Social Media Marketing & Management ⎢Certificate Course 2024 from Udemy

Very unique is that we update our course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.

Certification for people who finish this course included

Coming from a team working with clients from Silicon Valley to Amsterdam

Do you believe in making a real positive impact on people?

In this course, we reveal all the behind-the-scenes principles of our social media marketing teams, and how that lead to multi-million-pound deals. This course will focus on a great fundamentals overview of how to write, sell, advertise and market on every single relevant platform. We will include case studies and step by step walkthroughs so you can start with confidence as a social media marketeer or growth hacker

Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?

In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting edge advice out there.

Are we the real deal?

Please check out the video testimonials from our executive clients who run 7+ figure businesses. And previews of speeches we were invited to speak, like Google Startupgrind.

These principles we're about to teach you are based on our very own blueprint and have been featured on TEDx, Google StartupGrind, and many more...

Outside of using these principles to help others, we also use them daily on our own team of over 50+ people, and they have been proven to work under the most extreme cases with people dealing from small startup teams to large corporates who have dealt with all the struggles you can have in advertising and marketing.

If you've ever struggled with Facebook cutting down your ads with no explanation, or knowing how to set up your Google ad account to boost your videos on YouTube, and getting a Cost per view of fewer than 0,03 USD. Then you'll definitely love having access to our team.

We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.

This specific ELITEx Social Media Marketing course is approx. 20 hours and more heavily focused on getting you up and running. In this course, we will be focused on:

Fundamentals
Behind-the-scenes
How to sell in the digital age through social media.
Expert interviews (From YouTubers with 5 million + subscribers to Startup Entrepreneurs with 1 million + clients, as well as some surprise marketing champions and global corporates)

Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.

...

Training your marketing team

Business marketing events

How to guide your marketing team

A great new way to create additional revenue and give yourself more credibility

Great step-by-step process and history to explain marketing better to beginners

For that, you'll need our more in-depth courses.

This course is heavily focused on attracting what you need to get started or improve your basic teachings. You need to be comfortable with advertising and putting yourself in the digital world with your brand to people on the internet to accomplish this.

Even if you are a beginner or advanced, our entire team is here to answer your questions, so if you have a unique situation, getting this course is a cheaper way to get access to us.

Extra 10+ hour Expert interviews included.

* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...

Do you also find it extremely difficult to focus and stay in the moment – where you are actually enjoying marketing?

For the first time ever, as ELITEx, we’re launching the ultimate online digital marketing training.

We’ll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.

This is perfect for you if you’re a business owner, freelancer, or student that is looking to create a career path and wants to learn proven marketing strategies and practices... Whether you're a beginner or seasoned marketing expert we'll cover the basics of marketing in this course.

Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events.

GET READY.

If you ever wondered how to start your marketing career or explain certain practices to your team… but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.

...

We’ll be walking you step by step through the following:

MARKETING IN THE DIGITAL AGE

The basics of how to adapt traditional methods in the digital age, and automate all your boring tasks. So that you can understand or teach others who are more practical and need the exact strategies to become successful.

+ MANY EXTRAS

...

LEARN

Our learning platform is updated monthly with new videos. If there is a certain topic you want to know about, please request this by asking us a question on the Udemy Platform. Our support and instructor team answers quickly.

Of course, the practical experience is half the work. That’s why we also invite you to our virtual job shadows, and any of our events, to really get practical with everything you learn. That's right, free access giveaways to our members to visit a live event.

CULTURE

We invest highly in the community culture, with live events, meetups, feedback Fridays, and collaborations. It is our everyday mission to create a creative, safe, and fun environment to thrive in.

...

ABOUT US

The ELITEx Program is a private online training community founded in 2018.

It’s the ultimate online school for impact creators, designed to teach you how to build and scale any skill that has the potential to bring good into the world and impact human lives, even if you have no idea where to start or you have no technical skills or knowledge.

Each year we have thousands of new people from all around the world enter our online training programs, and live events and I want to make sure that you can make an informed and educated decision on whether the ELITEx Program is right for you.

What people say about our live in-person events

“The event was fun, energetic, and inspiring… Thank you so much team, keep doing what you do, and stay in the core of all this energy.”

“This Event really opens up the calendar... I think it’s a win-win situation. I’ll definitely be inviting other partners to join the event as well.”

