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Edward D. Hess

This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially.

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Syllabus

Course Overview
This module introduces the course.
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?
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Fellers Gourmet Workshop
This module presents a series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
The 4 P's
This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.
Final Exam
This is the final exam.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Instructs on principles of business strategy, entrepreneurship, and values, all essential skills for the business leader
Covers common myths and truths about business growth
Utilizes case studies to provide practical examples of growth challenges and solutions
Provides a structured approach to creating and implementing a growth plan
Emphasizes the importance of innovation and strategic acquisitions as key drivers of growth
Taught by top-ranked faculty from a renowned business school, ensuring quality of instruction

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Reviews summary

Enthusiastic business growth

Learners say this course is largely positive. Engaging assignments, great lectures, and an enthusiastic instructor are key features. This introductory course focuses on the smart growth of private businesses.
Engaging and passionate instructor.
"Prof Ed was very engaged , and very passionate."
"It felt like he was physically in front and teaching."
"One could feel the course. It's just awesome, how he could connect so well with a non visible audience !"
High quality course materials.
"This class is completely awesome."
"One of the best made MOOC I have attended to."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Grow to Greatness: Smart Growth for Private Businesses, Part I with these activities:
Revisit Growth Strategies
Review key concepts and theories related to business growth, such as the 4 P's and the growth matrix.
Browse courses on Growth Strategies
Show steps
  • Review the course description and syllabus.
  • Identify the key growth concepts and theories covered in the course.
  • Summarize the main points of each concept or theory.
Read 'The Lean Startup'
Gain insights from Eric Ries's bestseller on how to build and validate a successful business model.
Show steps
  • Purchase or borrow a copy of 'The Lean Startup'.
  • Read the book at your own pace.
  • Take notes and highlight key passages.
  • Apply the lessons learned to your own business or growth strategy.
Discuss Growth Strategies with Peers
Engage with peers to share insights, discuss challenges, and develop innovative growth strategies.
Browse courses on Growth Strategies
Show steps
  • Identify a group of peers who are also taking the course.
  • Schedule a time to meet regularly to discuss growth strategies.
  • Come prepared to each meeting with specific questions or topics to discuss.
  • Be open to sharing your own insights and experiences.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Case Studies on Growth Challenges
Analyze real-world case studies to understand the complexities and challenges involved in business growth.
Show steps
  • Identify a case study that is relevant to your own business or industry.
  • Read the case study and identify the key challenges faced by the company.
  • Analyze the strategies and solutions implemented by the company.
  • Evaluate the effectiveness of the strategies and solutions.
Develop a Growth Plan for a Business
Apply the concepts learned in the course to create a comprehensive growth plan for a specific business.
Show steps
  • Identify a specific business to develop a growth plan for.
  • Analyze the business's current situation and identify areas for growth.
  • Develop a set of growth strategies and tactics.
  • Create a timeline and budget for implementing the growth plan.
  • Monitor the progress of the growth plan and make adjustments as needed.
Develop a Growth Strategy Presentation
Showcase your understanding of growth strategies by creating a compelling presentation that outlines your plan for business growth.
Browse courses on Growth Strategies
Show steps
  • Choose a specific business to develop a growth strategy for.
  • Develop a set of growth strategies and tactics.
  • Create a PowerPoint or Google Slides presentation that outlines your growth strategy.
  • Practice your presentation and get feedback from peers.
  • Deliver your presentation to your instructor or a group of peers.
Participate in a Business Plan Competition
Test your growth strategies and business acumen by participating in a business plan competition.
Browse courses on Business Planning
Show steps
  • Identify a business plan competition that aligns with your interests.
  • Develop a business plan for the competition.
  • Submit your business plan to the competition.
  • Attend the competition and present your business plan.
  • Win the competition!
Implement a Growth Strategy for a Business
Put your knowledge into practice by implementing a growth strategy for a real business.
Browse courses on Growth Strategies
Show steps
  • Identify a business that is willing to let you implement a growth strategy.
  • Develop a set of growth strategies and tactics.
  • Implement the growth strategies and tactics.
  • Monitor the progress of the growth strategies and make adjustments as needed.
  • Evaluate the success of the growth strategies.

