The ActiveCampaign & Interest Driven Sales Funnels Course from Udemy

ActiveCampaign is one of the most powerful marketing automation tools on the planet.

And, at its ridiculously low price point, its competitors like MailChimp, Aweber, and even InfusionSoft are struggling to keep up.

What makes it so powerful?

Beyond its easy to use visual automation builder, ActiveCampaign offers advanced automation features like tagging, if/else statements, goals, open & click tracking, wait until certain conditions are met, and more.

Plus, its conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.

Finally, ActiveCampaign lets you track your site's visitors.

Yes. You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at.

All these technical features are fine and dandy; however, without the proper strategy... they won't do you much good...

Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you...

The Interest Driven Sales Funnel Strategy.

This strategy teaches you how to build automations and funnels that mold to your subscribers' particular interests - allowing you to better relate and sell more.

Essentially, it works by "watching" how your subscribers engage with your emails, website, and other content and then triggers automations tailored to them.

Yup, we're talking about behavioral marketing.

To sum it up, this course not only teaches you how to properly use ActiveCampaign, but it also teaches you the strategy so you can use this powerful tool to multiply your business... automatically.

What's inside

Learning objectives

how to create lists & forms, design emails, and build incredible automations with activecampaign so you can multiply your business with marketing automation
how to split test campaigns and automations to improve open and click-through-rates

How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
ultimately, how to build an interest driven sales funnel. a “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!

how to create lists & forms, design emails, and build incredible automations with activecampaign so you can multiply your business with marketing automation
how to split test campaigns and automations to improve open and click-through-rates
How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
ultimately, how to build an interest driven sales funnel. a “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!

Syllabus

1 - Introduction

1.1 - ActiveCampaign and Interest Driven Sales Funnels Intro

Personal Request

2 - ActiveCampaign

2.1 - Intro to AC

2.2 - AC Dashboard

2.3 - Advanced Settings

3 - Tags

4 - Lists

4.1 - Create a List

4.2 - Custom Fields

4.3 - AC Forms

4.4 - Editing Contacts

5 - Templates

5.1 - Email Builder

5.2 - Message Variables

5.3 - Conditional Blocks

6 - Campaigns

6.1 - Standard Campaigns

6.2 - Split Test Campaigns

6.3 - List Segmentation

7 - Automation

7.1 - Intro and Triggers

7.2 - Actions

7.2.5 - NOTICE - AC Dashboard

7.3 - Basic Automation Strategy

7.4 - Straight Line Automation

7.5 - Lead Magnet Delivery

7.6 - Multiple Lead Magnets

7.7 - Purchase Automations

7.8 - Upsell Automations

7.9 - Keeping Things Organized

8 - Advanced Automations

8.1 - Intro and Wait Until

8.2 - If/Else Actions

8.3 - Goals

8.4 - Webhooks and Zapier

8.6 - Math and Points

8.7 - Automatic List Cleansing

9 - Interest Driven Sales Funnel

9.1 - Interest Driven Sales Funnel Overview

9.2 - Interest Driven Automation Overview

9.3 - The ACTIVE Tag

9.4 - Mac Daddy

9.5.1 - Lead Magnet

9.5.2 - Main Series

9.5.3 - Add Tag LOOKED AT

9.5.4 - LOOKED AT Automation

9.5.5 - PURCHASE Automation

9.5.6 - PURCHASE Upsell Automation

9.6 - Automations Map

10 - CRM

10.1 - CRM Intro - Pipelines and Stages

10.2 - Adding and Manipulating Deals

10.3 - Add a Deal with an Automation

10.4 - Deal Scoring

10.5 - CRM Automations

10.6 - Users and Groups

11 - Reports

*** Old Course Up Next ***

Introduction

Dashboard Update

ActiveCampaign

Intro to AC

AC Dashboard

Advanced Settings

Exceptional activecampaign mastery

According to students, The ActiveCampaign & Interest Driven Sales Funnels Course provides very actionable, step-by-step training on ActiveCampaign that leaves students with a strong grasp of the material.

Covers all aspects of ActiveCampaign.

"I feel like I have a very good grasp of active campaign after following along with the processes outlined."

Easy-to-follow lessons.

"Very actionable and very step by step"

Top-notch training.

"The quality of this training is excellent."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The ActiveCampaign & Interest Driven Sales Funnels Course with these activities:

Review Core Marketing Automation Concepts

Show steps

Refresh your understanding of core marketing automation concepts to enhance comprehension of the course material.

Browse courses on Digital Marketing

Show steps

Review previous notes, textbooks, or online resources
Participate in online discussions or forums related to marketing automation

Resource Compilation: Email Marketing Best Practices

Show steps

Consolidate valuable resources to enhance understanding of effective email marketing strategies.

Show steps

Gather articles, case studies, and blog posts on email marketing best practices
Organize the resources into categories for easy reference
Create a central repository or shareable document for easy access
Review and update the compilation regularly to ensure it remains relevant

ActiveCampaign User Group Workshop

Show steps

Attend a workshop to connect with other users, learn best practices, and expand your knowledge of ActiveCampaign's capabilities.

