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Patrocinio Deportivo

4.7 Filled star Filled star Filled star Filled star Half star
Based on 417 ratings
see reviews
Cinto Ajram

¿Te interesa el patrocinio deportivo?

¿Quieres entender qué actores participan en el patrocinio deportivo?

¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo?

¿Te interesa aprender y conectar con sport lovers/estudiantes de todo el mundo?

La Universitat Autònoma de Barcelona y Johan Cruyff Institute imparten este curso introductorio en patrocinio deportivo para todos aquellos interesados en conocer cómo crear una propuesta de patrocinio para un evento deportivo.

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¿Te interesa el patrocinio deportivo?

¿Quieres entender qué actores participan en el patrocinio deportivo?

¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo?

¿Te interesa aprender y conectar con sport lovers/estudiantes de todo el mundo?

La Universitat Autònoma de Barcelona y Johan Cruyff Institute imparten este curso introductorio en patrocinio deportivo para todos aquellos interesados en conocer cómo crear una propuesta de patrocinio para un evento deportivo.

Este curso puede realizarlo cualquier persona interesada; no contemplamos requisito alguno para poder cursarlo.

Gracias al curso serás capaz de afrontar un reto real: la activación de un patrocinio para la Fundación Cruyff.

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What's inside

Syllabus

Módulo 0. Antes de empezar
En este módulo encontrarás información sobre el funcionamiento del MOOC. Entre la documentación encontrarás las bases para participar en un concurso de Johan Cruyff Institute, cuyo premio es una beca para cursar un Posgrado de Patrocinio Deportivo. Como verás es voluntario, puedes cursar el MOOC sin necesidad de participar en el concurso.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Diseñado para aspirantes en el campo del patrocinio deportivo
Presenta los conceptos básicos del patrocinio deportivo
Enseña las funciones y responsabilidades de los actores en el patrocinio deportivo
Explora varios tipos de activaciones disponibles en patrocinios deportivos
Proporciona pautas detalladas para crear propuestas de activación de patrocinio
El curso es impartido por Cinto Ajram, fundador de Johan Cruyff Institute, una institución reconocida en el patrocinio deportivo

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Reviews summary

Introducción práctica al patrocinio deportivo

Según los alumnos, este curso ofrece una buena introducción al mundo del patrocinio deportivo, destacando por su enfoque en un caso práctico relevante con la Fundación Cruyff. Los estudiantes aprecian el contenido claro y los módulos bien estructurados que facilitan la comprensión de los principios básicos y los actores clave. La actividad final de crear una propuesta de activación es vista como una oportunidad valiosa para aplicar lo aprendido. Algunos mencionan que el nivel es ideal para principiantes, aunque aquellos con experiencia previa pueden encontrarlo algo básico. La evaluación entre pares genera opiniones divididas, valorada por unos por el feedback recibido, criticada por otros por su subjetividad.
Explicaciones claras y ordenadas.
"Los módulos están muy bien organizados, son fáciles de seguir y el material es relevante."
"Las explicaciones son sencillas de entender y los materiales de apoyo que ofrecen son muy útiles."
"Agradezco lo bien explicado que está todo, sin jerga innecesaria, lo hace accesible."
Ideal para empezar en patrocinio.
"Es un excelente punto de partida para quienes no saben nada de patrocinio y quieren entender los conceptos básicos."
"Me dio una visión general clara y concisa del patrocinio deportivo, perfecta para novatos como yo."
"El curso es perfecto si eres principiante en el tema, explica todo desde cero."
Aplicación real de conceptos.
"Trabajar con el caso real de la Fundación Cruyff hizo el aprendizaje muy concreto y aplicable."
"La tarea de crear la propuesta para el Cruyff Court fue lo mejor del curso, muy práctica y motivadora."
"Me encantó poder aplicar la teoría a un ejemplo concreto y conocido como los Cruyff Courts."
Poco profundo para avanzados.
"Si ya tienes conocimientos previos en patrocinio, este curso es demasiado básico y no aporta mucho nuevo."
"Esperaba un poco más de detalle y profundidad en ciertos temas avanzados."
"Es una buena introducción, pero no profundiza mucho en las complejidades del patrocinio moderno."
Experiencia variada con feedback.
"Algunas evaluaciones de compañeros no parecían justas o bien fundamentadas, lo que resta valor al proceso."
"Me resultó interesante ver las propuestas de otros y cómo evalúan, aunque el feedback recibido a veces fue mínimo."
"El sistema de evaluación por pares puede ser subjetivo a veces, depende mucho de quién te evalúe."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Patrocinio Deportivo with these activities:
Review key concepts from related courses or previous experience
Strengthen your foundation by refreshing key concepts from related courses or your prior experience.
Show steps
  • Review notes or materials from previous courses
  • Read articles or books on relevant topics
  • Take practice quizzes or tests to assess your understanding
Review basic marketing concepts
Improve your understanding of fundamental marketing principles to strengthen your foundation for this course.
Browse courses on Marketing Fundamentals
Show steps
  • Read chapter 1 of a marketing textbook
  • Review online resources on basic marketing concepts
  • Take a practice quiz on marketing fundamentals
Organize and review course materials regularly
Enhance your retention and recall by regularly reviewing and organizing your course materials.
Show steps
  • Review lecture slides and notes after each class
  • Summarize key points and concepts
  • Use flashcards or other techniques to test your understanding
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in online discussion forums related to sponsorship
Engage with peers and learn from their perspectives on various aspects of sponsorship.
Browse courses on Sports Sponsorship
Show steps
  • Join online discussion forums or groups related to sponsorship
  • Participate in discussions, ask questions, and share insights
  • Network with other professionals in the sponsorship industry
Follow tutorials on sponsorship activation strategies
Enhance your knowledge of effective sponsorship activation techniques through guided tutorials.
Browse courses on Sponsorship Activation
Show steps
  • Watch online tutorials on sponsorship activation
  • Read articles and case studies on successful sponsorship activations
  • Practice developing your own sponsorship activation plan
Solve case studies on sponsorship management
Test your analytical skills and decision-making abilities by solving case studies on real-world sponsorship scenarios.
Browse courses on Case Studies
Show steps
  • Review case studies on different sponsorship campaigns
  • Identify the challenges and opportunities presented in each case
  • Develop recommendations for effective sponsorship strategies
Write a blog post on the importance of sponsorship in sports
Reinforce your understanding of the significance of sponsorship in sports by writing a blog post on the topic.
Browse courses on Sports Sponsorship
Show steps
  • Research the benefits and impact of sponsorship in sports
  • Identify key points and examples to support your argument
  • Write a well-structured blog post that conveys your insights
Develop a sponsorship proposal for a local sports team
Apply your understanding of sponsorship by creating a comprehensive proposal for a local sports team.
Show steps
  • Identify a local sports team to sponsor
  • Research the team's target audience and demographics
  • Develop a sponsorship package that aligns with the team's goals
  • Create a presentation to pitch your proposal to the team

