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Evan Kimbrell

What do Slack, Skype, Fab, Klout, and GitHub have in common? They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets. Oh, and did I mention that they're now collectively worth over 20 billion dollars?

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What do Slack, Skype, Fab, Klout, and GitHub have in common? They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets. Oh, and did I mention that they're now collectively worth over 20 billion dollars?

Every single company or startup outsources in one way or another. Whether it's your product development, your advertising, your testing, or your customer service - you need to be equipped to take advantage of the opportunities that outsourcing presents you. As an entrepreneur, outsourcing is an essential skill for saving money, being lean, and being successful.

Outsourcing is the go-to strategy for saving time and money in order to launch ideas that otherwise would never make it to market. You can build a world class product without hiring an in-house team or recruiting partners. When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable and skilled entrepreneur

At the end of this course, you'll be able to:

  • Create, conceptualize, and map out your idea in a way that anyone can easily understand
  • Take your idea, create visual wireframes, mockups, and prototypes that are crucial for solidifying your vision and communicating it effectively
  • Sketch, rapidly build, test, and collaborate on your feature ideas
  • Understand, in intricate detail, the forces that effect your outsourcing project and how to position your project to be successful
  • Write job descriptions that bring in the best bids
  • Put together professional documentation for your idea and identify potential pitfalls before you spend money
  • Select the best possible long-term team using a framework that's built over 100+ professional outsourcing projects
  • Employ advanced techniques for getting the best price and cutting your deployment time in half
  • Tailor popular tools like Asana, Trello, and Google docs to masterfully run your outsourcing project
  • Spot bugs before they become a significant problem
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What's inside

Learning objectives

  • Understand what is and isn't outsourcing
  • Validate your idea's preparedness and eligibility for outsourcing
  • Plan on budgeting and ways of reducing the project cost before starting
  • Navigate and operate outsourcing platforms upwork and freelancer
  • Use advanced search criteria to locate specific outsourcing partners
  • Build a contracting strategy that works with your level of experience and your idea's level of progress
  • Figure out your ideal price point and preferred region
  • Write job titles, descriptions, and settings that bring high quality bids
  • Conceptualize your idea through the sx5 framework to solidify your featureset
  • Decide which features to include (and drop) in your project's first iteration
  • Rapidly sketch your ideas like a professional
  • Use wireframing tools like balsamiq to quickly put together idea mockups
  • Break through creativity blocks and keep your project ideation going
  • Use prototyping tools to add interactivity to your mockup and pre-test features before slating them for development
  • Create mockups and demos that deploy natively on tablets and phones
  • Use advanced techniques for quickly bringing your project together
  • Employ best practices for outsourcing, such as hybrid rates, managing tone, and navigating legality
  • Use asana and trello to keep your project on track and increase project transparency
  • Bug hunt and run qa tests like a professional
  • Navigate the most common scenarios that arise from outsourcing
  • Show more
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Syllabus

Introduction (39 minutes)
Course overview
Join our community on Slack!
What is outsourcing?
Read more
What is it good and not good for?
How much should I budget?
Section 1 review material
All the course review sheets in one PDF
Getting Started (70 minutes)
Where to find outsourcing firms and freelancers
Introduction to Elance
Going further in-depth with Elance
Introduction to Upwork
Going further in-depth with Upwork
Introduction to Freelancer
Other techniques and platforms for finding contractors
Section 2 review material
Dive Deeper (63 minutes)
Choosing your ideal subcontractor strategy
Deciding between a firm or freelancer
Understanding how to choose from the best outsourcing zones
Understanding price & autonomy
The "Goldilocks Syndrome"
Section 3 review material
Posting Expertise (84 minutes)
Writing the right title
Practicing with titles
Writing the right description
Getting hands on with writing descriptions
Getting the settings right
Reviewing your settings
Section 4 review material
Plan Your Outsourced Idea (Optional) (48 minutes)
The Sx5 framework for solidifying product ideas
Coming up with strategy, Sx1
Coming up with scope, Sx2
Section 5 review material
Documentation (71 minutes)
Creating an overview
Adding the functions section
Going further in-depth with functions
Creating the pages section
Creating parameters
Creating the users section
Adding comments
Section 6 review material
Building a Low Fidelity Wireframe (128 minutes)
Intro to sketching
Materials for sketching
Sketching it out
The finishing touches
Upgrade to a tool, getting started with Pidoco
Getting used to the features in Pidoco
Creating a quick sitemap
Site elements to start with
Using templates to save time
Handling images in Pidoco
Adding and controlling layers in Pidoco
Annotating everything
Alternative: Using Balsamiq for quick wireframing
Alternative: Using Balsamiq continued...
An example project created in Balsamiq
Section 7 review material
Creating a Demo for Outsourcing (Optional) (48 minutes)
Introducing M.A.P.
Adding interactivity to your prototype
Collaborators and reviewers
Creating a tablet version
Section 8 review material
Selecting the Best Person (41 minutes)
Reviewing bid language
Bid language
The response rate test
Dissecting the bid rate
Section 9 review material
Strategies for Getting the Best Price and Experience (44 minutes)
Strategy: The $50 test
Strategy: Rapid cycling posts
Strategy: The Keyer question
Strategy: Repeat the project back to you
Strategy: Get them off the platform
Strategy: The long term strategy
Strategy: Messaging freelancers
Strategy: Dividing specializations
Section 10 review material
Outsourcing Best Practices (83 minutes)
Five pillars for evaluating contractors
Six red flags for contractors
Response rate sets the tone
How important is site reputation?
How to handle referrals
Is outsourcing a long term solution?
How to handle extra work
Legality with outsourcing
Fixed rate versus hourly rate - use my method
What is good? Avoid this trap
Outsourcing and protecting your IP
Section 11 review material
Managing Your Ongoing Project (23 minutes)
Getting introduced to Asana

