Email marketing: Build an email list of your ideal buyers from Udemy

What's inside

Learning objectives

Get to know your ideal clients once and for all – without doing any of those useless profile exercises like guessing what car they drive
Create irresistible freebie/opt-in offers that's compelling to your ideal buyers, priming them to buy from you.
Create opt-in landing pages that instantly stop your ideal customer in their tracks and convinces them to sign up.

Learn easy to follow strategies for driving traffic to your opt-in offers — without spending a dime on ads.
Nurture your new leads effortlessly using effective email marketing tactics
Write high converting email campaigns to build a relationship with your subscribers that's based on trust to easily convert them to buyers

Get to know your ideal clients once and for all – without doing any of those useless profile exercises like guessing what car they drive
Create irresistible freebie/opt-in offers that's compelling to your ideal buyers, priming them to buy from you.
Create opt-in landing pages that instantly stop your ideal customer in their tracks and convinces them to sign up.
Learn easy to follow strategies for driving traffic to your opt-in offers — without spending a dime on ads.
Nurture your new leads effortlessly using effective email marketing tactics
Write high converting email campaigns to build a relationship with your subscribers that's based on trust to easily convert them to buyers

Syllabus

Introductions

This course is structured so the first 2 modules help you understand the strategy behind building your list. Because if you don’t really understand and use the right strategy, and even if you get lucky and end up getting people on your email list, I guarantee you that you’re just adding numbers to your list and that those people are not your ideal buyers. people who are actually interested in what you have to sell

The next module is all about your content. I’ll walk you through multiple step-by-step practical, and very powerful exercises, to help you identify your audience, understand their pain and struggles, and their exact desired outcome -- which ultimately will help you come up with the right content strategy to attract them to you.

We’ll then build on top of that by tapping into what we uncovered in the last section to come up with multiple Lead Magnets. I’ll show you how to determine the right format for your lead magnet, and how to design and structure it to grab your audience’s attention. You'll learn the exact formula to use, to communicate the right message to your audience, to let them know the Lead magnet is for them --and to get them on your list.

Then we’ll do an entire section, where I walk you through the behind the scene to setup your forms, and integrate it to your website; and/or create landing pages if you don’t have a website. You'll also learn how to deliver your Lead Magnets to your subscribers.

Then you'll learn how to setup your email campaigns - that includes your welcome and nurture sequences. Because your job doesn’t end at just getting people on your list, you need to know how to build a relationship with them, gain their trust and turn them into buyers.

Finally I’ve added an entire bonus section at the end, where you'll learn two very effective and powerful strategies, that you can use to drive traffic to your lead magnets, to get your ideal buyer on your email list.

Many so-called expert advise you to create regular, recurring content. And they put in a lot of time and effort to drive traffic to that content, through social media, and other marketing efforts. This is the worse possible way to get people on your list. Follow this process to get majority of the people who visit your content on your email list.

How do you build an email list filled with relevant leads? It all starts with this thing called a “LEAD MAGNET”

We'll walk through a process that will help you figure out what your audience needs and make sure your offer is in line with their needs and struggles, and use this information to build your list.

Find out, beyond the shadow of the doubt, what your audience needs and make sure your offer is in line with their needs and struggles. Then tap into this information to build your list.

Use your unique approach to solving your audience's on-going struggles to map out your content to attract your ideal buyers.

Learn to structure your content the right way, to attract the right leads to you.

You'll learn how to come up with a right Lead Magnet that is relevant to your audience to avoid having them filter them out while scanning through your content.

Learn to structure the content of your Lead Magnet in a way that goes beyond just pitching your products and services. Include these must have elements inside each of your Lead Magnets to increase loyalty and help your subscribers see you as authority in your niche.

There are literally hundreds of different Lead Magnet format. But how do you know what format to choose for your specific Lead Magnet. Follow this guideline to come up with the right Lead Magnet format, every single time.

Designing a lead magnet involves more than just picking the right template. Follow these guidelines across these 4 areas: Page layout, typography, color, and images to design a Lead Magnet that's both user friendly and visually appealing.

Watch over my shoulders as I use Canva to design and create a Lead Magnet that's not only visually appealing, it's also really easy to create.

Now you're ready to display your Lead Magnet. Learn the three most used ways display your Content Upgrade. And, how to sprinkle your Lead Magnets in other parts of your site.

Creating a Lead Magnet is only half the battle. Now that you have an amazing Lead Magnet, you need to communicate the value of it to your audience in a way that they'd know it's for them. Learn how to create a Lead Magnet landing page content to do just that.

