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التسويق في عالم رقمي
Aric Rindfleisch
Aric Rindfleisch
تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).
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تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).
Read more
تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).
وهذه الدورة التدريبية تأتي كجزء من درجة الماجستير الدولي في إدارة الأعمال التي يتم توفيرها من خلال جامعة إلينوي، وهي عبارة عن برنامج ماجستير إدارة أعمال عبر الإنترنت مرن ومعتمد بالكامل وبسعر تنافسي للغاية لا يمكن تصديقه. للحصول على المزيد من المعلومات، يرجى الاطلاع على صفحة "الموارد" في هذه الدورة التدريبية وعبر الموقع onlinemba.illinois.edu.
Register for this course and see more details by visiting:
OpenCourser.com/course/oi848v/ltswyq
What's inside
Syllabus
نظرة عامة على الدورة التدريبية والأدوات الرقمية لتطوير منتجات جديدة إبداعية
في هذه الوحدة، سوف تتعرف على الدورة التدريبية والمعلم وزملاء الدراسة والبيئة التعليمية الخاصة بنا. بعد ذلك، سوف تتعرف على الكيفية التي تتيح بها الأدوات الرقمية الحديثة للعملاء المشاركة بدور أكثر نشاطًا في تطوير المنتجات التي يستهلكونها وإضفاء العلامات التجارية عليها.
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Syllabus
نظرة عامة على الدورة التدريبية والأدوات الرقمية لتطوير منتجات جديدة إبداعية
في هذه الوحدة، سوف تتعرف على الدورة التدريبية والمعلم وزملاء الدراسة والبيئة التعليمية الخاصة بنا. بعد ذلك، سوف تتعرف على الكيفية التي تتيح بها الأدوات الرقمية الحديثة للعملاء المشاركة بدور أكثر نشاطًا في تطوير المنتجات التي يستهلكونها وإضفاء العلامات التجارية عليها.
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الأدوات الرقمية لإقناع العملاء بشراء المنتجات الخاصة بك
كيف يتم الترويج للمنتجات في العالم الرقمي الخاص بنا؟ في هذه الوحدة، سوف تتعرف على كيف تتيح الأدوات الرقمية الجديدة للعملاء المشاركة بشكل أكثر فاعلية في الأنشطة الترويجية.
الأدوات الرقمية لتوزيع المنتجات الخاصة بك بشكل فعال
كيف يتم تعيين المنتجات وتوزيعها في العالم الرقمي الخاص بنا؟ في هذه الوحدة، سوف تتعرف على الكيفية التي تستطيع من خلالها الأدوات الرقمية الجديدة توزيع المنتجات بشكل كبير وكيف تُحدث ثورة في نطاق البيع بالتجزئة.
اختبار الأدوات الرقمية لتحديد الأسعار المناسبة للمنتجات الخاصة بك
كيف يتم تسعير المنتجات في العالم الرقمي الخاص بنا؟ في هذه الدورة التدريبية، سوف تتعرف على الكيفية التي تتيح بها الأدوات الرقمية الحديثة للعملاء المشاركة بدور أكثر نشاطًا في تقييم الأسعار التي يدفعونها مقابل المنتجات التي يشترونها وتحديد تلك الأسعار.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
بطرح وجهات نظر استثنائية حول تأثير الأدوات الرقمية على التسويق، فإن هذه الدورة تمنحك فرصة فريدة للتفكير خارج الصندوق
تُعزز هذه الدورة فهمك للأدوات الرقمية وتساعدك على اكتشاف أدوارها المتعددة في تطوير وإقناع وتوزيع وتسعير المنتجات
إنها مناسبة لكل من المسوقين المبتدئين والخبراء الذين يتطلعون إلى فهم أفضل لعملية التسويق في العصر الرقمي
توفر الرسومات التوضيحية والتمارين التفاعلية فهمًا عميقًا للمفاهيم التسويقية الرقمية
يقدم نظرة ثاقبة حول كيفية الاستفادة من أدوات رقمية، مثل وسائل التواصل الاجتماعي والتحليلات، لتعزيز الحملات التسويقية
تعتبر جزءًا من درجة الماجستير الدولية في إدارة الأعمال، مما يوفر فرصة لإكمال دورة معتمدة عبر الإنترنت
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Reviews summary
5-star course on digital marketing revolution
This course has a perfect rating of 5 out of 5, based on 15 reviews. Learners have remarked that this course is ‘excellent’, ‘very useful’, and ‘filled with information’. They appreciate the course’s exploration of digital tools and how they are revolutionizing the marketing world.
This course provides high-quality content that is highly informative.
"مليئة بالمعلومات"
"It's very useful..."
"استفدت منها معلومات كثيرة"
"كل الشكر و التقديرعلى هذا البرنامج الرائع و المفيد"
"الدورة التدريبية رائعة ومفيدة جدا واستفدت منها جدا جدا جدا "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in التسويق في عالم رقمي with these
activities:
Review digital marketing concepts
Show steps
Revising fundamental digital marketing ideas will aid in comprehending the advanced methods explored in the course.
Browse courses on
Digital Marketing
Show steps
-
Review lecture notes or textbooks on digital marketing basics.
