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Joeel & Natalie of Transformation Services and Transformation Services

We are top Udemy instructors in the personal development category. Our courses have been taken by over 800,000+ happy students from 200 countries.

We have a thriving community in the course and we are actively involved and answer questions within 24h.

Are you tired of feeling stressed about your finances?

Do you wish you didn’t feel dependent on someone else for a paycheck?

Do you wish you could provide more for those you love?

Do you wish you could make money doing what you love?

Are you ready to create a startup and start and an entrepreneurship journey?

Read more

We are top Udemy instructors in the personal development category. Our courses have been taken by over 800,000+ happy students from 200 countries.

We have a thriving community in the course and we are actively involved and answer questions within 24h.

Are you tired of feeling stressed about your finances?

Do you wish you didn’t feel dependent on someone else for a paycheck?

Do you wish you could provide more for those you love?

Do you wish you could make money doing what you love?

Are you ready to create a startup and start and an entrepreneurship journey?

We understand… we both started our first side hustles because we wanted more out of life.

In fact we got tired of living paycheck to paycheck and feeling like we were trapped. We hated that we had to stress about whether or not we could afford to buy something or do what we really wanted.

We believe entrepreneurship, having your startup, and being self-employment is the ultimate form of empowerment, and we want to empower YOU to take back control of your money, your life, and your freedom.

We are joeel and Natalie Rivera. We’re serial entrepreneurs who have created various startups including:

·        Photography company

·        Import business

·        Holistic virtual office center

·        Adolescent coaching center for at risk youth

·        Book publishing company

·        Magazine

·        Life coach training institute

·        Conferences, festivals and speaking

·        Online course academy

We have also worked with 100’s of startups and entrepreneurs to help them create their business.

The real transformation happened for us when we realized that we could have an idea, research it and launch it and make more money in a week with our startup than we made at our job in a month. We have created over a dozen startups to fully functional business in over 2 decades, and we used what we learned to escape the rat race and build a thriving business that allows us to live life on our terms. And now we’re teaching everything we’ve learned to you so you can launch your start up and begin your entrepreneurship journey.

Now is the perfect time to create a startup and your side hustle. Technological advancements have made it fast and easy to create and market a startup or plug into existing money-making side-gigs.

There’s a new business and startup guru popping up every day—but the problem is there is SO MUCH information being thrown around about how to make money or start a startup. And, worse, a lot feels so complicated and overwhelming… like raising capital and managing employees… and it sounds expensive and time consuming. But, what if making money on your terms, doing what you love, following your entrepreneurship dream didn’t have to be so hard—well, it doesn’t.

There are literally hundreds of ways you could start making money

In this course, we’ll teach you everything you need to know in order to:

·        Choose the right startup idea for you and flesh out how to launch it

·        Find time, stay motivated, and start quick

·        Hack productivity, automate, and scale your business

The best part about creating a startups NOW is that entrepreneurship is the future of employment. With all of the changes happening in the world due to rapid technological growth, we are moving to a gig economy. While our grandparents’ generation had 1 job in their lifetime and our parents had an average of 5 jobs, it is projected that our children will have 5 at a time—and most not as an employee. Don’t wait to see if your industry is going to change dramatically in the next 10 years, start taking back control of your finances and your life NOW by learning how to play the game of entrepreneurship and creating a startup.

So, are you ready to transform your life by starting a side hustle and taking your life back? If so enroll now, we look forward to seeing you in the course.

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason. 

So who are we?

We are joeel and Natalie Rivera. We own a digital media publishing company and an online course and training company called Transformation Academy. We’re serial entrepreneurs who have started businesses including a photography company, an import business, a holistic virtual office center, an adolescent coaching center for at risk youth, a book publishing company, a magazine, a life coach training institute, as well as running conferences, festivals and creating online courses. All of our programs are based on our decade of experience as coaches, speakers, and in social services, as well as my experience as a psychology instructor, my Master’s in Counseling and Education and my research on happiness for my dissertation for my PH.D. in Psychology. At the time of this recording, we have more than 60 online courses and over 300,000+ students from 195 countries.

Self-employment is the ultimate form of empowerment, so we are excited to see you in the course.

