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How to Start Your Own Business

Ken Szymusiak, Forrest S. Carter, and David Wheeler

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.

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What's inside

Six courses

Developing An Entrepreneurial Mindset: First Step Towards Success

This course, the first in a series on starting a business, provides learners with insights to re-frame their thinking in order to maximize their chances for success. At the end of this course, a learner will be able to argue effectively against reasons for not starting a business, operate effectively within the new framework for starting a business, increasing their chances for success, and make the initial business startup decisions.

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The Search for Great Ideas: Harnessing creativity to empower innovation.

(0 hours)

Where do great business ideas originate? This course explores observational tools and techniques for generating ideas and evaluating their potential. Learners will develop a resource inventory for assessing market opportunities, pursue ideas aligned with their passions and capabilities, and prioritize ideas for commercial and personal success.

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Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

(0 hours)

According to Steven Blank, a business startup is essentially a prototype. Thus, the startup process becomes a learning process to refine that business prototype into a scalable, replicable finished 'product'.

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Structure: Building the Frame for Business Growth

(0 hours)

Just like when building a house, the foundation for your business provides the framework for success. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.

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Launch Strategy: 5 Steps to Capstone Experience

(0 hours)

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business.

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Capstone - Launch Your Own Business!

(0 hours)

It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business.

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Time

0 hours

Level

Introductory

Via

Coursera

Institution

Michigan State University

Instructors

Ken Szymusiak

Forrest S. Carter

David Wheeler

Level

Introductory

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