-
Take practice quizzes or tests to assess understanding.
Join a study group or online forum for digital marketers
Show steps
Engaging with peers in a study group or online forum provides opportunities to discuss course concepts, share insights, and learn from others.
Show steps
-
Find or create a study group or online forum related to digital marketing.
-
Participate actively in discussions and contribute your own knowledge.
-
Seek support and guidance from other members when needed.
Explore online tutorials on digital marketing tools
Show steps
To stay ahead in the digital marketing industry, it is imperative to be familiar with the latest tools and technologies. Following guided tutorials will equip you with the necessary skills.
Browse courses on
Digital Marketing Tools
Show steps
-
Identify the specific tools you want to learn.
-
Find reputable online tutorials or courses that cover these tools.
-
Follow the tutorials step-by-step and complete any exercises or assignments.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve case studies or practice problems in digital marketing
Show steps
Applying digital marketing concepts to real-world scenarios through case studies or practice problems enhances your problem-solving skills and decision-making abilities.
Browse courses on
Digital Marketing
Show steps
-
Find case studies or practice problems related to the course material.
-
Analyze the case or problem and develop a solution.
-
Evaluate your solution and identify areas for improvement.
Volunteer for a digital marketing agency or non-profit organization
Show steps
Gaining hands-on experience through volunteering allows you to apply your knowledge in a real-world setting and make a meaningful contribution.
Show steps
-
Identify digital marketing agencies or non-profit organizations that offer volunteer opportunities.
-
Contact the organization and inquire about volunteer positions.
-
Fulfill the volunteer role and contribute to the organization's digital marketing efforts.
Create a blog post or article on a digital marketing topic
Show steps
Creating original content helps solidify your understanding of digital marketing concepts and allows you to share your knowledge with others.
Browse courses on
Digital Marketing
Show steps
-
Choose a specific topic related to the course material.
-
Research the topic thoroughly using credible sources.
-
Write a well-structured and informative blog post or article.
-
Publish your content on a relevant platform.
Develop a digital marketing campaign for a hypothetical product or service
Show steps
Creating a digital marketing campaign from scratch allows you to integrate the various concepts learned in the course and apply them to a practical scenario.
Browse courses on
Digital Marketing
Show steps
-
Choose the appropriate digital marketing channels.
-
Define the target audience and campaign objectives.
-
Develop creative and engaging content for the campaign.
-
Implement the campaign and monitor its performance.
Review digital marketing concepts
Show steps
Revising fundamental digital marketing ideas will aid in comprehending the advanced methods explored in the course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Review lecture notes or textbooks on digital marketing basics.
- Take practice quizzes or tests to assess understanding.
Join a study group or online forum for digital marketers
Show steps
Engaging with peers in a study group or online forum provides opportunities to discuss course concepts, share insights, and learn from others.
Show steps
Show steps
Show steps
- Find or create a study group or online forum related to digital marketing.
- Participate actively in discussions and contribute your own knowledge.
- Seek support and guidance from other members when needed.
Explore online tutorials on digital marketing tools
Show steps
To stay ahead in the digital marketing industry, it is imperative to be familiar with the latest tools and technologies. Following guided tutorials will equip you with the necessary skills.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Identify the specific tools you want to learn.
- Find reputable online tutorials or courses that cover these tools.
- Follow the tutorials step-by-step and complete any exercises or assignments.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve case studies or practice problems in digital marketing
Show steps
Applying digital marketing concepts to real-world scenarios through case studies or practice problems enhances your problem-solving skills and decision-making abilities.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Find case studies or practice problems related to the course material.
- Analyze the case or problem and develop a solution.
- Evaluate your solution and identify areas for improvement.
Volunteer for a digital marketing agency or non-profit organization
Show steps
Gaining hands-on experience through volunteering allows you to apply your knowledge in a real-world setting and make a meaningful contribution.
Show steps
Show steps
Show steps
- Identify digital marketing agencies or non-profit organizations that offer volunteer opportunities.
- Contact the organization and inquire about volunteer positions.
- Fulfill the volunteer role and contribute to the organization's digital marketing efforts.
Create a blog post or article on a digital marketing topic
Show steps
Creating original content helps solidify your understanding of digital marketing concepts and allows you to share your knowledge with others.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Choose a specific topic related to the course material.
- Research the topic thoroughly using credible sources.
- Write a well-structured and informative blog post or article.
- Publish your content on a relevant platform.
Develop a digital marketing campaign for a hypothetical product or service
Show steps
Creating a digital marketing campaign from scratch allows you to integrate the various concepts learned in the course and apply them to a practical scenario.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Choose the appropriate digital marketing channels.
- Define the target audience and campaign objectives.
- Develop creative and engaging content for the campaign.
- Implement the campaign and monitor its performance.
