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Priya Jha
In this project-based course, you will get an introduction to the Mailchimp dashboard. You will learn to create landing pages and email campaigns on Mailchimp. You will learn to increase subscribers in the mailing list using a manual process, through CSV files, and through signup forms available on the landing pages. You will learn to integrate Mailchimp with third-party apps like Canva. You will also learn to use images from Pixabay and upload them to Mailchimp's dashboard
Register for this course and see more details by visiting:
OpenCourser.com/course/bwbeo4/get
What's inside
Syllabus
Project Overview
In this project-based course, you will get an introduction to the Mailchimp dashboard. You will learn to create landing pages and email campaigns on Mailchimp. You will learn to increase subscribers in the mailing list using a manual process, through CSV files, and through signup forms available on the landing pages. You will learn to integrate Mailchimp with third-party apps like Canva. You will also learn to use images from Pixabay and upload them to Mailchimp's dashboard.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides hands-on experience with software used in industry, which is highly relevant to learners who want to enter the field
Builds a solid foundation in the fundamentals of Mailchimp, which is beneficial for beginners
Helps learners apply their knowledge by creating landing pages and email campaigns, which is beneficial for developing practical skills
Thoroughly covers the Mailchimp dashboard with ample detail, which is suitable for comprehensive learning
Provides a practical approach to learning by integrating third-party apps like Canva, which is useful for enhancing skills
Save this course
Save Get started with Mailchimp to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Get started with Mailchimp with these
activities:
Join a Mailchimp study group
Show steps
Join a Mailchimp study group to connect with other students, discuss the material, and reinforce your learning.
Show steps
-
Find a Mailchimp study group
-
Join the study group
-
Participate in group discussions
Create a Mailchimp landing page
Show steps
Start a project by creating a Mailchimp landing page to apply your knowledge of using Mailchimp.
Show steps
-
Create a Mailchimp account
-
Create a new landing page
-
Add content to your landing page
-
Publish your landing page
Practice sending email campaigns
Show steps
Practice sending email campaigns to improve your skills and solidify your understanding of Mailchimp.
Show steps
-
Create a new email campaign
-
Configure your campaign settings
-
Design your email
-
Send your campaign
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Mailchimp resources compilation
Show steps
Create a compilation of Mailchimp resources, such as tutorials, articles, and videos, to use as a reference.
Show steps
-
Gather Mailchimp resources
-
Organize the resources
-
Share the resources with others
Write a blog post about Mailchimp
Show steps
Create a blog post to share your knowledge of Mailchimp and reinforce your understanding.
Browse courses on
Email Marketing
Show steps
-
Choose a topic for your blog post
-
Research your topic
-
Write your blog post
-
Publish your blog post
Join a Mailchimp study group
Show steps
Join a Mailchimp study group to connect with other students, discuss the material, and reinforce your learning.
Show steps
Show steps
Show steps
- Find a Mailchimp study group
- Join the study group
- Participate in group discussions
Create a Mailchimp landing page
Show steps
Start a project by creating a Mailchimp landing page to apply your knowledge of using Mailchimp.
Show steps
Show steps
Show steps
- Create a Mailchimp account
- Create a new landing page
- Add content to your landing page
- Publish your landing page
Practice sending email campaigns
Show steps
Practice sending email campaigns to improve your skills and solidify your understanding of Mailchimp.
Show steps
Show steps
Show steps
- Create a new email campaign
- Configure your campaign settings
- Design your email
- Send your campaign
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Mailchimp resources compilation
Show steps
Create a compilation of Mailchimp resources, such as tutorials, articles, and videos, to use as a reference.
