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Cinto Ajram

¿Te interesa el patrocinio deportivo?

¿Quieres entender qué actores participan en el patrocinio deportivo?

¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo?

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¿Te interesa el patrocinio deportivo?

¿Quieres entender qué actores participan en el patrocinio deportivo?

¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo?

¿Te interesa aprender y conectar con sport lovers/estudiantes de todo el mundo?

La Universitat Autònoma de Barcelona y Johan Cruyff Institute imparten este curso introductorio en patrocinio deportivo para todos aquellos interesados en conocer cómo crear una propuesta de patrocinio para un evento deportivo.

Este curso puede realizarlo cualquier persona interesada; no contemplamos requisito alguno para poder cursarlo.

Gracias al curso serás capaz de afrontar un reto real: la activación de un patrocinio para la Fundación Cruyff.

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What's inside

Syllabus

Módulo 0. Antes de empezar
En este módulo encontrarás información sobre el funcionamiento del MOOC. Entre la documentación encontrarás las bases para participar en un concurso de Johan Cruyff Institute, cuyo premio es una beca para cursar un Posgrado de Patrocinio Deportivo. Como verás es voluntario, puedes cursar el MOOC sin necesidad de participar en el concurso.
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Módulo 1. Principios básicos del patrocinio deportivo
Si estás aquí, es que ya has revisado detenidamente la información básica del Módulo 0, ¡perfecto! ¡vamos a empezar!. Como verás, en este módulo encontrarás tanto información básica del patrocinio como de la Fundación Cruyff, en la cual se centra el caso de estudio transversal que estará presente durante todas las semanas. Con la Fundación Cruyff podrás adentrarte a conocer qué es el patrocinio y cómo éste es esencial para que una fundación pueda llevar a cabo su actividad. De la misma manera podrás averiguar en qué consiste un evento deportivo, un Cruyff Court, y en cómo éste puede alinearse con los patrocinados. Pero... paso a paso, tenemos tiempo... ¿no sabes por dónde empezar? dale un vistazo a la "Presentación del módulo 1".
Módulo 2. Los actores del patrocinio deportivo
¿Preparad@ para el segundo módulo? Vamos a dar un paso más en el mundo del patrocinio deportivo, durante este módulo tendremos en cuenta la relación que existe entre una marca y un evento, es decir, entre patrocinador y patrocinado. Por este motivo, en el apartado del caso de estudio de esta semana encontrarás información de los Cruyff Courts de la Fundación Cruyff, puesto que será el evento que te retaremos a patrocinar más adelante. Asimismo, también encontrarás información interesante en los materiales complementarios.
Módulo 3. La activación de un patrocinio deportivo (I)
Estamos ya en el ecuador del curso ¿cómo vas?. En los próximos módulos trabajaremos 4 tipos de activaciones: marca, negocio, interno y externo. Ahora empezaremos por las de marca y negocio. Para que puedas profundizar en ellas, te proponemos unos contenidos clave y un espacio de foro para compartir ejemplos y reflexionar sobre ellos. En los espacio de foro también encontrarás ejemplos de activaciones de compañer@s de la pasada edición. Antes de publicar tu mensaje, revisa que tu ejemplo contenga toda la información que se pide (encontrarás las pautas dentro de cada espacio de foro). No olvides dar un vistazo también a los materiales complementarios que te proponemos.
Módulo 4. La activación de un patrocinio deportivo (II)
Después de trabajar los tipos de activación de marca y negocio, vamos a centrarnos en las activaciones interna y externa. En el módulo también encontrarás un espacio para compartir los ejemplos que encuentres a través de los foros. En referencia al caso de estudio, encontrarás algunas de las mejores Propuestas de Activación de Patrocinio que compañer@s de la pasada edición realizaron. Con su permiso, te los compartimos para que los valores y empieces a calentar motores para crear tu propia propuesta. Mucha energía creativa y esperamos que disfrutes con el módulo.
Módulo 5. Comparte tu propuesta de activación de un Cruyff Court
¡Enhorabuena! ya estás en el último módulo, y por tanto ya ha llegado el momento de crear tu propuesta de activación de patrocinio de un Cruyff Court para la Fundación Cruyff. En el módulo encontrarás una pauta-guía para elaborarla. Una vez finalizada, deberás subir la propuesta al apartado indicado y será evaluada por algunos de tus compañeros. De la misma manera, tú también deberás evaluar la propuesta de otros compañeros con la rúbrica que encontrarás en el módulo. Si quieres participar en el premio de una plaza en el Posgrado de Patrocinio Deportivo Online deberás rellenar la Solicitud de Participación.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Diseñado para aspirantes en el campo del patrocinio deportivo
Presenta los conceptos básicos del patrocinio deportivo
Enseña las funciones y responsabilidades de los actores en el patrocinio deportivo
Explora varios tipos de activaciones disponibles en patrocinios deportivos
Proporciona pautas detalladas para crear propuestas de activación de patrocinio
El curso es impartido por Cinto Ajram, fundador de Johan Cruyff Institute, una institución reconocida en el patrocinio deportivo

