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Design Thinking Fundamentals

Rajesh Krishnan

4.5

Based on 38 ratings

Rajesh Krishnan

This Course delves into the fundamentals of the Design Thinking approach by immersing you in collaborative exercises, discussions, and constructive engagement. You will experience the power of Design Thinking concepts to create a path to innovation, unveil new possibilities, and make a greater contribution to your organization’s future success.
Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications.
Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including d school, Stanford, Harvard and MIT.

This Course delves into the fundamentals of the Design Thinking approach by immersing you in collaborative exercises, discussions, and constructive engagement. You will experience the power of Design Thinking concepts to create a path to innovation, unveil new possibilities, and make a greater contribution to your organization’s future success.
Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications.
Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including d school, Stanford, Harvard and MIT.

Key Takeaways:

What is Design Thinking?
How design thinking is helping create products and service that are desirable, feasible and viable?
When and Where to apply design thinking?
Why it is becoming important to embrace Design Thinking culture?

Coach:

Rajesh Krishnan is Certified “Enterprise Design Thinking Practitioner” from IBM. He has conducted Design Thinking Training in various organization.
He was part of Setting up Design Thinking CoE from inception, in previous Organization.
His workshops are result driven which provides team with solution to complex problems and/or ideas/outcomes that can be implemented to improve the service or product.

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What's inside

Learning objectives

What is design thinking?
How design thinking is helping create products and service that are desirable, feasible and viable?
Understand the building blocks of design thinking: product v/s service, end user experience, think v/s feel and so on.

When and where to apply design thinking?
An overview of overall design thinking process
Why it is becoming important to embrace design thinking culture?

What is design thinking?
How design thinking is helping create products and service that are desirable, feasible and viable?
Understand the building blocks of design thinking: product v/s service, end user experience, think v/s feel and so on.
When and where to apply design thinking?
An overview of overall design thinking process
Why it is becoming important to embrace design thinking culture?

Syllabus

Introduction

Just a Glance!

Design Thinking, Since Primitive Age?

Trainers Introduction

Download the attached resource

This is a Demo Lecture. Full explanation of Design Thinking process is captured the Full course.

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Career center

Learners who complete Design Thinking Fundamentals will develop knowledge and skills that may be useful to these careers:

Service Designer

A Service Designer focuses on optimizing and creating new services, ensuring they are user-friendly, efficient, and meet both customer and business needs. This course provides an excellent entry point into Service Design, emphasizing the critical distinction between product and service and the importance of end-user experience. Through the Design Thinking Fundamentals program, you will learn to observe and develop empathy with the target user, which is paramount for designing holistic service journeys. The collaborative exercises and discussions on questioning problems and assumptions are invaluable for uncovering pain points and designing desirable, feasible, and viable service solutions. Understanding how to apply design thinking will equip you to make a greater contribution to an organization’s future success.

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User Experience Designer

A User Experience Designer is dedicated to creating intuitive, enjoyable, and effective experiences for users interacting with products or services. This role centers on understanding user behaviors, needs, and motivations to inform design decisions. Your journey through this Design Thinking Fundamentals course helps to build a precise foundation for this career, as it rigorously delves into developing deep empathy with the target user and observing their interactions. The course's focus on questioning problems, assumptions, and implications directly supports the critical analysis required to design products and services that are truly desirable, feasible, and viable. Embracing the Design Thinking culture, as explored in the course, is essential for a User Experience Designer to foster innovation and deliver impactful user-centric solutions.

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Product Manager

A Product Manager leads the strategy, roadmap, and feature definition for a product, ensuring it meets customer needs and business goals. This course, Design Thinking Fundamentals, provides a robust framework for approaching product development by emphasizing how to create products and services that are desirable, feasible, and viable. Through collaborative exercises and discussions, the course strengthens your ability to develop a deep understanding of target users, a core competency for any successful Product Manager. Learning to question problems, assumptions, and implications helps you identify true market needs and innovate effectively. Embracing the Design Thinking culture, as taught in this program, will enable you to navigate complex product challenges and drive organizational success.

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User Researcher

A User Researcher investigates the behaviors, needs, and motivations of users to provide insights that inform product and service design. This Design Thinking Fundamentals course is exceptionally well-suited for an aspiring User Researcher, as its core tenets revolve around developing a deep interest in understanding people, observing, and developing empathy with the target user. The course sharpens your ability to question problems, assumptions, and implications, which is fundamental to framing research questions and uncovering meaningful insights. By focusing on the building blocks of user experience and the overall Design Thinking Process, this program directly equips you with the mindset and approach necessary to excel in user research and contribute to desirable, feasible, and viable solutions.

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Entrepreneur

An Entrepreneur identifies opportunities, creates new ventures, and brings innovative products or services to market. For an Entrepreneur, this Design Thinking Fundamentals course is an invaluable resource. It directly addresses creating a path to innovation and unveiling new possibilities, core activities for any startup. The course empowers you to develop a deep understanding of potential customers, observe them, and cultivate empathy to design offerings that are truly desirable, feasible, and viable. Learning to question problems, assumptions, and implications from the outset helps validate ideas and mitigate risks, significantly increasing the chances of generating valuable projects and achieving market success.

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Innovation Manager

An Innovation Manager champions the development and implementation of new ideas, products, or processes within an organization to foster growth and competitive advantage. The Design Thinking Fundamentals course is remarkably well-suited for aspiring Innovation Managers, as it directly addresses creating a path to innovation and unveiling new possibilities. This course teaches how to approach complex challenges by deeply understanding people and questioning existing paradigms, which is fundamental to successful innovation. By learning when and where to apply design thinking, you will be equipped to identify opportunities and guide teams in developing desirable, feasible, and viable solutions. Embracing the Design Thinking culture, a key takeaway, is vital for driving a culture of continuous advancement.

