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Ultimate Google Ads Training 2021

Updated January 4th 2020 – Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard.  

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT  *(Reported by Udemy)

Welcome to Udemy's highest rated AdWords course of all time.

Over 180,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time.  This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered.  This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information.  If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma

"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

- Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece. Very grateful."

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords.

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee.

ZERO Experience Required

In this course you will learn:

  • How to set up your AdWords account from scratch 

  • The theory behind successful online advertising 

  • What keywords are and how to use them to your advantage

  • How to set up conversion tracking and how to track phone calls from your website

  • How to track sales, revenue and form submissions using Google AdWords

  • How to take advantage of competitor reports and customer data in your campaigns

  • How to write and A/B test your ads 

  • How to increase Quality Score and decrease your cost per click

  • How to structure your account, campaigns, ad groups and keyword lists for optimal results

  • How to analyze keyword data in Excel to gain deeper insight into your data

  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 

  • How to monitor your campaign performance on a regular basis 

  • How to spot trouble in your account and what you need to do to fix it 

  • How to understand your customers from a psychological level 

 .... and much much more.  

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside.

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now.

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Rating 4.7 based on 9,549 ratings
Length 24.5 total hours
Starts On Demand (Start anytime)
Cost $16
From Udemy
Instructor Isaac Rudansky
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Digital Marketing Paid Advertising

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What people are saying

worth every penny

Fantastic instructor, fantastic course, totally worth every penny.

Worth every penny!

Its worth every penny.

This course is absolutely worth every penny!

You can't find this knowledge in any college/university, certainly worth every penny.

Worth every penny!!

Honestly, It's worth every penny I spent on this in-depth course.

A $150 course better be worth every penny!

Definitely worth every penny and twice more.

An excellent course that is very well worth every penny.

Just learning that I can link my analytics and YouTube within the first few minutes of the course was worth every penny.

It's worth every penny!

Worth every penny.

Can't wait to implement Seems fine so far Best Class ever.. Worth every penny Great information This man knows his material and delivers it in a precise way.

Read more

landing page

I have taken a lot of internet courses and this ties for number one with one other course - on Landing Pages by Mr. Rudansky - it is great!!

I'm definitely moving on to Isaac's course on conversion and landing pages.

If you can understand it and are able to create landing pages, skys the limit An absolute must have if you're using Google Ads or considering using Google Ads.

I also purchased his other courses "How Retargeting Works" & "Landing Page Design & Web Design Fundamentals 2017" and can't wait to master them too.

I will be doing the landing pages next.

I completed the adwords course in 2017 and it has really turned my business into a proper online business, in conjunction with the landing page design course.

I will definitely be taking the Remarketing and Landing Page courses next.

Now that my campaigns are doing so well I have to go work on my landing pages so I can convert more of the traffic I'm getting.

As I watched the videos I was all the time implementing on my adwords account, after 1 week I noticed that I was having more people asking about the products I sell, but very little sales improvement, that’s why I’m taking the next step and going to take the landing page course, I expect and believe that this will make the final difference to boost my online sales.

Already bought your Landing Page course also... 10$ man it's a steal!

Looking forward to the landing page course now.

I have also purchased the landing page course, these 2 courses go well together.

Now busy going through your Landing Page course to see if I can do that bit better.

I plan on taking the Remarketing and Landing Page Course I just found out about.

Read more

quality score

Some of the dashboard is a bit dated and I was confused about where quality score is now in google ads.

How your Quality Score and Rank are determined was quite an eye opener.

This course really added value, we were running our Adwords campaign without any knowledge of Quality score, with this course we were able to improve our score and our Ad position.

I finally understood all the staff about quality score and the importance of these rates (QS, Click Through Rate etc).

My 20+ keywords are now with 10 Quality Score generating 600+ daily traffic at price 27 USD which before i was spending 50 USD for same amount visitors.

We are getting smarter every day and better prepared to take on bidding, ad relevancy, quality score, etc.