Show steps
Show steps
Show steps
- Gather Mailchimp resources
- Organize the resources
- Share the resources with others
Write a blog post about Mailchimp
Show steps
Create a blog post to share your knowledge of Mailchimp and reinforce your understanding.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Choose a topic for your blog post
- Research your topic
- Write your blog post
- Publish your blog post
Career center
Learners who complete Get started with Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist plans and executes email marketing campaigns for businesses and organizations. These campaigns aim to increase brand awareness, generate leads, and drive sales. This course provides a solid foundation in email marketing by covering topics such as creating landing pages, designing email campaigns, and managing subscriber lists. By taking this course, you will gain the skills necessary to succeed in this role, including the ability to create engaging email content, track campaign performance, and optimize email deliverability.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns for businesses and organizations. These campaigns may include email marketing, social media marketing, search engine optimization (SEO), and paid advertising. This course provides a comprehensive overview of email marketing, which is a key component of many digital marketing campaigns. By taking this course, you will gain the knowledge and skills needed to create and manage successful email marketing campaigns, which can help you succeed in the role of a Digital Marketing Manager.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing strategies for businesses and organizations. These strategies may include email marketing, public relations, social media marketing, and market research. This course provides a foundation in email marketing, which is an important tool for marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Marketing Manager.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to help businesses and organizations make informed decisions. This data may come from a variety of sources, including email marketing campaigns. This course provides a foundation in email marketing, which can help marketing analysts understand how email campaigns perform and how to improve them. By taking this course, you will gain the skills needed to analyze email marketing data, which can help you succeed in the role of a Marketing Analyst.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses and organizations. These strategies may include creating and managing social media content, running social media ads, and engaging with customers on social media. This course provides a foundation in email marketing, which can be a valuable tool for social media managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Social Media Manager.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies for businesses and organizations. These strategies may include creating and managing content for blogs, websites, and social media. This course provides a foundation in email marketing, which can be a valuable tool for content marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Content Marketing Manager.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for specific products or services. These strategies may include creating and managing product launch campaigns, developing product positioning, and conducting market research. This course provides a foundation in email marketing, which can be a valuable tool for product marketing managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Product Marketing Manager.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and executing branding strategies for businesses and organizations. These strategies may include creating and managing brand identity, developing brand messaging, and conducting brand research. This course provides a foundation in email marketing, which can be a valuable tool for brand managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Brand Manager.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of businesses and organizations. This may involve developing and executing public relations campaigns, managing media relations, and responding to media inquiries. This course provides a foundation in email marketing, which can be a valuable tool for public relations managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Public Relations Manager.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events for businesses and organizations. These events may include conferences, trade shows, and product launches. This course provides a foundation in email marketing, which can be a valuable tool for event planners to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of an Event Planner.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing sales teams and developing sales strategies for businesses and organizations. This may involve setting sales goals, developing sales training programs, and motivating sales teams. This course provides a foundation in email marketing, which can be a valuable tool for sales managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Sales Manager.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) is responsible for managing relationships with customers and clients. This may involve providing customer service, resolving customer complaints, and developing customer loyalty programs. This course provides a foundation in email marketing, which can be a valuable tool for CRMs to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a CRM.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for generating new business for businesses and organizations. This may involve developing new sales leads, creating proposals, and negotiating contracts. This course provides a foundation in email marketing, which can be a valuable tool for business development managers to reach their target audience. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Business Development Manager.
Marketing Assistant
Marketing Assistant
A Marketing Assistant provides administrative and clerical support to marketing departments. This may involve tasks such as creating presentations, managing social media accounts, and conducting market research. This course provides a foundation in email marketing, which can be a valuable skill for marketing assistants to have. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Marketing Assistant.
Freelance Writer
Freelance Writer
A Freelance Writer provides writing services to businesses and organizations on a contract basis. This may involve writing website content, blog posts, and marketing materials. This course provides a foundation in email marketing, which can be a valuable skill for freelance writers to have. By taking this course, you will gain the skills needed to create and manage email marketing campaigns, which can help you succeed in the role of a Freelance Writer.
For more career information including salaries, visit:
OpenCourser.com/course/bwbeo4/get
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Get started with Mailchimp.
Provides a comprehensive overview of email marketing, offering a clear understanding of key concepts.
Provides a guide to email marketing for nonprofits. It valuable resource for anyone who wants to learn more about email marketing for nonprofits.
Presents a comprehensive theoretical foundation for email marketing, enabling a deeper understanding of the subject.
Covers all aspects of email marketing, from building an email list to creating effective email campaigns. It valuable resource for anyone who wants to improve their email marketing skills.
This comprehensive guide covers all aspects of social media marketing, including platform selection, content creation, and campaign measurement.
Comprehensive guide to email marketing best practices. It covers everything from email list building to campaign creation and analytics. It valuable resource for anyone who wants to improve their email marketing skills.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bwbeo4/get
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Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Priya Jha
Language
English
Good to know
Provides hands-on experience with software used in industry, which is highly relevant to learners who want to enter the field
Builds a solid foundation in the fundamentals of Mailchimp, which is beneficial for beginners
Helps learners apply their knowledge by creating landing pages and email campaigns, which is beneficial for developing practical skills
Thoroughly covers the Mailchimp dashboard with ample detail, which is suitable for comprehensive learning
Provides a practical approach to learning by integrating third-party apps like Canva, which is useful for enhancing skills
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