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This course is a part of the Digital Marketing Nanodegree Program.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
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OpenCourser.com/course/8ae4ia/udacity
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Provides an overview of display advertising, including its mechanics, buying/selling processes, and how to set up campaigns using Google's AdWords
Enhances employability by arming students with skills relevant to the digital marketing industry
Offered through Udacity, a reputable online learning provider
Requires students to have basic computer skills and access to Gmail and Facebook accounts, potentially limiting accessibility for some
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Reviews summary
Foundational display advertising with practical adwords
According to students, this course offers a solid foundation in display advertising, particularly with its practical Google AdWords campaign setup. Many find the hands-on projects and detailed walkthroughs highly beneficial for beginners entering the field, with the instructor's clear explanations making complex topics accessible. However, some learners report that certain information feels outdated, especially concerning programmatic advertising trends and platform interface changes, which can hinder follow-along exercises. The course is widely seen as an excellent starting point but may lack the depth for experienced marketers seeking advanced strategies.
More suited for beginners than experienced learners.
"For someone with some prior experience, it might feel too introductory."
"Disappointed with the depth. While it introduces concepts, it doesn't really prepare you for real-world scenarios beyond the very basics."
"I had to supplement with a lot of external resources to get a deeper understanding of the topics."
Instructor provides clear and engaging explanations.
"The instructor explained concepts clearly, but some parts felt a bit rushed."
"The instructor was engaging and the modules were well-structured. Highly recommend for anyone wanting to get into this field."
"It breaks down complex topics into easy-to-understand segments. I feel much more equipped to handle ad campaigns now."
Focuses on hands-on campaign setup.
"The Google AdWords campaign setup was very practical..."
"Absolutely loved the hands-on projects and the detailed walkthroughs for setting up ads. This course gave me confidence..."
"A very practical course that covers the essentials of display advertising. The focus on Google Ads is a huge plus for professionals."
Provides a strong starting point for beginners.
"This course provided a solid foundation in display advertising."
"Overall, a good starting point for beginners in digital marketing."
"Excellent course for getting started with display advertising. It breaks down complex topics into easy-to-understand segments."
Some material and interfaces are outdated.
"The content is okay, but I felt some of the information was a bit outdated, especially concerning programmatic advertising trends."
"I noticed some of the platform interfaces shown in the videos were different from the current ones, which made following along a bit tricky. Needs an update."
"The core concepts are sound, but the practical application suffered a bit because of outdated visuals. I wish it was updated regularly."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Display Advertising with these
activities:
Review Previous Course Materials
Show steps
Refreshing your knowledge of computer navigation and of managing online activities is advisable to provide a solid foundation for course participation and comprehension.
Show steps
-
Locate relevant materials via your own files or by searching online
-
Review previous course syllabi and lecture notes or PowerPoint slides
-
Review homework and quizzes
-
Review textbook chapters or online modules
-
Attend an optional online orientation
Complete a Video Tutorial Series
Show steps
Supplementing your course materials with additional learning materials such as video tutorials can reinforce learning and strengthen conceptual understanding.
Browse courses on
Display Advertising
Show steps
-
Identify a topic area of interest
-
Search various platforms such as YouTube or Udacity for relevant videos
-
Choose a series of videos that fit your learning level and interests
-
Schedule time to watch the videos and take notes
-
Reflect on what you have learned from the videos
Design a Display Advertising Campaign
Show steps
Creating a display advertising campaign will allow you to apply the principles of display advertising and to engage with different aspects of the process, from planning to execution.
Browse courses on
Display Advertising
Show steps
-
Define your campaign goals and objectives
-
Research your target audience
-
Choose the right advertising platform
-
Create your ad creative
-
Set your budget and bidding strategy
-
Launch your campaign and track your results
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve Problems in Google’s AdWords
Show steps
By practicing hands-on problem-solving in AdWords, you can master the practical aspects of display advertising and improve your overall understanding of its functionalities.
Browse courses on
Display Advertising
Show steps
-
Set up a Google AdWords account
-
Create a new campaign and ad group
-
Write ad copy and select keywords
-
Set a budget and bidding strategy
-
Monitor your campaign’s performance and make adjustments as needed
Write a Blog Post
Show steps
Composing a blog post about an aspect of display advertising that interests you can deepen your understanding of a particular topic.