Perfect course, i got to say in the start it was heavy to go thrue the videos, bit borring at point but when we started hitting how quality score, keywords etc.

There was also a lot of useful information about keyword planning and organizing, writing good ads, quality scores, and ad rank.

It further educates you on how to get the best quality score possible, letting you run your ads for a much lower CPC as your competitors.

Getting into some of the advanced chapters is great as understanding Quality Score is something I have been struggling with.

I have already redeveloped our adwords account which was being managed by our agency, my quality scores are 10/10, my ctr is 80% and conversion for unbranded keyword is over 4%.

pointers in getting Quality Score using Excel is awesome!

This course is enlightening, informative but still fun and engaging excellent explanation to the ad relevancy and quality score Learned so much.

The most straight forward example is on Quality Score.

Read more

real life examples

Very detailed course with real life examples, tips and tricks.

An awful lot of the course is theory rather than practical, where rather than watching the interface on what to do and real life examples you are watching the presenter explain the theories behind it, often in a roundabout way than direct to the point and moving on.

Very well prepared with a lot of real life examples and different presentation style.

Easy to follow :) The lecturer explained the theory in details and provided real life examples as well.

He relates his topics to real life examples and makes it easy to absorb.

The Quiz at the end of chapter 2 has the old answer for headline character allowance and I am not a fan of failing.. :D It was assistive with the real life examples.

Relevant and real life examples.

Easy to understand and the course is well taught using real life examples.

Great content, the instructor does a good job explaining from scrath and convering the topics in depth with real life examples.

Covers the right level of detail and is well explained Course is very thorough and the instructors not only explains each section, terms and ect but provides real life examples of how they would be applicable.

Easy to understand and real life examples are perfect.

Read more

step by step instructions

Step by step instructions on creating your AdWords account from a beginners level but from an expert point of view.

Very thorough with step by step instructions.

Informative so far Very in-depth simple step by step instructions.

Clear layout of info with step by step instructions clear, simple explanations and exactly where I'm looking for at the moment!

I want to get into the step by step instructions ASAP.

I like the clear step by step instructions There's nothing better than a teacher who is experienced, articulate, and passionate.

Read more

blown away by

Took this course to learn PPC basics, and was blown away by the exceptional depth of content offered.

I was blown away by the depth of the matter.

Blown away by the detail in this course.

I'm super excited to have gotten a killer deal on the course, and am blown away by the value it provides right from the beginning!

Blown away by what's in store and the giveaways that's been eluded to... appreciate though starting basics He's very detailed and easy to follow.

Very generous with information, I am blown away by the introduction can't wait to go through the rest of the content.

Already blown away by the crisness and simplicity of the course for me as a total beginner.

I am blown away by the amount of effort and value put in this course.

Read more

conversion tracking

The "Scripts und Conversion Tracking" Part is not up to date with the new interface.

In addition, there is not enough explanation in how to set up certain things correctly, such as Conversion Tracking.

Launched my new campaigns after completing lecture 87 to make sure I had conversion tracking in place.

Adding a lecture on Adwords conversion tracking using Google Analytics goals would be an icing on the cake.

It covers the vital parts of creating a campaign including understanding the dashboard, writing ads, keyword research, bidding strategies and setting up conversion tracking.

Could be the best but its not up to date and there are some topics missing (eg conversion tracking with different values etc.).

I think this was one of the best Google AdWors courses that I have seen in the market so far, especially very good for beginners as it takes you through in a logical manner from campaign creation to optimiatization and conversion tracking.

Isaac breaks it all down, from keyword match types to re-marketing to conversion tracking.

Conversion Tracking?

1) The process of setting up accurate ecommerce conversion tracking (the tracking code customisations are not identified).

Your lectures on remarketing and conversion tracking were especially helpful.

Read more

obviously knows his stuff

Isaac is a great instructor; articulate and engaging and obviously knows his stuff, its the right combination of visual aids, real-world experience, I got a lot out of his course.

Isaac obviously knows his stuff and shares information in a very comprehensive but easy to follow and understand style.

