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Dr. Karl Michel
By the end of this project, learners will know how to get started with Facebook Ads Manager. According to Facebook, “Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. Go to Ads Manager.”
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/dpdgf8/get
What's inside
Syllabus
Project Overview
In this project, you will understand the purpose of Facebook Ads Manager and gain an understanding on creating Facebook ad campaigns.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines Facebook Ads Manager, which is a standard tool for online marketing
Taught by Dr. Karl Michel, a recognized expert in the field of online advertising
Developers skills in using Facebook Ads Manager to create and manage Facebook ad campaigns
Highly relevant to marketing professionals and business owners looking to leverage Facebook Ads for growth
Students expecting hands-on practice with Facebook Ads Manager may need to look elsewhere
Course is not suitable for learners outside of the North America region
Save this course
Save Get Started with Facebook Ads Manager to your list so you can find it easily later:
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Reviews summary
Enjoyable facebook ads manager guide
Learners say this course offers a strong introduction to using Facebook Ads Manager to launch and track digital marketing campaigns. Students also mention that this course is well-structured and engaging, with clear video lectures and assignments. However, learners also express that some of the course's technical information, despite being presented in videos, can be difficult to comprehend.
Videos make learning easier.
"clear video lectures"
"I got such an amazing basic learning skills"
Course is easy to follow.
"well-structured and engaging"
"clear video lectures"
"Basic and very simple but for someone who wants to learn its really good"
Videos can be hard to understand.
"I haven't understand the content of vedio"
Course lacks depth.
"I need more detailed info about Facebook ads manager"
Course information can be outdated.
"the information is outdated "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Get Started with Facebook Ads Manager with these
activities:
Brush up on Facebook marketing basics
Show steps
Review the basics of Facebook marketing to ensure you have a solid foundation for this course.
Browse courses on
Facebook Marketing
Show steps
-
Review Facebook's marketing documentation
-
Watch videos or tutorials on Facebook marketing
-
Read articles or blog posts on Facebook marketing
Review Facebook Ads Manager Basics
Show steps
Build a stronger foundation by reviewing the basics of Facebook Ads Manager to boost your learning outcomes in this course.
Browse courses on
Facebook Ads Manager
Show steps
-
Read online documentation or watch tutorials on Facebook Ads Manager.
-
Practice creating and managing sample ad campaigns.
Attend a Facebook Ads User Group Meeting
Show steps
Expand your knowledge and connect with other Facebook Ads users to enhance your learning.
Show steps
-
Find and join a Facebook Ads user group online or in your local area.
-
Attend a meeting and actively participate in discussions.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Follow a tutorial on creating a Facebook ad campaign
Show steps
Work through a step-by-step tutorial to create a Facebook ad campaign, applying the concepts learned in the course.
Show steps
-
Find a tutorial on creating a Facebook ad campaign
-
Follow the steps in the tutorial
-
Create your own Facebook ad campaign
Practice creating different types of Facebook ads
Show steps
Create a variety of Facebook ads to reinforce your understanding of ad formats and targeting options.
Show steps
-
Create a text ad
-
Create an image ad
-
Create a video ad
-
Create a carousel ad
-
Create a lead ad
Create and Manage Facebook Ad Campaigns
Show steps
Deepen your understanding of Facebook Ads Manager by creating and managing your own ad campaigns.
Show steps
-
Choose a target audience and campaign objectives.
-
Set up ad sets and ads.
-
Monitor and analyze campaign performance.
Attend a Facebook marketing workshop or conference
Show steps
Connect with other Facebook marketers and learn from industry experts by attending a live event.
Show steps
-
Find a Facebook marketing workshop or conference
-
Register for the event
-
Attend the event
Write a blog post or article about Facebook Ads Manager
Show steps
Share your knowledge and insights about Facebook Ads Manager by creating a written piece that can educate others.
Show steps
-
Choose a topic related to Facebook Ads Manager
-
Research and gather information
-
Write your blog post or article
-
Publish your content
Participate in a Facebook marketing competition
Show steps
Challenge yourself and gain recognition by participating in a Facebook marketing competition.
Show steps
-
Find a Facebook marketing competition
-
Create a campaign
-
Submit your campaign
Write a Blog Post on Facebook Ad Best Practices
Show steps
Sharpen your understanding of Facebook Ads Manager by creating a resource that consolidates your knowledge.
Show steps
-
Research and gather information about Facebook ad best practices.
-
Organize and structure your content.
-
Proofread and publish your blog post.
Mentor a junior marketer or student interested in Facebook marketing
Show steps
Share your knowledge and experience by mentoring someone who is new to Facebook marketing.
Show steps
-
Find a mentee
-
Set up a regular meeting schedule
-
Provide guidance and support
Brush up on Facebook marketing basics
Show steps
Review the basics of Facebook marketing to ensure you have a solid foundation for this course.
Browse courses on
Facebook Marketing
Show steps
Show steps
Show steps
- Review Facebook's marketing documentation
- Watch videos or tutorials on Facebook marketing
- Read articles or blog posts on Facebook marketing
Review Facebook Ads Manager Basics
Show steps
Build a stronger foundation by reviewing the basics of Facebook Ads Manager to boost your learning outcomes in this course.