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores outsourcing, which is standard in the tech industry
Provides a comprehensive overview of outsourcing strategies and techniques
Teaches learners how to find, select, and manage outsourced teams
Helps learners build strong foundations in outsourcing best practices
Suitable for learners with little to no prior experience in outsourcing

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Reviews summary

Helpful business advice

Mostly, learners feel confident in the course and find the lectures to be easy to understand. They say the course provides helpful business advice.
Students feel confident after taking the course.
"I feel more confident now!"
"Great explanations provided in an easy to understand and digestible manner!"
The course lectures are easy to understand.
"Great explanations provided in an easy to understand and digestible manner!"
"Thanks, Evan."
This course provides advice that is helpful.
"I feel more confident now!"
"Great explanations provided in an easy to understand and digestible manner!"
"Thanks, Evan."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Outsource your idea | Launch your business for 1/4 the price with these activities:
Explore tutorials on prototyping tools
Gain hands-on experience with prototyping tools by following guided tutorials that teach their features and capabilities.
Browse courses on Prototyping
Show steps
  • Choose a prototyping tool to focus on
  • Complete beginner-friendly tutorials
  • Experiment with different features and functionalities
Sketching Activities
Immerse yourself in the crucial skill of ideation through sketching exercises.
Show steps
  • Explore Various Sketching Techniques
  • Practice Sketching Ideas from Different Perspectives
  • Create a Sketchbook for Idea Generation
Prototyping with Balsamiq Mockups
Enhance your prototyping skills and bring ideas to life using Balsamiq.
Show steps
  • Familiarize Yourself with the Balsamiq Interface
  • Create Prototypes for Various Features and Scenarios
  • Collaborate on Mockups to Refine Designs
Three other activities
Expand to see all activities and additional details
Show all six activities
Join a study group for the course
Collaborate with fellow students to enhance your understanding of course concepts, share insights, and provide mutual support.
Show steps
  • Find or create a study group
  • Set regular meeting times and stick to them
  • Actively participate in discussions and share your knowledge
Wireframing and Prototyping Your Idea
Solidify your product vision by building interactive prototypes and detailed wireframes.
Show steps
  • Create Low-Fidelity Wireframes Using Pidoco
  • Design Interactive Prototypes Using Marvel
  • Test and Iterate on Your Prototypes
Create a low-fidelity prototype of a product idea
Apply the concepts learned in the course by creating a low-fidelity prototype of a product idea, solidifying your understanding of the design process.
Browse courses on Prototyping
Show steps
  • Identify a simple product idea to develop
  • Sketch out the key features and functionality
  • Use prototyping tools to create a basic wireframe
  • Gather feedback and iterate on the design

