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BIZCOOL, Entreprenuership and Business Fundamentals

This is a comprehensive course on small restaurant or eatery business. It covers everything you need to know on how to put up and manage your own food business, from finding your capital, doing preliminary research, to forming your team, acquiring the facility you need, running your business and marketing your product to the right costumers. This course is packed.

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This is a comprehensive course on small restaurant or eatery business. It covers everything you need to know on how to put up and manage your own food business, from finding your capital, doing preliminary research, to forming your team, acquiring the facility you need, running your business and marketing your product to the right costumers. This course is packed.

This course is very effective because it provides students potent concepts and methods that they can apply readily to real business situations. The course is more practical than academic, plus it develops entrepreneurial skills and intelligence, not just dry knowledge.

If you salivate about having your own restaurant, this course is the key to making your dream business a reality. This is a complete course on how to put up and run your own eatery/restaurant business. It tackles key issues such as finding your initial capital, managing your product and service, market research and marketing, all the way to business operations. At the end of the course, you will have the confidence, knowledge and skills to start your own food business.

  • Our organisation has been a playground for innovation ever since its creation in January of 2015 with over 50,000+ students worldwide.
  • Our team is composed of passionate, competent, and happy educators, business experts and digital artists who enable us to produce high-quality courses.
  • Be part of our growing family of satisfied students and passionate educators.
  • Our courses are designed to be practical and engaging.
  • Our topics are comprehensive, covering everything you will need to be a successful entrepreneur in your chosen business.
  • Ability to acquire the needed capital for your business
  • Capacity to produce, evaluate and improve your product
  • Knowledge about the important personnel, facility, success factors, and budgeting needed for the business.
  • Skill on how to conduct basic market analysis, location analysis and competitor analysis.
  • Deep knowledge about managing and operating the business on a daily basis
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What's inside

Learning objectives

  • Learn where to find your initial capital and how to prepare an effective business pitch to investors.
  • Learn the resources needed to start the business from facilities and equipment, manpower, and everything in between.
  • Perform a methodical market analysis and competitor analysis to understand consumers and the industry with more depth.
  • Create, develop, evaluate, and improve your products and services.
  • Manage and track their finances and maintain high productivity and quality in the daily operations.
  • Market your business using potent principles and technique in marketing.

Syllabus

We’ll help you prepare your startup business sketch and financing plan in preparation for your meet up with investors.
COURSE INTRODUCTION
STAGES OF FINANCING
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Career center

