Meta Social Media Marketing Capstone from Coursera

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to:

• Present and communicate the results of a campaign to a team

• Complete the Digital Marketing Associate Certification Exam

This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

In order to take the exam, learners must have access to a Mac or PC with a webcam.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign

Prepares learners to take the Meta Digital Marketing Associate Certification Exam

Requires learners to have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate

Requires learners to have access to a Mac or PC with a webcam to take the exam

Reviews summary

Meta social media marketing mastery

Students say this course offers engaging assignments, prepares learners for the official Meta certification, and has an excellent curriculum that covers social media marketing fundamentals. While the final exam contains material from outside the course, the lessons are generally well-structured, insightful, and help students meet their marketing goals.

Students find the assignments to be helpful and engaging, providing opportunities to apply their learning.

"Assignments were fun to do and the instructors were very helpful."

"Thecoursesisgreat"

This course covers a wide range of topics relevant to social media marketing, from planning and strategy to content creation and measurement.

"great"

"good"

"excellent"

"The entire program is amazing!"

The final capstone project is a valuable opportunity to integrate and showcase all the skills learned throughout the course.

"Great capstone project!"

"This course helped me with my project"

Students can earn two certifications, one from Coursera and another from Meta.

"Excellent course. one of the best ones I have taken so far!!"

"V. Good"

"A great specialisation course for all beginners and amateurs in the field of Social Media Marketing."

"I have understanding of Facebook ad and have run several ads on facebook but I gain a lot of new things from course 1- course 6 really great"

The final exam is challenging and covers material beyond the scope of the course, which may cause some difficulty for learners.

"There was a lot of new material on the final exam that the previous courses did not cover."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Meta Social Media Marketing Capstone with these activities:

Marketing Management by Philip Kotler

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Provides a comprehensive overview of marketing principles and strategies, enriching your understanding of the field.

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Read chapters relevant to social media marketing.
Take notes and highlight key concepts.

Social Media Management Refresher

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Strengthens your foundation by reviewing core social media management skills.

Browse courses on Social Media Management

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Review the principles of social media marketing.
Examine recent case studies and successful campaigns.

Social Media Marketing Resource List

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Establishes a valuable collection of resources and tools to support your social media marketing efforts.

Browse courses on Digital Marketing Tools

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Gather and organize links to relevant articles, videos, and tools.
Categorize and annotate the resources for easy reference.

Seven other activities

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Show all ten activities

Advanced Social Media Advertising Tutorials

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Expands your knowledge of social media advertising techniques and best practices.

Browse courses on Social Media Advertising

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Follow video tutorials on specific advertising platforms.
Practice creating and optimizing social media ads.
Experiment with different ad formats and targeting options.

Campaign Analysis Practice

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Enhances your ability to analyze campaign results and make data-driven decisions.

Browse courses on Campaign Analysis

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Analyze real-world campaign case studies.
Use analytical tools to evaluate campaign performance.
Identify areas for improvement and optimization.

Practice Creating Marketing Campaigns

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Practice the core concepts of digital marketing by creating hypothetical campaigns in multiple scenarios.

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Identify a target audience and their needs.
Develop a marketing message and strategy.
Create a budget and timeline for the campaign.
Track the results of the campaign and make adjustments as needed.

Attend Social Media Marketing Conference

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Connects you with industry professionals and exposes you to cutting-edge trends and insights.

Browse courses on Digital Marketing Trends

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Register for a relevant conference or workshop.
Network with attendees and speakers.
Attend sessions and learn from industry experts.

Create a Social Media Marketing Plan

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Develop a comprehensive social media marketing plan to implement your marketing campaign.

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Define your target audience and objectives.
Choose the right social media platforms.
Create a content calendar and schedule.
Track your results and make adjustments as needed.

Social Media Campaign Proposal

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Provides hands-on experience in developing and presenting a comprehensive social media campaign plan.

Browse courses on Digital Marketing Strategy

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Define campaign objectives and target audience.
Develop a creative strategy and content calendar.
Outline a budget and timeline.
Present your proposal to a mock client.