Copyright Transformation Services, Inc. All Rights Reserved

Enroll now

What's inside

Learning objectives

  • How to select the right side hustle/startup for you
  • Feel confident, make the time, and have the mindset to make it happen
  • Know exactly what steps to take next to create your dream startup or side hustle
  • Stop spinning your wheels or getting stuck with a "good idea"
  • Launch a side hustle or startup
  • Know how to market and grow your side business so you can quit your job

Syllabus

Generating Ideas for Your Side Hustle

Welcome, we are excited to have you with us. In this lecture we want to introduce ourselves and let you know what you will get out of the course.

Read more

In this lecture we will go over how to generate ideas for your side hustle.

In this lecture we will go over why and how the idea generation starts with you and how you already are a great source for ideas.

In this lecture we will go over how to piggy back ion trends to come up with side hustle ideas.

In this lecture we will go over how to use your own itch to create new ideas.

In this lecture we will go over the probing for pain strategy for idea creation.

In this lecture we will go over how to brain storm effectively and what to brainstorm to help you quantum leap ideas and plans in your side hustle.

In this lecture we will teach you an essential skill that is under appreciated and that is doing research. Therefore, in this lecture we will give you tools and techniques to help you become a great researcher.

In this lecture we will go over the power of getting ideas on paper on a consistent basis and how the napkin ideas revolutionized many companies and why you should be doing the same thing.

In this video you'll find out why it is so important for you to NOT make a business plan!

You may have many ideas but not every idea is a good idea. In this lecture we will help you assess your ideas for potential.

It is time to make it official and select a side hustle. In this lecture we will help you make it official so you can move forward and make it real.

Many people starting there side hustle struggle in setting their price. In this lecture we will go over how to set your price.

In this lecture we will provide tools to help you get out of the mental rut so you can move forward and create success.

Are you ready to take the challenge that changed my life? We hope that the $200 challenge will be the beginning to helping you create a thriving side hustle.

One of the things that holds people back is having a negative money mindset. In this lecture we go over how to shift your money mindset to one that helps you thrive.

In this lecture we help you find your unique side hustle.

Many feel failure but if you want to be successful you have to fail fast and often, in this lecture we will tell you why.

Without knowing WHY you are doing something you will not be able to create success or be motivated when times get tough. In this lecture we will help you answer your big why.

Pain and pleasure can be a powerful tools in helping you move forward but it can also be something that holds people back. In this lecture we will teach you how to use this power for good.

It hard to serve your customers if you do not understand them. Therefore, in this lecture we will go over how to understand your clients.

In this lecture we will go over things that you can do right away to make your business feel more legit.

We live in an interconnected would and social proof and credibility are essential for success. In this lecture we will go over the important and how to develop it.

We cant give you legal advice but will answer basic question that many people starting a side hustle have.

In this lecture we will go over the money game and how to make your side hustle financial viable.

In this lecture we will give you tools and techniques to be able to reach your audience.

In this lecture we will help you express your message so that your potential clients can see that you can help meet their needs.

One of the first steps in running a business is identifying what you will nee d and in this lecture we will help you do that.

If you want to be efficient and have a side hustle that runs smoothly you have to develop a functional workflow. In this lecture we will go over how to create a workflow.

To make it a business you have to get paid. Therefore, in this lecture we will go over how to get paid

Are you ready to launch? In this lecture we will go over steps to take as you launch your side hustle.

In this lecture we will go over an area that many people launching a side hustle struggle with and that is setting goals and creating an action plan. In this lecture we will give strategies that you can implement to be able to move forward consistently.

Entrepreneurship is all about testing and assessing to know what is working and what is not so that you can make the necessary changes. In this lecture we will go over how to test and assess.

One of the most critical aspects of developing clients short term and long term is Follow-Up and Follow-Through. In this section will go over both and their importance as well as ideas on how to implement it.

In this lecture we will go over productivity and automation hacks so that you can be more efficient and so that you don't find yourself spending all your time doing things that are not producing results.

The problem with many business start up is that they think small and it limits there ability to grow . In this lecture we go over how to think bigger and think outside of the box to grow.