Learners who complete Masterclass: Start a Profitable Restaurant Business will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Masterclass: Start a Profitable Restaurant Business.
Widely recognized and comprehensive textbook used in undergraduate and graduate corporate finance courses globally. It provides a strong theoretical foundation and covers essential topics like valuation, investment decisions, and financing. It's an excellent resource for gaining a broad understanding and deepening knowledge, often serving as a core reference throughout one's career.
Widely used textbook in university programs for its comprehensive and practical approach to market research. It covers the entire market research process with a strong emphasis on application and managerial decision-making. It is particularly useful for gaining a broad understanding and deepening one's knowledge, and serves as a valuable reference tool. The book includes detailed sections on both qualitative and quantitative methods, making it suitable for students and professionals alike.
A widely adopted textbook for corporate finance courses, this book offers a rigorous treatment of the subject. It is suitable for advanced undergraduate and graduate students and is known for its comprehensive coverage of theoretical concepts and their applications. It's a valuable resource for deepening understanding and is often used as a primary academic text.
Written by experienced venture capitalists, this book provides a detailed breakdown of venture capital term sheets and deal negotiation. It's an essential read for entrepreneurs and anyone involved in the mechanics of VC funding. offers in-depth knowledge of venture capital transactions.
Another highly regarded textbook in financial management, this book balances theory with practical applications. It's suitable for both undergraduate and graduate students and is known for its clear explanations and numerous examples. It's valuable for gaining a broad understanding and is often used as a primary textbook in academic settings.
An insider's perspective from a managing partner at Andreessen Horowitz, this book explains how VCs make investment decisions and offers strategies for entrepreneurs to successfully raise capital. It provides valuable insights into the venture capital ecosystem. is highly relevant for understanding the investor's perspective.
A comprehensive guide to developing and implementing digital marketing strategies. covers various digital channels and techniques, providing a practical framework for navigating the complexities of online marketing. It's a valuable reference for professionals and students focusing on digital strategy. The third edition includes updates on recent trends.
Considered a leading guide on valuation, this book provides a comprehensive framework for valuing companies and making value-creating decisions. It's essential reading for finance professionals, particularly those in investment banking, private equity, and corporate development. It offers a deep dive into a critical aspect of financial management.
Tailored for entrepreneurs, this book covers the specifics of raising capital for startups, including pitching to investors and negotiating deals. It's highly relevant for those interested in the venture capital aspect of fundraising. serves as a comprehensive guide for navigating the startup funding landscape.
Focuses on financial risk management, a crucial contemporary topic in the field. It covers various types of financial risks and the tools and techniques used to manage them, particularly in financial institutions. It's highly relevant for graduate students and professionals specializing in risk management.
The latest in Kotler's marketing series, this book explores the impact of technology on marketing and how marketers can leverage it to create a more human-centric approach. It delves into contemporary topics like AI, data, and agile marketing, making it highly relevant for understanding the future of marketing strategy.
Is an essential desk reference for FP&A professionals and CFOs. It covers key aspects of financial planning, budgeting, forecasting, and performance management. It is particularly useful for working professionals seeking to deepen their understanding of practical financial management in a corporate setting.
A comprehensive guide based on the Customer Development methodology, this book provides detailed steps for building a startup. It's a valuable resource for entrepreneurs at all stages and is often used as a textbook.
This classic book introduces the enduring concept of positioning, explaining how to create a unique space for a product or brand in the consumer's mind. While not recently published, its core principles remain highly relevant for developing effective marketing strategies. It must-read for understanding competitive strategy and brand perception.
This handbook provides a visual framework, the Business Model Canvas, for designing, assessing, and iterating on business models. It's highly practical and widely used by entrepreneurs, consultants, and organizations to understand the key components of a business.
Provides a comprehensive overview of the product development process, from ideation to launch. It is written by two of the leading experts in marketing and innovation.
Offers a more accessible introduction to financial management concepts compared to its more in-depth counterparts. It's well-suited for undergraduate students and those new to the subject, providing a solid foundation in key areas like financial analysis, time value of money, and capital budgeting. It's an excellent starting point for a broad understanding.
This collection of Warren Buffett's letters to shareholders offers practical wisdom on business, finance, and investing. While not a traditional textbook, it provides invaluable insights into the mindset and principles of one of the world's most successful investors. It's a must-read for anyone interested in corporate finance and value creation.
Provides a comprehensive overview of business operations management, covering topics such as planning, organizing, staffing, and marketing. It is written by three authors who are experts in the field and valuable resource for anyone who wants to learn more about how businesses operate.
This handbook provides a comprehensive overview of market research, suitable for both deepening understanding and serving as a reference. It covers a wide range of topics and is valuable for graduate students and professionals. The authors are well-regarded in the field, adding to the book's authority.
