Facebook Ads & Facebook Marketing MASTERY 2024

What's inside

Learning objectives

Connect with new audiences and lower your ad costs via facebook ads!
Mass post quickly to various social media networks!
Master facebook ads manager!
Implement the facebook pixel and advanced tracking strategies.

Master your sales funnel... awareness, retargeting, and conversion!
Average $0.01 per engagement/like/click with my facebook ad strategies!
Use the advanced features available in facebook business manager.
Master facebook marketing all in one course!

Connect with new audiences and lower your ad costs via facebook ads!
Mass post quickly to various social media networks!
Master facebook ads manager!
Implement the facebook pixel and advanced tracking strategies.
Master your sales funnel... awareness, retargeting, and conversion!
Average $0.01 per engagement/like/click with my facebook ad strategies!
Use the advanced features available in facebook business manager.
Master facebook marketing all in one course!

Syllabus

Learn the basics of Facebook Ads and start advancing your business today!

As a marketing consultant and ad agency owner for over a decade, I have gotten a real handle on the Facebook ad platform and am passing that knowledge on to you!

TAKE NOTES!

As you progress through this course, take notes and download all the PDF resource guides available throughout the course.

Your goal is to complete the course 100%, then go back through to the lectures you had questions on to review.

ONLY once you have completed the course, then you should ask us questions. 99% of questions are answered in a later lecture.

Also once complete, message us any feedback on the course so we can continue to improve it!

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BEFORE YOU ADVANCE ANY FURTHER IN THE COURSE:

In this lectures RESOURCE section, click the Blog Post URL and download the lecture PDF.

Step #1 is to create your Facebook Business Manager!

Switch to Meta Business Manager

Learn the basics of Facebook advertising.

Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel!

Add to this courses Q&A section as you go through this course. I will try to respond within 48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

If you are a beginner figuring out how to create a Facebook page, or a pro looking to tweak and optimize your Facebook page for the best SEO, this section is for you!

Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

Watch this lecture if you have the OLD style Facebook Page (Facebook is slowly rolling out a NEW user interface in 2023).

Top 5 SEO Tips for your Facebook Page

Why Keyword Research is CRUCIAL!

If you can't answer that question...this lecture is a must watch!

TAKE ACTION!

Learn how to create and target your specific niche or broad market with varying Facebook ads.

Download the PDF for the latest slides.

Facebook Ads Funnel by Coursenvy

The Ultimate Guide to Creating Facebook Ads by Coursenvy

Advanced Facebook Ad Targeting

Budgets, Bidding & Schedules for Facebook Ads

The Complete Facebook Split Testing Guide

How to Create Facebook Page Like Ads Targeting Cheap Countries

Facebook Campaign Planning

Learn how to master website traffic tracking and increase conversions.

Facebook (Meta) Pixel, Standard Events, and Custom Conversions

URL Contains or URL Equals?

Facebook Audiences

Watch me create Facebook Ads!

The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!)

Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out:

Traffic Ads
Wasted Ad Budget
Tons of Audience Tests

... but there is something you do need to do every single time.

We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024.

Checkout the video at the link!

Navigate directly to the Leads Center:

business .facebook .com/latest/leads_center

Lead Generation Ads vs Landing Page Conversion Ads

Local Business Ads + Store Traffic

Message Ads

Messenger Chat Bots Ultimate Guide

Offline Events + Call Now Facebook Ads

Click on the blog post in this lectures Resource section: "Facebook Ads vs Instagram Ads"

Likes, shares, and comments all count as ENGAGEMENT to Facebook – as do clicks on links, videos, and photos.

Facebook Engagement

Facebook Videos + Video Views Ads

How to Create a Viral Video

Mastering the Facebook Algorithm

Social Media Posting Calendar - Planning is Your Key to Success!

Learn how to track the progress, conversions, engagements and more metrics in your Facebook ads.

Ad Relevance + How to Scale Facebook Ads

Facebook Tracking + Reporting

Facebook Insights

Learn more Social Media Marketing Tips and Tricks!

Learn the importance of SMM to SEO!

Learn the golden rules of content and what to share and when on you social media channels!

Learn how to speed up your social media marketing and posting time.

Meta Business Suite

Want to learn more about Social Media Marketing?

These are our most common questions. Watch our tutorials for each now!

COMMON FAQs + OLD LECTURES

What to Do if Your Facebook Ad Account is Disabled

Apple iOS Updates + Facebook Ads

How to Use Facebook LIVE

How to Create a Facebook Group

What are Facebook "Experiments"?

What is Facebook Creative Hub?

How do I add a Payment Method to an Ad Account?

How to Track a Facebook Pixel Event on Button Clicks

Facebook Ads for Affiliate Links

Special Ad Categories for Facebook Ads

Old user interface for Ads Manager, but same principles apply for creating Instagram Ads.

[old user interface, but same principles]

Old user interface for Ads Manager, but same principles apply for creating successful Facebook Ads.

How to Target a Specific OS and/or Device via Detailed Targeting [old UI]

Learn how to profit from your new Facebook Marketing skills!

Make sure to download the PDF in this lectures Resource section.

CASE STUDY EXAMPLE

Rewatch lecture #3 for a refresher on Facebook Business Manager.

