"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
What's inside
Four courses
Research Proposal: Initiating Research
(0 hours)
Research Proposal: Initiating Research
(0 hours)
Qualitative Research
(0 hours)
Qualitative Research
(0 hours)
Quantitative Research
(0 hours)
Quantitative Research
(0 hours)
Research Report: Delivering Insights
(0 hours)
Research Report: Delivering Insights
(0 hours)Learning objectives
- Compose a professionally packaged research plan or proposal
- Analyze focus group data and create a focus group report following common business practices in qualitative market research
- Design an effective questionnaire and launch your survey to the target audience
- Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights
- Compose a professionally packaged research plan or proposal
- Analyze focus group data and create a focus group report following common business practices in qualitative market research
- Design an effective questionnaire and launch your survey to the target audience
- Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights
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