Test the script to ensure it's working correctly.

Career center

Learners who complete Google Call Ads For Roofers will develop knowledge and skills that may be useful to these careers:

Small Business Owner

A small business owner is responsible for all aspects of running a business, from managing finances to overseeing operations and marketing. The Google Call Ads for Roofers course directly benefits small business owners, especially those in the roofing industry or related fields. Its focus on Google call ads, a direct and effective method of advertising, helps business owners acquire customers without needing extensive sales pages or graphic design. The course teaches keyword usage, campaign creation, and ad optimization, empowering owners to manage their marketing effectively. This concentrated approach helps small business owners save marketing fees and grow their business.

See salaries and explore the career path for Small Business Owner

Direct Response Marketing Specialist

A direct response marketing specialist creates and implements marketing campaigns designed to elicit an immediate response from customers. This involves crafting compelling ad copy, designing targeted landing pages, and tracking campaign performance to optimize results. The Google Call Ads for Roofers course aligns well with this role, as call ads are a form of direct response advertising. The course teaches how to set up effective call ad campaigns on Google, optimize ad copy, and target the right audience to generate immediate leads. Those wanting to bring in customers without needing sales pages or graphic design should take this course.

See salaries and explore the career path for Direct Response Marketing Specialist

Search Engine Marketing Specialist

This role involves planning, implementing, and managing search engine marketing campaigns to increase online visibility and drive traffic to websites. A Search Engine Marketing Specialist conducts keyword research, analyzes campaign performance, and optimizes ad spend. The Google Call Ads for Roofers course directly applies to this role by focusing on Google Ads, a primary platform for search engine marketing. The course provides practical knowledge on creating and managing call-based ad campaigns specific to the roofing industry. Its emphasis on keyword selection, ad creation, and campaign settings could enhance the specialist's skills in generating leads and driving conversions through search engine advertising.

See salaries and explore the career path for Search Engine Marketing Specialist

Paid Media Specialist

A paid media specialist manages and optimizes paid advertising campaigns across various digital channels. The role involves conducting keyword research, creating ad copy, monitoring campaign performance, and adjusting bids to maximize return on ad spend. The Google Call Ads for Roofers course provides a deep dive into Google call ads, a crucial component of paid media strategy. The course could help in creating effective campaigns and keyword selection, potentially improving their overall performance. The course can empower any paid media specialist to enhance their use Google call ads.

See salaries and explore the career path for Paid Media Specialist

Local Marketing Specialist

A local marketing specialist focuses on promoting businesses to local customers through targeted marketing campaigns. This role involves managing local search listings, optimizing online reviews, and running local advertising campaigns. The Google Call Ads for Roofers course directly relates to this role. The course teaches how to create and manage Google call ad campaigns, which are an effective way to reach local customers actively searching for services such as roofing. The course's lessons on campaign targeting, keyword selection, and ad creation can increase effectiveness at acquiring local customers in a specific region.

See salaries and explore the career path for Local Marketing Specialist

Customer Acquisition Manager

A customer acquisition manager develops and executes strategies to attract new customers to a business. The role involves analyzing customer data, researching target markets, and optimizing marketing campaigns to maximize customer acquisition. The Google Call Ads for Roofers course relates directly to this position. The course teaches how to set up effective call ad campaigns on Google, bringing in the desired customers. The course's lessons on setup, keyword selection, and ad creation are all potentially valuable in driving customer acquisition. The focused approach can help acquire new clientele through Google call ads.

See salaries and explore the career path for Customer Acquisition Manager

Online Advertising Consultant

As an online advertising consultant, you would advise businesses on how to optimize their online advertising strategies to achieve their marketing goals. The consultant assesses the effectiveness of current campaigns, recommends improvements, and implements new strategies, often specializing in platforms like Google Ads. The Google Call Ads for Roofers course provides a focused understanding of call ads on the Google platform, enabling one to offer specialized advice to clients looking to leverage this advertising method. The course's emphasis on campaign setup, ad creation, and keyword selection could all be valuable in consulting clients in the roofing industry or other similar sectors.

See salaries and explore the career path for Online Advertising Consultant

Lead Generation Specialist

A lead generation specialist is responsible for identifying and nurturing potential customers for a business. This involves using various marketing techniques to capture contact information, such as through online forms, landing pages, and targeted advertising campaigns. The Google Call Ads for Roofers course directly relevant to this role, as it teaches how to create and manage Google call ad campaigns designed to generate inbound leads. The course's lessons regarding keyword selection, ad copy optimization, and campaign settings can help generate more effective ad campaigns. Anyone wishing to master call advertising should take this course.