If you want to grow you cant be a slave to your business therefore, in this lecture we will go over how to outsource so that you can focus on your strengths. More importantly we go over how to do it on a shoe string.

Something

In this lecture we will challenge you to think bigger and to take the $1,000 challenge to help your business grow.

When things aren't working, how do you know when to call it quits? Are you giving up too soon or holding on too long?

Before you quit your job please listen to this lecture. In this lecture we will go over critical questions that you need to answer before taking that leap of faith and quit your job.

Reality is that you will always get NO's from potential clients. The question is are you using them to demotivate you or to motivate you to move forward.  In this lecture we will go over how to deal with NO's and how to leverage the Yeses that you do get to grow your business.

In this lecture we will go over how to leverage others businesses customer so that you can grow quickly and so that you are able to focus more on your core business instead of trying to get individual clients.

One of the biggest mistakes people make in their side hustles is not asking for referrals. In this lecture we will go over how to ask for referrals and why you need to make sure that you are asking for them.

In this lecture we will go over what is urgency and calls to action and how to use them in your business to drive sales.

Congratulations! We are excited for you you and look forward to hearing from you and what you have created. In this lecture we will go over next steps on your journey! 

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Career center

Learners who complete Side Hustle: Entrepreneurship Skills to Start a Business will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. This course, "Side Hustle Entrepreneurship Skills to Start a Business," directly prepares learners for this journey by covering everything from generating initial ideas to launching and eventually scaling a venture. It helps you select the right startup idea, understand how to find time and stay motivated, and gives you the exact steps needed to create your dream business. The emphasis on hacking productivity, automation, and expanding your vision is especially relevant for navigating the challenges of building your own enterprise from the ground up, empowering you to achieve financial freedom and independence.
Startup Founder
A startup founder conceptualizes, develops, and launches a new company, often with the aim of rapid growth and innovation. This course provides comprehensive entrepreneurship skills essential for any aspiring startup founder. It guides learners through the critical initial phases, including generating innovative ideas by exploring trends, personal interests, and problem-solving, as well as thoroughly assessing these ideas for potential before making a selection. The syllabus covers the process of getting prepared for launch, mastering your mindset to overcome challenges, setting goals, and creating an action plan. This foundational knowledge is invaluable for successfully navigating the complexities of launching and scaling a new venture.
Small Business Owner
As a small business owner, you oversee all aspects of your enterprise, from product development and marketing to daily operations and financial management. This course is an excellent resource for those aiming to become a small business owner, as it delves into the practicalities of initiating and sustaining a venture. It addresses crucial aspects like selecting the right side hustle, which translates directly into choosing a viable small business idea, and then developing confidence and the necessary mindset to make it happen. You gain insights into understanding clients, building social proof, setting prices, and managing finances, all vital for establishing and growing a legitimate and financially viable business.
Business Coach
A business coach guides entrepreneurs and professionals in developing their ventures, improving performance, and achieving their strategic goals. This course provides a robust understanding of the entrepreneurship journey, making it a strong foundational experience for an aspiring business coach. Learners will delve into how to generate ideas, select viable opportunities, and master the mindset needed for success, including strategies for shifting a negative money mindset. The modules on getting prepared, understanding clients, developing credibility, and execution by setting goals and creating action plans are particularly relevant. This equips coaches with practical frameworks to help their own clients launch and grow their businesses effectively.
Freelancer
A freelancer offers specialized services to multiple clients on a project basis, operating as a self-employed professional. This course can significantly empower individuals seeking to thrive as a freelancer, providing the essential entrepreneurship skills to manage their independent careers. It helps in selecting the right side hustle idea, which can be tailored to finding a niche for freelance services, and focuses on making time and staying motivated. The course also discusses specifics like setting prices, understanding your clients, developing social proof and credibility, and the importance of follow-up and follow-through. These elements are key to building a sustainable and successful freelance career in the gig economy.
Social Entrepreneur
A social entrepreneur creates and operates ventures with the primary goal of addressing societal or environmental issues, while also aiming for financial sustainability. This course, "Side Hustle Entrepreneurship Skills to Start a Business," offers the fundamental toolkit necessary for anyone aspiring to become a social entrepreneur. It provides a structured approach to generating and assessing ideas for potential, which can easily be applied to identifying impactful social challenges and developing innovative solutions. The focus on launching, marketing, and growing your business, coupled with modules on mastering mindset and building a financially viable operation, ensures that your social venture can achieve both its mission and long-term viability.
Online Course Creator
