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Get started with Mailchimp

Priya Jha

In this project-based course, you will get an introduction to the Mailchimp dashboard. You will learn to create landing pages and email campaigns on Mailchimp. You will learn to increase subscribers in the mailing list using a manual process, through CSV files, and through signup forms available on the landing pages. You will learn to integrate Mailchimp with third-party apps like Canva. You will also learn to use images from Pixabay and upload them to Mailchimp's dashboard

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides hands-on experience with software used in industry, which is highly relevant to learners who want to enter the field
Builds a solid foundation in the fundamentals of Mailchimp, which is beneficial for beginners
Helps learners apply their knowledge by creating landing pages and email campaigns, which is beneficial for developing practical skills
Thoroughly covers the Mailchimp dashboard with ample detail, which is suitable for comprehensive learning
Provides a practical approach to learning by integrating third-party apps like Canva, which is useful for enhancing skills

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Reviews summary

Mailchimp essentials for new users

According to learners, this course is a highly effective introduction to Mailchimp, especially beneficial for absolute beginners and small business owners. Students frequently praise its project-based format, which provides clear, step-by-step guidance for practical application, such as creating a landing page and email campaign. The course's coverage of subscriber management and integration with tools like Canva and Pixabay is often highlighted as a practical strength. However, several students note that while it excels as a foundational guide, it remains very surface-level and does not delve into advanced topics like automation or deep segmentation, suggesting it's not suited for those with existing Mailchimp knowledge.
Instructions are easy to follow and explanations are simple.
"The instructor's pace was just right..."
"The explanations were clear, and the hands-on practice building a landing page was invaluable."
"Super practical! I followed along and now feel confident..."
"Clear instructions and highly relevant content."
Offers hands-on, practical experience building campaigns.
"This project-based format was perfect... appreciated the step-by-step guidance on creating my first landing page..."
"The project-based approach helps cement the learning."
"The hands-on practice building a landing page was invaluable."
"The project-based approach makes learning so much more engaging and effective."
A perfect starting point for those new to Mailchimp.
"This course was a fantastic introduction to Mailchimp! As a small business owner, I needed to quickly get up to speed..."
"A solid beginner's guide. It covers the essentials of Mailchimp well..."
"Exactly what I needed to jumpstart my Mailchimp skills. Perfect for beginners looking to understand the dashboard..."
"This course is a lifesaver for anyone new to Mailchimp."
Focuses on basics; lacks deeper dives into advanced strategies.
"It's okay for an absolute beginner, but if you're looking for anything advanced, this isn't it."
"It covers the basics, but I was hoping for more insights into automation or advanced segmentation."
"Too basic for me. I was expecting more than just navigating the dashboard and creating a simple campaign..."
"Don't expect to become an expert after this. It's truly a 'get started' guide."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Get started with Mailchimp with these activities:
Join a Mailchimp study group
Join a Mailchimp study group to connect with other students, discuss the material, and reinforce your learning.
Show steps
  • Find a Mailchimp study group
  • Join the study group
  • Participate in group discussions
Create a Mailchimp landing page
Start a project by creating a Mailchimp landing page to apply your knowledge of using Mailchimp.
Show steps
  • Create a Mailchimp account
  • Create a new landing page
  • Add content to your landing page
  • Publish your landing page
Practice sending email campaigns
Practice sending email campaigns to improve your skills and solidify your understanding of Mailchimp.
Show steps
  • Create a new email campaign
  • Configure your campaign settings
  • Design your email
  • Send your campaign
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Mailchimp resources compilation
Create a compilation of Mailchimp resources, such as tutorials, articles, and videos, to use as a reference.
Show steps
  • Gather Mailchimp resources
  • Organize the resources
  • Share the resources with others
Write a blog post about Mailchimp
Create a blog post to share your knowledge of Mailchimp and reinforce your understanding.
Browse courses on Email Marketing
Show steps
  • Choose a topic for your blog post
  • Research your topic
  • Write your blog post
  • Publish your blog post

