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Nancy Wang
Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
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Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Read more
Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Featuring expert product manager instructors including:
* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services
* ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel
* AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.
Sponsored by AMAZON WEB SERVICES (AWS).
This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.
Register for this course and see more details by visiting:
OpenCourser.com/course/27lmsq/the
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What's inside
Syllabus
Insist on the Highest Standards as a Product Manager
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
Read more
Syllabus
Insist on the Highest Standards as a Product Manager
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
Read more
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
Think Big as a Product Manager
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores leadership principles, tools, and frameworks used by top PMs at Fortune 50 companies like Amazon, Google, and Twitter
Offers practical, real-world skills and frameworks that can be applied on the job, in any industry
Taught by industry-leading PMs and practitioners from Amazon, Google, Twitter, and more
Features case studies and best practices from within the tech industry
Provides opportunities to connect and network with fellow PMs and industry leaders through discussion forums and guest lectures
Emphasis on customer empathy and understanding the customer journey
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Reviews summary
The business of product management i
**learners say**
* This course offers a comprehensive overview of product management, covering the fundamentals and providing practical hands-on exercises. It is suitable for both beginners and experienced professionals looking to refine their skills.
* The course is well-structured and engaging, with clear and concise explanations of concepts. The assignments are challenging but rewarding, allowing learners to apply their knowledge to real-world scenarios and build a portfolio of work.
* The instructor, Nancy Wang, is knowledgeable and experienced, and her passion for product management is evident. She provides valuable insights and shares her experiences working at Amazon and Google.
* The course includes interviews with industry experts, providing diverse perspectives and practical advice on topics such as career development and navigating the product management landscape.
* The peer-to-peer feedback system is a valuable feature, allowing learners to receive feedback on their work and improve their understanding of the material.
* The course is highly recommended for anyone interested in learning about product management or advancing their career in this field. It provides a strong foundation in the core principles and practices of product management, and prepares learners with the skills and knowledge they need to succeed.
learners say this note is a positive remark and is important
"The course includes interviews with industry experts, providing diverse perspectives and practical advice on topics such as career development and navigating the product management landscape."
learners say this note is a positive remark and is important
"The peer-to-peer feedback system is a valuable feature, allowing learners to receive feedback on their work and improve their understanding of the material."
learners say this note is a positive remark and is very important
"This course offers a comprehensive overview of product management, covering the fundamentals and providing practical hands-on exercises."
"It is suitable for both beginners and experienced professionals looking to refine their skills."
learners say this note is a positive remark and is very important
"The course is well-structured and engaging, with clear and concise explanations of concepts."
"The assignments are challenging but rewarding, allowing learners to apply their knowledge to real-world scenarios and build a portfolio of work."
learners say this note is a positive remark and is very important
"The instructor, Nancy Wang, is knowledgeable and experienced, and her passion for product management is evident."
"She provides valuable insights and shares her experiences working at Amazon and Google."
learners say this note is a positive remark and is very important
"The course is highly recommended for anyone interested in learning about product management or advancing their career in this field."
"It provides a strong foundation in the core principles and practices of product management, and prepares learners with the skills and knowledge they need to succeed."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in The Business of Product Management I with these
activities:
Review Inspired: How to Create Products Customers Love
Show steps
Expand foundational understanding of customer-centric product development by exploring key principles and best practices outlined in this industry-renowned book.
View
Transformed
on Amazon
Show steps
-
Read the book, marking and annotating important sections.
-
Summarize key chapters and concepts.
-
Apply the learnings to your current product management work.
Attend industry meetups and conferences
Show steps
Connect with professionals in the field, exchange knowledge, and stay updated on industry trends by participating in industry gatherings and events.
Browse courses on
Networking
Show steps
-
Identify relevant industry meetups and conferences.
-
Attend events and engage with speakers, attendees, and potential mentors.
-
Exchange ideas, share experiences, and expand your professional network.
Summarize key takeaways
Show steps
Reinforce understanding of core concepts and lessons by writing summaries emphasizing the most important points.
Show steps
-
Identify the main points of the lesson.
-
Write a concise summary of each point.
-
Review the summaries regularly to strengthen retention.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Mock user interviews
Show steps
Enhance understanding of user needs and pain points by conducting mock interviews to gather qualitative data and feedback.
Browse courses on
User Research
Show steps
-
Define user personas and research objectives.
-
Develop interview questions focused on understanding user needs.
-
Conduct mock interviews in a structured and unbiased manner.
-
Analyze interview data to identify common themes and insights.
-
Develop actionable recommendations for product improvements.
Conduct competitive analysis
Show steps
Deepen understanding of industry landscape and identify areas for differentiation by analyzing competitor strategies and market dynamics.
Browse courses on
Competitive Analysis
Show steps
-
Identify key competitors and define market parameters.
-
Research competitor products, pricing, and marketing strategies.
-
Analyze industry trends and customer feedback.
-
Develop a comparative matrix to highlight strengths and weaknesses.
