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Marc Guberti

Out of all of the methods I used to grow my brand, social media marketing was by far the most effective method. In one year, my blog traffic increased 15 times over primarily because of social media. Just like anyone else, I struggled with social media in the beginning, but after learning a few game-changing tactics to grow my social media audience, I started to get the results that I now have today.

I currently have over 200,000 social media followers across all of my platforms and I interact with hundreds of people on them every day. It's fair to say I am living the advanced version of a teenage dream :)

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Out of all of the methods I used to grow my brand, social media marketing was by far the most effective method. In one year, my blog traffic increased 15 times over primarily because of social media. Just like anyone else, I struggled with social media in the beginning, but after learning a few game-changing tactics to grow my social media audience, I started to get the results that I now have today.

I currently have over 200,000 social media followers across all of my platforms and I interact with hundreds of people on them every day. It's fair to say I am living the advanced version of a teenage dream :)

In this course, I will share with you the methods I used to go from no audience to over 200,000 social media followers in a time effective manner. Since I go to school, write blog posts, and create products, I don't have much time to work on growing my social media platforms, but the time that I use on my social media platforms is spent very effectively. In fact, I gain hundreds of followers across these platforms every day.

All you have to do to get lifetime access to all of the lectures on my course and the lectures I add in the future is to click the "Take This Course" button. I look forward to serving you throughout the course and watching you grow on social media.

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What's inside

Learning objectives

  • Create effective social media strategies
  • Post superb, engaging content
  • Know how to thrive on social media
  • Get more product sales through social media marketing

Syllabus

Getting Started

If you are not comfortable with the niche you are currently in, or you are juggling the options, then watch this lecture before watching anything else. Being successful on social media requires that you are in the right niche for you.

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Your reputation is important on social media and elsewhere. In this lecture, I will share with you some of the methods to improve your reputation so your social media posts and products look more attractive.

When most people think of what they would market, they immediately think about products. Although products are great things to market, I will discuss some of the other things you can market on social media.

The best social media marketing strategies are the ones that don't take up too much time but lead to big results. In this lecture, I will discuss how you can save a massive amount of time when you implement your social media marketing strategy.

The Strategy

It's a question that gets different answers. My opinion is that you should approach social media one social network at a time. In this lecture, I will discuss why that is the case and how to properly expand to other social networks.

Various steps go into an effective social media marketing strategy. In this lecture, I will discuss those steps and how you can create an effective social media strategy.

I guess at this point, social media marketing sounds like a science experiment. In this lecture, I will discuss how you can get better results in social media marketing (and anything) but testing one variable at a time.

Measuring ROI on social media is one of social media marketing's greatest enigmas. In this lecture, I will share how to successfully measure ROI so you have an idea of where you are heading during the implementation of your strategy.

When you use social media to sell a product, providing the link isn't good enough. Instead, you must surround your product with a story. Success in any type of marketing isn't just how you market, but also what you market. In this lecture, I will discuss a strategy you can use to make your products more attractive and generate social media buzz at the same time.

In this lecture, I will explain why videos are so powerful and how you can easily utilize them in your social media strategy.

Building Relationships On Social Media

Communicating with your followers is essential to knowing who your audience is. In this lecture, I will discuss some of the ways I communicate with my audience to build relationships between me and those followers.

If you can get the attention of influencers, you can possibly get them to promote your content. In this lecture, I will discuss how to build a relationship with an influencer so that influencer is likely to share your content.

An enchanting profile will encourage potential followers to click the follow button, and enchanting profiles are easy for current followers to remember. In this lecture, I will discuss how to create an enchanting profile so people have a reason to remember you and engage with your content.

Social Media Pictures For Avatars, Backgrounds, and More!

When you create great social media posts, your followers will be very likely to engage with your posts. When that happens, you have an opportunity to build the relationship between you and your followers. In this lecture, I will share with you some of the methods you can use to make your social media posts better.

Maintaining consistency is important in building the relationship between you and your followers because as you post more often, your followers see you more often. When your followers see you more often, they will engage in your content more often. In this lecture, I will discuss the benefits of consistency and how you can maintain your consistency in an effective manner.

Getting Thousands Of Social Media Followers

Once you have the knowledge, growing a targeted audience is simple. In this lecture, I will show you the two step strategy I used to get over 200,000 targeted social media followers.

