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Keanan Duffty
In Fashion Retail Transformation, released in June 2021, faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Read more
In Fashion Retail Transformation, released in June 2021, faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Read more
In Fashion Retail Transformation, released in June 2021, faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
In this course, you'll be learning from the following Parsons faculty and industry experts:
- Caryn Pang, Parsons Faculty, Senior Consultant
- Ron Thurston, Author, RETAIL PRIDE
- Keanan Duffty, Parsons Faculty
- Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman
Register for this course and see more details by visiting:
OpenCourser.com/course/j09gg4/fashion
What's inside
Syllabus
Fashion Retail Transformation
Today’s consumer expects an experience, and competition in the retail market is more intense than ever. In this module, we will discuss how to create memorable immersive store experiences, and we will discuss the evolution from traditional customer service to omnichannel client Relationships.
Read more
Syllabus
Fashion Retail Transformation
Today’s consumer expects an experience, and competition in the retail market is more intense than ever. In this module, we will discuss how to create memorable immersive store experiences, and we will discuss the evolution from traditional customer service to omnichannel client Relationships.
Read more
Retail Operational Planning for Future Business Models
In this module, we will discuss the challenges of and opportunities for running a profitable, sustainable retail store. Over the last several years, disruptive retail innovations have raised the bar for every consumer and increased expectations. You will learn how companies are keeping up and how industry leaders are committing to an omnichannel strategy to meet customer expectations.
Fashion E-Commerce
In this module, we will discuss the management process within owned and external e-commerce platforms, along with organization and Innovation for the e-commerce experience. You will learn how Brands stay relevant and win with the direct to consumer model.
Fashion Distrbution Strategy for the Post-Pandemic Era
In this module we will discuss the transformation to e-Commerce retailing in order to serve a post COVID consumer as well as steps to take in order to create a Seamless Omnichannel Business. You will learn how the customer experience is the key to improving customer satisfaction and loyalty, as well as how to master remote ‘clienteling’.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by faculty from Parsons, the New School for Design
Provides an overview of fashion retail industry transformations
Suitable for individuals in the fashion and retail space
Examines emerging retail trends and technologies
Covers topics such as e-commerce, omnichannel strategies, and customer experience
May be useful for those considering a career in fashion retail
Save this course
Save Fashion Retail Transformation to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Fashion Retail Transformation with these
activities:
Review retail fundamentals
Show steps
Reviewing retail fundamentals will help you understand the core concepts of the fashion retail industry.
Browse courses on
Retail Operations
Show steps
-
Read articles and books on retail fundamentals.
-
Attend a webinar or workshop on retail basics.
-
Interview a retail professional.
Learn about omnichannel retailing
Show steps
Understanding omnichannel retailing will help you develop strategies to reach customers across multiple channels.
Browse courses on
Omnichannel Retailing
Show steps
-
Watch videos and tutorials on omnichannel retailing.
-
Read case studies of successful omnichannel retailers.
-
Experiment with different omnichannel strategies in your own business.
Create a customer journey map
Show steps
Creating a customer journey map will help you understand the customer experience and identify opportunities for improvement.
Browse courses on
Customer Journey Mapping
Show steps
-
Identify the different stages of the customer journey.
-
Map out the touchpoints at each stage.
-
Analyze the customer experience at each touchpoint.
-
Identify opportunities for improvement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a social media marketing plan
Show steps
Developing a social media marketing plan will help you reach your target audience and promote your brand.
Browse courses on
Social Media Marketing
Show steps
-
Define your target audience.
-
Set your social media goals.
-
Choose the right social media platforms.
-
Create a content calendar.
-
Track your results and make adjustments.
Attend a fashion retail conference
Show steps
Attending a fashion retail conference will help you learn about the latest trends and innovations in the industry.
Show steps
-
Research different fashion retail conferences.
-
Choose a conference that aligns with your interests.
-
Register for the conference and make travel arrangements.
-
Attend the conference and participate in the sessions.
-
Follow up with the people you meet at the conference.
Mentor a fashion retail entrepreneur
Show steps
Mentoring a fashion retail entrepreneur will help you share your knowledge and experience while giving back to the community.
Browse courses on
Mentoring
Show steps
-
Find a fashion retail entrepreneur who is looking for a mentor.
-
Set up a regular meeting schedule.
-
Provide guidance and support to the entrepreneur.
-
Help the entrepreneur develop a business plan.
-
Celebrate the entrepreneur's successes.
Contribute to an open-source fashion retail project
Show steps
Contributing to an open-source fashion retail project will help you develop your skills and give back to the community.
Browse courses on
Open Source
Show steps
-
Find an open-source fashion retail project that you are interested in.
-
Read the project's documentation.
-
Make a contribution to the project.
-
Submit a pull request.
-
Review the feedback on your pull request.
