Patrocinio Deportivo from Coursera

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Syllabus

Módulo 0. Antes de empezar

En este módulo encontrarás información sobre el funcionamiento del MOOC. Entre la documentación encontrarás las bases para participar en un concurso de Johan Cruyff Institute, cuyo premio es una beca para cursar un Posgrado de Patrocinio Deportivo. Como verás es voluntario, puedes cursar el MOOC sin necesidad de participar en el concurso.

Módulo 1. Principios básicos del patrocinio deportivo

Si estás aquí, es que ya has revisado detenidamente la información básica del Módulo 0, ¡perfecto! ¡vamos a empezar!. Como verás, en este módulo encontrarás tanto información básica del patrocinio como de la Fundación Cruyff, en la cual se centra el caso de estudio transversal que estará presente durante todas las semanas. Con la Fundación Cruyff podrás adentrarte a conocer qué es el patrocinio y cómo éste es esencial para que una fundación pueda llevar a cabo su actividad. De la misma manera podrás averiguar en qué consiste un evento deportivo, un Cruyff Court, y en cómo éste puede alinearse con los patrocinados. Pero... paso a paso, tenemos tiempo... ¿no sabes por dónde empezar? dale un vistazo a la "Presentación del módulo 1".

Módulo 2. Los actores del patrocinio deportivo

¿Preparad@ para el segundo módulo? Vamos a dar un paso más en el mundo del patrocinio deportivo, durante este módulo tendremos en cuenta la relación que existe entre una marca y un evento, es decir, entre patrocinador y patrocinado. Por este motivo, en el apartado del caso de estudio de esta semana encontrarás información de los Cruyff Courts de la Fundación Cruyff, puesto que será el evento que te retaremos a patrocinar más adelante. Asimismo, también encontrarás información interesante en los materiales complementarios.

Módulo 3. La activación de un patrocinio deportivo (I)

Estamos ya en el ecuador del curso ¿cómo vas?. En los próximos módulos trabajaremos 4 tipos de activaciones: marca, negocio, interno y externo. Ahora empezaremos por las de marca y negocio. Para que puedas profundizar en ellas, te proponemos unos contenidos clave y un espacio de foro para compartir ejemplos y reflexionar sobre ellos. En los espacio de foro también encontrarás ejemplos de activaciones de compañer@s de la pasada edición. Antes de publicar tu mensaje, revisa que tu ejemplo contenga toda la información que se pide (encontrarás las pautas dentro de cada espacio de foro). No olvides dar un vistazo también a los materiales complementarios que te proponemos.

Módulo 4. La activación de un patrocinio deportivo (II)

Después de trabajar los tipos de activación de marca y negocio, vamos a centrarnos en las activaciones interna y externa. En el módulo también encontrarás un espacio para compartir los ejemplos que encuentres a través de los foros. En referencia al caso de estudio, encontrarás algunas de las mejores Propuestas de Activación de Patrocinio que compañer@s de la pasada edición realizaron. Con su permiso, te los compartimos para que los valores y empieces a calentar motores para crear tu propia propuesta. Mucha energía creativa y esperamos que disfrutes con el módulo.

Módulo 5. Comparte tu propuesta de activación de un Cruyff Court

¡Enhorabuena! ya estás en el último módulo, y por tanto ya ha llegado el momento de crear tu propuesta de activación de patrocinio de un Cruyff Court para la Fundación Cruyff. En el módulo encontrarás una pauta-guía para elaborarla. Una vez finalizada, deberás subir la propuesta al apartado indicado y será evaluada por algunos de tus compañeros. De la misma manera, tú también deberás evaluar la propuesta de otros compañeros con la rúbrica que encontrarás en el módulo. Si quieres participar en el premio de una plaza en el Posgrado de Patrocinio Deportivo Online deberás rellenar la Solicitud de Participación.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseñado para aspirantes en el campo del patrocinio deportivo

Presenta los conceptos básicos del patrocinio deportivo

Enseña las funciones y responsabilidades de los actores en el patrocinio deportivo

Explora varios tipos de activaciones disponibles en patrocinios deportivos

Proporciona pautas detalladas para crear propuestas de activación de patrocinio

El curso es impartido por Cinto Ajram, fundador de Johan Cruyff Institute, una institución reconocida en el patrocinio deportivo

Reviews summary

Curso básico sobre patrocínio esportivo

O curso de "Patrocinio Deportivo" é um curso introdutório que oferece uma visão geral do patrocínio esportivo, abrangendo conceitos básicos, os principais atores envolvidos e estratégias de ativação. O curso é adequado para iniciantes e oferece um estudo de caso prático para aplicar os conceitos aprendidos.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Patrocinio Deportivo with these activities:

Review key concepts from related courses or previous experience

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Strengthen your foundation by refreshing key concepts from related courses or your prior experience.

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Review notes or materials from previous courses
Read articles or books on relevant topics
Take practice quizzes or tests to assess your understanding

Review basic marketing concepts

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Improve your understanding of fundamental marketing principles to strengthen your foundation for this course.

Browse courses on Marketing Fundamentals

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Read chapter 1 of a marketing textbook
Review online resources on basic marketing concepts
Take a practice quiz on marketing fundamentals

Organize and review course materials regularly

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Enhance your retention and recall by regularly reviewing and organizing your course materials.

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Review lecture slides and notes after each class
Summarize key points and concepts
Use flashcards or other techniques to test your understanding

Five other activities

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Participate in online discussion forums related to sponsorship

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Engage with peers and learn from their perspectives on various aspects of sponsorship.