Browse courses on
Facebook Ads Manager
Show steps
Show steps
Show steps
- Read online documentation or watch tutorials on Facebook Ads Manager.
- Practice creating and managing sample ad campaigns.
Attend a Facebook Ads User Group Meeting
Show steps
Expand your knowledge and connect with other Facebook Ads users to enhance your learning.
Show steps
Show steps
Show steps
- Find and join a Facebook Ads user group online or in your local area.
- Attend a meeting and actively participate in discussions.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Follow a tutorial on creating a Facebook ad campaign
Show steps
Work through a step-by-step tutorial to create a Facebook ad campaign, applying the concepts learned in the course.
Show steps
Show steps
Show steps
- Find a tutorial on creating a Facebook ad campaign
- Follow the steps in the tutorial
- Create your own Facebook ad campaign
Practice creating different types of Facebook ads
Show steps
Create a variety of Facebook ads to reinforce your understanding of ad formats and targeting options.
Show steps
Show steps
Show steps
- Create a text ad
- Create an image ad
- Create a video ad
- Create a carousel ad
- Create a lead ad
Create and Manage Facebook Ad Campaigns
Show steps
Deepen your understanding of Facebook Ads Manager by creating and managing your own ad campaigns.
Show steps
Show steps
Show steps
- Choose a target audience and campaign objectives.
- Set up ad sets and ads.
- Monitor and analyze campaign performance.
Attend a Facebook marketing workshop or conference
Show steps
Connect with other Facebook marketers and learn from industry experts by attending a live event.
Show steps
Show steps
Show steps
- Find a Facebook marketing workshop or conference
- Register for the event
- Attend the event
Write a blog post or article about Facebook Ads Manager
Show steps
Share your knowledge and insights about Facebook Ads Manager by creating a written piece that can educate others.
Show steps
Show steps
Show steps
- Choose a topic related to Facebook Ads Manager
- Research and gather information
- Write your blog post or article
- Publish your content
Participate in a Facebook marketing competition
Show steps
Challenge yourself and gain recognition by participating in a Facebook marketing competition.
Show steps
Show steps
Show steps
- Find a Facebook marketing competition
- Create a campaign
- Submit your campaign
Write a Blog Post on Facebook Ad Best Practices
Show steps
Sharpen your understanding of Facebook Ads Manager by creating a resource that consolidates your knowledge.
Show steps
Show steps
Show steps
- Research and gather information about Facebook ad best practices.
- Organize and structure your content.
- Proofread and publish your blog post.
Mentor a junior marketer or student interested in Facebook marketing
Show steps
Share your knowledge and experience by mentoring someone who is new to Facebook marketing.
Show steps
Show steps
Show steps
- Find a mentee
- Set up a regular meeting schedule
- Provide guidance and support
Career center
Learners who complete Get Started with Facebook Ads Manager will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns across various platforms, including Facebook, to achieve specific business goals. This course, Get Started with Facebook Ads Manager, provides a solid foundation in creating and managing Facebook ad campaigns, a crucial skill for professionals in this field. By learning how to effectively target audiences, optimize campaigns, and track results, you will enhance your ability to drive successful digital marketing initiatives.
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for developing and executing social media strategies to promote brands and engage with target audiences. This course, Get Started with Facebook Ads Manager, complements this role by providing specialized knowledge in managing Facebook ad campaigns, a powerful tool for social media marketers. You will learn how to create engaging ad content, target specific demographics, and measure the effectiveness of your campaigns, enabling you to amplify your social media marketing efforts.
eCommerce Manager
eCommerce Manager
Ecommerce Managers oversee the online sales operations of businesses. They develop strategies to optimize website performance, manage product catalogs, and drive traffic through various channels, including Facebook ads. This course, Get Started with Facebook Ads Manager, provides valuable insights into creating targeted ad campaigns that can increase website traffic, generate leads, and boost sales. Your understanding of Facebook advertising will empower you to effectively reach your target audience and achieve your e-commerce goals.
Marketing Analyst
Marketing Analyst
Marketing Analysts gather and analyze data to evaluate the effectiveness of marketing campaigns and provide insights for decision-making. This course, Get Started with Facebook Ads Manager, equips you with the skills to track and measure the results of your Facebook ad campaigns. By understanding key metrics such as reach, engagement, and conversions, you can demonstrate the impact of your marketing efforts and make data-driven recommendations to improve campaign performance.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for specific products or services. They collaborate with cross-functional teams to define product positioning, messaging, and target audience. This course, Get Started with Facebook Ads Manager, provides a valuable foundation in understanding how to effectively target and reach your target audience on Facebook. You will learn how to create compelling ad campaigns that highlight the benefits of your products and drive desired actions.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers develop and execute content strategies to engage with target audiences and achieve business objectives. This course, Get Started with Facebook Ads Manager, provides insights into leveraging Facebook ads to promote your content and reach a wider audience. By understanding how to create targeted ad campaigns and optimize your content for engagement, you can effectively distribute your content and drive traffic to your website.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and maintaining a brand's identity and reputation. They oversee brand strategy, marketing campaigns, and customer experiences. This course, Get Started with Facebook Ads Manager, provides a solid foundation in creating and managing Facebook ad campaigns that align with your brand's values and messaging. By learning how to effectively target your audience and measure the effectiveness of your campaigns, you can build a strong brand presence on Facebook.
