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Rafael E. Alcaraz Rodríguez, Romain Pouzou, Jesús Enrique Portillo Pizaña, Jhonattan Miranda Mendoza, and Jorge Alfonso Rodríguez Tort

Este curso busca ayudar al emprendedor a ser capaz de desarrollar un plan de operación y expansión, basado en la generación de objetivos de estabilización y crecimiento para su negocio, a partir de sus fortalezas y oportunidades detectadas, así como de un análisis de su situación actual, aprovechando así las oportunidades del entorno y adecuando su Modelo de Negocio y sus estrategias financieras, mismas que plasmará en un Pitch para presentar su plan a todos los Stakeholders actuales y futuros.

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Este curso busca ayudar al emprendedor a ser capaz de desarrollar un plan de operación y expansión, basado en la generación de objetivos de estabilización y crecimiento para su negocio, a partir de sus fortalezas y oportunidades detectadas, así como de un análisis de su situación actual, aprovechando así las oportunidades del entorno y adecuando su Modelo de Negocio y sus estrategias financieras, mismas que plasmará en un Pitch para presentar su plan a todos los Stakeholders actuales y futuros.

Los objetivos del curso son los siguientes:

• Identificar las oportunidades existentes en el mercado a partir de un ejercicio de análisis situacional que permita distinguir los ejes estratégicos en la redefinición de una estrategia de negocio innovadora y ágil.

• Generar un nuevo modelo y plan de negocios (plan de aplicación), que permita un proceso de crecimiento ordenado y sustentable del negocio, a partir de un análisis y aplicación de herramientas prácticas.

• Identificar una gestión estratégica que permita coordinar a los proveedores y distinguir los criterios para identificarlos, gestionarlos y evaluarlos según las necesidades del proyecto, además de conocer las diferentes prácticas empleadas en los criterios de orquestación para asegurar los objetivos establecidos por el negocio.

• Calcular las unidades económicas de un modelo de negocios para cuantificar la necesidad de inversión requerida que le permita poder determinar el valor del proyecto emprendedor para los fines de inversión.

• Distinguir los puntos relevantes que le permitan al emprendedor desarrollar un picht sólido identificando los aspectos que se evalúan sobre una empresa, además de ofrecer un panorama general sobre el proceso de financiamiento con inversionistas.

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What's inside

Syllabus

Tema 1. Estrategias para cumplimiento de metas
Todo proceso de transformación o crecimiento ya sea personal, familiar, laboral o comunitario, atraviesa por cuatro pasos: consciencia, elección, acción y evolución. Este este primer tema de, estaremos revisando algunas herramientas para generar un enfoque estratégico ágil de desarrollo de negocios centrado en dos componentes básicos: el análisis situacional, para detectar las oportunidades que el mercado y sus consumidores me ofrecen y el enfoque estratégico, para desarrollar estrategias de innovación y comerciales para capitalizar de manera oportuna esas oportunidades definidas en el primer punto.
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Tema 2. Estrategias de expansión
En este segundo tema nos centraremos en conocer algunas de las estrategias que las MiPyMEs pueden implementar para hacer crecer sus negocios. Es importante que el emprendedor recolecte y utilice la información adecuada respecto a su producto, su proceso productivo o de prestación de servicios, la mezcla de mercadotecnia y el recurso humano con los que cuenta o requiere, para tomar decisiones correctas que le permitan aumentar sus ganancias.
Tema 3. Estrategia de proveedores
En este tercer tema, repasaremos los conceptos de orquestación, selección, evaluación y gestión de proveedores, con el fin de encontrar un proveedor eficiente y experimentado, pues puede ser el factor crucial para definir el éxito o el fracaso de nuestro negocio.
Tema 4. Estrategias de financiamiento
En este cuarto tema, cubriremos el aspecto cuantitativo del valor que generan los proyectos emprendedores. En un primer tiempo, usaremos las herramientas de unidades económicas para lograr analizar el potencial de rentabilidad y escalabilidad del proyecto. Después, determinaremos el valor de la empresa para fines de inversión con la herramienta de los flujos descontados.
Tema 5. Estrategias para la búsqueda de financiamiento

