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How to setup a followers campaign on Twitter

Bekhruzbek Ochilov, MCSI, PAGRC

In this guided tutorial, you will learn how to setup a followers campaign on Twitter.

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In this guided tutorial, you will learn how to setup a followers campaign on Twitter.

Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview
In this guided tutorial, you will learn how to setup a followers campaign on Twitter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides step-by-step instructions for setting up a followers campaign on Twitter
Specifically designed for learners based in the North America region, ensuring relevance and applicability
Limited availability in regions outside North America

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to setup a followers campaign on Twitter with these activities:
Review Twitter's Advertising Policies
It's important to be familiar with Twitter's advertising policies before you launch your campaign.
Browse courses on Social Media Advertising
Show steps
  • Read Twitter's advertising policies
  • Watch a video about Twitter's advertising policies
Review Audience Targeting Concepts
Audience targeting is a key component of any successful Twitter followers campaign.
Browse courses on Target Audience
Show steps
  • Read articles about audience targeting
  • Watch videos about audience targeting
  • Take a quiz on audience targeting
Learn Basic Twitter Analytics
Review basic Twitter analytics to help you plan your follower campaign.
Browse courses on Twitter Analytics
Show steps
  • Set up Google Analytics for Twitter.
  • Identify key metrics to track.
  • Analyze your Twitter data.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review Twitter Ads Help Page
Review the Twitter Ads Help Page to familiarize yourself with Twitter's advertising platform and its various features.
Show steps
  • Visit the Twitter Ads Help Center
  • Explore the different sections of the Help Center
  • Read the articles and watch the videos
Create a Twitter Ads Account
Creating a Twitter Ads account is the first step to launching a Twitter followers campaign.
Show steps
  • Go to the Twitter Ads website
  • Click on the "Create an account" button
  • Enter your business information
  • Select your advertising objectives
  • Set your budget
Develop a Twitter Followers Campaign Plan
A well-defined campaign plan will help you track your progress and measure your results.
Show steps
  • Define your target audience
  • Set your campaign goals
  • Choose your targeting options
  • Set your budget
  • Create your ad creatives
Analyze Your Twitter Followers Campaign Performance
Analyzing your campaign performance will help you identify areas for improvement.
Show steps
  • Track your key metrics
  • Identify trends
  • Make adjustments to your campaign
Contribute to the Twitter Ads API
Contributing to the Twitter Ads API is a great way to give back to the community and learn more about the platform.
Show steps
  • Find an issue to work on
  • Fork the repository
  • Make your changes
  • Submit a pull request