An online course creator designs, develops, and delivers educational content through digital platforms, often as a self-employed expert. This course is exceptionally relevant for an aspiring online course creator, as the instructors themselves are successful in this field, owning an online course academy. It provides critical insights into generating ideas for content, researching market needs, and fleshing out how to launch your educational offerings. The course details how to market and grow your side business, including strategies for reaching your audience and effectively expressing your message to meet their needs. This equips you with the entrepreneurial framework to turn your knowledge into profitable online courses.
Life Coach
A life coach partners with clients to help them achieve personal and professional goals, improve relationships, or overcome challenges. For those aiming to establish themselves as a life coach, this course offers invaluable entrepreneurship skills for building a successful practice. The instructors themselves founded a life coach training institute, underscoring the relevance. The course helps you identify your unique side hustle, which can be applied to defining your coaching niche, and master the mindset required for self-employment. Specific modules on understanding clients, developing social proof, setting prices, and executing a launch plan are particularly beneficial for attracting and serving a client base effectively.
Book Author Publisher
A book author publisher is an individual or entity that writes, publishes, and markets books or other written content. Given the instructors' background in owning a book publishing company and a magazine, this course is highly relevant for anyone aspiring to become a book author publisher. It teaches you how to generate ideas for content and publications, how to conduct essential market research, and how to assess ideas for potential before moving forward. The modules on getting prepared, marketing tips, and strategies for growing your business by leveraging referrals and calls to action are crucial for successfully launching and promoting your published works in a competitive market.
Ecommerce Store Owner
An ecommerce store owner manages an online retail business, handling inventory, sales, marketing, and customer service for products sold digitally. This course provides fundamental entrepreneurship skills highly applicable for anyone looking to become an ecommerce store owner. It teaches how to choose the right startup idea for you, which can be directly applied to selecting profitable products or niches. The course also details how to get prepared by making your business feel legit, understanding the money game, and setting prices. Furthermore, the marketing tips and strategies for execution, including goal setting and follow-up, are crucial for attracting customers and scaling your online venture.
Content Creator
A content creator develops and publishes original material across various platforms, often building an audience and monetizing their work independently. This course offers comprehensive entrepreneurship skills that significantly benefit an aspiring content creator. It guides you through generating creative ideas, researching what resonates with an audience, and fleshing out how to launch your unique content. The course emphasizes mastering your mindset, which is vital for consistency and overcoming creative blocks, and provides crucial marketing tips, including reaching your audience and expressing your message effectively. These skills are essential for building a sustainable brand and transforming creative passion into a thriving business.
Marketing Specialist
A marketing specialist develops and implements strategies to promote products or services, enhance brand awareness, and drive sales. This course, "Side Hustle Entrepreneurship Skills to Start a Business," equips learners with practical marketing knowledge directly applicable to becoming a marketing specialist, especially in the context of small businesses or startups. The dedicated "Marketing Tips" module covers essential strategies like leveraging other businesses' customers, asking for referrals, and using urgency and calls to action to drive sales. Additionally, understanding how to understand clients and effectively express a message to meet their needs provides a holistic view of successful marketing campaigns.
App Developer Independent
An app developer independent creates, markets, and often monetizes their own mobile or web applications, operating outside of a traditional corporate structure. This course provides highly relevant entrepreneurship skills for an aspiring app developer independent. It guides you through generating app ideas by leveraging trends or solving an "itch," and then researching and assessing those ideas for market potential. The course's approach to launching a startup, including getting prepared, setting goals, and crucial marketing tips for reaching your audience and expressing your message, directly supports taking an app from concept to commercial success. This empowers you to build and grow your own application-based business.
Event Planner
An event planner organizes and executes gatherings, conferences, or festivals, managing everything from concept to logistics and vendor coordination. Given the instructors' background in running conferences and festivals, this course offers valuable entrepreneurship skills for an aspiring event planner. It helps you generate ideas for events, research market needs, and assess the potential of your concepts. The syllabus covers critical aspects like getting prepared, making your business feel legit, developing social proof, and understanding how to get paid. The emphasis on execution, goal setting, and marketing tips provides a strong framework for planning, promoting, and successfully delivering memorable events.
Virtual Assistant
A virtual assistant provides administrative, technical, or creative support services to clients remotely, often operating as a self-employed professional. This course is particularly helpful for building a successful career as a virtual assistant, providing the entrepreneurship skills to start and grow your own service business. It guides you in selecting the right side hustle, which can involve defining your specialized services, and helps you master the mindset for self-employment. The course's practical modules on understanding clients, developing a functional workflow for efficiency, and knowing how to get paid are directly applicable to managing your client relationships and ensuring a smooth operation.

