Digital Leadership and Digital Strategy Execution from Coursera

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so.

You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: -

• Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance

• Use best practices for recruiting, training, and developing digital marketing personnel

• Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy

• Recognize the types of risks associated with digital and why businesses need to protect against them

This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

What's inside

Syllabus

Strategic Thinking and the Customer Experience (CX)

This module begins by describing the characteristics of strategic thinking and its many benefits. It also describes the behaviors that characterize strategic thinking and the steps involved in Future-basing®. The module continues by covering the principles of customer experience and the key roles and responsibilities in managing CX. Finally, it looks at the value of rapid prototyping and an iterative approach to increasing an organization’s performance.

Digital Marketing Strategy Execution and Management

This module focuses on skills and strategies you can use to move from a management to a leadership role, how you can build and train a team, and finally communicate and execute a digital strategy. You will learn the differences between managing and leading, how to develop a leadership mindset, and how to recruit and train marketing personnel. Finally, the focus is on executing a digital strategy through identifying suitable channels, developing a toolkit for achieving objectives, and communicating your results.

Digital Leadership, Strategy, and Data Privacy

This module probes the key areas of digital leadership, and the risks associated with digital and data privacy. It is aimed at all marketers who are willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It introduces the steps you can take to digitally transform an organization and identifies ways of securing executive sponsorship for your digital transformation efforts. It’s also important to understand the risks associated with digital and how to mitigate them. This module discusses these and finally, it provides you with a grounding in data protection and data privacy laws.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores practical application of digital marketing concepts in actual business contexts, which is highly relevant to CxO-level roles

Examines digital leadership strategies and skills, which are core skills for effective leadership in the digital age

Develops understanding of digital marketing strategy, which is critical for professionals aiming to lead digital initiatives

Taught by Cathal Melinn, who is recognized for his work in digital marketing

Requires learners to have prior knowledge and experience in digital marketing, which may not be suitable for beginners

Focuses on strategic thinking and leadership, which may not be relevant for all digital marketing professionals

Reviews summary

Digital leadership and digital strategy

Learners say this course offers insightful and actionable content that explores various aspects of digital leadership and digital strategy execution. It's considered a good course for those with considerable experience and beginners alike, providing a holistic understanding of how to create and manage a team in an organization. While some learners suggest room for improvement, several positive reviews mention the course's value in refining their perspectives.

The course is considered a good option for beginners.

"Very good course. Learned alot. It is a good course for the beginners."

"good course to learn"

Learners found the course insightful and engaging.

"Absolutely educative, engaging and empowerng course and course delivery."

"A very engaging course, I learnt a lot and feel good about the time i invested into the course"

"It is insightful. It is worth it when we look for Digital strategy or digital marketing mindset"

Positive reviews highlight the course's value and insightful content.

"It offers value, even for those of us with considerable experience in the field of digital marketing and transformation."

"The course content aligns well with current industry practices, and I appreciated the fresh angles on familiar concepts."

"There are actionable ideas here that I anticipate integrating into my work."

Some learners suggest there's room for improvement.

"Although some measures of improvement can be there!"

"Total theory and theory, no practical work"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Leadership and Digital Strategy Execution with these activities:

Review data analysis techniques

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Review data analysis techniques to strengthen your foundation and prepare for the course's rigorous content.

Browse courses on Data Analysis Techniques

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Recall your knowledge of descriptive and inferential statistics
Refresh your understanding of data visualization principles
Practice applying data analysis methods to real-world datasets

Review 'Digital Marketing for Dummies'

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Read 'Digital Marketing for Dummies' to gain a comprehensive overview of digital marketing fundamentals, providing a solid foundation for the course.

View Digital Marketing For Dummies (For Dummies... on Amazon

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Read through the book, taking notes and highlighting key concepts
Complete the exercises and quizzes provided in the book
Summarize the main takeaways and apply them to your own marketing efforts

Participate in online discussion forums with peers

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Engage in online discussion forums to connect with peers, share knowledge, and deepen your understanding of course concepts.

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Identify relevant discussion forums or online communities related to digital marketing
Join the forums and actively participate in discussions
Share your perspectives, ask questions, and provide insights based on the course materials

Five other activities

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Follow online tutorials on digital marketing strategies

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Seek out online tutorials to enhance your understanding of digital marketing strategies, broadening your knowledge beyond the course materials.

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Search for reputable tutorials from industry experts or reputable platforms
Select tutorials that cover specific aspects of digital marketing that you want to improve
Follow the tutorials step-by-step, taking notes and implementing suggested techniques

Solve digital marketing case studies

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Solve digital marketing case studies to test your understanding, apply concepts, and develop your problem-solving skills.

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Find case studies from reputable sources or online platforms
Analyze the case, identify the challenges, and develop potential solutions
Present your analysis and recommendations to peers or instructors for feedback

Write a blog post on digital marketing trends

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Create a blog post on the latest digital marketing trends to reinforce your understanding and demonstrate your knowledge.

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Research and identify emerging trends in digital marketing through reputable sources
Structure your blog post with a clear introduction, main body, and conclusion
Provide specific examples and case studies to illustrate the trends
Optimize your blog post for search engines (SEO)

Develop a digital marketing campaign proposal

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Create a digital marketing campaign proposal to demonstrate your ability to apply course concepts, integrate knowledge, and present a comprehensive plan.

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Define the campaign goals and target audience
Conduct market research and competitor analysis
Develop a creative and effective digital marketing strategy
Estimate the campaign budget and timeline
Present your proposal to stakeholders or peers for feedback and evaluation

Create a digital marketing portfolio

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Compile a digital marketing portfolio to showcase your skills and experience, making you more attractive to potential employers.