Want to get hundreds of followers every day and watch your results take off? In this lecture, I will share with you the methods I use to get over 100 followers every day. The strategies are so simple to implement that I only needed one slide to explain everything.

Congratulations, You Reached The End Of The Course!

Congratulations for going through the course! In this lecture, I will discuss what happens next in this course and your social media marketing.

This quick review will help you recall important themes within this course.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Follows a step-by-step approach to learning social media marketing
Geared toward individuals with a clear niche and a desire to grow their audience
Provides strategies for creating engaging content and building relationships on social media
Teaches techniques for effectively using videos and social media pictures to enhance engagement
Instructor has extensive experience and knowledge in social media marketing
Offers a comprehensive approach to social media marketing, covering strategy, content creation, and community building

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Reviews summary

Highly praised social media course

Learners say this social media course provides an easy-to-understand and beneficial learning experience.
Learners find this course easy to understand.
"its so clear and understandable."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing Mastery: Growing An Engaged Audience with these activities:
Engage in Social Media Posting Practice
Practice writing and posting engaging social media content to improve your skills and understanding of effective social media marketing.
Show steps
  • Plan and outline your social media posts
  • Craft captivating headlines and body copy
  • Select relevant images and videos
  • Proofread and edit your posts before sharing
Develop a Social Media Content Calendar
Plan and organize your social media content to ensure consistency, engagement, and alignment with your marketing goals.
Show steps
  • Determine your content goals and target audience
  • Research and gather relevant content ideas
  • Create a content calendar and schedule your posts
  • Monitor and adjust your calendar as needed
Explore Social Media Analytics
Gain insights into your social media performance by exploring analytics tools and learning how to interpret data to optimize your campaigns.
Browse courses on Social Media Analytics
Show steps
  • Identify key metrics to track
  • Use social media analytics tools to gather data
  • Analyze data to understand campaign performance
  • Make adjustments to your strategy based on insights gained
One other activity
Expand to see all activities and additional details
Show all four activities
Launch a Social Media Campaign
Put your learning into practice by planning and executing a social media campaign for a real-world client or project.
Show steps
  • Define your campaign goals and objectives
  • Develop a campaign strategy and timeline
  • Create and execute your campaign content
  • Track and measure the results of your campaign

