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Research Proposal

Market Research,

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

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Rating 4.4 based on 96 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From University of California, Davis via Coursera
Instructor Jim Fong
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

market research

It is really good for better understanding of the basics of Market research.

This course is a great introduction to the market research.

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....So I would say it is not what I expected in terms of starting my senior market research project in a academic way....

It was a great experience to learn market research methods from Coursera.

The course was good and helps in identifying various tools indepth Brilliant course in market research initiation.

very good This course gives an overview of what is Market research and the components involved in it.

I learned many new things- especially MR terms I wasn't familiar with- about research proposal and about the market research process, in general.

I would recommend this course to someone who is interested in market research and are at a beginners stage in this field.

I was looking for a well-managed course for my understanding of the basics of market research.

Really helped me understand the Market Research process well.

Market research being an unchartered territory for me, I found the course really useful.

It’s an excellent introduction to market research.

I really enjoyed this course and gain useful information to achieve my supper goal to become a market researcher.

A great introduction to the topic of market research.

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jim fong

I am really grateful to Jim Fong and his team for the valuable insights.

Jim Fong is so knowledgeable and makes this content so accessible for me as a learner!

Excellent Mr. Jim Fong knows a lot and teaches in a great way!

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so much

It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass.

Thank you SO much.

Awesome course the course is very good and it is taught in a simple and understandable way.thank you It really gives me great pleasure and I learn a lot from this course You should give more live example in the course to understand the topic properly Thank you so much, sir.

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very helpful

This course is very helpful for developing me to become a Market Researcher in the Future.

Nice and very helpful course Good coordination of the topics.

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proposal writing

This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process.

I am a beginner stage in proposal writing.

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my assignment

How can peers review my assignment?

What if no one reviews my assignment?

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Statistician, Market Research $58k

Assistant Market Research $61k

Analyst-Market Research $61k

Analyst/Market Research $62k

Market Research Professional $72k

Market and Research Analyst $72k

Market and Research Analyst $72k

Market Research Project $73k

Market Research Operations $77k

Market Research Officer $91k

Market Research & Analysis $102k

Market Research Vendor $152k

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Rating 4.4 based on 96 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From University of California, Davis via Coursera
Instructor Jim Fong
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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