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Collect samples of your best digital marketing work
Create a professional online portfolio website or platform
Write compelling descriptions and case studies to highlight your contributions
Share your portfolio with potential employers, clients, or recruiters

Career center

Learners who complete Digital Leadership and Digital Strategy Execution will develop knowledge and skills that may be useful to these careers:

Marketing Director

A Marketing Director is responsible for overseeing an organization's marketing strategy. The Marketing Director works closely with the CMO to develop and implement the organization's marketing strategy. This course is a valuable resource for aspiring Marketing Directors, as it provides a comprehensive overview of digital marketing strategy and execution. The course also covers topics such as strategic thinking, customer experience, and digital leadership, which are all essential skills for Marketing Directors.

See salaries and explore the career path for Marketing Director

Social Media Manager

A Social Media Manager is responsible for developing and implementing an organization's social media strategy. The Social Media Manager oversees all aspects of social media, including content creation, community management, and advertising. This course is a valuable resource for aspiring Social Media Managers, as it provides a comprehensive overview of digital marketing strategy and execution. The course also covers topics such as strategic thinking, customer experience, and digital leadership, which are all essential skills for Social Media Managers.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and implementing an organization's digital marketing strategy. The Digital Marketing Manager oversees all aspects of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing. This course is a valuable resource for aspiring Digital Marketing Managers, as it provides a comprehensive overview of digital marketing strategy and execution. The course also covers topics such as strategic thinking, customer experience, and digital leadership, which are all essential skills for Digital Marketing Managers.

See salaries and explore the career path for Digital Marketing Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and implementing an organization's digital marketing strategy. The Digital Marketing Specialist works closely with the marketing team to develop and implement the organization's marketing strategy. This course is a valuable resource for aspiring Digital Marketing Specialists, as it provides a comprehensive overview of digital marketing strategy and execution. The course also covers topics such as strategic thinking, customer experience, and digital leadership, which are all essential skills for Digital Marketing Specialists.

See salaries and explore the career path for Digital Marketing Specialist

Chief Marketing Officer

A Chief Marketing Officer (CMO) is responsible for developing and implementing an organization's marketing strategy. The CMO oversees all aspects of marketing, including branding, advertising, public relations, and customer relationship management. This course is a valuable resource for aspiring CMOs, as it provides a comprehensive overview of digital marketing strategy and execution. The course also covers topics such as strategic thinking, customer experience, and digital leadership, which are all essential skills for CMOs.

See salaries and explore the career path for Chief Marketing Officer

Data Analyst

A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. The Data Analyst works closely with the marketing team to develop and implement the organization's marketing strategy. This course may be useful for aspiring Data Analysts, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Data Analysts.

See salaries and explore the career path for Data Analyst

Freelance Writer

A Freelance Writer is a self-employed writer who provides writing services to clients. The Freelance Writer works with clients to develop and implement a marketing strategy. This course may be useful for aspiring Freelance Writers, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Freelance Writers.

See salaries and explore the career path for Freelance Writer

E-commerce Manager

An E-commerce Manager is responsible for overseeing an organization's e-commerce operations. The E-commerce Manager works closely with the Digital Marketing Manager to develop and implement the organization's digital marketing strategy. This course may be useful for aspiring E-commerce Managers, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for E-commerce Managers.

See salaries and explore the career path for E-commerce Manager

Business Analyst

A Business Analyst helps organizations improve their business processes. The Business Analyst works closely with the marketing team to develop and implement the organization's marketing strategy. This course may be useful for aspiring Business Analysts, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Business Analysts.

See salaries and explore the career path for Business Analyst

Chief Technology Officer

A Chief Technology Officer (CTO) is responsible for overseeing an organization's technology strategy and infrastructure. The CTO works closely with the CIO to develop and implement the organization's IT strategy. This course may be useful for aspiring CTOs, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for CTOs.

See salaries and explore the career path for Chief Technology Officer

Chief Information Officer

A Chief Information Officer (CIO) is the highest-ranking executive in an organization who oversees information technology (IT). The CIO is responsible for developing and implementing the organization's IT strategy, as well as managing the IT budget and staff. This course may be useful for aspiring CIOs, as it provides a foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for CIOs.

See salaries and explore the career path for Chief Information Officer

Web Developer

A Web Developer is responsible for designing and developing websites. The Web Developer works closely with the marketing team to develop and implement the organization's marketing strategy. This course may be useful for aspiring Web Developers, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Web Developers.

See salaries and explore the career path for Web Developer

Consultant

A Consultant provides advice and assistance to organizations on a variety of topics. The Consultant works with clients to identify problems and develop solutions. This course may be useful for aspiring Consultants, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Consultants.

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Product Manager

A Product Manager is responsible for developing and managing an organization's products. The Product Manager works closely with the marketing team to develop and implement the organization's marketing strategy. This course may be useful for aspiring Product Managers, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Product Managers.

See salaries and explore the career path for Product Manager

Entrepreneur

An Entrepreneur is someone who starts and runs their own business. The Entrepreneur is responsible for all aspects of their business, including developing and implementing a marketing strategy. This course may be useful for aspiring Entrepreneurs, as it provides a strong foundation in digital leadership, strategy, and data privacy. The course also covers topics such as strategic thinking, customer experience, and digital marketing strategy execution, which are all essential skills for Entrepreneurs.

See salaries and explore the career path for Entrepreneur