Career center

Learners who complete Grow to Greatness: Smart Growth for Private Businesses, Part I will develop knowledge and skills that may be useful to these careers:
Small Business Owner
Small Business Owners are responsible for all aspects of running their own businesses. This course provides a comprehensive overview of the challenges and opportunities involved in owning and operating a small business.
Entrepreneur
Entrepreneurs are responsible for starting and growing their own businesses. This course provides a comprehensive overview of the challenges and opportunities involved in growing a business, making it a valuable resource for aspiring entrepreneurs.
Strategy Consultant
Strategy Consultants help businesses develop and implement growth strategies. This course provides a strong foundation in strategy consulting, which is essential for success in this role.
Management Consultant
Management Consultants help businesses improve their performance. This course provides a strong foundation in business strategy and operations, which is essential for success in this role.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. This course provides a strong foundation in marketing principles and practices, which is essential for success in this role.
Financial Analyst
Financial Analysts are responsible for providing financial advice to businesses and individuals. This course provides a strong foundation in financial analysis, which is essential for success in this role.
Product Manager
Product Managers are responsible for the development and launch of new products. This course provides a strong foundation in product management, which is essential for success in this role.
Venture Capitalist
Venture Capitalists provide funding to early-stage businesses. This course provides a strong foundation in venture capital, which is essential for success in this role.
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. This course provides a strong foundation in sales management, which is essential for success in this role.
Project Manager
Project Managers are responsible for planning and executing projects. This course provides a strong foundation in project management, which is essential for success in this role.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course provides a strong foundation in operations management, which is essential for success in this role.
Consultant
Consultants work closely with clients to help them develop and implement growth strategies. This course helps build a foundation in strategy, entrepreneurship, and values, all of which are essential for success in consulting.
Investment Banker
Investment Bankers help businesses raise capital and provide financial advice. This course provides a strong foundation in finance and accounting, which is essential for success in this role.
Business Analyst
A Business Analyst is responsible for identifying opportunities for growth within a company. Knowledge of 'smart growth' techniques like those taught in this course may be helpful for someone in this role.
Accountant
Accountants prepare and maintain financial records. While this course does not provide a foundation in accounting, it may be helpful for accountants who are looking to grow their careers into management or consulting.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Grow to Greatness: Smart Growth for Private Businesses, Part I.
Provides practical advice on how to scale up a business while maintaining its culture and values. It valuable resource for entrepreneurs and business leaders who are looking to grow their businesses.
Explains why large companies often fail to innovate and how they can overcome this challenge. It must-read for business leaders who want to understand the challenges of innovation.
Provides a clear and concise framework for developing good strategy. It valuable resource for business leaders who want to improve their strategic thinking.
Provides a practical guide to implementing the lean startup methodology. It valuable resource for entrepreneurs who want to build successful businesses.
Provides a step-by-step guide to acquiring customers for a new business. It valuable resource for entrepreneurs who are struggling to get their businesses off the ground.
Provides a unique perspective on building successful startups. It valuable resource for entrepreneurs who are looking to create something truly innovative.
Provides a comprehensive overview of the challenges that founders face. It valuable resource for entrepreneurs who are looking to avoid the common pitfalls that can sink a startup.
Provides a framework for marketing and selling technology products to mainstream customers. It valuable resource for entrepreneurs who are looking to grow their businesses to the next level.
Provides a practical guide to using the lean product development process. It valuable resource for entrepreneurs who want to build products that customers love.
This ancient Chinese military treatise provides insights into strategy, tactics, and leadership. It valuable resource for business leaders who want to learn from one of the greatest military strategists of all time.

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