Career center

Learners who complete Patrocinio Deportivo will develop knowledge and skills that may be useful to these careers:
Marketing Manager
A Marketing Manager oversees the marketing and advertising initiatives of organizations and businesses. Developing ideas for marketing campaigns, events, and promotions are some of the day-to-day tasks one can expect in this career. The Patrocinio Deportivo course will help you understand the fundamental principles of sports sponsorship and what goes into developing an effective sponsorship proposal, which will help in the developing marketing strategies.
See salaries and explore the career path for Marketing Manager
Sports Agent
Sports agents represent athletes, coaches, and other sports professionals in contract negotiations, marketing, and endorsements. They also help their clients build their brands and public image. The Patrocinio Deportivo course will help you understand the business of sports sponsorship, which is an important part of any sports agent's job. The course will also help you develop the skills you need to negotiate contracts and build relationships with sponsors.
See salaries and explore the career path for Sports Agent
Event Planner
An event planner can specialize in planning a variety of events, such as weddings, conferences, and sporting events. Being able to consider sponsorship opportunities is part of the job and the Patrocinio Deportivo course will provide knowledge on building relationships with sponsors to enhance the overall success of an event.
See salaries and explore the career path for Event Planner
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization or individual. They develop and implement public relations campaigns, and they work with the media to promote their client's interests. The Patrocinio Deportivo course may be useful for Public Relations Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Public relations manager
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales representatives. They develop and implement sales strategies, and they work with customers to close deals. The Patrocinio Deportivo course may be useful for Sales Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Sales Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. They work with clients to develop and implement business plans, and they help to build relationships with key stakeholders. The Patrocinio Deportivo course may be useful for Business Development Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Business Development Manager
Account Manager
An Account Manager is responsible for managing relationships with key clients. They work with clients to develop and implement marketing and sales strategies, and they help to resolve any issues that may arise. The Patrocinio Deportivo course may be useful for Account Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Account Manager
Sponsorship Manager
A Sponsorship Manager is responsible for developing and managing sponsorship programs for an organization. They work with sponsors to create and implement sponsorship agreements, and they track the results of sponsorship campaigns. The Patrocinio Deportivo course may provide you with valuable insights even if you have experience as a Sponsorship Manager, as the course will help you understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Sponsorship Manager
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses and organizations. They help clients develop and implement marketing strategies, and they track the results of marketing campaigns. The Patrocinio Deportivo course may be useful for Marketing Consultants that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Marketing Consultant
Sports Marketing Manager
A Sports Marketing Manager is responsible for developing and implementing marketing strategies for sports organizations and teams. They work with athletes, coaches, and other stakeholders to promote the organization or team's brand. The Patrocinio Deportivo course will help you build a foundation in the business of sports sponsorship and will provide insights on developing effective sponsorship proposals.
See salaries and explore the career path for Sports Marketing Manager
Brand Manager
A Brand Manager is responsible for developing and managing the brand of a product or service. They work with marketing and sales teams to develop and implement brand strategies, and they track the results of brand campaigns. The Patrocinio Deportivo course may be useful for Brand Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
See salaries and explore the career path for Brand Manager
Sports Broadcaster
A Sports Broadcaster provides commentary and analysis of sporting events for television, radio, or the internet. They work with producers and directors to create and deliver sports broadcasts. The Patrocinio Deportivo course may be useful for Sports Broadcasters that want to specialize in sports business topics like sponsorship.
See salaries and explore the career path for Sports Broadcaster
Sports Journalist
A Sports Journalist reports on sporting events and issues for newspapers, magazines, or websites. They interview athletes, coaches, and other stakeholders to gather information for their stories. The Patrocinio Deportivo course may be useful for Sports Journalists that want to specialize in sports business topics like sponsorship.
See salaries and explore the career path for Sports Journalist
Sports Lawyer
A Sports Lawyer represents athletes, teams, and other sports organizations in legal matters. They negotiate contracts, resolve disputes, and advise clients on legal issues. The Patrocinio Deportivo course may be useful for Sports Lawyers that want to specialize in sports business topics like sponsorship.
See salaries and explore the career path for Sports Lawyer

