LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads from Udemy

Now you can get fast results from LinkedIn marketing and advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA who has been marketing on LinkedIn since 2011.

By the end of this LinkedIn marketing course, you will know how to:

Book sales meetings and acquire customers quickly
New thought leader ad type Tutorial and Example.
Generate requests for demos, quotes, consultations and free trials for under $30
Fix common LinkedIn lead generation mistakes
Scrape LinkedIn for emails that can be used for advertising or marketing on Twitter, Facebook and email marketing (hint: this is super cheap)
Success tips for B2B LinkedIn marketing and LinkedIn advertising
Master lead generation that leads to sales and new customer acquisition via LinkedIn

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies...and explain why they were successful and how you can be too

I'll transform you into a master LinkedIn marketer & advertiser

I'll walk you through lead generation and how to solve critical LinkedIn marketing problems like paying too much for leads or not getting enough responses because you haven't hit the right funnel stage.

Learning objectives

Linkedin advertising
B2b advertising
B2b marketing

Linkedin ads
Linkedin marketing
Linkedin

Linkedin advertising
B2b advertising
B2b marketing
Linkedin ads
Linkedin marketing
Linkedin

Syllabus

Bottom of Funnel LinkedIn Marketing Ads

Introduction to LinkedIn Marketing

Introduction

Message Ads (LinkedIn Ads)

Thought leader ads must use either the brand awareness or engagement objective and the single image ad format.

Reviews summary

Practical linkedin marketing for professionals

According to learners, this course offers a practical and comprehensive look into LinkedIn marketing and advertising. Students particularly praise the instructor's expertise and the inclusion of real-world examples and case studies, which make the concepts easy to understand and applicable. Many found the sections on LinkedIn Ads, lead generation, and targeting options to be especially valuable for B2B contexts. While some noted that the LinkedIn platform changes frequently, requiring the course to be updated periodically, the core strategies and fundamental approaches taught are considered highly relevant and effective. The course provides actionable insights suitable for professionals looking to improve their LinkedIn marketing efforts.

Covers a wide range of relevant topics.

"I felt the course covered all the essential aspects of LinkedIn marketing I needed."

"Good overview of different ad types and funnel stages."

"Touched upon various useful related topics like targeting and nurturing."

"A solid foundation built across multiple areas."

"Felt like a thorough introduction to paid LinkedIn strategies."

Provides steps that can be immediately applied.

"I could immediately start implementing what I learned in my campaigns."

"Very actionable advice throughout the modules."

"The course structure makes it easy to apply lessons right away."

"Gave me practical tools and strategies for my work."

"Not just theory, but hands-on applicable techniques."

Strong focus on LinkedIn Ads and paid strategies.

"This course really dives deep into the nuances of LinkedIn Ads."

"I learned so much about setting up and optimizing LinkedIn campaigns."

"The sections on bidding and targeting for ads were particularly useful."

"Excellent coverage of different ad formats and their use cases."

"Focused on the paid side, which is what I needed most."

Effective techniques for generating leads.

"The lead generation tactics taught are directly applicable to B2B."

"I feel much more confident in my ability to generate leads from LinkedIn now."

"The methods for acquiring leads quickly were a highlight."

"Useful strategies for optimizing lead forms and follow-up."

"Practical steps to improve lead quality and quantity."

Provides useful real-world examples and case studies.

"The real campaign examples were incredibly helpful in seeing how it's done."

"Seeing actual ads and strategies made the theory click."

"I found the case studies very insightful and practical for implementation."

"The examples provided concrete demonstrations of the concepts."

"Learning from actual campaigns helped me visualize my own strategy."

Instructor has strong experience and knowledge.

"The instructor really knows his stuff; his depth of experience shows."

"I appreciated learning from someone with real-world success in LinkedIn marketing."

"Dekker's background is evident, providing expert insights."

"His explanations come from years of practical application."

"The instructor's command of the subject is very strong."

LinkedIn platform changes require occasional updates.

"The core principles are sound, but the UI demonstrated can be different now."

"Some parts of the interface have changed since the videos were made."

"As LinkedIn evolves, keeping the course fully up-to-date is a challenge."

"Needs minor updates to reflect current LinkedIn features."

"I had to figure out where some settings moved on the platform."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads with these activities:

Review B2B Marketing Fundamentals

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Solidify your understanding of B2B marketing principles to better grasp the nuances of LinkedIn marketing.

Browse courses on Business-to-Business Marketing

Show steps

Review core B2B marketing concepts.
Identify key differences between B2B and B2C marketing.
Familiarize yourself with B2B marketing strategies.

Read 'B2B Marketing: Lead Generation for Business Growth'

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Gain a broader understanding of B2B lead generation to enhance your LinkedIn marketing efforts.