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Reviews summary

Curso básico sobre patrocínio esportivo

O curso de "Patrocinio Deportivo" é um curso introdutório que oferece uma visão geral do patrocínio esportivo, abrangendo conceitos básicos, os principais atores envolvidos e estratégias de ativação. O curso é adequado para iniciantes e oferece um estudo de caso prático para aplicar os conceitos aprendidos.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Patrocinio Deportivo with these activities:
Review key concepts from related courses or previous experience
Strengthen your foundation by refreshing key concepts from related courses or your prior experience.
Show steps
  • Review notes or materials from previous courses
  • Read articles or books on relevant topics
  • Take practice quizzes or tests to assess your understanding
Review basic marketing concepts
Improve your understanding of fundamental marketing principles to strengthen your foundation for this course.
Browse courses on Marketing Fundamentals
Show steps
  • Read chapter 1 of a marketing textbook
  • Review online resources on basic marketing concepts
  • Take a practice quiz on marketing fundamentals
Organize and review course materials regularly
Enhance your retention and recall by regularly reviewing and organizing your course materials.
Show steps
  • Review lecture slides and notes after each class
  • Summarize key points and concepts
  • Use flashcards or other techniques to test your understanding
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in online discussion forums related to sponsorship
Engage with peers and learn from their perspectives on various aspects of sponsorship.
Browse courses on Sports Sponsorship
Show steps
  • Join online discussion forums or groups related to sponsorship
  • Participate in discussions, ask questions, and share insights
  • Network with other professionals in the sponsorship industry
Follow tutorials on sponsorship activation strategies
Enhance your knowledge of effective sponsorship activation techniques through guided tutorials.
Browse courses on Sponsorship Activation
Show steps
  • Watch online tutorials on sponsorship activation
  • Read articles and case studies on successful sponsorship activations
  • Practice developing your own sponsorship activation plan
Solve case studies on sponsorship management
Test your analytical skills and decision-making abilities by solving case studies on real-world sponsorship scenarios.
Browse courses on Case Studies
Show steps
  • Review case studies on different sponsorship campaigns
  • Identify the challenges and opportunities presented in each case
  • Develop recommendations for effective sponsorship strategies
Write a blog post on the importance of sponsorship in sports
Reinforce your understanding of the significance of sponsorship in sports by writing a blog post on the topic.
Browse courses on Sports Sponsorship
Show steps
  • Research the benefits and impact of sponsorship in sports
  • Identify key points and examples to support your argument
  • Write a well-structured blog post that conveys your insights
Develop a sponsorship proposal for a local sports team
Apply your understanding of sponsorship by creating a comprehensive proposal for a local sports team.
Show steps
  • Identify a local sports team to sponsor
  • Research the team's target audience and demographics
  • Develop a sponsorship package that aligns with the team's goals
  • Create a presentation to pitch your proposal to the team

