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Digital Advertising

Liana Gross Furini, Jen Crompton, John Triggs, Matt Bailey, Erica Reid, Benjamin Kepner, Dawn Raquel Jensen, Daniel Kob, and Anke Audenaert

Learn the fundamentals of digital advertising with Udacitys online training course. Learn how display advertising works, campaign setup, and more. Enroll today!

Prerequisite details

To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:

Learn the fundamentals of digital advertising with Udacitys online training course. Learn how display advertising works, campaign setup, and more. Enroll today!

Prerequisite details

Marketing channels
Marketing objectives
Marketing metrics
Value proposition
Branding strategy
Marketing fundamentals
Acquisition funnels
Empathy maps
User personas
Customer journey maps

You will also need to be able to communicate fluently and professionally in written and spoken English.

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Bootcamp level quality

Complete hands-on projects and get personalized feedback with Udacity.

What's inside

Syllabus

In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores key concepts for reaching audiences across devices

Provides a framework for planning and executing effective display and video campaigns

Showcases real-world examples for practical application

Taught by industry experts with recognized accomplishments

Provides an overview of job opportunities in Display Advertising

Emphasizes empathy maps, user personas, and customer journey maps, which are essential for effective marketing

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Reviews summary

Practical foundation in digital advertising

According to learners, this course provides a strong foundational understanding of digital advertising, making it particularly ideal for beginners or those seeking a comprehensive refresh. Students consistently highlight the practical exercises and the hands-on project focusing on Google Ads, Google Display Network, and YouTube as incredibly valuable for immediate application. The content is praised for its clear explanations and well-structured modules, delivered by engaging and knowledgeable instructors. While providing a solid introduction, some learners with prior experience note that the course lacks advanced depth, particularly in areas like programmatic ad technology, and suggest that further study is required for true mastery.

Serves as a strong starting point, often requiring additional learning for expertise.

"It's a solid foundation but requires further study for true mastery."

"A good foundational course. I think it serves its purpose as an introduction, but one shouldn't expect to become an expert solely from this course. Further self-study or specialized courses would be needed."

"It's a perfect stepping stone, and I now feel confident to explore more advanced digital advertising concepts on my own."

Instructors are knowledgeable and make the learning experience enjoyable.

"Absolutely excellent! As a marketing professional, I found the course content highly relevant and up-to-date. The instructors were engaging and knowledgeable."

"The explanations of ad formats and audience targeting were spot on. The course material is easy to follow."

"The teaching style was very clear, which really helped my understanding of complex topics."

Provides valuable real-world application through practical projects and campaign setup.

"The hands-on project with Google Ads was incredibly valuable. I now feel confident setting up basic campaigns."

"The practical exercises, particularly the Google Display Network and YouTube campaign planning, gave me actionable insights."

"The project was the highlight, allowing me to apply what I learned. The focus on Google Ads is practical for immediate application."

Offers a clear and practical entry point for newcomers to digital advertising.

"This course provided a great introduction to digital advertising, especially for someone like me who had no prior experience."

"Fantastic course for beginners! It demystifies digital advertising. I loved the clear structure and how it walked me through planning..."

"This course is a gem for anyone starting in digital advertising. The explanations are simple yet thorough. It provided me with a solid understanding..."

The section on programmatic ad technology is sometimes found to be too brief.

"Some parts felt a bit rushed, especially the programmatic ad tech section."

"The content on programmatic ads was too high-level, I expected more depth."

"I felt the course could benefit from more detailed discussions on programmatic ad technology, as it felt a bit light."

Offers a foundational overview but may lack advanced detail for experienced marketers.

"I wish it covered more advanced topics or detailed analytics strategies. It's a solid foundation but requires further study for true mastery."

"Found this course to be quite basic. I work in digital marketing and was looking for advanced strategies..."

"While it's well-structured for absolute novices, it lacks the depth needed for intermediate or advanced learners. The content on programmatic ads was too high-level."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Advertising with these activities:

Review: Digital Marketing for Dummies

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A thorough overview of digital marketing will prepare you to engage with the refined topics in this course.

View Digital Marketing For Dummies (For Dummies... on Amazon

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Read chapters 1-3 to gain foundational knowledge of digital marketing strategies.
Complete the end-of-chapter quizzes to test your comprehension.

Explore Google Ads Tutorials

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Going through tutorials will provide you with additional guidance and insights from experts in the field.

Browse courses on Google Ads

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Visit the Google Ads Help Center and explore the available tutorials.
Focus on tutorials related to campaign planning and management.

Simulate Ad Buying Scenarios

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Simulations provide a safe environment to practice decision-making and gain hands-on experience in managing ad campaigns.

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Use online tools or platforms to simulate ad buying scenarios.
Experiment with different targeting options and bid strategies.
Analyze campaign performance and make adjustments accordingly.

Three other activities

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Join a Study Group or Online Forum

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Engaging with peers can provide different perspectives, enhance understanding, and foster a sense of community.

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Find or join a study group or online forum related to digital advertising.
Participate in discussions, share knowledge, and ask questions.

Volunteer at a Digital Marketing Agency or Nonprofit

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Hands-on experience through volunteering will complement your learning and provide valuable insights into the practical aspects of digital advertising.

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Identify digital marketing agencies or nonprofit organizations that offer volunteer opportunities.
Inquire about available volunteer positions and their responsibilities.
Commit to a volunteering schedule and actively participate in assigned tasks.

Develop a Digital Advertising Strategy

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Developing a comprehensive digital advertising strategy will help you synthesize your knowledge and apply it to a real-world scenario.

Browse courses on Marketing Strategy

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Conduct market research and competitive analysis.
Set specific advertising goals and objectives.
Determine your target audience and define their demographics and interests.
Choose the right ad formats and channels to reach your target audience.
Develop a budget and timeline for your advertising campaign.

Career center

Learners who complete Digital Advertising will develop knowledge and skills that may be useful to these careers:

Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns, including email marketing, social media marketing, and search engine optimization. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Digital Marketing Specialist

Digital Media Buyer

Digital Media Buyers purchase advertising space on digital platforms, such as websites, social media, and search engines. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Digital Media Buyer

Social Media Manager

Social Media Managers plan and execute social media campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

Content Marketing Managers create and distribute content to attract and engage customers. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Manager

Email Marketing Managers plan and execute email marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Email Marketing Manager

Search Engine Marketing Manager

Search Engine Marketing Managers plan and execute search engine marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Search Engine Marketing Manager

Affiliate Marketing Manager

Affiliate Marketing Managers plan and execute affiliate marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Affiliate Marketing Manager

Performance Marketing Manager

Performance Marketing Managers plan and execute performance marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Performance Marketing Manager

Brand Manager

Brand Managers develop and manage brands to create a positive image and reputation. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Brand Manager

Product Manager

Product Managers develop and manage products to meet the needs of customers. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Product Manager

Business Development Manager

Business Development Managers develop and execute business development strategies to grow revenue and market share. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Business Development Manager

Sales Manager

Sales Managers develop and execute sales strategies to grow revenue and market share. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Sales Manager

Advertising Sales Executive

Advertising Sales Executives work with clients to help them advertise their products or services through various media channels. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Advertising Sales Executive

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Entrepreneur

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Marketing Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Advertising.