Watch over my shoulder to create an account on one of the most user-friendly email marketing paltforms: Convertkit. Take a tour of all the features inside Convertkit.

Learn the different form types inside Convertkit. Follow this step-by-step guide to setup your own opt-in forms.

In this lesson you'll setup your success message after your subscribers opt-in to your form. You'll setup and customize the email to be sent to your new subscribers to confirm their emails. And you'll setup and deliver the Lead Magnet to your new subscribers after they opt-in and confirm their emails.

Learn the three different methods to integrate your forms inside your website. We'll walk through each method and you'll learn when and how to use each method.

If you don't have a website or don't have access to your website, you'll learn how to setup landing pages for your content and your Lead Magnets inside Convertkit.

You'll test the entire process you've put in place from opt-in to final delivery of your Lead Magnet to make sure everything is working correctly.

Pop-ups are one of the highest converting type of opt-in forms. You'll learn to setup a pop-up form, configure the right display method and integrate into your website.

Instead of displaying a thank you message, you'll setup your own thank you page to engage with your subscribers and give them a reason to stick around and get to know you more.

To keep your subscribers further engaged, you can also include a call to action to your thank you page. These two call to action types will go a long way to turn your new subscribers into customers.

Follow this step-by-step guide to setup your own Thank you page inside Convertkit.

Welcome email is one of the most important emails you should send to your subscribers. Learn the rookie mistakes many make with their welcome email and follow this 5-point system to create a welcome email that turns your subscribers into loyal fans.

Learn how to keep your subscribers going to cold and keep them fully engaged with nurture emails, so when you're ready to sell them your products and/or services, they are ready and primed to buy from you.

Follow this step-by-step guide to setup your email marketing campaigns: your welcome email and nurture emails. You'll learn how to automate these emails, so they go out as people join your list.

Social media can be one of the best tools to build your email list and gain followers, only if you follow this simple basic rule.

When it comes to social media everyone is looking for a magic formula. Understanding how social media works and what's the best way to connect with your potential buyers is an art that you'll learn in this lesson.

One of the biggest factors when it comes to being successful at anything is consistency and social media is no different. Learn the 4 areas that you must be consistent in, in order to win at this social media game.

Facebook groups are among the best tools you have at your fingertips to connect with your audience and get them on your email list, only if you do it the right way. Follow these techniques to avoid being spammy, instead be viewed as the authority figure in your niche.

Raise your game up a notch by creating your own Facebook group. Build a loyal following, engage with them the right way, get them on your email list, nurture them to become life long customers.

In this lesson you'll learn how to setup your own Facebook Group and implement 3 methods to get 50-60% of your members on your email list.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Sharpens focus of marketing activities on tasks and activities that bear the most fruit: adding the right people to your list

Develops a targeted email list of potential customers, which is a foundational skill for small and medium-sized enterprises

Instructor Eli Natoli is an experienced professional whose work in this area is widely recognized

Taught by an instructor who has helped numerous students develop skills in this niche

Provides a simple and clear formula for achieving marketing results

Develops methods for optimizing the relationship between relevant subscribers and potential sales

Reviews summary

Practical guide to email list building

According to learners, this course offers a practical and step-by-step approach to building a targeted email list and engaging subscribers. Many students found the instructor's expertise and clear explanations particularly valuable. The course provides actionable strategies for creating lead magnets, setting up opt-in forms and landing pages (often mentioning Convertkit integration), and nurturing leads through email campaigns. While largely positive, some feedback suggests the content might be best suited for beginners or those new to email marketing.

Uses Convertkit for demos and examples.

"The examples primarily use Convertkit, which is helpful if you use that platform."

"Integration sections heavily rely on Convertkit demos..."

"While the strategies are universal, the tool-specific examples are Convertkit based."

"I appreciated seeing the steps demonstrated directly in Convertkit."

Good starting point for new marketers.

"As someone new to email marketing, this course provided a solid foundation."

"It's perfect for beginners looking to understand the fundamentals of list building."

"The course covers essential concepts clearly, making it accessible for newcomers."

"Might be too basic for those with prior email marketing experience."

Instructor explains complex topics clearly.

"The instructor explains everything in a very clear and easy-to-understand manner."

"His teaching style is engaging, and he breaks down complicated steps into simple instructions."

"I appreciated the instructor's clear guidance throughout the modules."

"The way the instructor presented the information made it easy for me to follow along and apply."

Detailed walkthroughs for implementation.

"The step-by-step guides for setting up forms and integrations were incredibly helpful."