Public relations manager
Public relations manager
Public Relations Managers manage the public image of organizations and individuals. They develop and execute PR strategies to build relationships with the media, influencers, and the public. This course, Get Started with Facebook Ads Manager, provides valuable insights into how to use Facebook ads to amplify your PR efforts and reach a wider audience. By learning how to create targeted ad campaigns and measure their effectiveness, you can effectively promote your organization or client's messages and enhance your public relations initiatives.
Event Marketing Manager
Event Marketing Manager
Event Marketing Managers plan and execute marketing campaigns for events, such as conferences, trade shows, and product launches. This course, Get Started with Facebook Ads Manager, provides valuable knowledge in leveraging Facebook ads to promote your events and attract attendees. By learning how to create targeted ad campaigns and track their results, you can effectively reach your target audience and drive registrations for your events.
Growth Marketing Manager
Growth Marketing Manager
Growth Marketing Managers are responsible for developing and executing strategies to drive business growth. They use a data-driven approach to identify and implement initiatives that increase customer acquisition and retention. This course, Get Started with Facebook Ads Manager, provides valuable insights into how to use Facebook ads to acquire new customers and nurture existing ones. By learning how to create targeted ad campaigns and measure their effectiveness, you can effectively contribute to the growth of your organization.
Digital Advertising Specialist
Digital Advertising Specialist
Digital Advertising Specialists plan and execute digital advertising campaigns across various platforms, including Facebook. They develop strategies to target specific audiences, optimize campaigns, and track results. This course, Get Started with Facebook Ads Manager, provides a solid foundation in creating and managing Facebook ad campaigns, a valuable skill for professionals in this field. By learning how to effectively target audiences, optimize campaigns, and measure results, you will enhance your ability to drive successful digital advertising initiatives.
Social Media Specialist
Social Media Specialist
Social Media Specialists manage social media accounts for businesses and organizations. They develop and execute social media strategies to engage with target audiences and achieve business objectives. This course, Get Started with Facebook Ads Manager, provides valuable insights into leveraging Facebook ads to enhance your social media marketing efforts. By learning how to create targeted ad campaigns and measure their effectiveness, you can effectively reach your target audience and drive traffic to your social media pages.
Marketing Coordinator
Marketing Coordinator
Marketing Coordinators assist with the planning and execution of marketing campaigns. They may be responsible for tasks such as social media management, email marketing, and event planning. This course, Get Started with Facebook Ads Manager, provides a basic understanding of how to create and manage Facebook ad campaigns, which can be a valuable skill for Marketing Coordinators. By learning the fundamentals of Facebook advertising, you can support your team in executing successful marketing initiatives.
Marketing Assistant
Marketing Assistant
Marketing Assistants provide administrative and operational support to marketing teams. They may be responsible for tasks such as data entry, social media monitoring, and assisting with event planning. This course, Get Started with Facebook Ads Manager, can provide Marketing Assistants with a basic understanding of Facebook advertising, which can be beneficial in supporting their team's efforts. By learning the basics of creating and managing Facebook ad campaigns, you can contribute to the success of your team's marketing initiatives.
Community Manager
Community Manager
Community Managers manage online communities and engage with members to build relationships and foster a sense of belonging. This course, Get Started with Facebook Ads Manager, may be indirectly relevant to Community Managers as it provides insights into how to reach and engage with target audiences on Facebook. By understanding the basics of Facebook advertising, Community Managers can potentially leverage this knowledge to promote their communities and attract new members.
For more career information including salaries, visit:
OpenCourser.com/course/dpdgf8/get
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Get Started with Facebook Ads Manager.
Is considered a classic resource on Facebook advertising, offering detailed guidance and case studies.
Focuses on advanced Facebook ad targeting techniques to help businesses reach their ideal audience more effectively.
While this book covers a broader range of social media platforms, it includes a section on Facebook advertising.
Provides a comprehensive guide to digital marketing, including Facebook advertising.
Provides a broader perspective on social media marketing, including chapters on Facebook advertising.
Offers a concise and practical guide to social media marketing, including a section on Facebook advertising.
Save
This classic textbook on marketing management that includes a chapter on digital marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/dpdgf8/get
Share
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Dr. Karl Michel
Language
English
Good to know
Examines Facebook Ads Manager, which is a standard tool for online marketing
Taught by Dr. Karl Michel, a recognized expert in the field of online advertising
Developers skills in using Facebook Ads Manager to create and manage Facebook ad campaigns
Highly relevant to marketing professionals and business owners looking to leverage Facebook Ads for growth
Students expecting hands-on practice with Facebook Ads Manager may need to look elsewhere
Course is not suitable for learners outside of the North America region
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