Browse courses on
Display Advertising
Show steps
-
Generate content ideas through the course materials
-
Conduct an online search on a narrower topic
-
Craft an outline
-
Compose a blog post of 300 to 800 words
-
Proofread the post carefully for spelling and grammar
-
Share the post on social media and invite feedback
Volunteer for a Local Advertising Agency
Show steps
Experience the practical applications of display advertising in a real-world setting, while making a positive contribution to your community.
Browse courses on
Display Advertising
Show steps
-
Research local advertising agencies
-
Reach out to agencies and inquire about volunteer opportunities
-
Attend an interview or orientation
-
Be prepared to assist with various tasks such as campaign development or data analysis
-
Reflect on the skills and insights gained from the volunteer experience
Participate in an Advertising Hackathon
Show steps
Challenge yourself and expand your skills by participating in a hackathon that focuses on display advertising, allowing you to collaborate with other creatives or work independently.
Browse courses on
Display Advertising
Show steps
-
Search for display advertising hackathons in your area or online
-
Form a team or decide to participate individually
-
Prepare by brushing up on relevant skills and knowledge
-
Attend the hackathon and work on developing a solution
-
Present your solution to the judges and receive feedback
Review Previous Course Materials
Show steps
Refreshing your knowledge of computer navigation and of managing online activities is advisable to provide a solid foundation for course participation and comprehension.
Show steps
Show steps
Show steps
- Locate relevant materials via your own files or by searching online
- Review previous course syllabi and lecture notes or PowerPoint slides
- Review homework and quizzes
- Review textbook chapters or online modules
- Attend an optional online orientation
Complete a Video Tutorial Series
Show steps
Supplementing your course materials with additional learning materials such as video tutorials can reinforce learning and strengthen conceptual understanding.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Identify a topic area of interest
- Search various platforms such as YouTube or Udacity for relevant videos
- Choose a series of videos that fit your learning level and interests
- Schedule time to watch the videos and take notes
- Reflect on what you have learned from the videos
Design a Display Advertising Campaign
Show steps
Creating a display advertising campaign will allow you to apply the principles of display advertising and to engage with different aspects of the process, from planning to execution.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Define your campaign goals and objectives
- Research your target audience
- Choose the right advertising platform
- Create your ad creative
- Set your budget and bidding strategy
- Launch your campaign and track your results
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve Problems in Google’s AdWords
Show steps
By practicing hands-on problem-solving in AdWords, you can master the practical aspects of display advertising and improve your overall understanding of its functionalities.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Set up a Google AdWords account
- Create a new campaign and ad group
- Write ad copy and select keywords
- Set a budget and bidding strategy
- Monitor your campaign’s performance and make adjustments as needed
Write a Blog Post
Show steps
Composing a blog post about an aspect of display advertising that interests you can deepen your understanding of a particular topic.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Generate content ideas through the course materials
- Conduct an online search on a narrower topic
- Craft an outline
- Compose a blog post of 300 to 800 words
- Proofread the post carefully for spelling and grammar
- Share the post on social media and invite feedback
Volunteer for a Local Advertising Agency
Show steps
Experience the practical applications of display advertising in a real-world setting, while making a positive contribution to your community.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Research local advertising agencies
- Reach out to agencies and inquire about volunteer opportunities
- Attend an interview or orientation
- Be prepared to assist with various tasks such as campaign development or data analysis
- Reflect on the skills and insights gained from the volunteer experience
Participate in an Advertising Hackathon
Show steps
Challenge yourself and expand your skills by participating in a hackathon that focuses on display advertising, allowing you to collaborate with other creatives or work independently.
Browse courses on
Display Advertising
Show steps
Show steps
Show steps
- Search for display advertising hackathons in your area or online
- Form a team or decide to participate individually
- Prepare by brushing up on relevant skills and knowledge
- Attend the hackathon and work on developing a solution
- Present your solution to the judges and receive feedback
Career center
Learners who complete Display Advertising will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
Display advertising is a cornerstone of modern digital marketing. As a Digital Marketing Specialist, you will be tasked with planning, executing, and optimizing digital marketing campaigns across a variety of channels, including display advertising. This course will provide you with the knowledge you need to create effective display advertising campaigns while also developing a solid understanding of the digital marketing landscape as a whole.