Career center

Learners who complete Get started with Mailchimp will develop knowledge and skills that may be useful to these careers:
Email Marketing Specialist
An Email Marketing Specialist plans and executes email marketing campaigns for businesses and organizations. These campaigns aim to increase brand awareness, generate leads, and drive sales. This course provides a solid foundation in email marketing by covering topics such as creating landing pages, designing email campaigns, and managing subscriber lists. By taking this course, you will gain the skills necessary to succeed in this role, including the ability to create engaging email content, track campaign performance, and optimize email deliverability.
See salaries and explore the career path for Email Marketing Specialist
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns for businesses and organizations. These campaigns may include email marketing, social media marketing, search engine optimization (SEO), and paid advertising. This course provides a comprehensive overview of email marketing, which is a key component of many digital marketing campaigns. By taking this course, you will gain the knowledge and skills needed to create and manage successful email marketing campaigns, which can help you succeed in the role of a Digital Marketing Manager.
See salaries and explore the career path for Digital Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing strategies for businesses and organizations. These strategies may include email marketing, public relations, social media marketing, and market research. This course provides a foundation in email marketing, which is an important tool for marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Marketing Manager.
See salaries and explore the career path for Marketing Manager
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to help businesses and organizations make informed decisions. This data may come from a variety of sources, including email marketing campaigns. This course provides a foundation in email marketing, which can help marketing analysts understand how email campaigns perform and how to improve them. By taking this course, you will gain the skills needed to analyze email marketing data, which can help you succeed in the role of a Marketing Analyst.
See salaries and explore the career path for Marketing Analyst
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses and organizations. These strategies may include creating and managing social media content, running social media ads, and engaging with customers on social media. This course provides a foundation in email marketing, which can be a valuable tool for social media managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Social Media Manager.
See salaries and explore the career path for Social Media Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies for businesses and organizations. These strategies may include creating and managing content for blogs, websites, and social media. This course provides a foundation in email marketing, which can be a valuable tool for content marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Content Marketing Manager.
See salaries and explore the career path for Content Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for specific products or services. These strategies may include creating and managing product launch campaigns, developing product positioning, and conducting market research. This course provides a foundation in email marketing, which can be a valuable tool for product marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Product Marketing Manager.
See salaries and explore the career path for Product Marketing Manager
Brand Manager
A Brand Manager is responsible for developing and executing branding strategies for businesses and organizations. These strategies may include creating and managing brand identity, developing brand messaging, and conducting brand research. This course provides a foundation in email marketing, which can be a valuable tool for brand managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Brand Manager.
See salaries and explore the career path for Brand Manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of businesses and organizations. This may involve developing and executing public relations campaigns, managing media relations, and responding to media inquiries. This course provides a foundation in email marketing, which can be a valuable tool for public relations managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Public Relations Manager.
See salaries and explore the career path for Public relations manager
Event Planner
An Event Planner is responsible for planning and executing events for businesses and organizations. These events may include conferences, trade shows, and product launches. This course provides a foundation in email marketing, which can be a valuable tool for event planners to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of an Event Planner.
See salaries and explore the career path for Event Planner
Sales Manager
A Sales Manager is responsible for managing sales teams and developing sales strategies for businesses and organizations. This may involve setting sales goals, developing sales training programs, and motivating sales teams. This course provides a foundation in email marketing, which can be a valuable tool for sales managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Sales Manager.
See salaries and explore the career path for Sales Manager
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) is responsible for managing relationships with customers and clients. This may involve providing customer service, resolving customer complaints, and developing customer loyalty programs. This course provides a foundation in email marketing, which can be a valuable tool for CRMs to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a CRM.
See salaries and explore the career path for Customer Relationship Manager (CRM)
Business Development Manager
A Business Development Manager is responsible for generating new business for businesses and organizations. This may involve developing new sales leads, creating proposals, and negotiating contracts. This course provides a foundation in email marketing, which can be a valuable tool for business development managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Business Development Manager.
See salaries and explore the career path for Business Development Manager
Marketing Assistant
A Marketing Assistant provides administrative and clerical support to marketing departments. This may involve tasks such as creating presentations, managing social media accounts, and conducting market research. This course provides a foundation in email marketing, which can be a valuable skill for marketing assistants to have. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Marketing Assistant.
See salaries and explore the career path for Marketing Assistant
Freelance Writer
A Freelance Writer provides writing services to businesses and organizations on a contract basis. This may involve writing website content, blog posts, and marketing materials. This course provides a foundation in email marketing, which can be a valuable skill for freelance writers to have. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Freelance Writer.
See salaries and explore the career path for Freelance Writer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Get started with Mailchimp.
Cover image
Web Marketing All-in-One For Dummies
Save
Provides a comprehensive overview of email marketing, offering a clear understanding of key concepts.
Web Marketing All-In-One for Dummies
Paperback
$$
Web Marketing All-in-One Desk Reference For Dummies
Paperback
$
Web Marketing All-in-One for Dummies
Paperback
$$
Cover image
Social Change Anytime Everywhere
Save
Provides a guide to email marketing for nonprofits. It valuable resource for anyone who wants to learn more about email marketing for nonprofits.
Social Change Anytime Everywhere: How to Implement...
Paperback
$$
Social Change Anytime Everywhere: How to Implement...
Kindle Edition
$$
Cover image
Email Marketing Rules
Save
Presents a comprehensive theoretical foundation for email marketing, enabling a deeper understanding of the subject.
Email Marketing Rules: Frameworks & Checklists to...
Paperback
$$
Email Marketing Rules: 184 Best Practices to...
Paperback
$$
Email Marketing Rules: Checklists, Frameworks, and...
Paperback
$$
Cover image
Facebook Marketing All-in-One For Dummies
Save
Covers all aspects of email marketing, from building an email list to creating effective email campaigns. It valuable resource for anyone who wants to improve their email marketing skills.
Facebook Marketing All-in-One for Dummies
Paperback
$$
Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
Said the Lady with the Blue Hair
Save
This comprehensive guide covers all aspects of social media marketing, including platform selection, content creation, and campaign measurement.
Said the Lady with the Blue Hair: 7 Rules for...
Paperback
$$
Said the Lady with the Blue Hair: 7 Rules for...
Kindle Edition
$
Email Marketing Rules
Save
Comprehensive guide to email marketing best practices. It covers everything from email list building to campaign creation and analytics. It valuable resource for anyone who wants to improve their email marketing skills.
Email Marketing Rules: 184 Best Practices to...
Paperback
$$
Email Marketing Rules: Frameworks & Checklists to...
Paperback
$$
Email Marketing Rules: Checklists, Frameworks, and...
Paperback
$$

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Course image
Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Priya Jha
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Provides hands-on experience with software used in industry, which is highly relevant to learners who want to enter the field
Builds a solid foundation in the fundamentals of Mailchimp, which is beneficial for beginners
Helps learners apply their knowledge by creating landing pages and email campaigns, which is beneficial for developing practical skills
Thoroughly covers the Mailchimp dashboard with ample detail, which is suitable for comprehensive learning
Provides a practical approach to learning by integrating third-party apps like Canva, which is useful for enhancing skills
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