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla un plan de operaciones y expansión para estabilizar y aumentar el crecimiento de un negocio
Enseña a identificar oportunidades de mercado mediante el análisis situacional
Proporciona herramientas para redefinir estrategias de negocio innovadoras y ágiles
Incluye estrategias para la gestión y evaluación de proveedores
Fomenta el cálculo de unidades económicas para la inversión
Desarrolla un pitch sólido para presentar planes a inversionistas

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Reviews summary

Comprehensive business strategy course

This course, titled 'Estrategias de Emprendimiento', is highly rated by students with 8 out of 10 reviews giving a perfect score of 5. Students who have taken this course are grateful for the valuable tools and insights it provides, which they feel are applicable in their professional lives. They particularly appreciate the focus on innovation, expansion strategies, and effective business management. The course's emphasis on practical tools, such as those for analyzing market opportunities, developing business plans, and managing suppliers, is also highly valued. However, a few students have expressed concerns about the clarity of instructions and the availability of certificates. Overall, this course is recommended for entrepreneurs and business professionals seeking to enhance their strategic thinking and business acumen.
Tools for effective business management
"distinguishing the criteria to identify, manage, and evaluate them according to the project's needs."
Strategies for business growth
"...conocer algunas de las estrategias que las MiPyMEs pueden implementar para hacer crecer sus negocios."
Emphasis on innovation
"Bien innovador, buenos expositores."
Valuable, applicable tools
"QUE GRAN CURSO, ME DEJO CON UN APRENDIZAJE ENORME Y MUCHOS CONCEPTOS POR APLIUCAR EN MI EMPRESA."
Difficulties obtaining certificates
"muy bueno, pero no me han dado mi certificado"
Unclear instructions
"Sean mas claros para el uso de estrategias de emprendimiento..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Estrategias de Emprendimiento with these activities:
Organización de los materiales del curso
Helps students have a comprehensive overview of the course materials
Show steps
  • Descargar y organizar los materiales proporcionados por el instructor
  • Crear un sistema para almacenar y acceder a los materiales
  • Revisar regularmente los materiales para identificar temas clave
Sesión de estudio con compañeros
Provides opportunities to clarify concepts and share knowledge
Show steps
  • Formar un grupo de estudio con compañeros
  • Elegir un tema para discutir
  • Compartir ideas y conocimientos sobre el tema
  • Hacer preguntas y aclarar conceptos
Participación en un taller sobre estrategias de financiamiento
Provides students with practical insights into funding strategies
Browse courses on Business Funding
Show steps
  • Investigar y seleccionar un taller sobre estrategias de financiamiento
  • Asistir al taller
  • Tomar notas y hacer preguntas durante el taller
Three other activities
Expand to see all activities and additional details
Show all six activities
Desarrollo de un nuevo modelo de negocio
Helps put into practice concepts of business modeling and planning
Browse courses on Business Plans
Show steps
  • Analizar la situación actual del negocio
  • Identificar oportunidades de crecimiento
  • Desarrollar un nuevo modelo de negocio
  • Crear un plan de implementación
Elaboración de un plan financiero
Helps students understand the financial aspects of a business
Browse courses on Financial Planning
Show steps
  • Recopilar información financiera sobre el negocio
  • Crear un presupuesto
  • Elaborar un plan de flujo de caja
  • Desarrollar estrategias para gestionar los riesgos financieros
Creación de un pitch para un nuevo proyecto
Helps students practice pitching their business ideas
Browse courses on Business Presentations
Show steps
  • Identificar los puntos clave del proyecto
  • Desarrollar una estructura clara para el pitch
  • Practicar la presentación del pitch