Browse courses on Sports Sponsorship

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Join online discussion forums or groups related to sponsorship
Participate in discussions, ask questions, and share insights
Network with other professionals in the sponsorship industry

Follow tutorials on sponsorship activation strategies

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Enhance your knowledge of effective sponsorship activation techniques through guided tutorials.

Browse courses on Sponsorship Activation

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Watch online tutorials on sponsorship activation
Read articles and case studies on successful sponsorship activations
Practice developing your own sponsorship activation plan

Solve case studies on sponsorship management

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Test your analytical skills and decision-making abilities by solving case studies on real-world sponsorship scenarios.

Browse courses on Case Studies

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Review case studies on different sponsorship campaigns
Identify the challenges and opportunities presented in each case
Develop recommendations for effective sponsorship strategies

Write a blog post on the importance of sponsorship in sports

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Reinforce your understanding of the significance of sponsorship in sports by writing a blog post on the topic.

Browse courses on Sports Sponsorship

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Research the benefits and impact of sponsorship in sports
Identify key points and examples to support your argument
Write a well-structured blog post that conveys your insights

Develop a sponsorship proposal for a local sports team

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Apply your understanding of sponsorship by creating a comprehensive proposal for a local sports team.

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Identify a local sports team to sponsor
Research the team's target audience and demographics
Develop a sponsorship package that aligns with the team's goals
Create a presentation to pitch your proposal to the team

Career center

Learners who complete Patrocinio Deportivo will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager oversees the marketing and advertising initiatives of organizations and businesses. Developing ideas for marketing campaigns, events, and promotions are some of the day-to-day tasks one can expect in this career. The Patrocinio Deportivo course will help you understand the fundamental principles of sports sponsorship and what goes into developing an effective sponsorship proposal, which will help in the developing marketing strategies.

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Sports Agent

Sports agents represent athletes, coaches, and other sports professionals in contract negotiations, marketing, and endorsements. They also help their clients build their brands and public image. The Patrocinio Deportivo course will help you understand the business of sports sponsorship, which is an important part of any sports agent's job. The course will also help you develop the skills you need to negotiate contracts and build relationships with sponsors.

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Event Planner

An event planner can specialize in planning a variety of events, such as weddings, conferences, and sporting events. Being able to consider sponsorship opportunities is part of the job and the Patrocinio Deportivo course will provide knowledge on building relationships with sponsors to enhance the overall success of an event.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. They work with clients to develop and implement business plans, and they help to build relationships with key stakeholders. The Patrocinio Deportivo course may be useful for Business Development Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

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Public relations manager

A Public Relations Manager is responsible for managing the public image of an organization or individual. They develop and implement public relations campaigns, and they work with the media to promote their client's interests. The Patrocinio Deportivo course may be useful for Public Relations Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

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Sales Manager

A Sales Manager is responsible for leading and managing a team of sales representatives. They develop and implement sales strategies, and they work with customers to close deals. The Patrocinio Deportivo course may be useful for Sales Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

See salaries and explore the career path for Sales Manager

Sponsorship Manager

A Sponsorship Manager is responsible for developing and managing sponsorship programs for an organization. They work with sponsors to create and implement sponsorship agreements, and they track the results of sponsorship campaigns. The Patrocinio Deportivo course may provide you with valuable insights even if you have experience as a Sponsorship Manager, as the course will help you understand the business of sports sponsorship and how to develop effective sponsorship proposals.

See salaries and explore the career path for Sponsorship Manager

Account Manager

An Account Manager is responsible for managing relationships with key clients. They work with clients to develop and implement marketing and sales strategies, and they help to resolve any issues that may arise. The Patrocinio Deportivo course may be useful for Account Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

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Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses and organizations. They help clients develop and implement marketing strategies, and they track the results of marketing campaigns. The Patrocinio Deportivo course may be useful for Marketing Consultants that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

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Sports Marketing Manager

A Sports Marketing Manager is responsible for developing and implementing marketing strategies for sports organizations and teams. They work with athletes, coaches, and other stakeholders to promote the organization or team's brand. The Patrocinio Deportivo course will help you build a foundation in the business of sports sponsorship and will provide insights on developing effective sponsorship proposals.

See salaries and explore the career path for Sports Marketing Manager

Brand Manager

A Brand Manager is responsible for developing and managing the brand of a product or service. They work with marketing and sales teams to develop and implement brand strategies, and they track the results of brand campaigns. The Patrocinio Deportivo course may be useful for Brand Managers that specialize in sports, as the course will help them understand the business of sports sponsorship and how to develop effective sponsorship proposals.

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Sports Journalist

A Sports Journalist reports on sporting events and issues for newspapers, magazines, or websites. They interview athletes, coaches, and other stakeholders to gather information for their stories. The Patrocinio Deportivo course may be useful for Sports Journalists that want to specialize in sports business topics like sponsorship.

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Sports Lawyer

A Sports Lawyer represents athletes, teams, and other sports organizations in legal matters. They negotiate contracts, resolve disputes, and advise clients on legal issues. The Patrocinio Deportivo course may be useful for Sports Lawyers that want to specialize in sports business topics like sponsorship.

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Sports Broadcaster

A Sports Broadcaster provides commentary and analysis of sporting events for television, radio, or the internet. They work with producers and directors to create and deliver sports broadcasts. The Patrocinio Deportivo course may be useful for Sports Broadcasters that want to specialize in sports business topics like sponsorship.

See salaries and explore the career path for Sports Broadcaster