-
Formulate actionable insights and recommendations for your product strategy.
Attend a Product Management bootcamp
Show steps
Gain comprehensive and practical knowledge through a structured workshop led by industry experts, covering essential product management methodologies and best practices.
Browse courses on
Professional Development
Show steps
-
Research and identify reputable product management bootcamps.
-
Register for a bootcamp that aligns with your career goals and availability.
-
Actively participate in the bootcamp sessions and engage with instructors.
-
Complete all assignments and exercises to maximize learning.
-
Apply the acquired knowledge and skills to your product management work.
Create a product roadmap
Show steps
Solidify knowledge of product planning and prioritization by developing a roadmap outlining strategic goals and project timelines.
Browse courses on
Product Roadmap
Show steps
-
Define product vision and short-term objectives.
-
Identify key features and their dependencies.
-
Estimate development timelines and resources needed.
-
Create a visual roadmap that clearly communicates the plan.
-
Seek feedback and iterate on the roadmap to ensure alignment with business goals.
Review Inspired: How to Create Products Customers Love
Show steps
Expand foundational understanding of customer-centric product development by exploring key principles and best practices outlined in this industry-renowned book.
View
Transformed
on Amazon
Show steps
Show steps
Show steps
- Read the book, marking and annotating important sections.
- Summarize key chapters and concepts.
- Apply the learnings to your current product management work.
Attend industry meetups and conferences
Show steps
Connect with professionals in the field, exchange knowledge, and stay updated on industry trends by participating in industry gatherings and events.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify relevant industry meetups and conferences.
- Attend events and engage with speakers, attendees, and potential mentors.
- Exchange ideas, share experiences, and expand your professional network.
Summarize key takeaways
Show steps
Reinforce understanding of core concepts and lessons by writing summaries emphasizing the most important points.
Show steps
Show steps
Show steps
- Identify the main points of the lesson.
- Write a concise summary of each point.
- Review the summaries regularly to strengthen retention.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Mock user interviews
Show steps
Enhance understanding of user needs and pain points by conducting mock interviews to gather qualitative data and feedback.
Browse courses on
User Research
Show steps
Show steps
Show steps
- Define user personas and research objectives.
- Develop interview questions focused on understanding user needs.
- Conduct mock interviews in a structured and unbiased manner.
- Analyze interview data to identify common themes and insights.
- Develop actionable recommendations for product improvements.
Conduct competitive analysis
Show steps
Deepen understanding of industry landscape and identify areas for differentiation by analyzing competitor strategies and market dynamics.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Identify key competitors and define market parameters.
- Research competitor products, pricing, and marketing strategies.
- Analyze industry trends and customer feedback.
- Develop a comparative matrix to highlight strengths and weaknesses.
- Formulate actionable insights and recommendations for your product strategy.
Attend a Product Management bootcamp
Show steps
Gain comprehensive and practical knowledge through a structured workshop led by industry experts, covering essential product management methodologies and best practices.
Browse courses on
Professional Development
Show steps
Show steps
Show steps
- Research and identify reputable product management bootcamps.
- Register for a bootcamp that aligns with your career goals and availability.
- Actively participate in the bootcamp sessions and engage with instructors.
- Complete all assignments and exercises to maximize learning.
- Apply the acquired knowledge and skills to your product management work.
Create a product roadmap
Show steps
Solidify knowledge of product planning and prioritization by developing a roadmap outlining strategic goals and project timelines.
Browse courses on
Product Roadmap
Show steps
Show steps
Show steps
- Define product vision and short-term objectives.
- Identify key features and their dependencies.
- Estimate development timelines and resources needed.
- Create a visual roadmap that clearly communicates the plan.
- Seek feedback and iterate on the roadmap to ensure alignment with business goals.
Career center
Learners who complete The Business of Product Management I will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
To be successful as a Product Manager, you need to have a strong understanding of the product development process as well as the ability to manage a team of engineers and designers. This course will help you develop the skills you need to succeed in this role. You will learn how to define product requirements, create product roadmaps, and manage product launches. You will also learn how to work with customers to gather feedback and improve your products.
Product Owner
Product Owner
A Product Owner is responsible for defining the product vision and ensuring that the product is developed according to that vision. This course can help you develop the skills you need to be a successful Product Owner. You will learn how to create product roadmaps, manage product launches, and work with stakeholders to gather feedback and improve your products.
Program Manager
Program Manager
A Program Manager is responsible for planning and executing large-scale projects. This course can help you develop the skills you need to be a successful Program Manager. You will learn how to create project plans, manage project budgets, and track project progress.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing small to medium-scale projects. This course can help you develop the skills you need to be a successful Project Manager. You will learn how to create project plans, manage project budgets, and track project progress.
Business Analyst
Business Analyst
A Business Analyst is responsible for gathering and analyzing business requirements. This course will help you develop the skills you need to be a successful Business Analyst. You will learn how to interview stakeholders, create business process models, and write business requirements documents.