Career center

Learners who complete How to setup a followers campaign on Twitter will develop knowledge and skills that may be useful to these careers:
Social Media Specialist
Social Media Specialists develop and execute social media content and campaigns. Expertise in Twitter campaign management can be beneficial for professionals in this role. This course provides practical guidance on setting up and optimizing Twitter campaigns to acquire followers, which can enhance their ability to engage with target audiences and drive conversions.
See salaries and explore the career path for Social Media Specialist
Digital Marketing Manager
Digital Marketing Managers plan, implement, and oversee digital marketing campaigns across various platforms. A strong understanding of Twitter campaign management can be beneficial for professionals in this role. This course provides practical guidance on setting up and optimizing a Twitter campaign to acquire followers, which can enhance their ability to engage with target audiences and drive website traffic.
See salaries and explore the career path for Digital Marketing Manager
Community Manager
Community Managers establish and maintain relationships with online communities to promote brands and products. Understanding how to establish a successful Twitter following is crucial for this role. This course provides practical guidance on building an engaged Twitter community, enabling individuals in this field to foster stronger connections with target audiences.
See salaries and explore the career path for Community Manager
Content Marketing Manager
Content Marketing Managers create and deliver engaging content strategies to attract and retain customers. Knowledge of effective Twitter campaign management is valuable for professionals in this field. This course offers hands-on techniques for building a targeted Twitter following, which can aid in content distribution, brand building, and lead generation.
See salaries and explore the career path for Content Marketing Manager
Social Media Manager
A Social Media Manager leads teams of social media specialists and content creators to conceive, develop, and execute engaging social media campaigns. Individuals interested in this role can gain insights from this course on how to establish a targeted Twitter campaign to attract followers. This may help them develop a competitive edge in a rapidly evolving digital marketing landscape.
See salaries and explore the career path for Social Media Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns across multiple channels. Understanding how to create and manage Twitter campaigns is important for this role. This course provides practical guidance on building a targeted Twitter following, which can help marketing managers reach their target audience, generate leads, and drive sales.
See salaries and explore the career path for Marketing Manager
Brand Manager
Brand Managers develop and execute marketing strategies to enhance brand awareness and reputation. A solid foundation in Twitter campaign management is advantageous for individuals in this field. This course offers insights into creating and managing Twitter campaigns to increase followers, which can aid in brand building, reputation management, and customer engagement.
See salaries and explore the career path for Brand Manager
Public relations manager
Public Relations Managers plan and execute public relations campaigns to manage a company's reputation and communicate with the public. Knowledge of Twitter campaign management can be beneficial for individuals in this role. This course offers insights into crafting and executing Twitter campaigns to attract followers, which can help build relationships with media outlets and target audiences.
See salaries and explore the career path for Public relations manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to setup a followers campaign on Twitter.
Cover image
Antiracist Journalism
Save
Provides a comprehensive overview of Twitter, including how to create a Twitter profile, build a following, and use Twitter ads to reach your target audience. It helpful resource for anyone who wants to learn more about Twitter.
Antiracist Journalism: The Challenge of Creating...
Paperback
$$
Antiracist Journalism: The Challenge of Creating...
Hardcover
$$$$
Cover image
The Art of Social Media
Save
Provides a comprehensive guide to using Twitter for business. It covers everything from creating a Twitter profile to using Twitter ads to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.
The Art of Social Media: Power Tips for Power Users
Hardcover
$$
The Art of Small Business Social Media: A Blueprint...
Hardcover
$$
The Art of Social Media: Power Tips for Power Users
Kindle Edition
$$
The Art of Small Business Social Media: A Blueprint...
Kindle Edition
$$
Cover image
The Rockstars of JVZoo.com
Save
Provides a step-by-step guide to using Twitter to grow your business. It covers everything from creating a Twitter profile to using Twitter ads to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.
The Rockstars of JVZoo.com
Paperback
Check
The Rockstars of JVZoo.com
Kindle Edition
Check
Cover image
Digital Marketing
Save
Offers a comprehensive overview of social media marketing, including best practices for creating and managing followers on Twitter.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
The Time Traveler's Guide to Regency Britain
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This comprehensive guide covers all aspects of Twitter, including how to use it for personal and business purposes.
The Time Traveler's Guide to Regency Britain
Paperback
Check
The Time Traveler's Guide to Regency Britain
Kindle Edition
Check
Cover image
Known
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Provides a comprehensive overview of Twitter marketing. It valuable resource for both beginners and experienced marketers.
Known
Paperback
Check
Known
Kindle Edition
Check
Cover image
The Power of Visual Storytelling: How to Use...
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Provides a step-by-step guide to using Twitter for business. It valuable resource for small businesses and entrepreneurs.
The Power of Visual Storytelling: How to Use...
Kindle Edition
$$
Cover image
Facebook Marketing For Dummies®
Save
Provides practical advice and real-world examples of how to use Twitter to grow your business.
Facebook Marketing For Dummies®
Paperback
Check
Facebook Marketing For Dummies®
Kindle Edition
Check

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Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Bekhruzbek Ochilov, MCSI, PAGRC
Language
English
Good to know
Provides step-by-step instructions for setting up a followers campaign on Twitter
Specifically designed for learners based in the North America region, ensuring relevance and applicability
Limited availability in regions outside North America
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