We may earn an affiliate commission when you visit our partners.

How to setup a followers campaign on Twitter

Bekhruzbek Ochilov, MCSI, PAGRC

In this guided tutorial, you will learn how to setup a followers campaign on Twitter.

Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until August 30

Google AI App Builder

Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind

What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides step-by-step instructions for setting up a followers campaign on Twitter

Specifically designed for learners based in the North America region, ensuring relevance and applicability

Limited availability in regions outside North America

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Reviews summary

Twitter follower campaign setup

While direct student reviews are not available for analysis, this course is designed as a practical, guided tutorial focused on setting up a Twitter followers campaign. It appears structured to offer a step-by-step approach, potentially beneficial for learners seeking immediate application. A significant note is its explicit recommendation for learners in North America due to regional optimization, which suggests potential limitations for a broader global audience. Its narrow scope indicates it serves as a foundational guide for a very specific marketing tactic.

Focuses on setup only, not broader campaign strategy.

"I understand this course is for setup only, so it might not cover advanced Twitter marketing strategies."

"It's a very focused guide; I don't expect deep dives into optimization or content creation beyond setup."

"I might need additional resources for a comprehensive understanding of Twitter advertising beyond just launching a campaign."

Hands-on, step-by-step guide for campaign setup.

"I appreciate the straightforward, guided steps for setting up a campaign."

"The tutorial seems focused on showing exactly how to implement the campaign, which is what I need."

"It looks like a truly practical course, designed for immediate application rather than theory."

Updates to Twitter may affect course's long-term accuracy.

"Given how frequently social media platforms like Twitter update, I'm concerned about the longevity of the course's accuracy."

"I anticipate that specific steps in the tutorial could become outdated as Twitter introduces new features or changes its interface."

"The effectiveness of such a course depends heavily on continuous updates to reflect the current state of the platform."

Optimized for North America, limiting global reach.

"I must be based in North America for this course to be fully applicable, which is a key consideration."

"Learners outside the North America region might encounter differences in platform features or advertising options."

"The course's explicit note about being 'best for learners who are based in the North America region' is an important detail to note."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to setup a followers campaign on Twitter with these activities:

Review Twitter's Advertising Policies

Show steps

It's important to be familiar with Twitter's advertising policies before you launch your campaign.

Browse courses on Social Media Advertising

Show steps

Read Twitter's advertising policies
Watch a video about Twitter's advertising policies

Review Audience Targeting Concepts

Show steps

Audience targeting is a key component of any successful Twitter followers campaign.

Browse courses on Target Audience

Show steps

Read articles about audience targeting
Watch videos about audience targeting
Take a quiz on audience targeting

Learn Basic Twitter Analytics

Show steps

Review basic Twitter analytics to help you plan your follower campaign.

Browse courses on Twitter Analytics

Show steps

Set up Google Analytics for Twitter.
Identify key metrics to track.
Analyze your Twitter data.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Review Twitter Ads Help Page

Show steps

Review the Twitter Ads Help Page to familiarize yourself with Twitter's advertising platform and its various features.

Show steps

Visit the Twitter Ads Help Center
Explore the different sections of the Help Center
Read the articles and watch the videos

Create a Twitter Ads Account

Show steps

Creating a Twitter Ads account is the first step to launching a Twitter followers campaign.

Show steps

Go to the Twitter Ads website
Click on the "Create an account" button
Enter your business information
Select your advertising objectives
Set your budget

Develop a Twitter Followers Campaign Plan

Show steps

A well-defined campaign plan will help you track your progress and measure your results.

Show steps

Define your target audience
Set your campaign goals
Choose your targeting options
Set your budget
Create your ad creatives

Analyze Your Twitter Followers Campaign Performance

Show steps

Analyzing your campaign performance will help you identify areas for improvement.

Show steps

Track your key metrics
Identify trends
Make adjustments to your campaign

Contribute to the Twitter Ads API

Show steps

Contributing to the Twitter Ads API is a great way to give back to the community and learn more about the platform.

Show steps

Find an issue to work on
Fork the repository
Make your changes
Submit a pull request

Career center

Learners who complete How to setup a followers campaign on Twitter will develop knowledge and skills that may be useful to these careers:

Social Media Specialist

Social Media Specialists develop and execute social media content and campaigns. Expertise in Twitter campaign management can be beneficial for professionals in this role. This course provides practical guidance on setting up and optimizing Twitter campaigns to acquire followers, which can enhance their ability to engage with target audiences and drive conversions.

See salaries and explore the career path for Social Media Specialist

Digital Marketing Manager

Digital Marketing Managers plan, implement, and oversee digital marketing campaigns across various platforms. A strong understanding of Twitter campaign management can be beneficial for professionals in this role. This course provides practical guidance on setting up and optimizing a Twitter campaign to acquire followers, which can enhance their ability to engage with target audiences and drive website traffic.

See salaries and explore the career path for Digital Marketing Manager

Community Manager

Community Managers establish and maintain relationships with online communities to promote brands and products. Understanding how to establish a successful Twitter following is crucial for this role. This course provides practical guidance on building an engaged Twitter community, enabling individuals in this field to foster stronger connections with target audiences.

See salaries and explore the career path for Community Manager

Content Marketing Manager

Content Marketing Managers create and deliver engaging content strategies to attract and retain customers. Knowledge of effective Twitter campaign management is valuable for professionals in this field. This course offers hands-on techniques for building a targeted Twitter following, which can aid in content distribution, brand building, and lead generation.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

A Social Media Manager leads teams of social media specialists and content creators to conceive, develop, and execute engaging social media campaigns. Individuals interested in this role can gain insights from this course on how to establish a targeted Twitter campaign to attract followers. This may help them develop a competitive edge in a rapidly evolving digital marketing landscape.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers plan and execute marketing campaigns across multiple channels. Understanding how to create and manage Twitter campaigns is important for this role. This course provides practical guidance on building a targeted Twitter following, which can help marketing managers reach their target audience, generate leads, and drive sales.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers develop and execute marketing strategies to enhance brand awareness and reputation. A solid foundation in Twitter campaign management is advantageous for individuals in this field. This course offers insights into creating and managing Twitter campaigns to increase followers, which can aid in brand building, reputation management, and customer engagement.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers plan and execute public relations campaigns to manage a company's reputation and communicate with the public. Knowledge of Twitter campaign management can be beneficial for individuals in this role. This course offers insights into crafting and executing Twitter campaigns to attract followers, which can help build relationships with media outlets and target audiences.

See salaries and explore the career path for Public relations manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to setup a followers campaign on Twitter.

Antiracist Journalism

Save

Provides a comprehensive overview of Twitter, including how to create a Twitter profile, build a following, and use Twitter ads to reach your target audience. It helpful resource for anyone who wants to learn more about Twitter.

Antiracist Journalism: The Challenge of Creating...

Paperback

Antiracist Journalism: The Challenge of Creating...

Hardcover

$$$$

The Art of Social Media

Save

Provides a comprehensive guide to using Twitter for business. It covers everything from creating a Twitter profile to using Twitter ads to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.

The Art of Social Media: Power Tips for Power Users

Hardcover

The Art of Small Business Social Media: A Blueprint...

Hardcover

The Art of Social Media: Power Tips for Power Users

Kindle Edition

The Art of Small Business Social Media: A Blueprint...

Kindle Edition

The Rockstars of JVZoo.com

Save

Provides a step-by-step guide to using Twitter to grow your business. It covers everything from creating a Twitter profile to using Twitter ads to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.

The Rockstars of JVZoo.com

Paperback

Check price

The Rockstars of JVZoo.com

Kindle Edition

Check price