See salaries and explore the career path for Lead Generation Specialist

Digital Marketing Specialist

A digital marketing specialist focuses on developing and implementing online marketing strategies to promote businesses and their services. This role involves using various digital channels, such as search engines, social media, and email, to reach target audiences. The Google Call Ads for Roofers course helps build a foundation in a key area of digital marketing, specifically call-based advertising. The course helps in setting up effective call ad campaigns, identifying relevant keywords, and creating compelling ad copy, potentially improving the effectiveness as a digital marketing specialist. This course may be particularly helpful for its focus on practical application and real-world scenarios.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

A marketing manager oversees the development and implementation of marketing strategies to promote products or services. This role involves leading a team, setting marketing budgets, analyzing market trends, and measuring campaign effectiveness. While the responsibilities of a marketing manager are broad, the Google Call Ads for Roofers course still has relevance. The course provides hands-on knowledge of a specific digital advertising technique, which may be valuable for a marketing manager looking to expand their expertise in online advertising. The course's focus on creating effective call ad campaigns and optimizing ad spend could help the marketing manager improve their overall marketing performance.

See salaries and explore the career path for Marketing Manager

Digital Strategist

A digital strategist develops and implements comprehensive digital marketing strategies aligned with business goals. This role involves analyzing market trends, identifying target audiences, and recommending the most effective digital channels and tactics. While a digital strategist's role is broad, they can benefit from the Google Call Ads for Roofers course. The course provides in-depth knowledge of a specific advertising technique, which is Google call ads. The course allows someone to recommend the appropriate channels and tactics for a client. Anyone who wants to understand successful advertising should take this course.

See salaries and explore the career path for Digital Strategist

Marketing Coordinator

A marketing coordinator supports the marketing team in implementing marketing campaigns and initiatives. This role often involves assisting with content creation, managing social media accounts, analyzing campaign data, and coordinating marketing events. While a marketing coordinator role is broad, the Google Call Ads for Roofers course still has utility. The course provides practical knowledge in a specific area of online advertising, which may be valuable for a marketing coordinator involved in managing online advertising efforts. The course's focus on campaign setup and ad creation could empower the coordinator to contribute more effectively to digital marketing initiatives.

See salaries and explore the career path for Marketing Coordinator

Advertising Sales Representative

An advertising sales representative sells advertising space or services to businesses. This role involves identifying potential clients, understanding their advertising needs, and presenting solutions that meet those needs. While the Google Call Ads for Roofers course doesn't directly teach sales techniques, the course may benefit advertising sales representatives. The course provides an in-depth understanding of a specific advertising method, so a representative speaking about call ads would find the course useful. The course's comprehensive approach helps sales representatives explain the value and benefits of call ads to potential clients.

See salaries and explore the career path for Advertising Sales Representative

Business Development Manager

A business development manager identifies and pursues new business opportunities to drive revenue growth for an organization. This involves conducting market research, networking with potential clients, and developing strategic partnerships. While the Google Call Ads for Roofers course is not directly related to all aspects of business development, it may be useful for a business development manager working in a specific industry. The course provides insights into call-based advertising strategies for the roofing industry, which may be beneficial for identifying and targeting potential clients in that sector. The practical knowledge gained from the course can inform business development efforts and lead to more effective outreach.

See salaries and explore the career path for Business Development Manager

Sales Manager

A sales manager leads and motivates a sales team to achieve sales targets. This involves setting sales goals, training sales representatives, analyzing sales data, and developing sales strategies. While a sales manager's primary focus is on sales, the Google Call Ads for Roofers course offers actionable knowledge. The course provides insights into how Google call ads can generate leads, which ultimately fuel the sales pipeline. Understanding how effective ad campaigns are created and managed could enable a sales manager to improve their team's performance and achieve sales goals. Those interested in generating inbound leads through Google Ads should consider taking this course.

See salaries and explore the career path for Sales Manager

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Google Call Ads For Roofers.

Ultimate Guide to Google Ads

Save

Provides a comprehensive overview of Google Ads, covering everything from basic setup to advanced strategies. It is particularly useful for understanding the broader context of Google Ads and how call-only campaigns fit into the overall advertising landscape. While not solely focused on call ads, it offers valuable insights into keyword research, ad copywriting, and campaign optimization. This book is commonly used as a reference by industry professionals.

Ultimate Guide to Google Ads

Paperback

Ultimate Guide to Google Ads

Kindle Edition

Google Call Ads For Roofers

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