“What I really liked at this event is that it’s about giving back… You can be successful. But you can have even more success if you’re in an inspiring environment and today was all about that. ”

“I think this event is one of those potential partnerships where you can get a lot of value out of it.Thank you so much for having us and helping us with the preparations… It was really joyful to be here. ”

“The giving back concept of the event as well as the people making impact is what I love. I think this is the start of a great initiative… Initiatives like this should be started in other places as well.”

“Empowering, inspiring, and connecting with other people...”

What's inside

Learning objectives

Learn how to market through social media b2b
Learn how to market through social media b2c
Lead generation and finding unlimited amount of leads that turn into sales
Automation tools

Social media sales
How to sell online through every digital marketing & social media platform in detail
How to automate your entire marketing career
How to scale your ads in order to automate your sales

Learn how to market through social media b2b
Learn how to market through social media b2c
Lead generation and finding unlimited amount of leads that turn into sales
Automation tools
Social media sales
How to sell online through every digital marketing & social media platform in detail
How to automate your entire marketing career
How to scale your ads in order to automate your sales

Syllabus

Introduction

Course Overview

1.2.1 My story: 7 steps to success

1.2.2 Your Team of Instructors

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Includes expert interviews from YouTubers and entrepreneurs, offering diverse perspectives and insights into successful social media strategies

Covers a wide range of social media platforms, from Facebook and Instagram to Reddit and TikTok, providing a comprehensive overview of the social media landscape

Explores the psychology behind each platform, which helps learners tailor their content and marketing strategies for maximum impact and engagement

Updated frequently and includes online workshops, which ensures learners receive current and relevant information in the ever-evolving field of social media marketing

Offers access to a team of practitioners who provide real-world use cases and 24/7 support, which enhances the learning experience and provides practical guidance

Focuses on adapting traditional marketing methods to the digital age and automating tasks, which equips learners with skills to streamline their marketing efforts

Reviews summary

Practical social media marketing overview

According to learners, this course provides a solid foundation in social media marketing and management, covering a wide range of platforms with a focus on practical, behind-the-scenes insights. Many students appreciate the experienced instructors and the course's commitment to being regularly updated with new content and Q&A sessions. While the course is seen as having good value and offering a certificate, some reviewers suggest that the depth of coverage varies across topics and platforms, potentially requiring supplemental learning for advanced users.

Provides skills and a certificate for the cost.

"Worth the investment for the knowledge gained."

"The certificate is a nice bonus."

"Competitive pricing for the amount of content."

"Feel I got good value from the course."

Content is kept current with trends.

"Appreciate the constant updates to the material."

"Q&A workshops keep the content fresh."

"Good to know the course evolves."

"New videos are added based on questions."

Instructors share valuable industry experience.

"Instructors clearly have real-world experience."

"Their insights from working with clients were very helpful."

"Q&A support was responsive and knowledgeable."

"Instructor background adds credibility to the lessons."

Covers marketing on numerous social platforms.

"Excellent overview of all major social platforms."

"Covered platforms I hadn't considered before."

"Great introduction to marketing on Facebook, Instagram, LinkedIn, etc."

"Helped me understand different platform nuances."

Focuses on real-world application & strategies.

"I can immediately apply the strategies to my business."

"The case studies and behind-the-scenes look are invaluable."

"Truly practical tips, not just theory."

"Learned real-world techniques that work."

Some topics could use more detailed exploration.

"Great for beginners, but felt too basic on certain platforms."

"Could use more advanced strategies for experienced marketers."

"Some sections felt a bit rushed."

"Wish there was more detail on advanced ad targeting."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing & Management ⎢Certificate Course 2024 with these activities:

Review Social Media Terminology

Show steps

Familiarize yourself with key social media terms and definitions to better understand the course content.

Browse courses on Social Media Marketing

Show steps

Create a glossary of common social media terms.
Review definitions and examples of each term.
Test your knowledge with online quizzes.

Review 'Contagious: Why Things Catch On'

Show steps

Understand the principles of virality and apply them to your social media marketing strategies.

View Invisible Influence: The Hidden Forces that... on Amazon

Show steps

Read the book 'Contagious: Why Things Catch On'.
Identify the six principles of contagiousness (STEPPS).
Brainstorm how to apply these principles to social media campaigns.

Create a Social Media Content Calendar

Show steps

Plan and schedule social media content for a hypothetical brand to practice content strategy and time management.