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Patrocinio Deportivo.
Cover image
ÒThe Greatest Game Ever Played in DixieÓ
Save
Este libro proporciona una guía práctica para la gestión y activación de patrocinios deportivos. Ofrece información sobre negociación, medición y evaluación, lo que lo convierte en un recurso útil para profesionales en el campo.
ÒThe Greatest Game Ever Played in DixieÓ
Paperback
Check
ÒThe Greatest Game Ever Played in DixieÓ
Kindle Edition
Check
Cover image
The Future of Purpose-Driven Branding
Save
Este libro explora los principios y prácticas del marketing de patrocinio, con énfasis en el patrocinio deportivo. Proporciona información sobre la identificación de oportunidades, la negociación y la medición del ROI, lo que lo convierte en un recurso valioso para profesionales del marketing.
(English) The Future of Purpose-Driven Branding: Signature...
Paperback
$$
(English) The Future of Purpose-Driven Branding: Signature...
Kindle Edition
$
Cover image
Martin Luther King, Jr
Save
Este libro proporciona una guía completa para el patrocinio de eventos deportivos. Cubre temas como la identificación de oportunidades, la negociación de acuerdos y la medición del ROI.
(English) Martin Luther King Jr.: A Reference Guide to His...
Kindle Edition
$$$$
Cover image
The New Rules of Marketing & PR
Save
Esta guía fácil de entender proporciona una introducción al patrocinio. Es un buen punto de partida para quienes buscan comprender los conceptos básicos del patrocinio.
The New Rules of Marketing & PR
Paperback
Check
The New Rules of Marketing & PR
Kindle Edition
Check
Cover image
Branding
Save
Este libro ofrece una visión general integral del marketing deportivo. Incluye una sección sobre patrocinio deportivo, que proporciona información sobre el proceso de patrocinio y las mejores prácticas para la activación.
Branding
Paperback
Check
Branding
Kindle Edition
Check
Cover image
A Whole New Game
Save
Este libro proporciona una visión general de la industria del deporte. Incluye una sección sobre patrocinio deportivo, que ofrece información sobre la historia, la evolución y las tendencias actuales en el campo.
(English) A Whole New Game: Economics, Politics, and the...
Hardcover
$$
(English) A Whole New Game: Economics, Politics, and the...
Kindle Edition
$$
Cover image
Counseling Teenagers
Save
Este manual proporciona una visión general completa del patrocinio. Cubre temas como la planificación estratégica, la gestión del patrocinio y la medición del retorno de la inversión (ROI).
(English) Counseling Teenagers
Paperback
$$

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Course image
Rating
4.7 Filled star Filled star Filled star Filled star Half star
Effort
Approx. 10 hours
Level
Introductory
Via
Coursera
Institution
Universitat Autònoma de Barcelona
Instructor
Cinto Ajram
Language
Español
Transcript
Português
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Diseñado para aspirantes en el campo del patrocinio deportivo
Presenta los conceptos básicos del patrocinio deportivo
Enseña las funciones y responsabilidades de los actores en el patrocinio deportivo
Explora varios tipos de activaciones disponibles en patrocinios deportivos
Proporciona pautas detalladas para crear propuestas de activación de patrocinio
El curso es impartido por Cinto Ajram, fundador de Johan Cruyff Institute, una institución reconocida en el patrocinio deportivo
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