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The Business of Product Management II

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!

Featuring:

* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product

* VERONICA PINCHIN, Director of Product Management, Sidewalk Labs

* KATE ZHANG, Product Manager, Instagram

* BARKHA SAXENA, Chief Data Officer, Poshmark

This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

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What's inside

Syllabus

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores strategies for gaining a competitive edge through innovation, learning, and results delivery

Provides real-world case studies from leading companies like Amazon, Tesla, and Google

Instructors include industry experts from Amazon Web Services, Sidewalk Labs, Instagram, and Poshmark

Covers essential product management principles such as inventing, simplifying, learning, and delivering results

Teaches frameworks for developing innovative products and services

Emphasizes the importance of data protection and ethical considerations in product management

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Reviews summary

Customer insights focused pm course

Learners say this advanced course in product management provides them with real-world examples and case studies of practical product management skills and frameworks that are immediately applicable to their daily work. The course focuses on customer insights, including interviewing, collecting, synthesizing, and using real user data for product planning and improvement. Students learn about customer segmentation, personas, empathy maps, and user journeys to better understand their target audience. Other key takeaways include the fundamentals of prioritizing product features and organizing roadmaps.

Nancy is engaging and knowledgeable.

"Nancy does a great job teaching and bringing in industry experts!"

"I fully understanded about the basic knowledge that the course had provided, very easy to learn andd practice. However if you can design a session that we can have direct interaction and discuss directly to you or any Q&A sessions after each course,it would be great!"

This course has lots of useful practical exercises.

"This course was spectacular, very complete, very good study material and all the topics are very up-to-date, the best were the practical activities because they simulated real situations and had to analyze what was explained in the videos."

The course is well-structured and engaging.

"very good concepts, with examples and exercises to practice. This is the closest you can get to experiencing PM function while in training. Highly recommended as part of this series."

"The core concepts of product performance and company performance, customer acquisition are covered to a great extent, developing inquisitiveness to know more about it to improve our command and knowledge about the product or domain we are handling."

Practical examples help cement learning.

"This course was a great, hands on course that covered a lot of valuable content in a way that was easy to absorb and appealed to different learning styles."

"I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging."

The course focuses on advanced, practical skills,

"Continuing from the first course, learned a lot of practical knowledge necessary for PMs."

"The subjects taught are very relevant and it's a hands on course with assignments most of the subjects taught."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Business of Product Management II with these activities:

Review the basics of project management

Show steps

Prepare yourself for the course by refreshing your knowledge of fundamental project management concepts.

Browse courses on Project Management

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Read articles and tutorials on project management best practices.
Review your notes or textbooks from previous project management courses.
Attend a workshop or webinar on project management fundamentals.

Seek guidance from experienced product managers

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Accelerate your learning by connecting with individuals who can provide valuable insights and support.

Show steps

Attend industry events and conferences to meet potential mentors.
Reach out to professionals in your network for introductions.
Schedule regular meetings with your mentor to discuss your career goals and seek advice.

Read the book 'Measure What Matters' by John Doerr

Show steps

Gain insights into the importance of setting meaningful goals and metrics that drive product success.

View Speed & Scale on Amazon

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Read the book thoroughly, taking notes on key concepts and examples.
Apply the principles learned to your own product management practices.
Summarize the book's key takeaways and share them with your team.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Facilitate a peer discussion on product innovation

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Develop your leadership and communication skills by guiding discussions on new ideas and approaches.

Browse courses on Product Innovation

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Prepare a list of discussion questions related to product innovation.
Facilitate a group discussion, encouraging active participation from all members.
Summarize the key insights and action items from the discussion.

Analyze the case studies on Amazon's product management strategies

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Enhance your analytical skills by dissecting real-world examples of successful product management.

Browse courses on Case Study Analysis

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Read the case studies thoroughly and identify key challenges and solutions.
Create a summary of each case study, highlighting the lessons learned.
Develop a presentation or infographic to share your insights with others.

Develop a product roadmap for a new product or feature

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Apply your skills by creating a comprehensive plan that outlines the strategic direction of a product.

Browse courses on Product Roadmap

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Define the product vision, goals, and target audience.
Identify key features and prioritize them based on impact and feasibility.
Create a timeline and milestones for product development.
Communicate the roadmap to stakeholders and gather feedback.

Participate in a product management hackathon

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Test your skills and expand your network by collaborating on innovative product ideas in a competitive environment.