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Product Owner

A Product Owner works within an agile development team, responsible for defining and prioritizing the product backlog to maximize product value. The Design Thinking Fundamentals course is an excellent fit for a Product Owner, as it directly aligns with the goal of creating products that are desirable, feasible, and viable. The course emphasizes developing a deep understanding of the people for whom products are being designed, observing customers, and cultivating empathy. Learning to rigorously question problems, assumptions, and implications helps in articulating clear user stories and prioritizing features that truly address user needs. Embracing the Design Thinking culture ensures a continuous focus on innovation and user-centric value delivery.

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Strategy Consultant

A Strategy Consultant advises organizations on high-level decisions to achieve their goals, often involving market entry, new product launches, or operational improvements. This role typically requires an advanced degree. The Design Thinking Fundamentals course may be useful for those pursuing Strategy Consulting, as it hones skills in questioning problems and assumptions, crucial for strategic analysis. By immersing you in collaborative exercises, the course helps develop the ability to unveil new possibilities and create a path to innovation, core aspects of strategic thinking. Understanding how design thinking assists in creating desirable, feasible, and viable solutions is invaluable for crafting actionable recommendations that drive organizational success.

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Learning and Development Specialist

A Learning and Development Specialist designs, implements, and evaluates training programs and initiatives to enhance employee skills and organizational capabilities. The Design Thinking Fundamentals course may be useful for this role, particularly when designing impactful learning experiences. Similar to how the course coach conducts "result driven workshops," a specialist can apply Design Thinking principles to understand "learner users," question their current knowledge gaps and assumptions, and design desirable, feasible, and viable learning interventions. Embracing the Design Thinking culture can lead to innovative training solutions that genuinely improve service or product delivery within the organization.

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Organizational Development Specialist

An Organizational Development Specialist works to improve an organization's effectiveness and health through planned interventions in processes, structure, and culture. This role often requires an advanced degree. The Design Thinking Fundamentals course may be useful for an Organizational Development Specialist, as it provides a framework for deeply understanding organizational challenges and the people within them. By emphasizing observation and empathy, the course helps in questioning existing organizational problems and assumptions to co-create desirable, feasible, and viable solutions. Learning when and where to apply design thinking can enhance your ability to plan and implement interventions that foster innovation and contribute to long-term organizational success.

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Business Analyst

A Business Analyst helps organizations improve processes, products, and services by analyzing data, identifying problems, and recommending solutions. While often associated with technical requirements, the role increasingly benefits from a user-centric approach. The Design Thinking Fundamentals course may be useful for Business Analysts by helping them to develop a deep interest in understanding the people for whom solutions are being designed. The emphasis on questioning problems, assumptions, and implications provides a robust framework for identifying root causes and defining effective business solutions. Learning when and where to apply design thinking can enhance your ability to contribute to the creation of desirable, feasible, and viable organizational improvements.

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Marketing Manager

A Marketing Manager is responsible for promoting products or services and understanding target audiences to drive brand awareness and sales. The Design Thinking Fundamentals course may be useful for a Marketing Manager by deepening their ability to observe and develop empathy with the target user. This user-centric understanding is crucial for crafting compelling marketing messages and developing desirable products and campaigns. The course's approach to questioning assumptions and implications can help refine marketing strategies to be more impactful and relevant. Understanding how design thinking helps create products and services that are desirable, feasible, and viable can significantly enhance a Marketing Manager's contribution to market success.

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Change Management Specialist

A Change Management Specialist guides organizations and individuals through transitions, ensuring new initiatives are adopted successfully and resistance is minimized. This course may be useful for a Change Management Specialist because it focuses on developing a deep interest in understanding people, their needs, and assumptions, which is critical during periods of organizational change. The collaborative exercises and discussions within the Design Thinking Fundamentals course can help you learn to question problems and implications, enabling you to design change processes that are desirable and feasible for stakeholders. Embracing a Design Thinking culture, as explored in the course, fosters an environment more receptive to innovation and new ways of working.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects, ensuring they meet deadlines and objectives. For projects involving product or service development, or organizational change, the Design Thinking Fundamentals course may be useful. It helps develop an understanding of the people for whom solutions are being designed, ensuring project outcomes are truly desirable. The course's emphasis on questioning problems and assumptions can aid in early risk identification and stakeholder management. While not directly a project management methodology, understanding when and where to apply design thinking can help a Project Manager guide teams towards innovative, user-centric solutions, ultimately contributing to greater organizational success.

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Human Resources Business Partner

A Human Resources Business Partner collaborates with business leaders to align HR strategies with organizational goals, often focusing on employee experience, talent management, and culture. The Design Thinking Fundamentals course may be useful for a Human Resources Business Partner, especially in designing employee programs and policies. The course emphasizes developing a deep understanding of people – in this context, employees – by observing and developing empathy with them. Learning to question problems, assumptions, and implications can lead to more desirable, feasible, and viable HR solutions. Embracing the Design Thinking culture, as discussed, can foster a more innovative and people-centric approach to HR practices, making a greater contribution to organizational success.

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Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking Fundamentals.

Project Management Best Practices: Achieving Global...

Save

Is the Spanish translation of the classic text on project management, Project Management: A Systems Approach to Planning, Scheduling, and Controlling. It great resource for anyone who wants to learn about project management or improve their skills in Spanish.

Project Management Best Practices: Achieving Global...

Hardcover

$$$

Project Management Best Practices: Achieving Global...

Hardcover

Project Management Best Practices: Achieving Global...

Hardcover

$$$

Project Management Best Practices: Achieving Global...

Hardcover

$$$

Project Management Best Practices: Achieving Global...