Reading list

We haven't picked any books for this reading list yet.
Provides a practical, step-by-step guide to launching a side hustle quickly. It's particularly useful for those new to the concept, offering a clear roadmap from brainstorming ideas to generating income in under a month. It emphasizes taking action and overcoming common hurdles for beginners.
Focuses on building passive income streams, a key component of many side hustles aimed at achieving financial independence. It offers various models and practical advice for generating income with minimal ongoing effort. It's a valuable resource for those looking beyond active income side hustles.
As part of the 'For Dummies' series, this book offers a comprehensive and accessible introduction to the world of side hustles. It covers a wide range of topics, from identifying opportunities to managing the business side of a side gig. It's an excellent starting point for anyone seeking a broad overview. Published recently, it includes contemporary considerations.
While not solely about side hustles, this influential book champions the idea of lifestyle design and generating income outside of a traditional job. It provides strategies for increasing efficiency, outsourcing tasks, and creating automated income streams. It's a classic in the broader context of creating work on your own terms.
Essential for anyone turning a side hustle into a more serious venture, this book introduces a simple yet powerful accounting system to ensure profitability from the outset. It's highly practical and helps solidify the financial understanding needed for a sustainable side business.
Challenges the conventional wisdom of constant growth and advocates for building a sustainable and profitable business of one. It resonates with the side hustle mindset of creating a fulfilling and manageable income stream without the complexities of scaling a large company.
Building a successful side hustle requires developing consistent habits. provides a science-backed framework for understanding how habits are formed and practical strategies for building positive routines. It's highly valuable for increasing productivity and consistency in managing a side project alongside other commitments.
Effective marketing is crucial for a side hustle's success. provides a clear framework for crafting a compelling brand message that resonates with customers. It helps side hustlers articulate their value proposition and connect with their target audience.
Focused on building a personal brand and leveraging social media, this book is particularly relevant for side hustles that rely heavily on online presence and content creation. It offers energetic and practical advice for using various platforms to reach an audience and build influence.
For side hustlers looking to sell products or services online, understanding sales funnels is essential. provides a detailed guide to building effective online sales processes. It's more technical and geared towards those focused on digital products or e-commerce.
Building on the concepts in DotCom Secrets, this book focuses on positioning yourself as an expert and building a following. It's valuable for side hustlers who want to monetize their knowledge or skills through coaching, consulting, or online courses.
Many side hustles fall under the umbrella of freelancing. serves as a comprehensive guide for navigating the freelance world, covering topics from finding clients to managing finances and legal considerations. It's an essential resource for service-based side hustles.
As many side hustles are remote, this book offers insights into the benefits and practicalities of working outside a traditional office. It provides valuable perspectives on productivity, communication, and building a remote work culture, relevant for managing a distributed side hustle.
Drawing on the author's experiences, this book highlights how limited resources can foster creativity and determination in building a business. It's an inspiring read for side hustlers starting with little capital, emphasizing resourcefulness and leveraging your existing network.
One of the biggest challenges for side hustlers is finding the time and motivation to complete projects. offers practical strategies for overcoming perfectionism and other obstacles to finishing what you start. It's a valuable resource for improving productivity and seeing your side hustle ideas through.
Essential for service-based side hustles, this book provides a proven system for attracting and retaining clients. It focuses on building relationships and marketing in an authentic way. It's a valuable resource for therapists, coaches, consultants, and other service professionals.

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