Show steps

Identify and register for an ActiveCampaign user group workshop
Attend the workshop and actively participate in discussions
Network with other attendees and share experiences
Implement insights and strategies learned from the workshop

Three other activities

Expand to see all activities and additional details

Show all six activities

Interest Driven Sales Funnel Discussion

Show steps

Exchange insights and collaborate on strategies for implementing interest-driven sales funnels.

Show steps

Join a peer group or discussion forum
Share experiences and case studies related to interest-driven sales funnels
Discuss challenges and brainstorm solutions for optimizing interest-driven campaigns
Provide feedback and support to other group members

Lead Generation Automation

Show steps

Design an automated lead generation sequence to enhance conversion optimization.

Show steps

Define the target audience and goals of the lead generation campaign
Create a lead magnet to capture contact information
Develop a nurturing email sequence to educate and engage leads
Integrate the automation with your CRM system for tracking and follow-up
Test and refine the automation based on performance metrics

Advanced Automation Techniques

Show steps

Expand knowledge on advanced automation features like if/else statements, goals, and webhooks to enhance campaign efficiency.

Show steps

Explore tutorials on advanced automation techniques
Review documentation and examples to understand the concepts
Implement these techniques in your own ActiveCampaign automations
Monitor and analyze the results to refine your strategies

Career center

Learners who complete The ActiveCampaign & Interest Driven Sales Funnels Course will develop knowledge and skills that may be useful to these careers:

Marketing Automation Specialist

Using ActiveCampaign, Marketing Automation Specialists automate marketing processes to target, nurture, and engage audiences. This course may help build a foundation in the concepts and applications of marketing automation through ActiveCampaign, helping you to stand out in this role.

See salaries and explore the career path for Marketing Automation Specialist

Email Marketing Manager

Email Marketing Managers create, execute, and manage email marketing campaigns to reach target audiences. This course may help you to master the email marketing capabilities of ActiveCampaign, including email design, segmentation, and automation, empowering you to succeed in this role.

See salaries and explore the career path for Email Marketing Manager

Digital Marketing Manager

Digital Marketing Managers oversee all aspects of digital marketing, including email, social media, and paid advertising. This course may provide valuable insights into marketing automation and segmentation, helping you to enhance your digital marketing strategies and excel in this role.

See salaries and explore the career path for Digital Marketing Manager

Marketing Consultant

Marketing Consultants provide specialized advice and guidance to businesses on marketing strategies and initiatives. This course may help you to gain expertise in marketing automation, allowing you to offer more comprehensive and effective consulting services to clients.

See salaries and explore the career path for Marketing Consultant

Sales Automation Specialist

Sales Automation Specialists implement and manage sales automation systems to streamline and optimize sales processes. This course may help you to build a foundation in sales automation concepts, leveraging ActiveCampaign's features to excel in this role.

See salaries and explore the career path for Sales Automation Specialist

Sales Manager

Sales Managers lead and manage sales teams, setting targets, developing strategies, and monitoring performance. This course may provide valuable insights into sales automation techniques, helping you to enhance your team's productivity and drive sales results.

See salaries and explore the career path for Sales Manager

Customer Relationship Management (CRM) Specialist

CRM Specialists implement and manage CRM systems to track and manage customer interactions. This course may help you to understand the integration between ActiveCampaign and CRM systems, enabling you to leverage automation to improve customer relationships and drive business growth.

See salaries and explore the career path for Customer Relationship Management (CRM) Specialist

Marketing Analyst

Marketing Analysts gather, analyze, and interpret data to assess marketing performance and inform decision-making. This course may help you to develop skills in tracking and measuring the effectiveness of marketing campaigns using ActiveCampaign's analytics capabilities.

See salaries and explore the career path for Marketing Analyst

Data Analyst

Data Analysts collect, analyze, and interpret data to identify trends and patterns. This course may help you to enhance your data analysis skills, particularly in the context of marketing automation data, enabling you to extract valuable insights and inform better decision-making.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts identify and analyze business needs and requirements to improve processes and systems. This course may help you to gain insights into marketing automation and its impact on business performance, enabling you to contribute to strategic decision-making.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers plan, execute, and manage projects to achieve specific goals. This course may provide valuable insights into project management methodologies and tools, helping you to effectively implement marketing automation initiatives.

See salaries and explore the career path for Project Manager

Software Engineer

Software Engineers design, develop, and maintain software applications. While this course may not directly qualify you for a Software Engineer role, it may provide valuable insights into the technical aspects of marketing automation systems, enabling you to collaborate more effectively with technical teams.

See salaries and explore the career path for Software Engineer

Salesforce Administrator

Salesforce Administrators manage and maintain Salesforce CRM systems. While this course does not cover Salesforce specifically, it may provide valuable insights into CRM systems and their integration with marketing automation tools, complementing your skills as a Salesforce Administrator.

See salaries and explore the career path for Salesforce Administrator

Product Manager

Product Managers develop and manage products, ensuring they meet customer needs and deliver business value. This course may provide insights into the role of marketing automation in product development and management, helping you to make informed decisions and drive product success.

See salaries and explore the career path for Product Manager

Graphic designer

Graphic Designers create visual concepts and designs for various media. While this course does not directly qualify you for a Graphic Designer role, it may provide valuable insights into the visual aspects of marketing automation, such as email design and landing page creation, enhancing your design capabilities.

See salaries and explore the career path for Graphic designer