"I felt guided through the entire process, from planning to execution."

"The course structure, especially the behind-the-scenes setup sections, was very effective."

"Following the steps outlined made the technical parts much less intimidating."

Highly actionable methods for list building.

"I gained practical, actionable steps I could implement immediately to start building my email list."

"This course is full of simple, practical strategies that cut through the noise of complex marketing tactics."

"The course content gave me clear guidance on creating effective lead magnets and opt-in pages."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Email marketing: Build an email list of your ideal buyers with these activities:

Create an email list from scratch

Show steps

Building an email list is essential for any business that wants to succeed online. This project will teach you the steps you need to take to create a targeted email list that will help you grow your business.

Browse courses on Email Marketing

Show steps

Define your target audience
Create a lead magnet
Set up an email capture form
Promote your lead magnet
Nurture your email list

Show all one activities

Career center

Learners who complete Email marketing: Build an email list of your ideal buyers will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A marketing manager is responsible for developing and executing marketing campaigns that promote a company's products or services. This course can help you develop the skills you need to be successful in this role, including how to create targeted email lists, write effective marketing copy, and track the results of your campaigns. Additionally, the course's focus on building relationships with customers can help you develop the interpersonal skills you need to succeed in this role.

See salaries and explore the career path for Marketing Manager

Sales Manager

A sales manager is responsible for leading and motivating a team of salespeople to achieve sales goals. This course can help you develop the skills you need to be successful in this role, including how to build a pipeline of qualified leads, close deals, and manage customer relationships. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Sales Manager

Business Development Manager

A business development manager is responsible for identifying and developing new business opportunities for a company. This course can help you develop the skills you need to be successful in this role, including how to conduct market research, identify target markets, and develop effective sales strategies. Additionally, the course's focus on building relationships with customers can help you develop the interpersonal skills you need to succeed in this role.

See salaries and explore the career path for Business Development Manager

Product Manager

A product manager is responsible for managing the development and launch of new products. This course can help you develop the skills you need to be successful in this role, including how to define product requirements, conduct market research, and track the performance of new products. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Product Manager

Marketing Consultant

A marketing consultant provides marketing advice and services to businesses. This course can help you develop the skills you need to be successful in this role, including how to develop marketing plans, create marketing campaigns, and track the results of your efforts. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Marketing Consultant

Social Media Manager

A social media manager is responsible for developing and executing social media campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create engaging content, build a following, and track the results of your efforts. Additionally, the course's focus on building relationships with customers can help you develop the interpersonal skills you need to succeed in this role.

See salaries and explore the career path for Social Media Manager

Email Marketing Manager

An email marketing manager is responsible for developing and executing email marketing campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create targeted email lists, write effective marketing copy, and track the results of your campaigns. Additionally, the course's focus on building relationships with customers can help you develop the interpersonal skills you need to succeed in this role.

See salaries and explore the career path for Email Marketing Manager

Content Marketing Manager

A content marketing manager is responsible for developing and executing content marketing campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create engaging content, build a following, and track the results of your efforts. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Manager

A digital marketing manager is responsible for developing and executing digital marketing campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create targeted digital marketing campaigns, track the results of your efforts, and understand your target market. Additionally, the course's focus on building relationships with customers can help you develop the interpersonal skills you need to succeed in this role.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

A brand manager is responsible for developing and executing branding campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create a brand identity, develop brand messaging, and track the results of your efforts. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Brand Manager

Public relations manager

A public relations manager is responsible for developing and executing public relations campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create a public relations plan, develop media relations, and track the results of your efforts. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Public relations manager

Advertising Manager

An advertising manager is responsible for developing and executing advertising campaigns for a company. This course can help you develop the skills you need to be successful in this role, including how to create a media plan, develop advertising creative, and track the results of your efforts. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

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Market Research Analyst

A market research analyst is responsible for conducting market research to help companies understand their target market. This course can help you develop the skills you need to be successful in this role, including how to design and conduct market research studies, analyze data, and present your findings. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

See salaries and explore the career path for Market Research Analyst

Customer Success Manager

A customer success manager is responsible for helping customers achieve success with a company's products or services. This course can help you develop the skills you need to be successful in this role, including how to build relationships with customers, identify customer needs, and resolve customer issues. Additionally, the course's focus on understanding your target market can help you develop the strategic thinking skills you need to succeed in this role.

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Salesforce Administrator

A Salesforce administrator is responsible for managing a company's Salesforce software. This course may be useful for you if you want to learn how to use Salesforce to manage your customer relationships and sales pipeline.

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