Delves into advanced topics in corporate finance, specifically focusing on mergers, acquisitions, and restructuring activities. It's highly relevant for graduate students and professionals in corporate finance and investment banking. It provides in-depth coverage of complex transactions and strategies.
Widely used resource for learning financial modeling techniques using Excel. It bridges the gap between finance theory and practical application, providing hands-on examples for building financial models. It's highly valuable for students and professionals who need to develop practical financial skills.
Provides a framework for creating clear and compelling brand messages that resonate with customers. It's particularly useful for understanding how to communicate value and build strong customer relationships, a key aspect of effective marketing strategy.
Focusing specifically on donor retention, this book provides strategies and insights for cultivating long-term donor loyalty. It's a key resource for maximizing the lifetime value of donors. offers specialized knowledge in a critical area of fundraising.
Considered a classic in value investing, this book provides timeless principles for sound investing and financial decision-making. While not solely focused on corporate financial management, its principles on valuation and risk are highly relevant. It's a must-read for anyone seeking a deeper understanding of the philosophy behind successful long-term investing.
Another classic by Ries and Trout, this book presents 22 fundamental laws of marketing that remain relevant despite the changing marketing landscape. It offers timeless principles for developing effective marketing strategies and is considered a must-read for foundational knowledge.
Teaches entrepreneurs how to conduct effective customer interviews to get honest and unbiased feedback about their business ideas. It's a crucial skill for validating assumptions and avoiding building something nobody wants.
Understanding consumer behavior is fundamental to effective market research. leading text in the field, exploring the 'why' behind consumer decisions. It's essential for anyone looking to deepen their understanding of the human element in market research and is often used in both undergraduate and graduate courses. The book incorporates contemporary topics like the impact of social media on consumer behavior.
Based on interviews with major donors, this book provides insights into the motivations and characteristics of individuals making significant gifts. It's valuable for fundraisers seeking to understand and cultivate relationships with high-net-worth individuals. offers a deeper dive into major gift fundraising strategies.
Guides readers through the process of developing and implementing a robust fundraising strategy for charities. It helps in understanding the fundraising environment and setting strategic objectives. This book is valuable for those in leadership roles or involved in strategic planning.
Delves into the core of what constitutes a good strategy, applicable across various business functions, including marketing. It helps readers identify the characteristics of a strong strategy and the pitfalls of a weak one, providing a solid foundation for developing robust marketing strategies.
A popular and comprehensive guide to the grant writing process, this book covers everything from identifying funding sources to writing compelling proposals. It's a valuable resource for individuals and organizations seeking grant funding. is often recommended as a primary text for learning grant writing.
Presents a framework for creating new market spaces, or "blue oceans," rather than competing in existing, crowded "red oceans." It offers a strategic approach to innovation and market creation, providing valuable insights for those looking to deepen their understanding of strategic marketing beyond traditional competition.
Addresses contemporary topics in market research, particularly the impact of big data and marketing analytics. It's valuable for understanding how new technologies are changing the field. This book is suitable for advanced undergraduates, graduate students, and professionals seeking to stay current with trends.
FinTech is rapidly transforming the financial landscape. examines the legal, regulatory, and policy aspects of financial technology, including areas like cryptocurrencies and blockchain. It's a valuable resource for understanding the contemporary issues at the forefront of financial management.
Explores the science behind why certain products, ideas, or behaviors become popular and spread. It offers actionable insights into creating contagious content and marketing campaigns, making it highly relevant for contemporary digital marketing strategies and understanding word-of-mouth.
Focuses on the importance of creating valuable, compelling content to attract and retain customers. It's a key resource for understanding contemporary content marketing strategies and how they fit into an overall marketing plan.
Seth Godin argues for the importance of creating remarkable products and services that stand out from the ordinary. challenges traditional marketing thinking and emphasizes the need for innovation and differentiation. It's a thought-provoking read for anyone looking to create impactful marketing strategies.
Focuses on the art of compelling communication in fundraising, offering practical strategies for crafting messages that resonate with donors. It's highly recommended for anyone involved in fundraising appeals and donor communications. This book adds depth to the understanding of effective donor engagement.
Explores the elements that make ideas memorable and impactful. Understanding these principles is crucial for crafting marketing messages that resonate with the target audience. It's a valuable resource for improving the effectiveness of marketing communications.
Offers a practical approach to financial management, illustrating theoretical concepts with concrete cases and exercises. It is suitable for both students and financial managers, bridging the gap between theory and real-world application. It's a useful reference tool for applying financial management principles.
Provides a step-by-step approach to the grant seeking process, offering practical tools and examples. It's suitable for both beginners and those looking to refine their grant writing skills. This book serves as a practical guide for navigating the grant application process.

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