How to Give an Employee Access to a Facebook Ad Account

Marketing Ad Agency Proposal and Contracts

Facebook Shops

FACEBOOK SHOPS: How to Create Your Facebook Shop

FACEBOOK SHOPS: How to Create a Catalog on Facebook

FACEBOOK SHOPS: How to Set Up Instagram Shopping

FACEBOOK SHOPS: How to Set Up Dynamic Product Ads + Catalog Sales Campaigns

Coursenvy provides you with the latest updates and must have resources for Facebook!

FAQ - Coursenvy answers your questions!

Having trouble with your Facebook Ad Account? Were you locked out? Maybe your Ad Account was banned?

Click the link in this lectures Resources to ask Facebook Support a question!

Sales Funnel ⭐ TOP 3 SECRETS ⭐

Certificate of Completion

Bonus Lecture: FREEBIES!!!!!!!!!!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches tools that are standard in the industry

Develops essential skills for social media marketing

Introduces methods for optimizing Facebook ads

Provides strategies for reaching specific target markets

Offers advanced techniques for Facebook ad management

Taught by instructors with extensive experience in Facebook marketing

Reviews summary

Thorough facebook marketing guide

According to students, this Facebook marketing course is a thorough guide that is very well done. It contains a lot of information and examples, which students found especially helpful.

Students say that this course is very informative.

"Very well done."

"a lot of information"

The course is filled with helpful examples.

"Many thanks."

"well explained"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Facebook Ads & Facebook Marketing MASTERY 2024 | Coursenvy with these activities:

Complete Practice Quizzes

Show steps

Strengthen your understanding of Facebook Ads concepts and strategies by completing practice quizzes.

Browse courses on Facebook Ads

Show steps

Access the practice quizzes provided in the course materials.
Take each quiz carefully and answer the questions to the best of your knowledge.
Review your answers and identify areas where you need improvement.

Show all one activities

Career center

Learners who complete Facebook Ads & Facebook Marketing MASTERY 2024 | Coursenvy will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager develops, executes, and manages marketing campaigns. They research and analyze markets, conduct competitive analyses, and work with other departments to develop marketing strategies. This course can help Marketing Managers by providing them with the skills and knowledge they need to create and implement successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Social Media Manager

A Social Media Manager is responsible for developing, implementing, and managing social media strategies for businesses. They create and curate content, engage with customers, and track and analyze social media performance. With the knowledge you develop about creating Facebook ads and marketing using Facebook, this course can help you develop skills that fit the responsibilities of a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. They use a variety of digital channels, including social media, email, and search engines. Coursework in advanced Facebook advertising and marketing will help launch your career as a Digital Marketing Specialist. This course will help you gain the skills needed to develop and execute successful digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

A Content Creator is responsible for creating and developing content for a variety of media, including social media, websites, and blogs. They use their creativity and writing skills to engage and inform audiences. The course provides instruction in creating content that will thrive on social media platforms, like Facebook, and help you become a successful Content Creator.

See salaries and explore the career path for Content Creator

Market Research Analyst

A Market Research Analyst is responsible for conducting market research and analysis. They collect and analyze data to help businesses understand their customers and make informed decisions. This course may be useful to Market Research Analysts by providing them with the skills and knowledge they need to conduct effective market research.

See salaries and explore the career path for Market Research Analyst

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image and reputation. They develop and implement public relations campaigns, manage media relations, and write press releases. This course can help Public Relations Specialists by providing them with the skills and knowledge they need to create and implement successful public relations campaigns.

See salaries and explore the career path for Public Relations Specialist

Advertising Account Executive

An Advertising Account Executive is responsible for managing advertising campaigns for clients. They work with clients to develop and implement advertising strategies, and they track and analyze campaign performance. This course can help Advertising Account Executives by providing them with the skills and knowledge they need to create and implement successful advertising campaigns.

See salaries and explore the career path for Advertising Account Executive

Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies for businesses. They work with clients to identify their target audience, create content, and engage with customers. This course may be useful to Social Media Strategists by providing them with the skills and knowledge they need to create and implement successful social media strategies.

See salaries and explore the career path for Social Media Strategist

Copywriter

A Copywriter is responsible for writing persuasive and engaging copy for a variety of media, including websites, ads, and social media. This course can help Copywriters by providing them with the skills and knowledge they need to create effective copy that will engage and persuade audiences.

See salaries and explore the career path for Copywriter

Web Developer

A Web Developer is responsible for designing and developing websites. They work with clients to create websites that are both visually appealing and functional. This course can help Web Developers with the skills they need to create effective websites by putting into practice the understanding of how Facebook works.

See salaries and explore the career path for Web Developer

Graphic designer

A Graphic Designer is responsible for creating visual content, such as logos, brochures, and websites. They use their creativity and design skills to create visually appealing and effective content. This course may be useful to Graphic Designers by providing them with the skills and knowledge they need to create effective visual content for social media.

See salaries and explore the career path for Graphic designer

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. They develop and implement sales strategies, and they track and analyze sales performance. This course may be useful to Sales Managers by providing them with the skills and knowledge they need to create and implement successful sales strategies.

See salaries and explore the career path for Sales Manager

Customer Success Manager

A Customer Success Manager is responsible for managing relationships with customers and ensuring that they are satisfied with the company's products or services.

See salaries and explore the career path for Customer Success Manager

Business Development Manager

A Business Development Manager is responsible for developing and implementing business development strategies. They work with clients to identify new opportunities and develop new business relationships.

See salaries and explore the career path for Business Development Manager

Project Manager

A Project Manager is responsible for planning, organizing, and managing projects. They work with teams to develop and implement project plans, and they track and analyze project progress.

See salaries and explore the career path for Project Manager