Participate in a Social Media Marketing Contest

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Challenge yourself and showcase your skills by participating in a social media marketing contest.

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Research and identify relevant contests.
Develop a unique and innovative campaign idea.
Execute your campaign and track your results.
Submit your work and hope for the best.

Career center

Learners who complete Meta Social Media Marketing Capstone will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

This course can help prepare you for the Digital Marketing Manager role by providing you with a comprehensive understanding of the digital marketing landscape. You will learn how to create and execute digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. This course is a valuable resource for anyone looking to enter the field of digital marketing or advance their career in this field.

See salaries and explore the career path for Digital Marketing Manager

Social Media Specialist

This course can help prepare you for the Social Media Specialist role by providing you with the skills and knowledge you need to manage social media accounts for businesses. You will learn how to create engaging content, build a following, and measure the effectiveness of your social media campaigns. This course is a valuable resource for anyone looking to enter the field of social media marketing or advance their career in this field.

See salaries and explore the career path for Social Media Specialist

Social Media Marketing Manager

This course can help prepare you for the Social Media Marketing Manager role by teaching you how to plan and execute marketing campaigns on social media platforms. You will also learn how to measure the effectiveness of your campaigns and make data-driven decisions to improve your results. This course is a valuable resource for anyone looking to enter the field of social media marketing or advance their career in this field.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

This course will help you to develop the skills and knowledge required for this role. You'll learn how to create, manage, and measure the effectiveness of content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

Brand Manager

This course can help to prepare you for a career as a Brand Manager by providing you with a comprehensive understanding of the principles and practices of brand management. You will learn how to create and execute brand strategies, manage brand reputation, and measure brand performance.

See salaries and explore the career path for Brand Manager

Marketing Manager

The course will equip you with the skills needed for success, particularly in the area of digital marketing. You will learn how to develop and lead marketing strategies, manage marketing budgets, and measure marketing performance.

See salaries and explore the career path for Marketing Manager

Product Marketing Manager

This course will provide you with the skills and knowledge you need to succeed as a Product Marketing Manager. You will learn how to develop and execute product marketing strategies, manage product launches, and measure product performance.

See salaries and explore the career path for Product Marketing Manager

Media Planner

This course may be useful for those who wish to enter the field of media planning or advance their career in this field by providing them with a better understanding of how to use social media to plan and execute advertising campaigns.

See salaries and explore the career path for Media Planner

Data Analyst

While a background in data analysis is not typically required for this role, this course may be useful for those who wish to gain a better understanding of how to use data to inform their marketing decisions.

See salaries and explore the career path for Data Analyst

Market Researcher

While a background in market research is not typically required for this role, this course may be useful for those who wish to gain a better understanding of how to conduct market research and use the results to inform their marketing decisions.

See salaries and explore the career path for Market Researcher

Public relations manager

This course may be useful for those who wish to enter the field of public relations or advance their career in this field by providing them with a better understanding of how to use social media to build relationships with key stakeholders and manage the reputation of an organization.

See salaries and explore the career path for Public relations manager

Account Manager

This course may be useful for those who wish to enter the field of account management or advance their career in this field by providing them with a better understanding of how to use social media to manage relationships with clients and grow their business.

See salaries and explore the career path for Account Manager

Customer Success Manager

This course may be useful for those who wish to enter the field of customer success management or advance their career in this field by providing them with a better understanding of how to use social media to build relationships with customers and ensure their satisfaction.

See salaries and explore the career path for Customer Success Manager

Sales Manager

This course may be useful for those who wish to enter the field of sales management or advance their career in this field by providing them with a better understanding of how to use social media to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Social Media Consultant

This course can help prepare you for the role of a Social Media Consultant by providing you with the skills and knowledge you need to help businesses develop and implement successful social media strategies. You will learn how to assess a business's needs, develop a social media plan, and measure the effectiveness of social media campaigns.

See salaries and explore the career path for Social Media Consultant