Browse courses on Product Management

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Form a team and brainstorm ideas for innovative product solutions.
Develop a prototype and pitch your idea to a panel of judges.
Reflect on the feedback received and iterate on your idea.

Career center

Learners who complete The Business of Product Management II will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development and delivery of products that meet the needs of users. This course can help you develop the skills and knowledge you need to be successful in this role, including how to identify and prioritize product features, develop and execute product roadmaps, and measure the success of your products.

See salaries and explore the career path for Product Manager

Product Owner

Product Owners are responsible for defining and managing the product backlog, and for ensuring that the product meets the needs of the customer. This course can help you develop the skills and knowledge you need to be successful in this role, including how to create and manage a product backlog, prioritize product features, and collaborate with stakeholders.

See salaries and explore the career path for Product Owner

Program Manager

Program Managers are responsible for planning and executing programs that achieve specific goals. This course can help you develop the skills and knowledge you need to be successful in this role, including how to develop and manage a program plan, track and measure progress, and communicate with stakeholders.

See salaries and explore the career path for Program Manager

Project Manager

Project Managers are responsible for planning and executing projects that achieve specific goals. This course can help you develop the skills and knowledge you need to be successful in this role, including how to develop and manage a project plan, track and measure progress, and communicate with stakeholders.

See salaries and explore the career path for Project Manager

Data Analyst

Data Analysts are responsible for collecting, cleaning, and analyzing data to identify patterns and trends. This course can help you develop the skills and knowledge you need to be successful in this role, including how to collect and clean data, analyze data to identify patterns and trends, and communicate your findings to stakeholders.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts are responsible for gathering and analyzing data to identify and solve business problems. This course can help you develop the skills and knowledge you need to be successful in this role, including how to gather and analyze data, identify and solve business problems, and communicate your findings to stakeholders.

See salaries and explore the career path for Business Analyst

Data Scientist

Data Scientists are responsible for developing and applying statistical and machine learning models to solve business problems. This course can help you develop the skills and knowledge you need to be successful in this role, including how to develop and apply statistical and machine learning models, and communicate your findings to stakeholders.

See salaries and explore the career path for Data Scientist

IT Consultant

IT Consultants are responsible for providing advice and guidance to clients on how to use technology to improve their business operations. This course can help you develop the skills and knowledge you need to be successful in this role, including how to provide advice and guidance to clients on how to use technology to improve their business operations, and how to evaluate the effectiveness of technology solutions.

See salaries and explore the career path for IT Consultant

Software Engineer

Software Engineers are responsible for designing, developing, and testing software applications. This course can help you develop the skills and knowledge you need to be successful in this role, including how to design and develop software applications, and test software applications for bugs.

See salaries and explore the career path for Software Engineer

Systems Analyst

Systems Analysts are responsible for analyzing and designing systems to improve organizational efficiency. This course can help you develop the skills and knowledge you need to be successful in this role, including how to analyze and design systems, and evaluate the effectiveness of systems.

See salaries and explore the career path for Systems Analyst

Operations Manager

Operations Managers are responsible for planning and executing operations to achieve organizational goals. This course can help you develop the skills and knowledge you need to be successful in this role, including how to plan and execute operations, and how to measure the effectiveness of operations.

See salaries and explore the career path for Operations Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns to promote products and services. This course can help you develop the skills and knowledge you need to be successful in this role, including how to plan and execute marketing campaigns, and how to measure the effectiveness of marketing campaigns.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams to achieve sales goals. This course can help you develop the skills and knowledge you need to be successful in this role, including how to lead and manage sales teams, and how to motivate and inspire sales teams to achieve sales goals.

See salaries and explore the career path for Sales Manager

Management Consultant

Management Consultants are responsible for providing advice and guidance to clients on how to improve their business operations. This course can help you develop the skills and knowledge you need to be successful in this role, including how to provide advice and guidance to clients on how to improve their business operations.

See salaries and explore the career path for Management Consultant

Financial Analyst

Financial Analysts are responsible for analyzing financial data to make investment recommendations. This course can help you develop the skills and knowledge you need to be successful in this role, including how to analyze financial data, and how to make investment recommendations.

See salaries and explore the career path for Financial Analyst

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Business of Product Management II.

Transformed

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Provides a comprehensive overview of the product management process, from ideation to launch. It valuable resource for anyone looking to learn more about the field.

The Business of Product Management II

Three deals to help you save

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Customer insights focused pm course

Activities

Career center

Reading list

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