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Meta Social Media Marketing Capstone

Anke Audenaert

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

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In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to:

• Present and communicate the results of a campaign to a team

• Complete the Digital Marketing Associate Certification Exam

This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

In order to take the exam, learners must have access to a Mac or PC with a webcam.

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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign
Prepares learners to take the Meta Digital Marketing Associate Certification Exam
Requires learners to have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate
Requires learners to have access to a Mac or PC with a webcam to take the exam

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Reviews summary

Meta social media marketing mastery

Students say this course offers engaging assignments, prepares learners for the official Meta certification, and has an excellent curriculum that covers social media marketing fundamentals. While the final exam contains material from outside the course, the lessons are generally well-structured, insightful, and help students meet their marketing goals.
Students find the assignments to be helpful and engaging, providing opportunities to apply their learning.
"A​ssignments were fun to do and the instructors were very helpful."
"Thecoursesisgreat"
This course covers a wide range of topics relevant to social media marketing, from planning and strategy to content creation and measurement.
"great"
"good"
"excellent"
"The entire program is amazing!"
The final capstone project is a valuable opportunity to integrate and showcase all the skills learned throughout the course.
"Great capstone project!"
"This course helped me with my project"
Students can earn two certifications, one from Coursera and another from Meta.
"Excellent course. one of the best ones I have taken so far!!"
"V. Good"
"A great specialisation course for all beginners and amateurs in the field of Social Media Marketing."
"I have understanding of Facebook ad and have run several ads on facebook but I gain a lot of new things from course 1- course 6 really great"
The final exam is challenging and covers material beyond the scope of the course, which may cause some difficulty for learners.
"There was a lot of new material on the final exam that the previous courses did not cover."
"T​here was a lot of new material on the final exam that the previous courses did not cover."

Career center

Learners who complete Meta Social Media Marketing Capstone will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
This course can help prepare you for the Digital Marketing Manager role by providing you with a comprehensive understanding of the digital marketing landscape. You will learn how to create and execute digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. This course is a valuable resource for anyone looking to enter the field of digital marketing or advance their career in this field.
Social Media Specialist
This course can help prepare you for the Social Media Specialist role by providing you with the skills and knowledge you need to manage social media accounts for businesses. You will learn how to create engaging content, build a following, and measure the effectiveness of your social media campaigns. This course is a valuable resource for anyone looking to enter the field of social media marketing or advance their career in this field.
Social Media Marketing Manager
This course can help prepare you for the Social Media Marketing Manager role by teaching you how to plan and execute marketing campaigns on social media platforms. You will also learn how to measure the effectiveness of your campaigns and make data-driven decisions to improve your results. This course is a valuable resource for anyone looking to enter the field of social media marketing or advance their career in this field.
Content Marketing Manager
This course will help you to develop the skills and knowledge required for this role. You'll learn how to create, manage, and measure the effectiveness of content marketing campaigns.
Brand Manager
This course can help to prepare you for a career as a Brand Manager by providing you with a comprehensive understanding of the principles and practices of brand management. You will learn how to create and execute brand strategies, manage brand reputation, and measure brand performance.
Marketing Manager
The course will equip you with the skills needed for success, particularly in the area of digital marketing. You will learn how to develop and lead marketing strategies, manage marketing budgets, and measure marketing performance.
Product Marketing Manager
This course will provide you with the skills and knowledge you need to succeed as a Product Marketing Manager. You will learn how to develop and execute product marketing strategies, manage product launches, and measure product performance.
Media Planner
This course may be useful for those who wish to enter the field of media planning or advance their career in this field by providing them with a better understanding of how to use social media to plan and execute advertising campaigns.
Data Analyst
While a background in data analysis is not typically required for this role, this course may be useful for those who wish to gain a better understanding of how to use data to inform their marketing decisions.
Market Researcher
While a background in market research is not typically required for this role, this course may be useful for those who wish to gain a better understanding of how to conduct market research and use the results to inform their marketing decisions.
Public relations manager
This course may be useful for those who wish to enter the field of public relations or advance their career in this field by providing them with a better understanding of how to use social media to build relationships with key stakeholders and manage the reputation of an organization.
Account Manager
This course may be useful for those who wish to enter the field of account management or advance their career in this field by providing them with a better understanding of how to use social media to manage relationships with clients and grow their business.
Customer Success Manager
This course may be useful for those who wish to enter the field of customer success management or advance their career in this field by providing them with a better understanding of how to use social media to build relationships with customers and ensure their satisfaction.
Sales Manager
This course may be useful for those who wish to enter the field of sales management or advance their career in this field by providing them with a better understanding of how to use social media to generate leads and close deals.
Social Media Consultant
This course can help prepare you for the role of a Social Media Consultant by providing you with the skills and knowledge you need to help businesses develop and implement successful social media strategies. You will learn how to assess a business's needs, develop a social media plan, and measure the effectiveness of social media campaigns.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Meta Social Media Marketing Capstone.
Provides a strategic overview of social media marketing, including how to develop a social media strategy, and how to integrate social media into your overall marketing plan.
Provides a practical guide to social media ROI, including how to measure the results of your social media campaigns, and how to improve your results.

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