Welcome to the first section! Here we'll be looking at what to think about before you negotiate. What excuses do people have for not negotiating, and how you can move past those.

What reasons might you tell yourself to not negotiate? This lecture will look at some common excuses and how to overcome them.

How to get past your barriers and start saving money! Practical tips for putting embarrassment and pride aside by looking at real life examples.

Thinking beyond your normal options. Is there a third choice where either a reluctant Yes or unhelpful No can be avoided by a win/win solution.

What happens if negotiating makes them close the offer? What are the chances you, or they, will storm out and the deal will be lost?

Can you negotiate AND be liked? It's common to think negotiating will make you look cheap, or mean, but this lecture looks into that assumption in more detail.

Don't miss an opportunity! What are the 'red flags' to remind you that you should negotiate and try to get more money.

How to plan for an effective negotiation. What are the stages you need to go through to prepare well, and how will these pay off later?

What's your limit? Setting your Walk Away Point is the number one rule of negotiating - and this lecture will explain why.

Clarifying what sets your price/offer. How to internal and external factors work together to create your Opening Offer and Walk Away Point?

What can you offer instead of money? Use tradeables at every stage of the negotiation to make sure everyone is happy with the end result.

Make yourself powerful! It's vital to prepare yourself a list of what makes your opponent weak, to remind yourself you have strong walk away power.

How to go about opening up the debate. The tools you'll need to choose your opening offer, decide when to make it, and how to react when they give you theirs.

Another golden rule! This lecture gives you an easy answer to making sure you don't shoot yourself in the foot with an opening offer.

Build up your power bank. What should you do while the initial conversations or explanations are taking place? How can this phase build your negotiating power?

Is it just a number out of the air? This lecture will introduce the tools you need to decide what your opening offer should be - of course with an entertaining story!

A handy secret for avoiding being bartered down. It's simple to do and is extremely effective. Hear how it helped a student add 5% to their profit line in a matter of seconds.

What is The Flinch and how does it affect the negotiations? Is it OK to overact and be dramatic or is this dishonest?

How high/low should your opening offer be - and how brave is too brave? This lecture will help you get the best possible deal, without being kicked out.

Which tactics are out there, how do they work and how can you counteract them if others use them on you? This lecture section will cover the top 4 tactics.

Welcome to The Vice! This lecture will cover what the tool is, how to use it, and how to avoid it being used on you. Don't fall into this common, but effective, trap.

Next - The Salami. This tactic is very common, and often goes unnoticed - don't be afraid to put your foot down and stop yourself from being Salami-ed.

A common technique to bring the price down - how can you stop being doing this to you? This lecture gives practical examples and easy to apply solutions.

This lecture will guide you through a surprisingly convincing technique that you may not have noticed being used on you.

In this section we'll be looking at trading - what it is, how you do it, why it's so great, and what it means for your negotiations.

Negotiating is normally Win-Lose, but by using this technique you can create Win Win negotiations every time.

So, we've established that trading is great - but this lecture gives you practical instructions and examples to help you get trading right away.

What is the biggest mistake people make when negotiating? Probably moving down in large steps - this lecture looks at why that is so bad, and what you can do to avoid it.

This anecdote is both amusing and informative - it pulls together everything we've learnt in this section, and it really did happen.

In this section we'll be looking at closing - it's the very end of the negotiation but it's not to be overlooked. It's very possible to lose all your profit margin in this stage - so keep sharp.

"It's my final offer" is a very powerful sentence - but is it effective and should you use it?

"How about we just split the difference?" - this is an offer commonly made at the end of a negotiation - but what should your response be?

'The Nibble' is a popular negotiating tactic thrown in at the end of an arrangement. Here's how it works, and how you should react to it.

Finally, 'The Quivering Pen' is a last minute attempt to get one more thing in a negotiation - but should you give in, or use it yourself?

At what point should you walk away from a deal, and is that really the end of the interaction? This lecture will look into the walk away stage and how to use it to your advantage.

The most important thing to do now is go and practise your new skills. This lecture lets you know the best ways to do that, and why it's so important.

Thank you for completing the course - if you'd like to follow Chris on LinkedIn here's how. Hopefully you've learnt a huge amount from this, and would like to leave a review letting us know how much money you've saved!