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التسويق في عالم رقمي

تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).‏‏

وهذه الدورة التدريبية تأتي كجزء من درجة الماجستير الدولي في إدارة الأعمال التي يتم توفيرها من خلال جامعة إلينوي، وهي عبارة عن برنامج ماجستير إدارة أعمال عبر الإنترنت مرن ومعتمد بالكامل وبسعر تنافسي للغاية لا يمكن تصديقه. للحصول على المزيد من المعلومات، يرجى الاطلاع على صفحة "الموارد" في هذه الدورة التدريبية وعبر الموقع onlinemba.illinois.edu.‏‏‏

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What's inside

Syllabus

نظرة عامة على الدورة التدريبية والأدوات الرقمية لتطوير منتجات جديدة إبداعية

في هذه الوحدة، سوف تتعرف على الدورة التدريبية والمعلم وزملاء الدراسة والبيئة التعليمية الخاصة بنا. بعد ذلك، سوف تتعرف على الكيفية التي تتيح بها الأدوات الرقمية الحديثة للعملاء المشاركة بدور أكثر نشاطًا في تطوير المنتجات التي يستهلكونها وإضفاء العلامات التجارية عليها.‏‏

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بطرح وجهات نظر استثنائية حول تأثير الأدوات الرقمية على التسويق، فإن هذه الدورة تمنحك فرصة فريدة للتفكير خارج الصندوق

تُعزز هذه الدورة فهمك للأدوات الرقمية وتساعدك على اكتشاف أدوارها المتعددة في تطوير وإقناع وتوزيع وتسعير المنتجات

إنها مناسبة لكل من المسوقين المبتدئين والخبراء الذين يتطلعون إلى فهم أفضل لعملية التسويق في العصر الرقمي

توفر الرسومات التوضيحية والتمارين التفاعلية فهمًا عميقًا للمفاهيم التسويقية الرقمية

يقدم نظرة ثاقبة حول كيفية الاستفادة من أدوات رقمية، مثل وسائل التواصل الاجتماعي والتحليلات، لتعزيز الحملات التسويقية

تعتبر جزءًا من درجة الماجستير الدولية في إدارة الأعمال، مما يوفر فرصة لإكمال دورة معتمدة عبر الإنترنت

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نظرة شاملة على التسويق في العصر الرقمي

وفقًا للمتعلمين، يقدم هذا المساق، "التسويق في عالم رقمي"، مقدمة ممتازة وأساسًا قويًا لفهم كيفية تحول مشهد التسويق بسبب الأدوات الرقمية. يثني العديدون على قدرة المساق على تسليط الضوء على انتقال القوة إلى المستهلك وكيف يؤثر ذلك على جميع جوانب المزيج التسويقي. يعتبره الطلاب ذا صلة كبيرة، خاصة للمبتدئين أو كجزء من رحلة أكاديمية مثل برنامج ماجستير إدارة الأعمال. ومع ذلك، يلاحظ بعض المراجعين أن محتوى الدورة يمكن أن يصبح قديماً بسرعة نظراً للتطور المستمر في المجال الرقمي، وأن التركيز قد يكون نظرياً أكثر من كونه عملياً بالنسبة للبعض الذين يبحثون عن تطبيقات فورية. بشكل عام، الآراء إيجابية إلى حد كبير، مع تقدير خاص للشرح الواضح والمنهجية الأكاديمية.

جزء من برنامج ماجستير إدارة أعمال مرموق.

"كونها جزءًا من برنامج iMBA من جامعة إلينوي يعطيها وزنًا ومصداقية أكاديمية عالية جداً."

"توقعت جودة عالية لأنها من جامعة مرموقة وجزء من منهج ماجستير، ولم أخيب ظني."

"مفيدة جداً كجزء من رحلة تعليمية أوسع في مجال إدارة الأعمال للمحترفين."

مدخل جيد لفهم المجال لأول مرة.

"كمبتدئ تمامًا في التسويق الرقمي، وجدت الدورة سهلة الفهم وقدمت أساسًا جيدًا للانطلاق."

"شرح المفاهيم الأساسية كان واضحًا ومبسطًا لمن لا يعرف عنها شيئًا من قبل."