Advertising Manager
Advertising Manager
Advertising Managers oversee all aspects of advertising campaigns, from conception to execution. Display advertising is a major component of many advertising campaigns, and a strong understanding of this medium is essential for success in this role. This course will equip you with the skills you need to manage display advertising campaigns effectively and achieve your advertising goals.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns that promote products or services. Display advertising is often a key component of marketing campaigns, and a strong understanding of this medium is essential for success in this role. This course will help you develop the skills you need to create effective display advertising campaigns and achieve your marketing goals.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a brand's identity and reputation. Display advertising can be a powerful tool for building brand awareness and driving sales. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you build a strong brand.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. Display advertising can be a valuable tool for promoting products and generating leads. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you launch and market your products successfully.
Media Planner
Media Planner
Media Planners develop and execute media plans for advertising campaigns. Display advertising is a major component of many media plans, and a strong understanding of this medium is essential for success in this role. This course will provide you with the skills you need to develop effective media plans that include display advertising.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing social media accounts for businesses and organizations. Display advertising can be used to promote social media content and drive traffic to social media pages. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you achieve your social media goals.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing and executing content marketing campaigns. Display advertising can be used to promote content and drive traffic to websites. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you achieve your content marketing goals.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for developing and executing email marketing campaigns. Display advertising can be used to promote email campaigns and drive traffic to email lists. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you achieve your email marketing goals.
Online Advertising Specialist
Online Advertising Specialist
Online Advertising Specialists are responsible for planning and executing online advertising campaigns. Display advertising is a major component of many online advertising campaigns, and a strong understanding of this medium is essential for success in this role. This course will provide you with the skills you need to develop effective online advertising campaigns that include display advertising.
Web Designer
Web Designer
Web Designers are responsible for designing and developing websites. Display advertising can be used to promote websites and drive traffic to web pages. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you promote your website and achieve your business goals.
UX Designer
UX Designer
UX Designers are responsible for designing and developing user experiences for websites and apps. Display advertising can be used to promote user experiences and drive traffic to websites and apps. This course will provide you with the knowledge you need to create effective display advertising campaigns that will help you promote your user experiences and achieve your business goals.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. Display advertising data can be used to improve the effectiveness of display advertising campaigns. This course will provide you with the knowledge you need to analyze display advertising data and make data-driven decisions that will improve your campaign results.
Software Engineer
Software Engineer
Software Engineers are responsible for developing software applications. Display advertising can be used to promote software applications and drive traffic to app stores. This course may provide you with some insights into how display advertising works, but it will not teach you how to develop software applications.
Product Developer
Product Developer
Product Developers are responsible for developing new products. Display advertising can be used to promote new products and generate leads. This course may provide you with some insights into how display advertising works, but it will not teach you how to develop new products.
For more career information including salaries, visit:
OpenCourser.com/course/8ae4ia/udacity
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Display Advertising.
Comprehensive guide to display advertising, covering everything from the basics to more advanced topics like programmatic buying. It's a great resource for anyone who wants to learn more about this important marketing channel.
Provides a comprehensive guide to display advertising. It valuable resource for anyone who wants to learn more about this important marketing channel.
Provides a detailed guide to setting up and managing display advertising campaigns in Google AdWords. It valuable resource for anyone who wants to learn more about this specific platform.
Practical guide to creating and running successful display ad campaigns. It covers everything from creative development to campaign measurement, and it's packed with tips and advice from one of the leading experts in the field.
Save
Provides a beginner's guide to display advertising. It valuable resource for anyone who wants to learn more about this topic.
Provides a comprehensive guide to display advertising in Google AdWords. It covers everything from campaign planning and targeting to measurement and optimization. It valuable resource for anyone looking to improve their results with display advertising in AdWords.
Provides a comprehensive overview of display advertising, covering everything from its history and evolution to the latest trends and technologies. It valuable resource for anyone looking to learn more about this important marketing channel.
Save
Provides a comprehensive overview of display advertising, covering everything from its history and evolution to the latest trends and technologies. It valuable resource for anyone looking to learn more about this important marketing channel.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/8ae4ia/udacity
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