Digital Advertising from Udacity

What's inside

Syllabus

In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.

In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.

In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.

In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.

In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.

In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.

Put your campaign planning and management skills to use in a real-world example of digital advertising on the Google Display network and Youtube.

An overview of the kind of jobs you can find in Display Advertising.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores key concepts for reaching audiences across devices

Provides a framework for planning and executing effective display and video campaigns

Showcases real-world examples for practical application

Taught by industry experts with recognized accomplishments

Provides an overview of job opportunities in Display Advertising

Emphasizes empathy maps, user personas, and customer journey maps, which are essential for effective marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Advertising with these activities:

Review: Digital Marketing for Dummies

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A thorough overview of digital marketing will prepare you to engage with the refined topics in this course.

View Digital Marketing For Dummies (For Dummies... on Amazon

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Read chapters 1-3 to gain foundational knowledge of digital marketing strategies.
Complete the end-of-chapter quizzes to test your comprehension.

Explore Google Ads Tutorials

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Going through tutorials will provide you with additional guidance and insights from experts in the field.

Browse courses on Google Ads

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Visit the Google Ads Help Center and explore the available tutorials.
Focus on tutorials related to campaign planning and management.

Simulate Ad Buying Scenarios

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Simulations provide a safe environment to practice decision-making and gain hands-on experience in managing ad campaigns.

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Use online tools or platforms to simulate ad buying scenarios.
Experiment with different targeting options and bid strategies.
Analyze campaign performance and make adjustments accordingly.

Three other activities

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Join a Study Group or Online Forum

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Engaging with peers can provide different perspectives, enhance understanding, and foster a sense of community.

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Find or join a study group or online forum related to digital advertising.
Participate in discussions, share knowledge, and ask questions.

Volunteer at a Digital Marketing Agency or Nonprofit

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Hands-on experience through volunteering will complement your learning and provide valuable insights into the practical aspects of digital advertising.

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Identify digital marketing agencies or nonprofit organizations that offer volunteer opportunities.
Inquire about available volunteer positions and their responsibilities.
Commit to a volunteering schedule and actively participate in assigned tasks.

Develop a Digital Advertising Strategy

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Developing a comprehensive digital advertising strategy will help you synthesize your knowledge and apply it to a real-world scenario.

Browse courses on Marketing Strategy

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Conduct market research and competitive analysis.
Set specific advertising goals and objectives.
Determine your target audience and define their demographics and interests.
Choose the right ad formats and channels to reach your target audience.
Develop a budget and timeline for your advertising campaign.

Career center

Learners who complete Digital Advertising will develop knowledge and skills that may be useful to these careers:

Digital Media Buyer

Digital Media Buyers purchase advertising space on digital platforms, such as websites, social media, and search engines. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Digital Media Buyer

Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns, including email marketing, social media marketing, and search engine optimization. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Digital Marketing Specialist

Product Manager

Product Managers develop and manage products to meet the needs of customers. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Product Manager

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers develop and execute business development strategies to grow revenue and market share. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Business Development Manager

Social Media Manager

Social Media Managers plan and execute social media campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Social Media Manager

Brand Manager

Brand Managers develop and manage brands to create a positive image and reputation. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Marketing Manager

Content Marketing Manager

Content Marketing Managers create and distribute content to attract and engage customers. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Manager

Email Marketing Managers plan and execute email marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Email Marketing Manager

Affiliate Marketing Manager

Affiliate Marketing Managers plan and execute affiliate marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Affiliate Marketing Manager

Advertising Sales Executive

Advertising Sales Executives work with clients to help them advertise their products or services through various media channels. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Advertising Sales Executive

Search Engine Marketing Manager

Search Engine Marketing Managers plan and execute search engine marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Search Engine Marketing Manager

Performance Marketing Manager

Performance Marketing Managers plan and execute performance marketing campaigns to promote products or services. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Performance Marketing Manager

Sales Manager

Sales Managers develop and execute sales strategies to grow revenue and market share. This course may be useful for someone in this career role because it provides a foundation in the fundamentals of digital advertising, including display and video advertising through the Google Display Network and YouTube.

See salaries and explore the career path for Sales Manager