Career center

Learners who complete Patrocinio Deportivo will develop knowledge and skills that may be useful to these careers:
Marketing Manager
A Marketing Manager oversees the marketing and advertising initiatives of organizations and businesses. Developing ideas for marketing campaigns, events, and promotions are some of the day-to-day tasks one can expect in this career. The Patrocinio Deportivo course will help you understand the fundamental principles of sports sponsorship and what goes into developing an effective sponsorship proposal, which will help in the developing marketing strategies.
Sports Agent
Sports agents represent athletes, coaches, and other sports professionals in contract negotiations, marketing, and endorsements. They also help their clients build their brands and public image. The Patrocinio Deportivo course will help you understand the business of sports sponsorship, which is an important part of any sports agent's job. The course will also help you develop the skills you need to negotiate contracts and build relationships with sponsors.
Event Planner
An event planner can specialize in planning a variety of events, such as weddings, conferences, and sporting events. Being able to consider sponsorship opportunities is part of the job and the Patrocinio Deportivo course will provide knowledge on building relationships with sponsors to enhance the overall success of an event.
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. They work with clients to develop and implement business plans, and they help to build relationships with key stakeholders. The Patrocinio Deportivo course may be useful for Business Development Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization or individual. They develop and implement public relations campaigns, and they work with the media to promote their client's interests. The Patrocinio Deportivo course may be useful for Public Relations Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales representatives. They develop and implement sales strategies, and they work with customers to close deals. The Patrocinio Deportivo course may be useful for Sales Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Sponsorship Manager
A Sponsorship Manager is responsible for developing and managing sponsorship programs for an organization. They work with sponsors to create and implement sponsorship agreements, and they track the results of sponsorship campaigns. The Patrocinio Deportivo course may provide you with valuable insights even if you have experience as a Sponsorship Manager, as the course will help you understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Account Manager
An Account Manager is responsible for managing relationships with key clients. They work with clients to develop and implement marketing and sales strategies, and they help to resolve any issues that may arise. The Patrocinio Deportivo course may be useful for Account Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses and organizations. They help clients develop and implement marketing strategies, and they track the results of marketing campaigns. The Patrocinio Deportivo course may be useful for Marketing Consultants that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Sports Marketing Manager
A Sports Marketing Manager is responsible for developing and implementing marketing strategies for sports organizations and teams. They work with athletes, coaches, and other stakeholders to promote the organization or team's brand. The Patrocinio Deportivo course will help you build a foundation in the business of sports sponsorship and will provide insights on developing effective sponsorship proposals.
Brand Manager
A Brand Manager is responsible for developing and managing the brand of a product or service. They work with marketing and sales teams to develop and implement brand strategies, and they track the results of brand campaigns. The Patrocinio Deportivo course may be useful for Brand Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.
Sports Journalist
A Sports Journalist reports on sporting events and issues for newspapers, magazines, or websites. They interview athletes, coaches, and other stakeholders to gather information for their stories. The Patrocinio Deportivo course may be useful for Sports Journalists that want to specialize in sports business topics like sponsorship.
Sports Lawyer
A Sports Lawyer represents athletes, teams, and other sports organizations in legal matters. They negotiate contracts, resolve disputes, and advise clients on legal issues. The Patrocinio Deportivo course may be useful for Sports Lawyers that want to specialize in sports business topics like sponsorship.
Sports Broadcaster
A Sports Broadcaster provides commentary and analysis of sporting events for television, radio, or the internet. They work with producers and directors to create and deliver sports broadcasts. The Patrocinio Deportivo course may be useful for Sports Broadcasters that want to specialize in sports business topics like sponsorship.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Patrocinio Deportivo.
Este libro proporciona una guía práctica para la gestión y activación de patrocinios deportivos. Ofrece información sobre negociación, medición y evaluación, lo que lo convierte en un recurso útil para profesionales en el campo.
Este libro explora los principios y prácticas del marketing de patrocinio, con énfasis en el patrocinio deportivo. Proporciona información sobre la identificación de oportunidades, la negociación y la medición del ROI, lo que lo convierte en un recurso valioso para profesionales del marketing.
Este libro proporciona una guía completa para el patrocinio de eventos deportivos. Cubre temas como la identificación de oportunidades, la negociación de acuerdos y la medición del ROI.
Esta guía fácil de entender proporciona una introducción al patrocinio. Es un buen punto de partida para quienes buscan comprender los conceptos básicos del patrocinio.
Este libro ofrece una visión general integral del marketing deportivo. Incluye una sección sobre patrocinio deportivo, que proporciona información sobre el proceso de patrocinio y las mejores prácticas para la activación.
Este libro proporciona una visión general de la industria del deporte. Incluye una sección sobre patrocinio deportivo, que ofrece información sobre la historia, la evolución y las tendencias actuales en el campo.
Este manual proporciona una visión general completa del patrocinio. Cubre temas como la planificación estratégica, la gestión del patrocinio y la medición del retorno de la inversión (ROI).

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