View Putting Knowledge to Work on Amazon

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Read the book, focusing on lead generation chapters.
Take notes on key concepts and strategies.
Relate the concepts to LinkedIn marketing.

Analyze Competitor LinkedIn Ads

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Improve your understanding of effective LinkedIn advertising by analyzing successful competitor campaigns.

Show steps

Identify 3-5 key competitors in your industry.
Research their LinkedIn advertising strategies.
Analyze their ad copy, visuals, and targeting.
Document your findings and identify key takeaways.

Four other activities

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Develop a LinkedIn Ad Video Script

Show steps

Practice creating compelling video ad scripts to improve your LinkedIn advertising skills.

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Define your target audience and campaign goal.
Brainstorm video concepts and messaging.
Write a concise and engaging video script.
Get feedback and revise your script.

Read 'The Sales Acceleration Formula'

Show steps

Learn how to build a predictable sales pipeline to maximize the ROI of your LinkedIn marketing efforts.

View The Sales Acceleration Formula: Using Data,... on Amazon

Show steps

Read the book, focusing on lead generation and sales alignment.
Identify key takeaways and actionable strategies.
Apply the concepts to your LinkedIn marketing campaigns.

A/B Test Ad Copy Variations

Show steps

Refine your ad copywriting skills through A/B testing different ad copy variations on LinkedIn.

Show steps

Create 2-3 variations of your ad copy.
Run an A/B test on LinkedIn with a small budget.
Analyze the results and identify the winning variation.
Implement the winning copy in your main campaign.

Build a LinkedIn Ads Reporting Dashboard

Show steps

Improve your ability to track and analyze LinkedIn ad performance by creating a custom reporting dashboard.

Show steps

Identify key metrics to track (e.g., CTR, CPC, conversion rate).
Choose a data visualization tool (e.g., Google Data Studio).
Connect your LinkedIn Ads data to the tool.
Create charts and graphs to visualize your data.
Customize the dashboard to meet your specific needs.

Career center

Learners who complete LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads will develop knowledge and skills that may be useful to these careers:

LinkedIn Marketing Manager

A LinkedIn Marketing Manager develops and executes marketing strategies on LinkedIn. They are responsible for creating content, managing campaigns, analyzing performance, and optimizing for lead generation and brand awareness. This course helps you understand how to book sales meetings and acquire customers using LinkedIn marketing and advertising. You will also learn how to generate requests for demos, consultations, and free trials. This course, with its focus on real-world examples of successful LinkedIn campaigns, will be invaluable in developing the strategies and tactics needed to excel as a LinkedIn Marketing Manager.

See salaries and explore the career path for LinkedIn Marketing Manager

Lead Generation Specialist

A Lead Generation Specialist focuses on identifying and capturing potential customers for a company. This involves using various marketing techniques to attract and convert leads. This course focuses on lead generation through LinkedIn marketing and advertising. It teaches you how to fix common LinkedIn lead generation mistakes. It also covers acquiring customers via LinkedIn and generating requests for demos and consultations, thus directly addressing the core responsibilities of a Lead Generation Specialist. The course will be especially useful for understanding LinkedIn Sales Navigator and outreach techniques.

See salaries and explore the career path for Lead Generation Specialist

B2B Marketing Specialist

A B2B Marketing Specialist focuses on marketing products or services to other businesses, rather than individual consumers. As a B2B marketing specialist, you understand the unique challenges and opportunities of marketing to a professional audience on a platform like LinkedIn. This course helps you through success tips for B2B LinkedIn marketing and advertising. The course's emphasis on lead generation, sales meetings, and customer acquisition through LinkedIn directly aligns with the B2B focus, so you can implement effective strategies for reaching and engaging business clients.

See salaries and explore the career path for B2B Marketing Specialist

Digital Marketing Specialist

A Digital Marketing Specialist manages online marketing campaigns across various channels. A key part of the role is understanding how to leverage social media platforms like LinkedIn for lead generation and brand building. This course covers B2B advertising and marketing on LinkedIn, emphasizing lead generation that leads to sales and new customer acquisition. The course's detailed exploration of LinkedIn advertising analytics, video ads, image ads, and other formats may be useful for a Digital Marketing Specialist looking to enhance their LinkedIn marketing skills and drive better results.

See salaries and explore the career path for Digital Marketing Specialist

Sales Development Representative

A Sales Development Representative (SDR) focuses on generating leads and qualifying prospects for the sales team. Much of this activity involves cold outreach. This course can aid in leveraging LinkedIn Sales Navigator for cold outreach and targeting. The course teaches how to book sales meetings and acquire customers quickly, which directly supports an SDR's goal of identifying and engaging potential clients. This course will also be useful in learning how to use LinkedIn to improve targeting and messaging.