يقدم أساسًا قويًا لمفاهيم التسويق الرقمي.

"أعطتني الدورة نظرة شاملة وممتازة عن التسويق في العصر الرقمي وكيف تغير كل شيء."

"فهمت كيف أن الأدوات الرقمية غيرت قواعد اللعبة في جوانب المنتج والسعر والترويج والتوزيع."

"إنها نقطة انطلاق رائعة لفهم أساسيات التسويق الرقمي الحديث بطريقة أكاديمية."

"ساعدني المساق في بناء إطار عمل لفهم استراتيجيات التسويق الرقمي."

بعض المحتوى قد لا يواكب أحدث التطورات.

"مع سرعة تطور التسويق الرقمي، شعرت في بعض الأجزاء أن الأمثلة والمعلومات ليست حديثة تمامًا."

"أتمنى لو تم تحديث الدورة بانتظام لمواكبة أحدث الأدوات والتقنيات المستخدمة حالياً."

"بالنظر لديناميكية المجال، من الصعب لأي دورة أن تبقى محدثة ١٠٠٪، لكن كان هذا ملحوظاً في بعض الأقسام."

لا تقدم العمق الكافي للمحترفين المتمرسين.

"لم أجد الكثير من المعلومات الجديدة كشخص لديه خبرة سابقة في المجال الرقمي."

"إذا كنت تبحث عن استراتيجيات متقدمة أو تحليل عميق، فقد تشعر أنها سطحية وتبقى على مستوى المفاهيم العامة."

تركز على المفاهيم أكثر من الاستراتيجيات العملية.

"كانت الدورة نظرية للغاية ولم تقدم أدوات أو تقنيات عملية كافية للتطبيق المباشر في عملي."

"إذا كنت تبحث عن دورة 'كيف تفعل كذا' خطوة بخطوة، فهذه قد لا تكون الأنسب، بل هي للمفاهيم."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in التسويق في عالم رقمي with these activities:

Review digital marketing concepts

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Revising fundamental digital marketing ideas will aid in comprehending the advanced methods explored in the course.

Browse courses on Digital Marketing

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Review lecture notes or textbooks on digital marketing basics.
Take practice quizzes or tests to assess understanding.

Join a study group or online forum for digital marketers

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Engaging with peers in a study group or online forum provides opportunities to discuss course concepts, share insights, and learn from others.

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Find or create a study group or online forum related to digital marketing.
Participate actively in discussions and contribute your own knowledge.
Seek support and guidance from other members when needed.

Explore online tutorials on digital marketing tools

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To stay ahead in the digital marketing industry, it is imperative to be familiar with the latest tools and technologies. Following guided tutorials will equip you with the necessary skills.

Browse courses on Digital Marketing Tools

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Identify the specific tools you want to learn.
Find reputable online tutorials or courses that cover these tools.
Follow the tutorials step-by-step and complete any exercises or assignments.

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Solve case studies or practice problems in digital marketing

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Applying digital marketing concepts to real-world scenarios through case studies or practice problems enhances your problem-solving skills and decision-making abilities.

Browse courses on Digital Marketing

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Find case studies or practice problems related to the course material.
Analyze the case or problem and develop a solution.
Evaluate your solution and identify areas for improvement.

Volunteer for a digital marketing agency or non-profit organization

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Gaining hands-on experience through volunteering allows you to apply your knowledge in a real-world setting and make a meaningful contribution.

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Identify digital marketing agencies or non-profit organizations that offer volunteer opportunities.
Contact the organization and inquire about volunteer positions.
Fulfill the volunteer role and contribute to the organization's digital marketing efforts.

Create a blog post or article on a digital marketing topic

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Creating original content helps solidify your understanding of digital marketing concepts and allows you to share your knowledge with others.

Browse courses on Digital Marketing

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Choose a specific topic related to the course material.
Research the topic thoroughly using credible sources.
Write a well-structured and informative blog post or article.
Publish your content on a relevant platform.

Develop a digital marketing campaign for a hypothetical product or service

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Creating a digital marketing campaign from scratch allows you to integrate the various concepts learned in the course and apply them to a practical scenario.

Browse courses on Digital Marketing

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Choose the appropriate digital marketing channels.
Define the target audience and campaign objectives.
Develop creative and engaging content for the campaign.
Implement the campaign and monitor its performance.