Career center

Learners who complete Outsource your idea | Launch your business for 1/4 the price will develop knowledge and skills that may be useful to these careers:
Freelance Writer
Freelance writers create written content, such as articles, blog posts, and website content, on a contract basis. Outsourcing is a key part of many freelance writing jobs. This course can help you learn how to outsource your writing tasks, allowing you to focus on the creative aspects of your work and grow your business. Whether you're looking to start a freelance writing career or simply want to learn how to outsource your writing tasks more effectively, this course is a valuable resource.
Project Manager
Project managers plan, organize, and execute projects, ensuring that they are completed on time, within budget, and to the required quality standards. This course can help you learn the skills you need to be a successful project manager, including how to plan and manage outsourced projects. Whether you're working on a small or large project, this course can help you save time and money by teaching you how to outsource effectively.
Entrepreneur
Entrepreneurs start and run their own businesses. Outsourcing is a key part of many successful businesses. This course can help you learn the skills you need to be a successful entrepreneur, including how to outsource your business tasks. Whether you're just starting out or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Consultant
Consultants provide advice and expertise to businesses and organizations. Outsourcing is a key part of many consulting businesses. This course can help you learn the skills you need to be a successful consultant, including how to outsource your consulting tasks. Whether you're looking to start a consulting business or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Business Analyst
Business analysts help businesses improve their operations by analyzing their current processes and identifying areas for improvement. Outsourcing is a key part of many business analyst jobs. This course can help you learn the skills you need to be a successful business analyst, including how to outsource your business analysis tasks. Whether you're looking to start a business analyst career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Product Manager
Product managers are responsible for the development and launch of new products or services. Outsourcing is a key part of many product development processes. This course can help you learn the skills you need to be a successful product manager, including how to outsource your product development tasks. Whether you're looking to start a product management career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Software Engineer
Software engineers design, develop, and maintain software applications. Outsourcing is a key part of many software development processes. This course can help you learn the skills you need to be a successful software engineer, including how to outsource your software development tasks. Whether you're looking to start a software engineering career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Web Developer
Web developers design and develop websites and web applications. Outsourcing is a key part of many web development processes. This course can help you learn the skills you need to be a successful web developer, including how to outsource your web development tasks. Whether you're looking to start a web development career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Graphic designer
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Outsourcing is a key part of many graphic design businesses. This course can help you learn the skills you need to be a successful graphic designer, including how to outsource your graphic design tasks. Whether you're looking to start a graphic design career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Marketing Manager
Marketing managers plan and execute marketing campaigns to promote products or services. Outsourcing is a key part of many marketing campaigns. This course can help you learn the skills you need to be a successful marketing manager, including how to outsource your marketing tasks. Whether you're looking to start a marketing career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Sales Manager
Sales managers lead and motivate sales teams to achieve sales goals. Outsourcing is a key part of many sales processes. This course can help you learn the skills you need to be a successful sales manager, including how to outsource your sales tasks. Whether you're looking to start a sales career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Operations Manager
Operations managers oversee the day-to-day operations of a business. Outsourcing is a key part of many operational processes. This course can help you learn the skills you need to be a successful operations manager, including how to outsource your operational tasks. Whether you're looking to start an operations career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Human Resources Manager
Human resources managers oversee the human resources functions of a business, including recruitment, training, and employee relations. Outsourcing is a key part of many human resources functions. This course can help you learn the skills you need to be a successful human resources manager, including how to outsource your human resources tasks. Whether you're looking to start a human resources career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Financial Manager
Financial managers oversee the financial operations of a business. Outsourcing is a key part of many financial operations. This course can help you learn the skills you need to be a successful financial manager, including how to outsource your financial tasks. Whether you're looking to start a financial career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.
Administrative Assistant
Administrative assistants provide administrative support to executives and other professionals. Outsourcing is a key part of many administrative assistant jobs. This course can help you learn the skills you need to be a successful administrative assistant, including how to outsource your administrative tasks. Whether you're looking to start an administrative assistant career or you're looking to grow your existing business, this course can help you save time and money by teaching you how to outsource effectively.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Outsource your idea | Launch your business for 1/4 the price.
Provides a framework for building and launching successful startups. It is particularly useful for entrepreneurs who are looking to outsource their product development.
Explores the challenges that established companies face when they try to innovate. It valuable read for entrepreneurs who are looking to avoid the pitfalls of corporate bureaucracy.
Provides a contrarian view on innovation. Thiel argues that successful startups are not built by copying existing businesses, but by creating new markets.
Collection of essays from a successful entrepreneur. Horowitz provides practical advice on how to overcome the challenges of starting and running a business.
Provides a practical guide to starting and running a small business. Fried and Hansson offer advice on how to be more efficient, productive, and profitable.
Classic guide to starting and running a successful small business. Gerber provides a step-by-step plan for turning your business idea into a successful enterprise.
Provides a financial education for entrepreneurs. Kiyosaki teaches readers how to build wealth and achieve financial freedom.
Classic guide to political power. Machiavelli's teachings can be applied to business and entrepreneurship, as well as to politics.
Provides a new understanding of what motivates people. Pink argues that money is not the only motivator, and that people are more likely to be productive when they are given purpose, autonomy, and mastery.

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