Review retail fundamentals
Show steps
Reviewing retail fundamentals will help you understand the core concepts of the fashion retail industry.
Browse courses on
Retail Operations
Show steps
Show steps
Show steps
- Read articles and books on retail fundamentals.
- Attend a webinar or workshop on retail basics.
- Interview a retail professional.
Learn about omnichannel retailing
Show steps
Understanding omnichannel retailing will help you develop strategies to reach customers across multiple channels.
Browse courses on
Omnichannel Retailing
Show steps
Show steps
Show steps
- Watch videos and tutorials on omnichannel retailing.
- Read case studies of successful omnichannel retailers.
- Experiment with different omnichannel strategies in your own business.
Create a customer journey map
Show steps
Creating a customer journey map will help you understand the customer experience and identify opportunities for improvement.
Browse courses on
Customer Journey Mapping
Show steps
Show steps
Show steps
- Identify the different stages of the customer journey.
- Map out the touchpoints at each stage.
- Analyze the customer experience at each touchpoint.
- Identify opportunities for improvement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a social media marketing plan
Show steps
Developing a social media marketing plan will help you reach your target audience and promote your brand.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your target audience.
- Set your social media goals.
- Choose the right social media platforms.
- Create a content calendar.
- Track your results and make adjustments.
Attend a fashion retail conference
Show steps
Attending a fashion retail conference will help you learn about the latest trends and innovations in the industry.
Show steps
Show steps
Show steps
- Research different fashion retail conferences.
- Choose a conference that aligns with your interests.
- Register for the conference and make travel arrangements.
- Attend the conference and participate in the sessions.
- Follow up with the people you meet at the conference.
Mentor a fashion retail entrepreneur
Show steps
Mentoring a fashion retail entrepreneur will help you share your knowledge and experience while giving back to the community.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Find a fashion retail entrepreneur who is looking for a mentor.
- Set up a regular meeting schedule.
- Provide guidance and support to the entrepreneur.
- Help the entrepreneur develop a business plan.
- Celebrate the entrepreneur's successes.
Contribute to an open-source fashion retail project
Show steps
Contributing to an open-source fashion retail project will help you develop your skills and give back to the community.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open-source fashion retail project that you are interested in.
- Read the project's documentation.
- Make a contribution to the project.
- Submit a pull request.
- Review the feedback on your pull request.
Career center
Learners who complete Fashion Retail Transformation will develop knowledge and skills
that may be useful to these careers:
Fashion Curator
Fashion Curator
Fashion Curators develop and manage fashion exhibitions for museums and galleries. They may also research fashion history, and write and lecture on fashion-related topics. The Fashion Retail Transformation course may be useful to Fashion Curators by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Curators to be familiar with.
Fashion Professor
Fashion Professor
Fashion Professors teach fashion-related courses at colleges and universities. They may also conduct research on fashion history, theory, and practice. The Fashion Retail Transformation course may be useful to Fashion Professors by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Professors to be familiar with.
Fashion Entrepreneur
Fashion Entrepreneur
Fashion Entrepreneurs start and operate their own fashion businesses. They may design, produce, and sell their own clothing and accessories, or they may provide fashion-related services. The Fashion Retail Transformation course may be useful to Fashion Entrepreneurs by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Entrepreneurs to be familiar with.
Fashion Merchandiser
Fashion Merchandiser
Fashion Merchandisers plan and execute merchandising strategies for fashion retailers. They may also develop and implement product lines, and manage inventory. The Fashion Retail Transformation course may be useful to Fashion Merchandisers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Merchandisers to be familiar with.
Fashion Writer
Fashion Writer
Fashion Writers write about fashion for magazines, newspapers, and websites. They may also cover fashion shows, review new collections, and interview designers. The Fashion Retail Transformation course may be useful to Fashion Writers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Writers to be familiar with.
Fashion Stylist
Fashion Stylist
Fashion Stylists help clients choose and coordinate clothing and accessories. They may also style clients for photo shoots, special events, and public appearances. The Fashion Retail Transformation course may be useful to Fashion Stylists by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Stylists to be familiar with.
Fashion Marketer
Fashion Marketer
Fashion Marketers develop and implement marketing campaigns for fashion brands. They may also conduct market research, develop advertising campaigns, and manage social media. The Fashion Retail Transformation course may be useful to Fashion Marketers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Marketers to be familiar with.
Fashion Designer
Fashion Designer
Fashion Designers create clothing and accessories. They may also develop and implement fashion collections, and work with manufacturers to produce their designs. The Fashion Retail Transformation course may be useful to Fashion Designers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Designers to be familiar with.
Fashion Buyer
Fashion Buyer
Fashion Buyers are responsible for selecting and purchasing merchandise for retail stores. They may also develop and implement merchandising plans, and negotiate with vendors. The Fashion Retail Transformation course may be useful to Fashion Buyers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Buyers to be familiar with.