Career center

Learners who complete التسويق في عالم رقمي will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers are responsible for the planning and execution of digital marketing campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that marketing campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective digital marketing campaigns, and how to measure the results of your campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers are responsible for the planning and execution of social media campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that social media campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective social media campaigns, and how to measure the results of your campaigns.

See salaries and explore the career path for Social Media Manager

Product Manager

Product Managers are responsible for the development and launch of new products. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that products are developed and marketed. You will learn how to use digital tools to gather customer feedback, develop product prototypes, and launch new products.

See salaries and explore the career path for Product Manager

E-commerce Manager

E-commerce Managers are responsible for the planning and execution of e-commerce strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that e-commerce strategies are planned and executed. You will learn how to use digital tools to create and deliver effective e-commerce strategies, and how to measure the results of your strategies.

See salaries and explore the career path for E-commerce Manager

Content Marketing Manager

Content Marketing Managers are responsible for the planning and execution of content marketing campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that content marketing campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective content marketing campaigns, and how to measure the results of your campaigns.

See salaries and explore the career path for Content Marketing Manager

Brand Manager

Brand Managers are responsible for the development and management of brands. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that brands are built and managed. You will learn how to use digital tools to create and manage brand identities, and how to develop and implement brand marketing strategies.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for the planning and execution of public relations campaigns. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that public relations campaigns are planned and executed. You will learn how to use digital tools to create and deliver effective public relations campaigns, and how to measure the results of your campaigns.

See salaries and explore the career path for Public relations manager

Marketing Consultant

Marketing Consultants help businesses develop and implement marketing strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that marketing strategies are developed and implemented. You will learn how to use digital tools to help businesses develop and implement effective marketing strategies.

See salaries and explore the career path for Marketing Consultant

Advertising Manager

Advertising Managers plan, develop, and execute advertising campaigns across a variety of media channels. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that consumers interact with advertising. You will learn how to use digital tools to create and deliver effective advertising campaigns, and how to measure the results of your campaigns.

See salaries and explore the career path for Advertising Manager

Sales Manager

Sales Managers are responsible for the planning and execution of sales strategies. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that sales strategies are planned and executed. You will learn how to use digital tools to help businesses develop and implement effective sales strategies.

See salaries and explore the career path for Sales Manager

Customer Relationship Manager

Customer Relationship Managers are responsible for managing relationships with customers. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that relationships with customers are managed. You will learn how to use digital tools to build and maintain strong relationships with customers.

See salaries and explore the career path for Customer Relationship Manager

Market Research Analyst

Market Research Analysts research, analyze, and interpret consumer data to help organizations make informed decisions about product development, marketing strategies, and other business initiatives. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that consumers make decisions. You will learn how to use digital tools to collect and analyze data, and how to develop and implement marketing strategies that are effective in the digital age. This course may also be helpful for those who wish to pursue a career in marketing management or consulting.

See salaries and explore the career path for Market Research Analyst

Business Analyst

Business Analysts help businesses identify and solve problems. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that businesses identify and solve problems. You will learn how to use digital tools to help businesses identify and solve problems more effectively.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts help businesses collect, analyze, and interpret data. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that businesses collect, analyze, and interpret data. You will learn how to use digital tools to help businesses collect, analyze, and interpret data more effectively.

See salaries and explore the career path for Data Analyst

UX Designer

UX Designers design the user experience for websites and apps. The course, “Marketing in a Digital World,” can help you develop the skills needed to be successful in this role by providing you with a deep understanding of how digital tools are changing the way that user experiences are designed. You will learn how to use digital tools to design user experiences that are both effective and engaging.

See salaries and explore the career path for UX Designer

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in التسويق في عالم رقمي.

Marketing 6.0

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Classic in the field of marketing and provides a comprehensive overview of the marketing process. It valuable resource for anyone who wants to learn more about the basics of marketing.

(English) Marketing 6.0: The Future Is Immersive

التسويق في عالم رقمي

What's inside

Syllabus

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Reviews summary

نظرة شاملة على التسويق في العصر الرقمي

Activities

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Reading list

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