If your AdWords account has been active for at least 2-3 months with a budget of at least 5-10k per month, you can schedule a completely free account audit with either myself or one of our in-house PPC specialists at AdVenture Media (my company). Additional details here: http://offers.adventureppc.com/udemy-free-audit-offer

Due to popular demand, I've made all the slides for Chapter 1 available for download. This will give you the ability to come back and review specific slides offline, anytime. I hope you enjoy them and find them useful! 

In this quiz you'll be tested on some Google AdWords basics that we covered in the first few chapters. You'll also be tested on some basic of setting up your first Google AdWords campaigns and configuring some of the basic account settings.

In this quiz we're going to test your knowledge about Google ads best practices and your understanding of what it takes to write appealing ads that accurately describe your products and services.

This Google AdWords tutorial is all about fundamentals. In this lecture you will learn about the difference between keywords and queries. You will also learn about the three main steps to mastering keywords in Google AdWords.

1. Keyword Research
2. Keyword Planning
3. Keyword Organization

You will also learn what the goals of each stage are and what tools we will use in each keyword stage

We continue to learn about the goals of the three main areas that have to do with mastering keywords inside Google AdWords. We will also talk about keyword how each stage in the keyword process relates to the overall buying funnel.

Here you'll learn about many specific third party tools that you can use to enhance your keyword research and keyword planning. Tools include the Google keyword planner, SEMrush, Microsoft Excel and many more.

In this lecture you will learn what match types are, how they work and how using them the right way can make a tremendous difference in your account.

I will do a brief overview of the 5 keyword match types:

1. Broad match
2. Broad match modified
3. Phrase match
4. Exact match
5. Negative match

In this lecture you will learn about the details of broad match. I will teach you the pros and cons of using broad match in your campaigns, and I will walk you through examples of broad match use-cases.

In this lecture we discuss broad match modified in detail. You will learn about the pros and cons of using broad match modified, and you will learn how to determine the right time and place to use broad match modified in your account. We will walk through a few examples of broad match modified that can be applied to your campaigns.

In this section we talk about two very important match types in Google AdWords: Phrase match and exact match. You will learn how to use each of them, and the pros and cons of each.

You will learn about the impact these match types will have on search volume and we will walk through a variety of different examples that can be applied to your own campaigns.

In this lecture we talk about how to use the concept of keyword themes to begin organizing your keyword lists. We will also discuss the importance of relevancy in your account, and why Google cares so much about relevancy. We will begin covering some of the basic methods of initital keyword research.

In this section we'll begin to build our foundational keyword list using Google keyword suggestions within your AdWords dashboard.

In this section we're going to learn how to use Google's own database of popular searches to discover profitable keyword and negative keyword ideas. We will look at adding new keywords into our ad group and we will also begin to add some campaign-level negative keywords.

In this section you will learn how to use Google's keyword planner tool to:

• Get traffic estimates on keywords
• Generate new keyword ideas
• Get cost per click estimates
• Determine the level of competition of given keywords
• Add keywords to your ad groups directly from the keyword planner tool
• Get full ad group ideas and download them into Excel.

in this lecture we will continue exploring the Google keyword planner tool. We will also take an in-depth look at SEMrush, a leading keyword research tool used by leading brands and agencies. We'll use this tool to spy on your competition so you can see what keywords your competitiors are using to drive traffic to their websites.

In this section we will finish learning about SEMrush, and how we can use it to plan new keywords and get accurate cost estimates on what your click costs are going to be. We will also begin talking about campaign and ad group structure.

In this section we will begin learning about how people interact with search engines and how much commercial intent (likelihood to buy) we can infer from search queries. This stage is important as you will begin to get a sense of which keywords are ultimately going to drive the highest quality traffic through your AdWords campaigns.

In this section we will begin to understand how the buyer psyche plays a role in the bigger picture. You will learn how to analyze any keyword and recognize the buyer psyche that it represents. You will be able to look at a keyword and determine how likely a click is to bring a customer to your site that will be highly interested in your products or services.

In this lecture you will learn about the four main stages in the buyer funnel:

1. Awareness
2. Interest
3. Shop
4. Buy

You will learn about how keywords and queries progress from the general to the specific as someone journeys down the buyer cycle. More importantly you will learn how to recognize which stages in the buyer cycle your visitors are based on the query that triggered your ads.

Using an advanced understanding of the buyer funnel, the different query types and the level of detail and urgency in a query, you will begin to understand how to determine which clicks are likely to buy from you, and which clicks are likely to be just casual browsers. This information will help you build a campaign that will drive traffic and meet your marketing goals

In this lecture I will teach you some advanced keyword techniques using Microsoft Excel. While most Google AdWords courses will leave everything in the dashboard, it's important to learn how to use Microsoft Excel to help you save time and avoid errors when working on your keyword lists and keyword themes.

In this lecture I will continue to show you some very helpful tricks and techniques to create variations of your keywords in all the different match types directly in Microsoft Excel. I will show you how to upload your keywords directly into AdWords from Excel. This will save you a lot of time and it will help you be more thorough as you build out your keywords.

This quiz will test your keyword knowledge in Google AdWords as well as your understanding of the concepts we covered regarding keyword research and organization.

In this section you're going to learn how to take your new AdWords keyword lists and upload them back into your AdWords dashboard. You will learn how to create a new ad group, pause or remove existing ad groups, and write a new compelling, relevant ad.

In this section you will learn more about best practices for writing relevant ads. I will also teach you how to create highly relevant groups of keywords inside Microsoft Excel utilizing the different layers of match types. We will also go step by step as we add our keyword lists into our ad groups and assign them specific bids.

Now that we have multiple ad groups, we need to have relevant ads that reflect the keywords in attached to those ads. In this section you will learn how to create new ads that are both relevant to your specific keywords while making sure your ads capture the attention of your ideal customers.

Above and beyond having a very clear understanding of the concepts of relevancy, you need to be able to navigate around the AdWords dashboard to find all the different elements of your account. In this section you will learn how to navigate between ad groups, keywords and ads inside your account.