Show steps

Choose a brand or create a fictional one.
Identify target audience and marketing goals.
Develop a content calendar for one month.
Schedule posts using a social media management tool.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Design a Social Media Ad Campaign

Show steps

Develop a comprehensive social media ad campaign for a specific product or service, focusing on targeting and messaging.

Show steps

Select a product or service to promote.
Define the target audience and their demographics.
Create ad copy and visuals for different platforms.
Outline the campaign budget and timeline.

Review 'Influence: The Psychology of Persuasion'

Show steps

Learn the principles of persuasion and apply them to create more effective social media content and campaigns.

View Influence, New and Expanded: The Psychology of... on Amazon

Show steps

Read the book 'Influence: The Psychology of Persuasion'.
Identify the six principles of influence.
Analyze how these principles are used in successful social media campaigns.

Follow Advanced Social Media Analytics Tutorials

Show steps

Deepen your understanding of social media analytics by following advanced tutorials on data interpretation and reporting.

Browse courses on Social Media Analytics

Show steps

Find tutorials on advanced social media analytics techniques.
Practice using analytics tools to track campaign performance.
Create a report summarizing key insights and recommendations.

Analyze a Competitor's Social Media Strategy

Show steps

Conduct a thorough analysis of a competitor's social media presence to identify strengths, weaknesses, and opportunities.

Show steps

Choose a competitor in your industry.
Analyze their social media profiles and content.
Identify their target audience and engagement strategies.
Write a report summarizing your findings and recommendations.

Career center

Learners who complete Social Media Marketing & Management ⎢Certificate Course 2024 will develop knowledge and skills that may be useful to these careers:

Freelance Social Media Marketer

A freelance social media marketer works independently to manage social media accounts and campaigns for different clients. They develop strategies, create content, and analyze results based on each client's goals. This course is exceptionally useful for a freelance social media marketer as it offers a comprehensive overview of how to write, sell, advertise, and market on all relevant social media platforms. The course also includes real use cases, case studies, and step by step walkthroughs, which helps freelance social media marketers start with confidence. The focus on practical application and the ability to get questions answered by daily practitioners makes it invaluable for freelance work.

See salaries and explore the career path for Freelance Social Media Marketer

Social Media Manager

A social media manager is responsible for planning, implementing, and monitoring a company's social media strategy. They create content, engage with followers, and analyze results to enhance brand awareness and drive business goals. This course is specifically designed to provide a fundamental overview of how to write, sell, advertise, and market on every relevant social media platform, which is exactly what a social media manager needs to excel in their job. The course also offers real use cases, case studies, and step-by-step walkthroughs, which help social media managers start with confidence.

See salaries and explore the career path for Social Media Manager

Growth Hacker

A growth hacker uses creative and data-driven strategies to rapidly grow a business's user base or revenue. They experiment with various marketing techniques to identify what works best. This course is ideal for growth hackers, as it includes the behind-the-scenes principles of successful growth hacking and performance marketing. The step-by-step walkthroughs and case studies will also enable a growth hacker to start with more confidence. The course focuses on getting individuals up and running, which makes it a great resource for those who seek to accelerate their growth hacking efforts.

See salaries and explore the career path for Growth Hacker

Digital Marketing Specialist

A digital marketing specialist develops and executes digital marketing campaigns across various channels. They focus on driving traffic, generating leads, and increasing online visibility. This course helps aspiring digital marketing specialists by teaching them the fundamentals of how to market, sell, and advertise on every single relevant online platform. It provides behind-the-scenes principles used by successful social media marketing teams, which are extremely helpful for digital marketing specialists who need to drive multi-million-dollar deals. The course includes training on how to automate tasks and scale campaigns, key skills for any digital marketing specialist.

See salaries and explore the career path for Digital Marketing Specialist

Social Media Strategist

A social media strategist develops and implements social media strategies that help businesses achieve their marketing and sales goals. They analyze market trends, identify opportunities, and create comprehensive social media plans. This course provides the detailed knowledge needed to succeed as a social media strategist, including how to write, sell, advertise, and market on every single relevant platform. The course also reviews behind-the-scenes strategies that are used by successful teams to close multi-million-pound deals. The inclusion of case studies and step-by-step walkthroughs makes this course invaluable for anyone looking to be a social media strategist.

See salaries and explore the career path for Social Media Strategist

Content Creator

A content creator produces engaging and informative content for various platforms such as social media, websites, and blogs. They aim to attract and retain an audience. This course is perfect for aspiring content creators because it focuses on how to write, sell, and market on every relevant platform. The course also includes detailed information on how to create premium content and how to use different tools and techniques, which are critical for effective content creation. Learning from real case studies in the course will give content creators an edge, which is why this training is invaluable.