Fashion Consultant
Fashion Consultant
Fashion Consultants provide advice and guidance to clients on fashion and style. They may also help clients with personal shopping, wardrobe planning, and special occasion dressing. The Fashion Retail Transformation course may be useful to Fashion Consultants by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Fashion Consultants to be familiar with.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for the planning, implementation, and management of e-commerce operations. They may oversee website development, product merchandising, and customer service. The Fashion Retail Transformation course may be useful to E-commerce Managers by providing them with a deeper understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for E-commerce Managers to be familiar with.
Sales Associate
Sales Associate
Sales Associates assist customers in finding and purchasing products or services. They may also provide product information and advice, process payments, and handle customer complaints. The Fashion Retail Transformation course may be useful to Sales Associates by providing them with a deeper understanding of the fashion retail industry, including the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Sales Associates to be familiar with.
Store Manager
Store Manager
Store Managers are responsible for the day-to-day operations of a retail store. They may oversee staff, manage inventory, and develop and implement marketing campaigns. The Fashion Retail Transformation course may be useful to Store Managers by providing them with a broader understanding of the fashion retail industry and the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Store Managers to be familiar with.
Visual Merchandiser
Visual Merchandiser
Visual Merchandisers create and maintain visually appealing displays of merchandise in retail stores. They may also develop and implement marketing campaigns, plan store layouts, and manage inventory. The Fashion Retail Transformation course may be useful to Visual Merchandisers by providing them with a deeper understanding of the fashion retail industry and the importance of creating immersive and engaging customer experiences. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Visual Merchandisers to be familiar with.
Retail Associate
Retail Associate
Retail Associates introduce customers to new products, demonstrate products or services, and close sales. They may also provide product information and advice, process payments, and handle customer complaints. The Fashion Retail Transformation course can be useful to Retail Associates by enhancing their understanding of the fashion retail industry, including the challenges and opportunities facing retailers in the current market. The course also covers topics such as e-commerce, omnichannel retailing, and customer experience, which are all important areas for Retail Associates to be familiar with.
For more career information including salaries, visit:
OpenCourser.com/course/j09gg4/fashion
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Fashion Retail Transformation.
Save
Explores the impact of digital technology on the retail industry, discussing topics such as the rise of e-commerce, the importance of customer experience, and the need for retailers to adapt to the changing needs of consumers.
This classic book on the experience economy explores the idea that businesses need to focus on creating memorable experiences for their customers in order to succeed. This is particularly relevant to the course, as it discusses how retailers can use experience to differentiate themselves and build customer loyalty.
This popular book provides a practical guide to the lean startup methodology, which process for building a successful business by iteratively testing and refining ideas. This valuable resource for anyone interested in starting or growing a fashion retail business.
This classic book on innovation theory explores the reasons why large, successful companies often fail to innovate. This valuable resource for anyone interested in the challenges of innovation in the fashion retail industry.
Save
Explores the idea of pull-based innovation, which process for creating innovation by understanding and meeting the needs of customers. This valuable resource for anyone interested in developing new products and services for the fashion retail industry.
Provides a framework for understanding and applying game theory to business strategy. This valuable resource for anyone interested in developing a competitive strategy for a fashion retail business.
Provides an insider's look at the consulting methods used by McKinsey & Company. This valuable resource for anyone interested in developing a strategic plan for a fashion retail business.
Save
Provides a framework for developing and evaluating good strategy. This valuable resource for anyone interested in developing a strategic plan for a fashion retail business.
Save
Provides a practical guide to acquiring customers for a startup business. This valuable resource for anyone interested in starting or growing a fashion retail business.
Provides a candid and often humorous look at the challenges of building a successful business. This valuable resource for anyone interested in starting or growing a fashion retail business.
Provides a contrarian perspective on innovation and entrepreneurship. This valuable resource for anyone interested in starting or growing a fashion retail business.
Provides a framework for marketing and selling technology products to mainstream customers. This valuable resource for anyone interested in developing a marketing and sales strategy for a fashion retail business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/j09gg4/fashion
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Effort
4 weeks of study, 4-5 hours/week
Level
Intermediate
Via
Coursera
Institution
Parsons School of Design, The New School
Instructor
Keanan Duffty
Language
English
Transcripts
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This course belongs to a
collection
called
Transforming the Fashion Business. It's comprised of three courses:
- Fashion Design
- Fashion Retail Transformation (viewing)
- Fashion Systems
Good to know
Taught by faculty from Parsons, the New School for Design
Provides an overview of fashion retail industry transformations
Suitable for individuals in the fashion and retail space
Examines emerging retail trends and technologies
Covers topics such as e-commerce, omnichannel strategies, and customer experience
May be useful for those considering a career in fashion retail
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