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Fernando Sandoval Arzaga, David Salvador Xotlanihua González, and Juan Pablo Murra Lascurain

Para lograr que la familia trascienda y la empresa se sostenga en el tiempo, en este curso de emprendimiento y administración de empresas, tendrás la oportunidad de comprender la complejidad de las dinámicas de familia y empresa, reflexionar sobre los roles y formas de pensar del dirigente familiar y hacer un diagnóstico del emprendimiento empresarial.

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Para lograr que la familia trascienda y la empresa se sostenga en el tiempo, en este curso de emprendimiento y administración de empresas, tendrás la oportunidad de comprender la complejidad de las dinámicas de familia y empresa, reflexionar sobre los roles y formas de pensar del dirigente familiar y hacer un diagnóstico del emprendimiento empresarial.

Todo ello con el fin de que conozcas los instrumentos y componentes que implican liderar y orquestar la empresa familiar: la visión de futuro de la familia empresaria, el desarrollo de las siguientes generaciones y la formación de un gobierno de familia y empresa eficaz y flexible. Todo el conocimiento adquirido en este curso de administración de empresas podrá ser aplicado en la empresa familiar.

El Centro de Familias Emprendedoras y EGADE Business School de la Escuela de Negocios del Tecnológico de Monterrey es la Institución ideal para desarrollar estas habilidades, ya que el Tec de Monterrey es la universidad número 1 en México y la 6a mejor en Latinoamérica según Times Higher Education (THE) 2016.

Los profesores del Centro de Familias Emprendedoras están altamente calificados y son reconocidos al ser parte del proyecto mundial STEP para el emprendimiento familiar, y la EGADE Business School es la escuela número 1 en América Latina, en su MBA, según el ranking de AméricaEconomía.

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What's inside

Learning objectives

  • • aplicar estrategias, herramientas y modelos para liderar y orquestar la empresa familiar
  • • identificar y aplicar las características que te permitirán ser un buen líder empresarial
  • • explicar la importancia y los retos de las familias emprendedoras
  • • distinguir los diferentes estilos de liderazgo organizacional que puedes encontrar en la empresa familiar
  • • generar talento emprendedor dentro de la organización usando liderazgo empresarial

Syllabus

TEMA 1: Fundamentos de la empresa familiar
Importancia de la empresa familiar en México y el mundo
Retos y perpectivas de la empresa familiar
TEMA 2: Identificación de roles en la empresa familiar
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El sistema empresa- familia- propiedad
Tipos de pensamiento del líder- dueño en la empresa familiar
TEMA 3: Visión de futuro de la familia empresaria
El modelo del riesgo estructural
Evolución de modelos de la empresa familiar
TEMA 4: Desarrollo de la Siguiente Generación (NxtG)
El aprendizaje y conocimiento en las distintas etapas del sucesor
El desarrollo del talento emprendedor
TEMA 5: Modelo de Liderazgo (orquestación) de las dinámicas de familia- empresa.
El liderazgo en la empresa familiar
La dinámica de gobierno

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Diseñada para personas con interés en el emprendimiento y la administración empresarial, en particular aquellos involucrados en empresas familiares
Impartida por profesores altamente calificados y reconocidos en el campo del emprendimiento familiar
Ofrece estrategias, herramientas y modelos prácticos para liderar y orquestar empresas familiares
Desarrolla habilidades de liderazgo empresarial y gestión del talento emprendedor dentro de las organizaciones
Proporciona una base sólida para comprender las dinámicas únicas de las empresas familiares
Requiere conocimientos previos y experiencia en el campo empresarial

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Liderazgo en la empresa familiar with these activities:
Develop a family business mission statement
A family business mission statement can help you clarify the purpose of your business and guide your decision-making
Browse courses on Family Business
Show steps
  • Gather input from all family members involved in the business
  • Research different family business mission statements
  • Draft a mission statement that meets your specific needs
  • Have the mission statement reviewed by an outside advisor
  • Implement the mission statement and make sure it is followed
Find a mentor who can provide guidance on leading and orchestrating a family business
A mentor can provide you with valuable guidance and support as you lead and orchestrate your family business
Browse courses on Mentorship
Show steps
  • Identify the qualities you are looking for in a mentor
  • Research potential mentors
  • Reach out to potential mentors and ask for their guidance
  • Build a strong relationship with your mentor
Participate in a business family network
Business family networks can provide you with valuable insights and support as you lead and orchestrate your own family business
Browse courses on Entrepreneurship
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  • Research different business family networks
  • Join a network that is a good fit for your needs
  • Participate in network events and activities
  • Connect with other family business leaders
Five other activities
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Create a business plan for your family business
A business plan can help you map out your strategy for leading and orchestrating your family business
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  • Research your market and competition
  • Define your business goals and objectives
  • Develop a marketing and sales strategy
  • Develop an operations plan
  • Develop a financial plan
Attend a workshop on family business leadership
Workshops can provide you with valuable insights and tools for leading and orchestrating your family business
Browse courses on Family Business
Show steps
  • Research different workshops on family business leadership
  • Choose a workshop that is a good fit for your needs
  • Attend the workshop and participate actively
  • Implement what you have learned from the workshop
Conduct a SWOT analysis for your family business
A SWOT analysis can help you identify the strengths, weaknesses, opportunities, and threats facing your family business
Browse courses on Family Business
Show steps
  • Identify the internal and external factors that affect your business
  • Analyze the strengths, weaknesses, opportunities, and threats
  • Develop strategies to address the SWOT analysis findings
  • Implement the strategies and monitor the results
Create a simulation
Simulations can help you practice a variety of scenarios related to leading and orchestrating a family business
Browse courses on Succession Planning
Show steps
  • Identify the specific aspect of family business leadership you want to practice
  • Research the topic and gather information
  • Develop a simulation scenario
  • Run the simulation
  • Evaluate the results and identify areas for improvement
Develop a family business constitution
A family business constitution can help you establish clear rules and guidelines for your family business
Browse courses on Family Business
Show steps
  • Gather input from all family members involved in the business
  • Research different family business constitutions
  • Draft a constitution that meets your specific needs
  • Have the constitution reviewed by an attorney
  • Implement the constitution and make sure it is followed