See salaries and explore the career path for Content Creator

Performance Marketing Specialist

A performance marketing specialist focuses on data-driven marketing campaigns to maximize return on investment (ROI). They analyze performance metrics and adjust strategies to improve results. Through this course, a performance marketing specialist can learn the fundamental principles of how to write, sell, and advertise across various digital platforms. The course includes real use cases and strategies used by successful teams. Access to a team of practitioners and a certification from an organization that has delivered thousands of trainings will give performance marketing specialists the tools they need to achieve better results.

See salaries and explore the career path for Performance Marketing Specialist

Social Media Coordinator

A social media coordinator assists in the planning and execution of social media strategies. They often create and schedule content, engage with followers, and monitor social media performance. This course may be useful as it delivers a great fundamentals overview of how to sell, advertise, and market on social media, including detailed walkthroughs and case studies. A social media coordinator will also benefit from the insights into the behind-the-scenes principles of a successful social media marketing team.

See salaries and explore the career path for Social Media Coordinator

Marketing Consultant

A marketing consultant provides expert advice to businesses on how to improve their marketing strategies and achieve their business objectives. They analyze market trends, develop marketing plans, and recommend solutions to their clients. This course may be useful as it provides a great fundamentals overview of marketing in the digital age, as well as how to sell and advertise on social media platforms, which are all important skills for any marketing consultant. Furthermore, the course offers insights into the practices of a team working with real clients, which will help a marketing consultant bring expertise to their own clients.

See salaries and explore the career path for Marketing Consultant

E-commerce Marketing Specialist

An e-commerce marketing specialist focuses on promoting products and services through online channels, driving sales and revenue for online stores. They manage online advertising, email marketing, and social media campaigns. This course may be useful for an e-commerce marketing specialist because it provides a foundation in how to market through social media platforms. The course specifically focuses on writing, selling, and advertising, which are key tasks of an e-commerce marketing specialist.

See salaries and explore the career path for E-commerce Marketing Specialist

Community Manager

A community manager is responsible for building and nurturing a strong online community around a brand or organization. They engage with community members, create content, and facilitate discussions. This course may be useful to community managers as it provides an overview of how to market, sell, and advertise on social media which might help them promote their online community. The course includes expert interviews, and this kind of knowledge can help a community manager better engage with their community and grow their organization.

See salaries and explore the career path for Community Manager

Brand Strategist

A brand strategist develops and implements strategies to build and enhance a brand's image. They define the brand's identity, target audience, and positioning in the market. The course may be useful because it covers how to sell, advertise, and market on all relevant platforms. A brand strategist who understands how to craft effective digital strategies can better position a brand for success in the digital age. The course also helps a brand strategist understand the behind-the-scenes principles of a successful social media marketing team.

See salaries and explore the career path for Brand Strategist

Marketing Manager

A marketing manager oversees the development and execution of marketing strategies to promote a company's products or services. They manage marketing teams, budgets, and campaigns. This course may be useful as it provides a comprehensive overview of how to sell, advertise, and market on every single relevant platform, as well as the 'behind-the-scenes' principles of marketing. This background will greatly enhance the effectiveness of a marketing manager. The course also offers a real use cases, step-by-step walkthroughs, and a certification useful for marketing managers looking to add to their knowledges.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

A public relations specialist manages the public image of a client or organization. They create press releases, engage with media outlets, and develop communication plans. This course may be useful to a public relations specialist because it offers training on writing, selling, and marketing through social media which is helpful for generating positive public relations. The course also includes real use cases, step-by-step walkthroughs and behind-the-scenes principles of social media marketing.

See salaries and explore the career path for Public Relations Specialist

Marketing Analyst

A marketing analyst is responsible for collecting and analyzing marketing data to identify trends, measure campaign performance, and provide insights to optimize marketing strategies. This course may be useful, as it helps an aspiring marketing analyst understand how marketing is carried out on various digital platforms. By learning the principles of writing, selling, and marketing, the analyst can provide more informed insights to their organization. The course's focus on real use cases will also be extremely valuable for an analyst.

See salaries and explore the career path for Marketing Analyst

Social Media Marketing & Management ⎢Certificate Course 2024

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical social media marketing overview

Activities

Career center

Reading list

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