See salaries and explore the career path for Sales Development Representative

Social Media Manager

A Social Media Manager is responsible for planning, implementing, and managing a company's social media strategy to improve brand awareness, marketing efforts, and sales. This course focuses on LinkedIn marketing and advertising. It can improve your ability to use LinkedIn ads to improve other social media channels. The course covers content creation, ad campaign management, and performance analysis, which helps a Social Media Manager to effectively utilize LinkedIn as part of a broader social media strategy. Additionally, the course covers lead generation, nurturing, and business development which are important for a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Business Development Manager

A Business Development Manager focuses on identifying and pursuing new business opportunities to drive revenue growth. Success in this role requires a strong understanding of marketing and lead generation. This course emphasizes lead generation that leads to sales and new customer acquisition. You may be able to use the course to develop effective strategies for finding and engaging potential clients. This could involve cold outreach. You will also be involved in building and maintaining relationships with key decision-makers on LinkedIn.

See salaries and explore the career path for Business Development Manager

Marketing Consultant

A Marketing Consultant advises businesses on how to improve their marketing strategies and achieve their goals. This course delves into effective LinkedIn marketing and advertising strategies that can be directly applied to client projects. It encompasses lead generation, sales meeting booking, customer acquisition, and solving LinkedIn marketing problems. Since the course shares real examples of successful LinkedIn campaigns and explains the reasons behind their triumph, you can leverage the knowledge to help clients get the most out of LinkedIn.

See salaries and explore the career path for Marketing Consultant

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content to attract and engage a target audience. This course dives into developing LinkedIn marketing copywriting that sells. The course also discusses creating LinkedIn ads videos that sell, and shares LinkedIn Live examples. This course will be particularly helpful in crafting compelling messages that resonate with your target audience on LinkedIn.

See salaries and explore the career path for Content Marketing Manager

Account Manager

An Account Manager is responsible for managing and nurturing relationships with existing clients. This course highlights strategies for lead nurturing using marketing automation. It touches on business development, which is essential for growing accounts. A good understanding of LinkedIn marketing and advertising can improve your ability to engage clients, share relevant content, and identify new opportunities within their organizations, leading to stronger, more profitable relationships.

See salaries and explore the career path for Account Manager

Marketing Director

A Marketing Director oversees the development and execution of marketing strategies and campaigns. This course focuses on LinkedIn marketing and advertising, covering a wide range of topics from lead generation to advertising analytics. By understanding the latest techniques and best practices for LinkedIn marketing, a Marketing Director may be able to develop comprehensive marketing strategies. This can then be implemented across their team and within their organization.

See salaries and explore the career path for Marketing Director

E-commerce Manager

An Ecommerce Manager oversees a company's online sales and marketing efforts. Although the course focuses on LinkedIn, the principles of lead generation, advertising, and marketing automation can be applied to e-commerce initiatives. Learning how to nurture leads with marketing automation and develop compelling ad copy can be translated to other platforms. These skills may be beneficial for driving traffic to the website, converting leads into customers, and increasing online sales.

See salaries and explore the career path for E-commerce Manager

Search Engine Optimization Specialist

A Search Engine Optimization Specialist works to improve a website's visibility in search engine results. While this course primarily focuses on LinkedIn marketing and advertising, understanding how content performs on LinkedIn can provide insights into what resonates with a professional audience. Creating shareable and engaging content on LinkedIn can indirectly contribute to SEO efforts by driving traffic to the website and increasing brand visibility.

See salaries and explore the career path for Search Engine Optimization Specialist

Public Relations Specialist

A Public Relations Specialist manages a company's public image and communication strategies. This course provides an understanding of targeting options in 2024, and also matched audiences for LinkedIn marketing. A Public Relations specialist should use LinkedIn to build relationships with journalists, influencers, and other key stakeholders. Understanding how to run successful marketing campaigns on LinkedIn can indirectly inform PR efforts by helping to craft more targeted and effective messaging.

See salaries and explore the career path for Public Relations Specialist

Product Marketing Manager

A Product Marketing Manager is responsible for bringing new products to market and ensuring their success. The course teaches how to develop LinkedIn ads videos that sell. A strong understanding of LinkedIn marketing can aid in this effort by providing a platform for communicating the product's value proposition to a professional audience. You may be able to use LinkedIn to gather feedback, and drive adoption.

See salaries and explore the career path for Product Marketing Manager

LinkedIn Marketing with Dekker

LinkedIn Ads, LinkedIn Leads

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Learning objectives

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Reviews summary

Practical linkedin marketing for professionals

Activities

Career center

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