Career center
Learners who complete التسويق في عالم رقمي will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for the planning and execution of digital marketing campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that marketing campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective digital marketing campaigns, and how to measure the results of your campaigns.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for the planning and execution of social media campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that social media campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective social media campaigns, and how to measure the results of your campaigns.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that products are developed and marketed. You will learn how to use digital tools to gather customer feedback, develop product prototypes, and launch new products.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for the planning and execution of e-commerce strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that e-commerce strategies are planned and executed. You will learn how to use digital tools to create and deliver effective e-commerce strategies, and how to measure the results of your strategies.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for the planning and execution of content marketing campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that content marketing campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective content marketing campaigns, and how to measure the results of your campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for the development and management of brands. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that brands are built and managed. You will learn how to use digital tools to create and manage brand identities, and how to develop and implement brand marketing strategies.
Public relations manager
Public relations manager
Public Relations Managers are responsible for the planning and execution of public relations campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that public relations campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective public relations campaigns, and how to measure the results of your campaigns.
Marketing Consultant
Marketing Consultant
Marketing Consultants help businesses develop and implement marketing strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that marketing strategies are developed and implemented. You will learn how to use digital tools to help businesses develop and implement effective marketing strategies.
Advertising Manager
Advertising Manager
Advertising Managers plan, develop, and execute advertising campaigns across a variety of media channels. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that consumers interact with advertising. You will learn how to use digital tools to create and deliver effective advertising campaigns, and how to measure the results of your campaigns.
Sales Manager
Sales Manager
Sales Managers are responsible for the planning and execution of sales strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that sales strategies are planned and executed. You will learn how to use digital tools to help businesses develop and implement effective sales strategies.
Customer Relationship Manager
Customer Relationship Manager
Customer Relationship Managers are responsible for managing relationships with customers. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that relationships with customers are managed. You will learn how to use digital tools to build and maintain strong relationships with customers.
Market Research Analyst
Market Research Analyst
Market Research Analysts research, analyze, and interpret consumer data to help organizations make informed decisions about product development, marketing strategies, and other business initiatives. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that consumers make decisions. You will learn how to use digital tools to collect and analyze data, and how to develop and implement marketing strategies that are effective in the digital age. This course may also be helpful for those who wish to pursue a career in marketing management or consulting.
Business Analyst
Business Analyst
Business Analysts help businesses identify and solve problems. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that businesses identify and solve problems. You will learn how to use digital tools to help businesses identify and solve problems more effectively.
Data Analyst
Data Analyst
Data Analysts help businesses collect, analyze, and interpret data. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that businesses collect, analyze, and interpret data. You will learn how to use digital tools to help businesses collect, analyze, and interpret data more effectively.
UX Designer
UX Designer
UX Designers design the user experience for websites and apps. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that user experiences are designed. You will learn how to use digital tools to design user experiences that are both effective and engaging.
For more career information including salaries, visit:
OpenCourser.com/course/oi848v/ltswyq
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
التسويق في عالم رقمي.
Save
Classic in the field of marketing and provides a comprehensive overview of the marketing process. It valuable resource for anyone who wants to learn more about the basics of marketing.
Save
This classic textbook provides a comprehensive overview of marketing management, including chapters on digital marketing and social media.
Save
Provides a comprehensive overview of digital marketing, including strategy, implementation, and measurement. It valuable resource for anyone who wants to learn more about how to use digital marketing to grow their business.
This practical guide provides step-by-step instructions on how to develop and implement a digital marketing strategy.
Provides a strategic approach to social media marketing. It covers everything from developing a social media strategy to measuring the results of your campaigns.
This textbook provides a comprehensive overview of e-commerce, including chapters on digital marketing and social media.
This classic book provides insights into the challenges of innovation, including the challenges of disruptive technologies.
Provides insights into the power of the long tail, the idea that there large market for niche products and services.
Save
Provides a framework for building a successful startup company.
Save
Provides a practical guide to getting customers for your startup company.
Provides a framework for building a successful startup company using the lean startup methodology.
Save
Provides a framework for developing good strategies.
Provides insights into the characteristics of successful innovators.
Provides a practical guide to using the lean product development process.
Provides a practical guide to developing a value proposition for your product or service.
Provides a practical guide to developing a business model for your product or service.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/oi848v/ltswyq
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Effort
4 weeks of study, 6-8 hours/week
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Aric Rindfleisch
Language
العربية
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Good to know
بطرح وجهات نظر استثنائية حول تأثير الأدوات الرقمية على التسويق، فإن هذه الدورة تمنحك فرصة فريدة للتفكير خارج الصندوق
تُعزز هذه الدورة فهمك للأدوات الرقمية وتساعدك على اكتشاف أدوارها المتعددة في تطوير وإقناع وتوزيع وتسعير المنتجات
إنها مناسبة لكل من المسوقين المبتدئين والخبراء الذين يتطلعون إلى فهم أفضل لعملية التسويق في العصر الرقمي
توفر الرسومات التوضيحية والتمارين التفاعلية فهمًا عميقًا للمفاهيم التسويقية الرقمية
يقدم نظرة ثاقبة حول كيفية الاستفادة من أدوات رقمية، مثل وسائل التواصل الاجتماعي والتحليلات، لتعزيز الحملات التسويقية
تعتبر جزءًا من درجة الماجستير الدولية في إدارة الأعمال، مما يوفر فرصة لإكمال دورة معتمدة عبر الإنترنت
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