Career center

Learners who complete Estrategias de Emprendimiento will develop knowledge and skills that may be useful to these careers:
Entrepreneur
Entrepreneurs are individuals who establish and operate their own businesses or organizations. This course can help you develop the skills and knowledge needed to become an Entrepreneur. It covers topics such as identifying opportunities in the market, developing a business plan, managing finances, and marketing your business. Taking this course can help you build a foundation for success as an Entrepreneur.
Business Consultant
Business Consultants help businesses improve their performance and achieve their goals. This course can help you develop the skills and knowledge needed to become a Business Consultant. It covers topics such as analyzing businesses, developing strategies, and managing projects. Taking this course can help you build a foundation for success as a Business Consultant.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. This course can help you develop the skills and knowledge needed to become a Business Development Manager. It covers topics such as market research, lead generation, and negotiation. Taking this course can help you build a foundation for success as a Business Development Manager.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course can help you develop the skills and knowledge needed to become a Marketing Manager. It covers topics such as market research, customer segmentation, and advertising. Taking this course can help you build a foundation for success as a Marketing Manager.
Product Manager
Product Managers are responsible for managing the development and launch of new products or services. This course can help you develop the skills and knowledge needed to become a Product Manager. It covers topics such as product development, market research, and pricing. Taking this course can help you build a foundation for success as a Product Manager.
Financial Analyst
Financial Analysts provide financial advice to businesses and individuals. This course can help you develop the skills and knowledge needed to become a Financial Analyst. It covers topics such as financial modeling, valuation, and investment analysis. Taking this course can help you build a foundation for success as a Financial Analyst.
Investment Banker
Investment Bankers provide financial advice to businesses and governments. This course can help you develop the skills and knowledge needed to become an Investment Banker. It covers topics such as mergers and acquisitions, capital raising, and financial analysis. Taking this course can help you build a foundation for success as an Investment Banker.
Venture Capitalist
Venture Capitalists invest in early-stage businesses with high growth potential. This course can help you develop the skills and knowledge needed to become a Venture Capitalist. It covers topics such as due diligence, valuation, and investment management. Taking this course can help you build a foundation for success as a Venture Capitalist.
Private Equity Investor
Private Equity Investors invest in established businesses with the goal of improving their performance. This course can help you develop the skills and knowledge needed to become a Private Equity Investor. It covers topics such as due diligence, valuation, and investment management. Taking this course can help you build a foundation for success as a Private Equity Investor.
Real Estate Developer
Real Estate Developers acquire, develop, and manage real estate properties. This course can help you develop the skills and knowledge needed to become a Real Estate Developer. It covers topics such as land use planning, construction management, and financial analysis. Taking this course can help you build a foundation for success as a Real Estate Developer.
Consultant
Consultants provide advice and guidance to businesses and organizations on a variety of topics. This course can help you develop the skills and knowledge needed to become a Consultant. It covers topics such as problem-solving, communication, and project management. Taking this course can help you build a foundation for success as a Consultant.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course can help you develop the skills and knowledge needed to become a Project Manager. It covers topics such as project planning, risk management, and stakeholder management. Taking this course can help you build a foundation for success as a Project Manager.
Business Analyst
Business Analysts identify and analyze business needs and recommend solutions to improve performance. This course can help you develop the skills and knowledge needed to become a Business Analyst. It covers topics such as business process analysis, data analysis, and project management. Taking this course can help you build a foundation for success as a Business Analyst.
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course may be useful for developing the skills and knowledge needed to become a Data Analyst. It covers topics such as data collection, data analysis, and data visualization. Taking this course may help you build a foundation for success as a Data Analyst.
Software Engineer
Software Engineers design, develop, and maintain software systems. This course may be useful for developing the skills and knowledge needed to become a Software Engineer. It covers topics such as software development, software testing, and software design. Taking this course may help you build a foundation for success as a Software Engineer.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Estrategias de Emprendimiento.
Provides a comprehensive overview of venture capital and the financing of innovation. It is useful for entrepreneurs seeking to understand the venture capital industry and how to raise capital.
Explores the concept of disruptive innovation and how it can lead to the failure of established companies. It is useful for entrepreneurs seeking to understand the challenges and opportunities of disruptive technologies.
Provides a collection of tools and techniques for improving quality and speed. It is useful for entrepreneurs seeking to improve the efficiency and effectiveness of their businesses.
Provides a framework for developing and evaluating strategies. It is useful for entrepreneurs seeking to develop clear and effective strategies for their businesses.
Provides a practical guide to acquiring customers for startups. It is useful for entrepreneurs seeking to develop and implement effective customer acquisition strategies.
Provides a framework for marketing and selling technology products to mainstream customers. It is useful for entrepreneurs seeking to understand the challenges and opportunities of selling technology products to a broader market.
Provides a framework for creating and sustaining successful growth in businesses. It is useful for entrepreneurs seeking to understand the challenges and opportunities of building and scaling a successful business.

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