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The Search for Great Ideas

How to Start Your Own Business,

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.
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Rating 3.7★ based on 10 ratings
Length 4 weeks
Effort 3 weeks of study, 1-2 hours/week
Starts Jul 10 (42 weeks ago)
Cost $79
From Michigan State University via Coursera
Instructors Ken Szymusiak, Forrest S. Carter, David Wheeler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Entrepreneurship

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What people are saying

not meeting minimum quality

Not meeting minimum quality standards.

gave an unique approach

Interesting, gave an unique approach to innovation and creativity.

some lectures not longer

Some lectures not longer then 2 !!!!

design thinking process model

I felt it was a little short on real world examples of the use of these processes and would have liked to have more lecture or demonstration on direct application of the Design Thinking process model.

help one work

Great concepts to help one work through a business development process.

last week expecting

One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.

lecture or demonstration

next ones as

Still, I am excited for the next ones as I believe they will better match what I wanted from this specialization.

real world examples

idea creation

The whole time of lectures 10-15 minutes Great Course on the Idea creation process.

looking forward

Looking forward to the other courses in the specialization.

one criticism

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Assistant Editor, TED Ideas $55k

Editor, TED Ideas $69k

Business and Market Specialist $72k

Business Development Leader – Water Market $85k

Market Research and Business Development $88k

Market and Business Development Analyst $90k

Senior Editor, Moving Ideas Network $91k

Commercial Market Business Analyst $95k

Business Development, Madison Market $98k

Business & Market Analyst $110k

Business Analytics Market Development Consultant $118k

President Market Business Leader $146k

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Rating 3.7★ based on 10 ratings
Length 4 weeks
Effort 3 weeks of study, 1-2 hours/week
Starts Jul 10 (42 weeks ago)
Cost $79
From Michigan State University via Coursera
Instructors Ken Szymusiak, Forrest S. Carter, David Wheeler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Entrepreneurship

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