Systems Analyst
Systems Analyst
A Systems Analyst is responsible for designing and implementing computer systems. This course will help you develop the skills you need to be a successful Systems Analyst. You will learn how to gather requirements, design systems, and implement systems.
UX Designer
UX Designer
A UX Designer is responsible for designing the user experience of products and services. This course will help you develop the skills you need to be a successful UX Designer. You will learn how to conduct user research, create prototypes, and design user interfaces.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This course will help you develop the skills you need to be a successful Software Engineer. You will learn how to write code, test code, and deploy code.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data. This course will help you develop the skills you need to be a successful Data Analyst. You will learn how to use data analysis tools and techniques to extract insights from data.
UI Designer
UI Designer
A UI Designer is responsible for designing the look and feel of products and services. This course will help you develop the skills you need to be a successful UI Designer. You will learn how to create visual prototypes, design user interfaces, and apply design principles.
Technical Writer
Technical Writer
A Technical Writer is responsible for writing technical documentation. This course will help you develop the skills you need to be a successful Technical Writer. You will learn how to write clear and concise technical documentation, including user manuals, white papers, and technical reports.
Quality Assurance Analyst
Quality Assurance Analyst
A Quality Assurance Analyst is responsible for testing and ensuring the quality of products and services. This course will help you develop the skills you need to be a successful Quality Assurance Analyst. You will learn how to conduct quality assurance testing, write test plans, and report defects.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. This course may be useful if you are interested in a career in sales. You will learn how to create sales plans, manage sales teams, and track sales results.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This course may be useful if you are interested in a career in marketing. You will learn how to create marketing plans, manage marketing budgets, and track marketing results.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring the satisfaction of customers. This course may be useful if you are interested in a career in customer success. You will learn how to build customer relationships, manage customer expectations, and resolve customer issues.
For more career information including salaries, visit:
OpenCourser.com/course/27lmsq/the
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
The Business of Product Management I.
Save
Provides a comprehensive overview of the product management process, from ideation to launch. It is written by a leading expert in the field and is packed with practical advice and case studies.
Provides a step-by-step guide to using the Lean Product Development process to create successful products. It is written by a former product manager at Google and is full of practical tips and tools.
Provides a framework for creating and managing product roadmaps that are aligned with business strategy and customer needs. It is written by three experienced product managers and is full of practical advice and examples.
Provides a theory of why large companies often fail to innovate and provides a framework for understanding and overcoming this challenge. It is written by a leading expert on innovation and must-read for anyone interested in product management.
Save
Provides a framework for developing and evaluating good strategies. It is written by a former professor at Harvard Business School and is full of practical advice and examples.
Provides a framework for marketing and selling technology products to mainstream customers. It is written by a leading expert on technology marketing and is full of practical advice and case studies.
Provides a candid and practical guide to building a successful business. It is written by a successful entrepreneur and venture capitalist and is full of hard-earned wisdom and advice.
Provides a framework for building and testing new businesses quickly and cheaply. It is written by a successful entrepreneur and is full of practical advice and case studies.
Save
Provides a practical guide to getting customers for your new business. It is written by two successful entrepreneurs and is full of practical advice and case studies.
Save
Provides a novelistic approach to understanding the challenges of IT and DevOps in large organizations. It is written by three experienced IT professionals and is full of practical advice and insights.
Provides a comprehensive guide to using Scrum, a popular agile project management framework. It is written by one of the creators of Scrum and is full of practical advice and case studies.
Provides a comprehensive guide to implementing DevOps, a software development practice that combines the principles of agile development with the tools and techniques of operations. It is written by four experienced software engineers and is full of practical advice and case studies.
Provides a comprehensive guide to implementing site reliability engineering, a software engineering discipline that focuses on the reliability and performance of large-scale distributed systems. It is written by four experienced Google engineers and is full of practical advice and case studies.
Save
Provides a comprehensive guide to using Lean Product Development, a software development methodology that focuses on reducing waste and increasing efficiency. It is written by an experienced software engineer and is full of practical advice and case studies.
Provides a collection of essays from Google engineers on the software engineering practices that have made Google one of the most successful technology companies in the world. It is full of practical advice and insights from some of the world's leading software engineers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/27lmsq/the
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Level
Introductory
Via
Coursera
Institution
Advancing Women in Tech
Instructor
Nancy Wang
Language
English
Transcripts
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This course belongs to a
collection
called
Real-World Product Management. It's comprised of four courses:
- The Business of Product Management I (viewing)
- The Art & Science of Product Management
- The Business of Product Management II
- Acing the Product Management Interview
Good to know
Explores leadership principles, tools, and frameworks used by top PMs at Fortune 50 companies like Amazon, Google, and Twitter
Offers practical, real-world skills and frameworks that can be applied on the job, in any industry
Taught by industry-leading PMs and practitioners from Amazon, Google, Twitter, and more
Features case studies and best practices from within the tech industry
Provides opportunities to connect and network with fellow PMs and industry leaders through discussion forums and guest lectures
Emphasis on customer empathy and understanding the customer journey
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