Career center

Learners who complete Liderazgo en la empresa familiar will develop knowledge and skills that may be useful to these careers:
Director of Family Business
The Director of Family Business is responsible for overseeing the strategic direction and operations of a family-owned business. The course Liderazgo en la empresa familiar provides a comprehensive understanding of the unique challenges and opportunities that family businesses face. It covers topics such as family dynamics, succession planning, and governance, which are essential knowledge for anyone aspiring to lead a family business. By taking this course, you will learn the skills and strategies necessary to successfully navigate the complexities of this unique type of organization.
Family Business Consultant
A Family Business Consultant advises family businesses on how to improve their performance and achieve their goals. The course Liderazgo en la empresa familiar provides valuable insights into the dynamics of family businesses, including the challenges and opportunities they face. By taking this course, you will gain the knowledge and skills necessary to help family businesses succeed.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. The course Liderazgo en la empresa familiar provides a strong foundation in project management principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses complete projects successfully.
Sales Manager
Sales Managers are responsible for leading sales teams and achieving sales targets. The course Liderazgo en la empresa familiar provides a strong foundation in sales principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses increase their sales and achieve their business goals.
Product Manager
Product Managers are responsible for the development and marketing of products. The course Liderazgo en la empresa familiar provides a strong foundation in product management principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses bring successful products to market.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. The course Liderazgo en la empresa familiar provides a strong foundation in business principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses run smoothly and efficiently.
Investment Banker
Investment Bankers provide financial advice to corporations and governments. The course Liderazgo en la empresa familiar provides a strong foundation in finance and economics, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help your clients raise capital and make sound investment decisions.
Management Consultant
Management Consultants provide consulting services to businesses and organizations. The course Liderazgo en la empresa familiar provides a strong foundation in business principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses improve their performance.
Financial Advisor
Financial Advisors provide financial advice to individuals and families. The course Liderazgo en la empresa familiar provides a strong foundation in financial planning and management, which are essential skills for providing sound financial advice. By taking this course, you will gain the knowledge and skills necessary to help your clients achieve their financial goals.
Business Owner
Business Owners are responsible for the day-to-day operations of their businesses. The course Liderazgo en la empresa familiar provides a solid foundation in business principles and practices, which are essential for success in this role. By taking this course, you will gain the knowledge and skills necessary to start and grow your own business.
Strategy Consultant
Strategy Consultants provide strategic advice to businesses and organizations. The course Liderazgo en la empresa familiar provides a strong foundation in business principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses develop and implement successful strategies.
Technology Manager
Technology Managers are responsible for the planning, implementation, and management of technology systems. The course Liderazgo en la empresa familiar provides a strong foundation in technology management principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses use technology to achieve their business goals.
Venture Capitalist
Venture Capitalists provide funding to early-stage companies. The course Liderazgo en la empresa familiar provides a strong foundation in finance and business principles, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses evaluate investment opportunities and make sound investment decisions.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. The course Liderazgo en la empresa familiar provides a strong foundation in marketing principles and practices, which are essential skills for success in this role. By taking this course, you will gain the knowledge and skills necessary to help businesses reach their target audience and achieve their marketing goals.
Nonprofit Executive Director
The course Liderazgo en la empresa familiar may be useful for those interested in a career as a Nonprofit Executive Director. The course would provide a strong foundation in business principles and practices, which are essential for success in this role. By taking this course, you would gain the knowledge and skills necessary to help your Nonprofit achieve its mission and make a positive impact on the community.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Liderazgo en la empresa familiar.
Este libro aborda el tema del gobierno corporativo en las empresas familiares, proporcionando información sobre estructuras, roles y responsabilidades.
Este libro proporciona información valiosa sobre los factores que contribuyen al éxito empresarial, lo que es aplicable a las empresas familiares.
Este libro ofrece una perspectiva global sobre el gobierno de las empresas familiares y su impacto en la sostenibilidad.
Este libro ofrece información sobre las tendencias globales que están dando forma al panorama empresarial, lo que es relevante para las empresas familiares que buscan adaptarse.
Este libro complementa el curso al abordar la importancia de la innovación en las empresas familiares y cómo fomentarla.
Este libro explora el concepto de la innovación disruptiva y su impacto en las empresas, lo que es relevante para las empresas familiares que se enfrentan a cambios tecnológicos.
Este libro proporciona una metodología para el desarrollo de productos y empresas ágiles, lo que es beneficioso para las empresas familiares que buscan innovar.

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