Teach obviously knows his stuff.

This guy obviously knows his stuff.

The energy of Isaac is infectious and he obviously knows his stuff... Really looking forward to the journey...

Read more

ins and outs

Love the fact this does not only explain the ins and outs of Google Ads but also talks about the agency-side of things.

I highly recommend this to anyone wanting to learn the ins and outs of Google Ads.

He truly understands Google AdWords ins and outs!

Thanks Issac As a beginner, this course has helped me understand the basic ins and outs of Google Adwords.

Not only will you learn the ins and outs of keyword research but also the nitty gritty calculation that will put you above your competition making you a savvy business owner and AdWords master.

I had tried an Adwords campaign in the past without knowing the ins and outs of setting it up.

The love comes from how much you learn the ins and outs of adwords and the hate comes from the fact that because the course is so easy to understand it gives my competitors a chance to get the edge i have over them!!

Read more

small business owner

Very detailed, I'm a complete beginner (small business owner doing my own advertising) and it helped me greatly.

Just looking at the ads in my space I can see this course should give me a great return on investment as a small business owner.

This is an absolute *must take course* for anyone who's starting a company, any small business owner, and all those currently in digital marketing.

I've probably already told 5-6 other friends that are also small business owners about the course as well.

Would recommend :D As a small business owner.

Excellent delivery Yes it is great for begginers Very clear and easy to follow Just what I was looking for as a small business owner.

I am a small business owner who needs to improve the efficiency of my Google AdWords account.

Read more

nuts and bolts

Not only the nuts and bolts of google ads, but some marketing and advertising fundamentals as well.

He uses a variety of people-facing videos, slides, and visual examples to focus not only on the nuts and bolts of AdWords, but the psyche of the potential buyer, and shows you how creativity and empathy as a marketer are crucial to running an optimized, profitable campaign.

Only the initial section for now, but still the videos are nice and just the right sized, not too long but detailed enough explaing the nuts and bolts.

He really goes into the nuts and bolts of Google Adwords.

Very good info that goes beyond the nuts and bolts of AdWords.

Enjoying the course so far, looking forward to diving into the nuts and bolts.

Read more

white board

Clear explanations with examples, slides and white boards.

Couldn't stop laughing at the "Magic White Board", I actually rewatched it a couple of times Lol Very descriptive and light on introducing the course.

In important chapters he show relevant information in power point or mostly in white board, which is excellent to stop, read, write or simple understand by reading what he is saying and explaining.

One note - next time when you record a session with a white board, give us a second so we could capture the screen in case we need to see it again in the future (Most of the time you hide some part of the board) Thank you again and GL.

Isaac actually does the class on a white board and has some really snazzy music and course intros.

I also couldn't take screen capture of white boards as he was always standing in front of them.

Would be better to have a full view of the white board longer to take better notes quicker.

I like how you switch off between white board videos and screenshares and how you take your students through every aspect of Google AdWords search advertising in a step by step way.

I like being able to see Issac and the use of the white board in these lectures, but I would like some more slides adding in.

Read more


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Pay-Per-Click (PPC / SEM / AdWords) & Facebook Advertising $57k

Data Specialist at Google $57k

QA Technician Google Books $58k

Head of Display Technical Specialists, Ads, Google Technical Services $67k

Adwords SBS Sales Ops Project Coordinator $67k

Marketing Manager Google Winter Wonderlab $70k

Production Coordinator; Vanguard, Yahoo Buzz, Google Current $71k

Junior Executive Interactive Producer - Google, Target, General Mills $86k

Technical Solutions Engineer, Google Technical Services Consumers $98k

Customer Solutions Engineer, Google Maps for Work $112k

Regional SMB Sales, Google for Work - Latin America Manager $166k

Google News - Specialist, Publisher Operations Consultant $237k

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Rating 4.7 based on 9,549 ratings
Length 24.5 total hours
Starts On Demand (Start anytime)
Cost $16
From Udemy
Instructor Isaac Rudansky
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Digital Marketing Paid Advertising

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