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Digital Marketing Strategy and Planning

Digital Marketing Institute and Cathal Melinn

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification.

This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.

After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.

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What's inside

Three courses

Digital Strategy and Business Opportunity

(0 hours)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

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Digital Channel Planning and E-Commerce Strategy

(0 hours)

Digital Marketing Institute, the global standard in Digital Marketing Certification, provides this course on Digital Channel Planning and E-Commerce Strategy. Research shows that retail customers switch channels during their purchase-decision journey. This course will help you understand how marketers plan campaigns to reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive today.

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Digital Leadership and Digital Strategy Execution

(0 hours)

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Time

0 hours

Level

Introductory

Via

Coursera

Institution

Digital Marketing Institute

Instructors

Digital Marketing Institute

Cathal Melinn

Level

Introductory

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