Course Subtitles Available in Following Languages: English, Portuguese, German
Read more
Course Subtitles Available in Following Languages: English, Portuguese, German
Course Subtitles Available in Following Languages: English, Portuguese, German
Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place.
I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.
To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.
This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.
As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain.
Overview: This course is designed as an introduction to the world of digital and online advertising. In it we'll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
Course Subjects:
Intro: What is digital advertising and marketing?
Display/Banner Ads
Video Ads & Pre-Roll
Social Media
Audio
Rich Media & Takeovers
The IAB, and more
The Digital Ecosystem: What are the different types of digital advertising vendors?
Publishers, exchange, network, DSP, etc
Buying the Ads: What are the different types of buying models and the advantages of each?
Why does one person get an ad and not another? (
Cookie data
PII
Registration Data
IP address
DMPs
Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)
Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)
The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.
This Course Also Comes With:
Lifetime Access
Fast & Friendly Support in the Q&A section
Don't Miss Out.
Every second you wait is costing you valuable leads and sales.
This courses come with a 30 day money-back guarantee - so there's no risk to get started.
Go ahead and hit the "take this course" button to start growing a business online today.
Real Student Testimonials:
Digital Advertising & Marketing 101
“The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit
“Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour
“It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C
“Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively.” - Seshantu Chatterjee “Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I'm ready to move to 201.” - Motsidisi Maureen Ried
“Very informative, to the point and covered all the foundations of digital advertising.” - Robert Janes
Digital Advertising & Marketing 201
“When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser
“This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh
“Comprehensive overview...detailed. ” - Kaithlean Crotty-Clark
Introduction to Programmatic Advertising
“I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla
"Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody
Thank you so much everyone, this is amazing. Here's to the next thousand.
UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign.
ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português. Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem.
UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch. Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz.
According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this introductory course.
13 deals to help you save
BFCMSALE24
BFCMSALE24
UDEAFNULP2024
What's inside
Learning objectives
- Foundational understanding: gain a comprehensive understanding of the foundational concepts and principles of digital marketing.
- Types of digital ads: learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
- Strategic thinking: develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
- Marketing vs. advertising: differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
- Ecosystem understanding: explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
- Leveraging social media for advertising: learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Industry expert insights: learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
- Trend analysis: develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
- Resource identification: discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
- Case studies: explore how renowned companies like nike, coca-cola, ford, and others plan and execute their digital advertising strategies
- Digital vs. traditional media: understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
- Show more
- Show less
- Foundational understanding: gain a comprehensive understanding of the foundational concepts and principles of digital marketing.
- Types of digital ads: learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
- Strategic thinking: develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
- Marketing vs. advertising: differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
- Ecosystem understanding: explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
- Leveraging social media for advertising: learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Industry expert insights: learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
- Trend analysis: develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
- Resource identification: discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
- Case studies: explore how renowned companies like nike, coca-cola, ford, and others plan and execute their digital advertising strategies
- Digital vs. traditional media: understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
- Show more
- Show less
Syllabus
Introduction to your host
I started teaching courses on Digital Marketing in 2015. Now, three years later, the industry has evolved. However, the course subject matter taught in this 101 has not. In this course you'll get a great introduction to the world of Digital Advertising and Digital Marketing!
Read more
Syllabus
I started teaching courses on Digital Marketing in 2015. Now, three years later, the industry has evolved. However, the course subject matter taught in this 101 has not. In this course you'll get a great introduction to the world of Digital Advertising and Digital Marketing!
An introduction of the instructor as well as what we'll be covering in the following sections.
In Part 1 of the Introduction Section we will cover the IAB, banner ads, video ads and rich media.
In Part 2 of the Introduction Section we will cover custom takeovers and skins, social media, audio ads, and search ads.
In Part 1 we'll cover the different types of digital ad vendors, publisher direct, ad exchanges, ad networks, DSPs and SSPs, and trading desks.
Illustration of the digital ecosystem.
How has does Apple's App Tracking Transparency (ATT) work, and how does it affect both advertisers and Apple/iPhone users.
How Google's announcement to stop collecting and sharing cookie data affects the industry, and why Google has the ability to make this type of move.
In this section we'll review the different ways you can buy ads, general price ranges and the process of actually reaching out to a website or digital ad partner and placing a contract to buy ads.
In this section we'll start off by discussing digital cookies and how they are used for targeting ads. Then we'll cover the different types of targeting such as contextual, behavioral, demographic, geographic, retargeting, interest based targeting and finally how all of these are used to find your exact audience.
In the reporting section we'll quickly cover the types of metrics that advertisers will look at when they gather reporting and what the industry benchmarks are for each metric.
You're reviewing reporting and find a discrepancy greater than 10%. What next?
Quick review of some key takeaways.
In the review we'll quickly recap the topics we covered as well as discuss some publications I recommending reading on a regular basis to keep on top of industry news and trends.
Congratulations on finishing Digital Advertising & Marketing 101! Now it's time to get ready for the 201. Using the provided link to sign up for Digital Advertising & Marketing 201 and save 80%. Or use code: DIG101TY
See you again soon!
Good to know
Save this course
Save
Activities
Review your notes on digital advertising concepts.