Career center

Learners who complete Social Media Marketing Mastery: Growing An Engaged Audience will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A **Social Media Manager** is responsible for managing the social media presence of a company or organization. They create and post content, engage with followers, and track the results of social media campaigns. This course would be especially helpful for someone who wants to become a Social Media Manager because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in social media marketing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Social Media Specialist
A **Social Media Specialist** is responsible for creating and managing social media content for a company or organization. They work to engage with followers and build a community around the brand. This course would be especially helpful for someone who wants to become a Social Media Specialist because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in social media marketing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Content Marketer
A **Content Marketer** is responsible for creating and distributing content that is designed to attract and engage a specific audience. They use a variety of channels to distribute content, including social media, email, and blogging. This course would be especially helpful for someone who wants to become a Content Marketer because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in content marketing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Digital Marketing Manager
A **Digital Marketing Manager** is responsible for planning and executing digital marketing campaigns. They use a variety of channels to reach their target audience, including social media, email, and paid advertising. This course would be especially helpful for someone who wants to become a Digital Marketing Manager because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in digital marketing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Marketing Director
A **Marketing Director** plans, develops, and executes marketing campaigns for a company or organization. They are responsible for the development of the company or organization's brand and its marketing strategy. This course would be especially helpful for someone who wants to become a Marketing Director because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in marketing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Public relations manager
A **Public Relations Manager** is responsible for managing the public image of a company or organization. They work with the media to promote the company or organization and its products or services. This course would be especially helpful for someone who wants to become a Public Relations Manager because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in public relations, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Brand Manager
A **Brand Manager** is responsible for developing and managing a company or organization's brand. They work to create a consistent brand identity across all channels, including social media. This course would be especially helpful for someone who wants to become a Brand Manager because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in brand management, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Advertising Manager
An **Advertising Manager** is responsible for planning and executing advertising campaigns. They work with a variety of media outlets to place ads and track the results of advertising campaigns. This course would be especially helpful for someone who wants to become an Advertising Manager because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in advertising, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Marketing Consultant
A **Marketing Consultant** provides marketing advice to businesses and organizations. They help businesses develop and implement marketing strategies and campaigns. This course would be especially helpful for someone who wants to become a Marketing Consultant because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in marketing consulting, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Influencer
An **Influencer** is someone who has a large following on social media. They may use their platform to promote products or services, or to share their thoughts and experiences. This course would be especially helpful for someone who wants to become an Influencer because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success as an Influencer, and this course would provide a strong foundation for anyone who wants to build a large following on social media.
Freelance Writer
A **Freelance Writer** is a self-employed writer who writes for a variety of clients. They may write articles, blog posts, website content, and more. This course would be especially helpful for someone who wants to become a Freelance Writer because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in freelance writing, and this course would provide a strong foundation for anyone who wants to pursue a career in this field.
Online Course Creator
An **Online Course Creator** is someone who creates and sells online courses. They may teach a variety of topics, including business, marketing, and personal development. This course would be especially helpful for someone who wants to become an Online Course Creator because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in online course creation, and this course would provide a strong foundation for anyone who wants to create and sell online courses.
Podcaster
A **Podcaster** is someone who creates and hosts a podcast. They may interview guests, discuss current events, or share their own thoughts and experiences. This course would be especially helpful for someone who wants to become a Podcaster because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in podcasting, and this course would provide a strong foundation for anyone who wants to start a podcast.
Blogger
A **Blogger** is someone who writes and publishes a blog. They may write about a variety of topics, including personal experiences, travel, food, and more. This course would be especially helpful for someone who wants to become a Blogger because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in blogging, and this course would provide a strong foundation for anyone who wants to start a blog.
Entrepreneur
An **Entrepreneur** is someone who starts their own business. They are responsible for all aspects of running their business, including marketing, sales, and finance. This course would be especially helpful for someone who wants to become an Entrepreneur because it teaches how to create effective social media strategies and how to post superb, engaging content. These skills are essential for success in entrepreneurship, and this course would provide a strong foundation for anyone who wants to start their own business.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Marketing Mastery: Growing An Engaged Audience.
Comprehensive guide to social media marketing, covering everything from strategy to measurement. It’s a great choice for learners who want to get a broad overview of the topic.
By Jonah Berger explores the science of why certain products, ideas, and behaviors become popular. It offers insights into the factors that drive social sharing and virality, which can be valuable for creating content that resonates with audiences and spreads widely.
By Joe Pulizzi emphasizes the importance of creating compelling and valuable content that attracts and engages target audiences. It offers practical advice for developing content strategies, creating high-quality content, and promoting it effectively.
By Jay Baer emphasizes the importance of providing valuable content and experiences to customers. It offers insights into creating content that educates, entertains, and inspires, which can be valuable for building a loyal and engaged audience on social media.
By Olivier Blanchard focuses on measuring and improving the return on investment (ROI) from social media marketing campaigns. It offers practical strategies for tracking key metrics, analyzing data, and optimizing campaigns to maximize results.
Comprehensive guide to content marketing, covering everything from strategy to measurement. It’s a great choice for learners who want to learn how to create and distribute content that will attract and engage their target audience.
By Lon Safko comprehensive guide to social media marketing and includes detailed, actionable strategies and case studies. It would be a useful reference for beginners and experts alike.
By Donald Miller provides a framework for crafting a clear and compelling brand message that resonates with customers. It emphasizes the importance of storytelling and emotional connection in marketing.
By Ann Handley and C. C. Chapman provides practical guidance for creating various types of content, including blogs, podcasts, videos, and ebooks. It offers insights into content strategy, storytelling, and audience engagement, which can be valuable for developing effective social media content.
Focuses on building relationships with your target audience on social media. It’s a great choice for learners who want to learn how to create engaging content and build a loyal following.
By Laura Fitton contains case studies and exercises to help the reader enhance their knowledge on social media marketing. This book can be a supplement to be used alongside the course as it is on the easier end of the difficulty scale.
This classic book by Stephen Covey offers principles for personal and professional effectiveness, including communication, leadership, and time management. While not specifically focused on social media marketing, it provides valuable insights that can enhance one's overall approach to building an engaged audience.
By Shiv Singh beginner-friendly guide to social media marketing, providing a solid foundation for those new to the field.
Practical guide to creating and sharing content that will get attention on social media. It’s a great choice for learners who want to learn how to create engaging content that will drive traffic to their website or blog.

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