Show steps
Strengthens foundational understanding of key terms, principles, and strategies in digital advertising.
Browse courses on
Digital Advertising
Show steps
-
Gather your notes and materials from previous learning experiences.
-
Review and summarize the key concepts.
Read an article or research paper on a specific aspect of digital marketing that interests you.
Show steps
Provides an opportunity to delve deeper into a particular topic and expand your knowledge beyond the course content.
Show steps
-
Identify an area of digital marketing that interests you.
-
Find and read an article or research paper on that topic.
-
Summarize your learnings and connect them to the course materials.
Take an online quiz on foundational digital marketing concepts.
Show steps
Reinforces understanding of key concepts. Helps identify areas that require further study.
Show steps
-
Choose a reputable online quiz platform.
-
Select a quiz that covers the fundamental topics of digital marketing.
-
Take the quiz and review your results.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a study group to discuss and exchange insights on course materials.
Show steps
Provides a collaborative learning environment. Facilitates knowledge sharing, improves understanding, and fosters peer-to-peer support.
Show steps
-
Find a study group or create your own.
-
Meet regularly to discuss course topics.
-
Share perspectives, ask questions, and engage in critical thinking.
Design a landing page for a hypothetical product.
Show steps
Applies principles of user experience, persuasion, and conversion optimization to create a compelling user experience.
Browse courses on
Landing Page Design
Show steps
-
Identify the target audience and define the desired action.
-
Create a wireframe and design the layout.
-
Write clear and engaging copy.
Mentor a junior or aspiring digital marketing professional.
Show steps
Reinforces learning by teaching others. Contributes to the community while expanding your own knowledge and expertise.
Show steps
-
Identify opportunities to mentor junior professionals.
-
Provide guidance, support, and feedback on their digital marketing journey.
-
Share your experience and insights to help them grow.
Write a blog post on a trending topic in digital marketing.
Show steps
Encourages active engagement with concepts. Helps refine understanding and develop effective communication skills in the field.
Show steps
-
Research current topics and trends in digital marketing.
-
Develop a clear and concise outline.
-
Write compelling and informative content.
-
Edit and proofread your post.
Participate in an online marketing challenge or hackathon.
Show steps
Provides a gamified and immersive learning experience. Fosters creativity, problem-solving skills, and collaboration in a competitive setting.
Show steps
-
Identify relevant marketing challenges or hackathons.
-
Form a team or work individually to develop and submit your solution.
-
Seek feedback and learn from the experience.
Review your notes on digital advertising concepts.
Show steps
Strengthens foundational understanding of key terms, principles, and strategies in digital advertising.
Browse courses on
Digital Advertising
Show steps
- Gather your notes and materials from previous learning experiences.
- Review and summarize the key concepts.
Read an article or research paper on a specific aspect of digital marketing that interests you.
Show steps
Provides an opportunity to delve deeper into a particular topic and expand your knowledge beyond the course content.
Show steps
- Identify an area of digital marketing that interests you.
- Find and read an article or research paper on that topic.
- Summarize your learnings and connect them to the course materials.
Take an online quiz on foundational digital marketing concepts.
Show steps
Reinforces understanding of key concepts. Helps identify areas that require further study.
Show steps
- Choose a reputable online quiz platform.
- Select a quiz that covers the fundamental topics of digital marketing.
- Take the quiz and review your results.
Join a study group to discuss and exchange insights on course materials.
Show steps
Provides a collaborative learning environment. Facilitates knowledge sharing, improves understanding, and fosters peer-to-peer support.
Show steps
- Find a study group or create your own.
- Meet regularly to discuss course topics.
- Share perspectives, ask questions, and engage in critical thinking.
Design a landing page for a hypothetical product.
Show steps
Applies principles of user experience, persuasion, and conversion optimization to create a compelling user experience.
Browse courses on
Landing Page Design
Show steps
- Identify the target audience and define the desired action.
- Create a wireframe and design the layout.
- Write clear and engaging copy.
Mentor a junior or aspiring digital marketing professional.
Show steps
Reinforces learning by teaching others. Contributes to the community while expanding your own knowledge and expertise.
Show steps
- Identify opportunities to mentor junior professionals.
- Provide guidance, support, and feedback on their digital marketing journey.
- Share your experience and insights to help them grow.
Write a blog post on a trending topic in digital marketing.
Show steps
Encourages active engagement with concepts. Helps refine understanding and develop effective communication skills in the field.
Show steps
- Research current topics and trends in digital marketing.
- Develop a clear and concise outline.
- Write compelling and informative content.
- Edit and proofread your post.
Participate in an online marketing challenge or hackathon.
Show steps
Provides a gamified and immersive learning experience. Fosters creativity, problem-solving skills, and collaboration in a competitive setting.
Show steps
- Identify relevant marketing challenges or hackathons.
- Form a team or work individually to develop and submit your solution.
- Seek feedback and learn from the experience.
Career center
Digital Marketing Manager
Advertising Account Manager
Media Buyer
Marketing Analyst
Social Media Manager
Copywriter
Creative Director
Art Director
Marketing Manager
Brand Manager
Product Manager
Sales Manager
Business Development Manager
Consultant
Entrepreneur
Reading list
Save
Save
Save
Save
Save
Save
Share
Similar courses
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
